Annual Report

2013

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1. About Human Appeal International2. Message From Our Chief Executive3. Timeline 20124. Where We Work5. Our Focus

Contents

BOND British Overseas NGOs

for Development

CIDA Canadian International

Development Agency

CBHA Consortium of British

Humanitarian Agencies

DEC Disaster Emergency Committee

DFID Department for

International Development

DMS Donor Management System

EU European Union

GOAC Guernsey Overseas

Aid Commission

HAI Human Appeal International

IDP Internally Displaced Persons

MCF Muslim Charities Forum

M&E Monitoring and Evaluation

MoU Memorandum

of Understanding

NFIs Non Food Items

PADOR Potential Applicant

Data Online Registration

SIDA Swedish International

Development Agency

UNICEF United Nations

Children Fund

UNOCHA United Nations Office

for the coordination

of Humanitarian Affairs

VDP Volunteer Development

Programme

WFP World Food Programme

6. Our Intervention Programmes7. Fundraising Overview8. Our Quality Management System9. Our Partners and Affiliates10. Financial Overview

1

more than just words

25 COUNTRIES SUPPORTING 65,000 ORPHANS

Built on a passion for justice and a vision of a peaceful world, Human Appeal has been providing humanitarian assistance to poor and vulnerable communities worldwide for 22 years.

Now, with a firm presence in over 25 countries across Africa, Europe, Asia and the Middle East,

we pride ourselves on a multi-disciplinary development approach. We aim to respond quickly

in times of crisis with a rapid distribution of emergency aid, whilst also investing in long-term

sustainable solutions aimed at creating self-sufficient and empowered communities. Whether

struck by natural disaster, plagued with poverty or a victim of civil war, Human Appeal strives

to provide a lifeline. We also sponsor 65,000 orphans worldwide.

human appeal working in

List of Acronyms

MESSAGE FROM OUR CHIEF EXECUTIVE

At Human Appeal, we’re on a mission to save lives and build futures. So, in 2013, we stepped up our game

by strengthening our new and existing partnerships in the field, implementing strategic developmental

projects, attaining new fundraising highs, developing fresh campaigns and welcoming key team players

on board.

We vowed that 2013 would be a year for growth and positive change, and it certainly was!

We responded to countless states of emergency around the world, including the monsoon flash floods

in Pakistan, the Baluchistan earthquake, flooding in the Shabelle region of Somalia and the escalation of

civil unrest in both Myanmar and Syria. In our struggle against malnutrition, hunger and destituteness, we

provided food and sustenance to well over 1.5 million people and temporary shelter and accommodation

to over 30,000 people.

We also thought carefully about the future and invested time and resources for the advancement of

sustainable development projects around the world. We focused on working towards several Millennium

Development Goals, including eradicating extreme hunger and poverty, combatting diseases and child

mortality and promoting gender equality and women’s empowerment.

We constructed, equipped and supported an entire school in the Sri Lankan village of Ehattumulla and

refurbished a school inside a refugee camp in Idlib, Northern Syria. We invested in livelihoods and income

generation schemes like bakeries in Lebanon, tomato tunnel, honey bee and poultry farming in Pakistan

and olive tree plantation in Palestine. We also launched several UK projects, including a blood donation

awareness campaign and the ‘Our Haven’ project designed to empower vulnerable women suffering from

domestic abuse.

We know that moving forward was the only means to achieving our goals and so we strived to improve

our services, strategy and fundraising endeavours in 2013. We witnessed some of our most successful

fundraising campaigns, including the Sounds of Light concert which generated a staggering £1,340,860.

We also secured institutional funding from several organisations, including the Isle of Man Government

and Guernsey Overseas Aid Commission.

2013 was a memorable year and it was all made possible by our donors, supporters, volunteers and staff.

To you, we extend our endless gratitude!

Othman Moqbel

Chief Executive | Human Appeal

2013 AT A GLANCE

In 2013, we funded 43 unique emergency relief projects and

32 sustainable development projects across 14 countries.

We also intensified our efforts in Syria and Pakistan. We invested

in long lasting partnerships, and we increased our orphan

sponsorship total to over 75,000 children across 25 countries.

We established an Institutional Funding unit as a sub-division

of our Programmes’ department by recruiting an Institutional

Funding Manager (IFM) in early 2013. This was a major

strategic move in terms of increasing quality income and

building strong partnerships with institutional donor agencies.

The Institutional Funding strategy (2013-2015) was developed

to enhance financial income and institutionalise learning

across the organisation for effective and timely planning,

decision making, programming and systems.

In just 10 short months, the new Institutional Funding unit

managed to secure financial backing from the Isle of Man

Government, Guernsey Overseas Aid Commission and the

Opito Oil and Energy Company for projects in Syria, Gaza,

Somalia, Pakistan and Bangladesh. We are also now eligible

for the European Union’s Global Call for Proposals after

a successful online application.

