ansoff’s matrix
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Ansoff’s Matrix
Present Product New ProductPresent Market Market Penetration:
increasing their sales, continuing the delivery in different Russian regions
and all over the world. The assortment is > 200 titles. Including 230 subsidiary companies in more than 50 countries. The Johnsons & Johnson products are sold in more than 175 countries all
over the world.
Product Development:
New packaging, more modern products, new product generation and etc. Is needed the developed scientific and
technical base and the availability of the personnel, oriented on the searching and
development new products.
New Market Market Development:
Production of Johnson’s baby is divided into 3 directions: things for diaper change, tools for skin care and
things for bathing.
Diversification:
the high level of products diversification. > 230 subsidiary enterprises – “Johnson &
Johnson’ Family” (ALZA Corporation, ANIMAS Corporation, BabyCenter, L.L.C.
and etc).
Examples of few Growth strategy used
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