1

Syria baby food distribution

During 2013, humanity continued to witness the hardships

of natural disaster, poverty and civil war. At Human Appeal,

we know that in times of devastation, emergency aid is

paramount to the immediate preservation of life. Women,

men, children and the elderly are literally struggling to stay

alive. That’s why in 2013, we dedicated a large majority of

our time, resources and funds to providing humanitarian

aid to those suffering in states of emergency all overt

the world.

Our work stretched across Bangladesh, Myanmar,

Pakistan, Palestine, Somalia, Sudan and Syria and included

everything from delivering emergency food supplies and

temporary shelter to clothing and medical supplies and

services. Working with our grass-roots partners across the

world, we were able to reach some of the world’s most

isolated communities, quickly.

HUMANITARIAN AID 

Emergency food parcels to around 7,000 Arakanese refugees

fleeing to Bangladesh.

500 emergency food parc els to IDP’s (Internally Displaced

Persons) affected by the violence in the Rakhine state.

2,000 Ramadan food parcels to IDP’s in the Rakhine State.

Meat to around 27,600 impoverished men, women and

children across 5 cities and states as part of our Qurbani

Campaign - an Islamic tradition of slaughtering that takes

place on the festival of Eid al-Adha.

Food packages to 1,042 families after the Shebelle River

floodin the latter part of 2013.

Syrian refugee

FOOD

Sadly, in all cases of humanitarian disaster across the globe,

we’re confronted with hundreds of thousands of men,

women and children who struggle to find the food they

need to survive. That’s why the battle against malnutrition

and hunger remains a top priority for Human Appeal. In

2013, we made sure that we provided food sustenance to

as many people as we possibly could.

MYANMAR

PAKISTAN

Food packages to 4,200 beneficiaries in the Sialkot district of

Punjab after the flash flooding in July, August and September

of 2013. Food packages to 3,720 families in the Awaran

district after the destructive Baluchistan Earthquake.

Food packages to 600 people on Christmas day. 11,200 meals

during our Ramadan campaign (the Islamic month of fasting).

Meat reaching a staggering 48,240 people as part of our

Qurbani campaign.

PALESTINE

Food and drinking water to over 5,000 men, women and

children after the immediate onslaught of the Gaza

winter floods.

Food baskets to 166 orphaned children in Hebron.

3,740 meals at Masjid al-Aqsa and 5,986 meals across the

West Bank as part of our Feed the Fasting programme.

1,050 meals as part of our additional Feed the Fasting

programme for children.

1kg of meat to over 2,000 households as part of our

Qurbani campaign.

Flour equal in weight to over £16,500.

Food packages to 280 internally displaced families in

refugee camps around the capital Mogadishu as part of our

Ramadan Campaign.

Meat from 60 cows to over 17,000 people living in

drought affected areas of the lower Shebelle as part of our

Qurbani Campaign.

SOMALIA

6,300 tonnes of flour to a staggering 1,323,000 people inside

some of the most hard to reach places of Syria as part of our

2013 flour campaign ‘Make Bread Not War’.

10,500 kilos of fresh meat as part of our Qurbani Campaign.

3,500 baby packs including powdered milk and mineral water.

15,000 food parcels during our Ramadan Campaign.

10,000 food parcels reaching an estimated 60,000 people as

part of our Winter Campaign.

SUDAN

300 food packages reaching over 2,400 people severely

affected by torrential rains and floods in the Al-Jazeera state.

Items included essentials like rice, sugar, lentils and flour.

SYRIA

IN THE UK

Food supplies to 75-100 homeless people per week for a total

of 4 months as part of our pilot food bank in Manchester.

The food packages included staple foods like protein, fresh

fruit, vegetables and tea/coffee.

Food supplies to many struggling women as part of our Safe

Haven pilot project designed to help empower vulnerable

women who have suffered domestic abuse.

HUMANITARIAN AID 

SHELTER

Whether forced to seek refuge from natural disaster,

abuse, war or poverty, families often flee in haste with

little if any belongings and have nowhere to go. That’s

why at Human Appeal, we strive to ensure displaced

people have a safe and comfortable place to stay. We

know we can’t replace their homes but we can make

sure that they are warm, safe and dry. In 2013 we

provided temporary and longer-term shelters in the

following regions.

JORDANConstructed 40 solid shelters for Syrian

refugee families in the Zaatari refugee camp.

Constructed 2 shelters and 6 latrines,

housing 80 internally displaced Rohingyan

Muslims in the Rakhine state.

MYANMAR

Provided 200 families in the Sialkot

district of Punjab with temporary tents

after heavy rainfall and flash flooding

destroyed homes.

Provided 3,720 families in northeast of

Awaran, Baluchistan with temporary tents

following a devastating earthquake.

PAKISTAN

PALESTINERescued and transferred hundreds of

victims of the Gaza winter floods to safer

zones and distributed nylon sheets to

protect homes from rainwater flow and

large quantities of mattresses, blankets

and winter clothing to over 5,000

affected individuals.

Distributed warm clothes, blankets and

mattresses to a further 100 families as

part of our winter campaign.

Provided housing to women and their

families suffering from domestic abuse,

as part of our Safe Haven pilot project.

UK

Constructed 100 solid shelters for around 500-700 vulnerable

internally displaced men, women and children in Aleppo,

Northern Syria.

Distributed 5,000 mattresses, blankets and clothes as part of

our Syria winter campaign.

SYRIA

MEDICAL

Equipped a specialist care hospital in Bab al Hawwa with

12 emergency ambulances and advanced diagnostic and

intensive care equipment, including a CT scanner, helping

600 patients per month.

Distributed 7,000 hygiene kits to women.

Provided logistical and material support valued at £32,000

for a Polio vaccination drive inside Syria.

SYRIA

Distributed emergency medicines and treatment to over

7,200 people following the floods of the Shabelle region

SOMALIA

Provided 13 ambulances for the Gaza Health

Ministry.Provided the Al-Shifa Hospital in Gaza

with various advanced devices for the Intensive

Care Unit, Pathology Department and Orthopedics

Department, 100 medical beds, 5 Intensive Care

beds, an electric generator with a capacity of 1 MW,

10 kidney dialysis machines with chairs, X-ray films

for the Radiology Department, tubes for CT devices,

general medicines, a new floor above the Maternity

building, two elevators and a refurbishment of the old

building, a refurbished kitchen, mortuary equipment,

a DX Type Air Conditioning Unit, duct works and air

distributing equipment.

Stationed paramedic crews in Gaza during heightened

periods of turmoil.

Facilitated quality operation checks of the Al-Shifa

Hospital in Gaza.

PALESTINE

At Human Appeal, we pride ourselves on a multi- disciplinary

approach, focusing on both humanitarian aid and sustainable

development. We know that although emergency aid

provides a necessary lifeline to those struggling to stay

alive, much more is needed in the battle against poverty.

That’s why, in 2013, we focused on improving and

advancing our development programmes and projects

contributing towards the Millennium Development Goals

(MDG’s). Our work centres on health, education, livelihoods,

water, gender equality and women’s empowerment.

We want to provide long- term solutions that work

to empower individuals and help to create strong,

self- serving communities.

SUSTAINABLE DEVELOPMENT

Sustainable development in Pakistan

Due to the absence of adequate health care systems and

safe, professional treatment clinics, premature mortality

is an all too common occurrence in developing countries.

Although progress has been made towards achieving

the health-related Millennium Development Goals

(MDG’s), many countries are still far below global targets,

especially those afflicted with conflict and economic

hardship. In 2013, we continued to invest in health-related

development projects. Our work also focused on issues

closer to home, as we launched new projects in the UK.

In Bangladesh, we implemented an eye care project

at a primary school in the Satkhira district designed

to reduce preventable blindness, improving access to

health care and services. According to the Childhood

Study (2001-2003), conducted by the International

Centre for Eye Health (London), approximately 40,000

children are blind in Bangladesh. Of these, 13,000 have a

cataract - a surgically treatable eye defect. A further 13,000

could have been prevented from developing blindness

through public health intervention such as immunization,

vitamin A supplementation, nutrition and the promotion of

breast - feeding at an early stage. In an attempt to improve

the eye health of children in Bangladesh, we established

an eye care project that was able to conduct the sight

screening of 221 students in the school. A professional eye

care team stationed itself within the school and dedicated

its time to detecting early sight problems and responding

with vision correction and restoration where needed.

HEALTH

We strived to strengthen government health facilities and

arrange screenings and medical camps. We also worked

tirelessly to raise awareness about the importance of a

healthy life and the practical, safe steps towards achieving

it. We marked World Health Day (WHD) by facilitating Blood

Pressure Training for a number of students across several

schools, in line with the global theme of WHD in 2013.

PAKISTAN

UK

We launched an awareness project aimed at encouraging

underrepresented communities to donate blood. Certain

blood disorders are more common in people from Black,

Asian and Minority Ethnic groups. Such sufferers often need

blood infusions or transplants from people of the same

ethnicity as themselves. However, due to the incredibly

low level of Black, Asian and Minority Ethnic blood donors,

patients have to wait dangerously long periods of time.

At present, 4% of the qualifying population in England

and North Wales regularly donate blood and of these 4%

classify as Black, Asian or Minority Ethnic (NHS). Given

these worrying statistics, we launched a campaign to

raise awareness about blood donation and its importance

amongst such communities. This in turn helped to

encourage people to become regular blood donors.

BANGLADESH

At Human Appeal, we firmly believe that education is

the key to empowerment. By attending school, college,

university or vocational training courses, children and

young adults can gain the qualifications and skills they

need to find well-paid, stable jobs. This in turn means they

can support themselves and their families for years to

come. Global research indicates that one additional year

in secondary education for girls can increase their future

wages by 10 to 20% (World Bank, 2013). Although this

might sound like a simple solution, it’s now estimated that

around 58 million children around the world do not attend

school at all. For many reasons, such as poverty, illness or

civil war, millions of children miss out on the opportunity

to attend school and are often forced to work gruelling

and underpaid manual jobs to feed their families. That’s

why in 2013, we concentrated on making education easy

and accessible by investing in educational infrastructure,

resources and pupil sponsorship. We believe that by

combatting the obstacles to education, children will grow

into strong, independent and self-serving adults.

EDUCATION

We launched our seasonal

Back to School programme,

which focused on the

distribution of essential

resources directly to children

in need. Our school kits

comprised: uniforms, school

bags, stationary and books and

reached over 1,900 children

across Bangladesh, Pakistan,

Palestine, Sri Lanka and Syria.

In Tunisia, we invested in a Bike to School project that

involved the distribution of 200 bicycles to secondary school

children to improve access to education. Unable to afford

public or private transport and living long distances from

school, many children in Tunisia face an exhausting walk

each morning, covering 5 kilometres or more. Given the

strenuous nature of their journey, many fail to attend school

and those that do, start their school day tired, exhausted and

demotivated. Our Bike to School project will now ensure that

these children can attend school with ease. They no longer

have a reason to stay at home and can begin their days fresh

and ready to learn!

TUNISIA

SRI LANKA

In Sri Lanka, we constructed the permanent Ehattumulla

Village School situated in the Kurunegala district, North

Western province. Approximately 1,750 people within this

village are living below the poverty line, unable to cover the

costs of every day living. When we visited the village, the

educational infrastructure was almost non-existent, with

no primary schools operating at all. As such, hundreds of

children were deprived of an education. Without a primary

school education, they cannot progress to secondary school.

In an attempt to empower the local community, we decided

to construct a primary school from scratch. We carried

out everything from gravelling the foundational structure,

building the walls and laying the roof, to fixing the doors,

windows, electrics and water supply. The school now serves

over 350 families with children aged between 4-10 year olds.

In Pakistan, we launched our Qur’anic-Arabic Language

Curriculum Development and Teacher Training

programme in partnership with the Association for

Academic Quality (AFAQ), an independent, ISO-certified

and not-for-profit organisation working to promote

education and educational institutions in Pakistan. We

know that education not only paves the way for material

success but also promotes success in wider aspects

of life, such as relationships, interactions and general

behaviour, by developing a curriculum designed to teach

children, youth and adults about the Qur’an we believe

our beneficiaries will be in a better position to understand

the true, peaceful message of Islam, while withstanding

pressure from radical groups by learning from the good

morals expressed within the Qur’an

PAKISTAN

Between June 2013 and June 2014 we supported a school

inside a refugee camp in Idlib, Northern Syria. One in five

schools around Syria is ruined or is being used as a collective

shelter for Internally Displaced Persons (IDPs). In Idlib alone,

60% of schools fall into this category. In April 2013, only

43% of previously operating schools were reported to be

functional and used for educational activities with almost

800,000 children under the age of 14 having been forcefully

displaced. This has had an extremely detrimental effect

on the education of children in Syria, with more than 3

million children dropping out of school completely, causing

attendance to go as low as 4% in areas such as Aleppo

(UNICEF, 2013).

With the aim of reviving Syria’s lost education system and

creating a sense of normality for the children, we facilitated

the teaching and psychosocial support of 800 children aged

between 6-15 years old. In 2013, we managed to organise

a special concert for the children starring Maher Zain (a

world-renowned singer and songwriter) , field events with

cash rewards for the winners and runners up. We also

launched several arts and drama workshops and distributed

800 books in both English and French, stationary kits, winter

hats, jackets, sweaters, pyjamas, and hygiene kits. Not only

did this project create a safe space for children to continue

their education and partake in recreational activities, it also

created job opportunities for local teachers and support staff.

SYRIA

One in five people in the developing world live on less

than $1.25 per day and 1.2 billion people around the world

live in extreme poverty (UNDP 2014). One of the main

catalysts for the existence of such astonishing figures

is the staggering level of unemployment or vulnerable

employment (placing people in an unjust position of

power in relation to their employer) caused by population

density, low education, poor health, job scarcity, natural

disaster, unstable governments and conflict.

At Human Appeal, we know that a stable and secure

income can lift people out of poverty. We also know that

formal education simply isn’t an option for many mothers

and fathers who have immediate costs to cover, children

to look after and households to maintain. That’s why in

2013, we focused heavily upon developing livelihood

projects that would allow families to pick up the skills,

training and equipment they need to practice profitable

trades. We reached many communities across Sudan,

Bangladesh, Nepal, Pakistan and Palestine.

LIVELIHOODS

LEBANON

In Lebanon, we funded the opening of two bakeries for two

Palestinian refugee families. This included sourcing suitable

buildings and locations, covering the costs of initial rent

and providing all the necessary equipment and stock such

as stoves, dough mixers, refrigerators, iron shelves, dough

slicers, wooden boards, tables, chairs, flour, cheese, oil,

yeast, thyme and gas. One bakery is located inside a UN run

Palestinian refugee camp. This means that it has the added

benefit of having all utility bills covered by the UN. We also

made sure that we consistently monitored the progress of

each bakery, helping them to diversify their products and

improve business where possible. Each family continues to

benefit tremendously from their new business. They are now

self-sufficient, able to look after themselves and even send

their children to university.

NEPAL

In Nepal, we set up projects designed to improve the

yield of agricultural products such as rice, corn, wheat,

sugarcane, lentils, jute and root crops in the Banjarha

and Akolwa villages of the Rutahat District. We distributed

hybrid paddy seeds, fertilizer, insecticide spray tanks and

essential medicines to over 100 farmers. This allowed them

to grow a total of approximately 104,850 kg of paddy. With

a high market value and an almost 4 times increased crops

production capacity, each family is now able to generate

an income more than sufficient to sustain their

households each month.

In Pakistan, we provided agricultural tools and training to

over 200 poor farmers in the Mansehra, Khyber Pakhtunkhwa

and Bagh Azad Jammu and Kashmir. This included training

in tomato tunnel farming, honeybee farming, poultry

farming, orchard development and livestock management.

Our Tomato Tunnel Farming project piloted in January

2013. This project specifically aimed at introducing organic

farming with an increased output to traditional farmers.

Initially, ten tunnels were established, each having the

capacity for 384 plants with an expected yield of 768 kg

of tomatoes. Later in the year we implemented our second

phase, which produced a total of 2,500 kg of tomatoes in

just five months. With their newfound skills and tools, over

70 farmers are now able to pick up a sustainable trade and

generate a stable income for their families.

In 2013 we also developed our Honeybee Farming project,

training and equipping 70 farmers for the production of

honey. Their new livelihood now supports over 200 people

and has put the Azad district of Kashmir on the map with its

famous ‘Mount Kashmir Honey’.

The Mansehra district of Kashmir has an ideal environment

for poultry farming and so we decided to support 19

families in the establishment of a Poultry Farming business.

We provided the poultry, feed and materials for shed

constructions. As a result, our families now have direct

access to nutritious food and are able to sell their produce

to the local market, generating a stable income.

PAKISTAN

In coordination with grass roots partners we also

launched an Orchard Development project in the village

of Dhirkot in the Bagh district. 50 farmers were trained in

orchard cultivation and provided with certified plants, bio

pesticides and sprays to sustain their own orchard farm.

The environment in Rahim Yar Khan, Punjab, is ideal for

livestock rearing with its ample supply of water and cheap

fodder. As such, we decided to launch our Livestock

Management Training project there. We trained 22 farmers

in the art of livestock rearing allowing them to rear and

trade healthy cows, bulls and goats that produce high

quality milk and offspring.

In Palestine, we embarked upon a number of projects

designed to utilize and develop the rich agricultural industry

and land available. This included the rehabilitation and

equipping of farmland and the planting of olive trees.

In 2013, we expanded one of our already existing farm

projects in Gaza, purchasing a further 25 acres of land on a

40-year lease from the Ministry of Agriculture. The farm now

spans over 50 acres and is divided into two sections. The first

is dedicated to the growth of fruit trees including peaches,

apricots, grapes, apples, almonds, guava, pomegranate,

mango, citrus, olives, avocado and green fodder for livestock,

including trefoil and corn. The second section is dedicated

to the rearing of livestock including cattle, sheep and poultry.

This section also has facilities for milking cattle. We also

intend for the farm to become fully dependent on solar

powered energy in the near future.

We planted 9,000 olive trees across 45 farms in Jerusalem,

Hebron, Bethlehem, Salfit, Tulkarem, Kaplan, Nablus, Tubas,

Ramallah and its surrounding villages. Each tree was around

4 years old and 180 cm in length, increasing the chances

of long-term survival and sustainability. Olive tree farming

has been a vital source of income for Palestinian farmers

for thousands of years, with olive oil contributing to more

than $100 million of annual income. By planting olive trees,

farmers are able to harvest olives and sell them or squeeze

them to produce olive oil.

We also provided a honey sorting machine, benefiting

over 100 men, women and children in the West Bank.

The machine enables the mobilisation of honey into

plastic tubs and packaging containers.

PALESTINE

FUNDRAISING OVERVIEW

Setting industry standards

In 2013, our marketing team worked hand in hand with our

fundraising team, evolving our brand and creating our most

impressive and innovative marketing campaigns yet.

We adopted the slogan ‘More Than Just Words,’ while our

‘Make Bread Not War’ campaign (Syria) was our biggest and

most notable campaign, gaining widespread recognition -

the print, television, radio, direct mail, email marketing was

seen across the world and at our events.

Our flagship event, Sounds of Light, was also expanded from

a 3 city tour into a 9 city tour across the UK, starring the

multi-platinum musician, Maher Zain.

This combination of unique and innovative thinking,

combined with our growing fundraising team and increased

number of events, saw donations of £10 million, which was

an increase of 47% from the previous year.

Our new marketing department rebranded Human Appeal.

Purple was adopted as our brand colour - a colour no other

charity was using.

‘Human Appeal International’ became ‘human appeal’ -

putting our name in lower case created a warmer feel.

We also employed Seraph font, in particular Museo, which

was more engaging compared to the Gotham font we

previously used. The new, unique font provided us with

ownership over the typeface.

We developed a consistent tone of voice too, which was

more casual. In particular, we inculcated three ideas into our

tone of voice: confidence, innovation and inspiring change.

There was also a full rebrand of our videos, with improved

production values, visuals, audio and graphics.

The marketing team began to closely liaise with the

fundraising team. Together, for the second year running, we

held Sounds of Light 2013 - a 12 city charity concert tour in

aid of Syria, starring artist, Maher Zain. Not only was it the

biggest tour Human Appeal has ever held, it was also the

biggest tour of its kind in the UK.

MARKETING OVERVIEW

We also launched a new website, with fully integrated

social media buttons and gave our marketing campaigns

greater exposure, including advertisements on the London

Underground and buses in selected cities in the UK.

The majority of our fundraising activities focused on the

Syria conflict and we launched a specific Syria appeal.

We launched ‘Make Bread Not War’. High profile advocates

such as Maher Zain, Tariq Jahan and Myriam Francois Cerrah

accompanied us on field trips to Syria and Bangladesh to

show their support.

Another of our major campaigns was our ‘apology letter’

that we mailed to all of our donors. On the front of the

envelope it read ‘We apologise,’ a deliberate attempt by our

marketing team to engage our donors. Our market analysis

found that the rate of people opening the letter was higher

than average. The purpose of the letter was to apologise for

the unfortunate situation in Syria and to encourage people

to do more.

During Ramadan, we saw donations come in of over

£4million, making it our most successful Ramadan campaign

to date. This was followed by our most successful Qurbani

campaign, which focused on commitment to delivery and

reaching as many people as possible.

In September, we were the official charity partner of the Halal

Food Festival, the “world’s largest halal food festival”. We had

a strong marketing presence, with two stalls, a sponsored

stage and merchandise around the venue. In November

2013, we also had a bold presence at the Global Peace and

Unity, where Human Appeal won the International Charity

of the Year award.

This year was also about new beginnings. In November 2013,

we ran our first Winter campaign, which addressed the winter

crisis in the Middle East, specifically Syria and Palestine. Later

on in the month a devastating storm, called Typhoon Haiyan,

struck the Philippines. We responded immediately by sending

a medical team to help the victims and worked with UNICEF

to aid efforts.

The year saw Human Appeal become one of the fastest

growing charities in the UK, from a small team in Manchester,

to an additional expanding team based in London. The charity

is now modern, entering a new direction and setting new

milestones. All of this is supported by the work Human Appeal

has successfully delivered across the world, making changes

across countries.

Balance Sheet as at 31 December 2013

Financial Overview

Note 2013 2012

Fixed assets

Tangible assets 13 448,843 395,374

Investments 14 572,004 572,004

1,020,847 967,378

Current assets

Debtors 16 962,082 164,836

Cash at bank and in hand 2,023,238 2,423,153

2,985,320 2,587,989

Creditors: Amounts falling due within one year 17 (511,820) (456,246)

Net current assets 2,473,500 2,131,743

Net assets 3,494,347 3,099,121

The funds of the charity:

Restricted funds 893,989 1,550,568

Unrestricted funds

Unrestricted income funds 2,600,358 1,548,553

Total charity funds 3,494,347 3,099,121

1

(ALL FIGURES IN £ STERING)

Note 2013 2012

Incoming resources

Incoming resources from generated funds

Voluntary income 2 2,364,681 7,034,494 9,392,818 6,526,540

Activities for generating funds 4 - 795,736 795,736 -

Investment income 5 11,116 - 11,116 38,553

Incoming resources from charitable activities - - - -

Total incoming resources 2,369,440 7,830,230 10,199,670 6,565,093

Resources expended

Costs of generating funds

Costs of generating voluntary income 6 120,285 2,091,465 2,205,393 1,462,066

Charitable activities 8,7 371,671 7,206,660 7,578,331 4,107,892

Governance costs 10 1,036 19,684 20,720 22,389

TotaI resources expended 486,635 9,317,809 9,804,444 5,592,347

Net incoming resources before transfers 1,882,805 (1,487,579) 395,226 972,746

Transfers

Gross transfers between funds (831,000) 831,000 - -

Net movements in funds 1,051,805 (656,579) 395,226 972,746

Reconciliation of funds

Total funds brought forward 1,548,553 1,550,568 3,099,121 2,126,375

Total funds carried forward 2,600,358 893,989 3,494,347 3,099,121

All incoming resources and resources expended derive from continuing activities.The charity has no recognised gains or losses for the year other than the results above.

(ALL FIGURES IN £ STERING)Statement of Financial Activities for the Year Ended 31 December 2013

Financial Overview3

2013 2012

Reconciliation of net outflow to net cash flow from operating activities

Net income and resources 395,226 972,746

Reconciliation to cash generated from operations

Depreciation 34,712 (17,816)

Revaluation of investments - -

Decrease/(lncrease) in debtors (797,246) 150,925

lncrease/(decrease) in creditors 55,575 328,572

(311,733) 1,434,427

Capital expenditure and financial investment

Purchase of intangible assets - -

Purchase of tangible fixed assets (88,183) (59,326)

Proceeds from the sale of fixed assets - -

(88,183) (59,326)

Financing

Management of liquid resources - -

Endowment (waqf) - -

Repayment of amounts borrowed - -

0 0

Capital Financing - -

Net increase/(decrease) in cash (399,916) 1,375,101

Cash at bank and in hand as at 1 January 2013 2,423,153 1,048,052

Cash at bank and in hand at 31 December 2013 2,023,237 2,423,153

Reconciliations in net funds 01-Jan-13 Cash flowNon - CashMovement 31-Dec-13

Cash at bank and in hand 2,423,153 (399,916) 0 2,023,237

Debt due within one year - - - -

Debt due in over one year - - - -

Cash flow Statement for the Year Ended 31 December 2013

(ALL FIGURES IN £ STERING)

Human Appeal International Annual Report and Financial Statementsfor the Year Ended 31st December 2013

Financial Overview

Basis of preparation

The financial statements have been prepared under the

historical cost convention and in accordance with the

Statement of Recommended Practice ‘Accounting and

Reporting by Charities (SORP 2005)’, issued in March 2005,

applicable accounting standards and the Charities Act 2011.

Fund accounting policy

Unrestricted income funds are general funds that are

available for use at the trustees’ discretion in furtherance of

the objectives of the charity.

Restricted funds are those donated for use in a particular

area or for specific purposes, the use of which is restricted

to that area or purpose.

Further details of each fund are disclosed in note 20.

Incoming resources

Voluntary income including donations and grants

that provide core funding or are of a general nature is

recognised where there is entitlement, certainty of receipt

and the amount can be measured with sufficient reliability.

Incoming resources from tax reclaims are included in the

statement of financial activities at the same time as the gift

to which they relate.

Investment income is recognised on a receivable basis.

1 Accounting policies

Income from charitable activities includes income

recognised as earned (as the related goods or services are

provided) under contract.

Resources expended

Liabilities are recognised as soon as there is a legal or

constructive obligation committing the charity to the

expenditure. All expenditure is accounted for on an accruals

basis and has been classified under headings thataggregate

all costs related to the category.

Costs of generating funds are the costs associated with

attracting voluntary income.

Charitable expenditure comprises those costs incurred by

the charity 1n the delivery of its activities and services for

its beneficiaries. It includes both costs that can be allocated

directly to such activities and those costs of an indirect

nature necessary to support them.

Governance costs

Governance costs include costs of the preparation and

examination of the statutory accounts, the costs of trustee

meetings and the cost of any legal advice to trustees on

governance or constitutional matters.

Support costs

Support costs include central functions and have been

allocated to activity cost categories on a basis consistent

with the use of resources, for example, allocating property

costs by floor areas, or per capita, staff costs by the time

spent and other costs by their usage.

Fixed assets

Individual fixed assets costing £500 or more are initially

recorded at cost.

Depreciation

Depreciation is provided on tangible fixed assets so as to

write off the cost or valuation, less any estimated residual

value, over their expected useful economic life as follows:

Land & Buildings Over 50 years

Fixtures and fittings Over 15 years

IT Equipment Over 5 years

Investment properties

Certain of the charity’s properties are held for long-term

investment, as follows:

No depreciation is provided in respect of investment

properties and they are revalued annually. The surplus

or deficit on revaluation is transferred to the revaluation

reserve unless a deficit below original cost, or its reversal,

on an individual investment property is expected to be

permanent, in which case it is recognised in the statement

of financial activities account for the year.

Investments

Fixed asset investments are included at market value at the

balance sheet date.

Realised gains and losses on investments are calculated

as the difference between sales proceeds and their market

value at the start of the year, or their subsequent cost, and

are charged or credited to the statement of the financial

activities in the period of disposal.

Unrealised gains and losses represent the movement in

market values during the year and are credited or charged

to the statement of financial activities based on the market

value at the year end.

Foreign currencies

Transactions in foreign currencies are translated into

sterling at the exchange rate ruling at the date of the

transaction. Monetary assets and liabilities denominated

in foreign currencies are translated into sterling at

the closing rates at the balance sheet date and the

exchange differences are included in the statement

of financial activities.

Operating leases

Rentals payable under operating leases are charged in the

statement of financial activities on a straight line basis over

the lease term.

Financial Overview7

Unrestricted Funds

RestrictedFunds

Total Funds 2013

Total Funds2012

2 Voluntary income

Donations and legacies

Appeals and donations 1,370,384 7,034,494 8,404,878 5,851,383

Gift Aid tax reclaimed 987,940 - 987,940 482,243

2,364,681 7,034,494 9,392,818 6,333,626

Grants

Grants - other agencies - - - 192,914

2,364,681 7,034,494 9,392,818 6,526,540

3 Grants receivable

Grants - other agencies - - - 192,914

4 Activities for generating funds

Events Income

Appeals and donations 795,736 795,736

5 Investment income

Income from investment properties 4,940 - 4,940 31,831

Interest on cash deposits 6,176 - 6,176 6,722

11,116 - 11,116 38,553

6 Costs of generating voluntary income

Donations and legacies

Fundraising costs 62,910 482,635 545,545 103,663

Publicity costs 21,489 408,294 429,783 568,804

Wages and salaries 14,440 274,365 288,805 179,104

Printing, postage and stationery 7,005 133,106 140,111 166,452

Advertising 10,757 204,399 215,156 52,251

Support costs allocated 3,684 588,666 585,993 391,792

120,285 2,091,465 2,205,393 1,462,066

Notes to the Financial Statements for the Year Ended 31 December 2013

7 Analysis of charitable activities

InternationalRelief Total

Employment costs 60,566 60,566

Project spend 7,335,751 7,335,751

Employment costs 89,367 89,367

Establishment costs 3,626 3,626

Office expenses 24,084 24,084

Subscriptions and donations 5,851 5,851

Sundry and other costs 13 13

Cleaning 1,001 1,001

Travel and subsistence 4,467 4,467

Legal and professional costs 26,413 26,413

Bank charges 10,541 10,541

Other finance charges 7,973 7,973

Depreciation of tangible fixed assets 8,678 8,678

7,578,331 7,578,331

8 Details of charitable activities Activitiesundertaken DIrectly

Support costsallocated 2013 2012

International Relief 7,396,317 182,014 7,578,331 4,107,892

Financial Overview9

Donations andlegacies

InternationalRelief Total

9 Support costs

Employment costs 280,061 89,367 369,428

Establishment costs 128,692 3,626 132,318

Repairs and maintenance 1,557 - 1,557

Office expenses 86,056 24,084 110,140

Subscriptions and donations - 5,851 5,851

Equipment hire 3,748 - 3,748

Sundry and other costs 38 13 51

Cleaning 3,004 1,001 4,005

Motor expenses 20,714 - 20,714

Travel and subsistence 4,467 4,467 8,934

Legal and professional costs - 26,413 26,413

Bank charges 31,622 10,541 42,163

Other finance charges 7,973 7,973

Depreciation of tangible fixed assets 26,034 8,678 34,712

585,993 182,014 768,007

UnrestrictedFunds

RestrictedFunds

Total Funds2013

Total Funds 2012

10 Governance costs

Trustee expenses 298 5,693 5,991 3,504

Auditors’ remuneration 357 6,783 7,140 7,140

Legal and professional costs 381 7,208 7,589 11,745

1,036 19,684 20,720 22,389

The Trustees received no remuneration during the year. The Trustees expenses consists of travel costs only.

Notes to the Financial Statements for the Year Ended 31 December 2013

Unrestricted Funds

RestrictedFunds

Total Funds 2013

Total Funds2012

11 Net incoming resources

Net incoming resources is stated after charging/( crediting):

2013 2012

Hire of plant and machinery 3,748 2,380

Operating leases 7,140 7,140

The audit of the charity’s annual accounts 7,140 7,140

Foreign currency losses 7,973 7,158

34,712 (17,816)

12 Employees’ remuneration

The average number of persons employed by the charity (including trustees) during the year was as follows:

2013 No. 2012 No.

Average number of employees 42 23

The aggregate payroll costs of these persons were as follows:

2013 2012

Wages and salaries 648,675 454,466

Social security 52,090 37,094

700,765 491,560

No employee received remuneration in excess of £60,000 per year.

Senior employees

During the year, defined contribution pension contributions on behalf of these staff amounted to £nil (2012 - £nil).

Financial Overview10

Freehold interest in land &buildings (including heritage assets)

Fixtures, fittingsand equipment Total

13 Tangible fixed assets

Cost 446,000 122,960 568,960

As at 1 January 2013 - 88,182 88,182

Additions 446,000 211,142 657,142

As at 31 December 2013

Depreciation

As at 1 January 2013 67,526 106,061 173,587

Charge for the year 8,920 25,792 34,712

As at 31 December 2013 76,446 131,853 208,299

Net book value

As at 31 December 2013 369,554 79,289 448,843

As at 31December2012 378,474 16,899 395,373

14 Investments held as fixed assets

Investmentproperties

Market value

As at 1 January 2013 and 31 December 2013 572,004

Net book value

As at 31December2013 572,004

As at 31 December 2012 572,004

Ail investment assets were held in the UK.

Basis of valuation

Management have assessed the value of the Investment properties and are satisfied that the cost of the investment buildings reflect market value. This is based on the general understanding of the market trend by Management.

Notes to the Financial Statements for the Year Ended 31 December 2013

2013 2012

16 Debtors

Other debtors 939,955 153,698

Prepayments and accrued income 22,127 11,138

962,082 164,836

17 Creditors: Amounts falling due within one year

Trade creditors 483,144 405,451

Taxation and social security 16,571 11,289

Other creditors 4,905 32,306

Accruals and deferred income 7,200 7,200

511,820 456,246

18 Operating lease commitments

As at 31 December 2013 the charity had annual commitments under non-cancellable operating leases as follows:

Operating leases which expire: Other

Within two and five years 10,320 10,320

19 Related parties

Controlling entity

The charity is controlled by the trustees.

Financial Overview11

Notes to the Financial Statements for the Year Ended 31 December 2013

At 1 January2013

Incoming resources

Resources expended Transfers

At 31 December

2013

20 Analysis of funds

General Funds

Unrestricted income fund 1,548,553 2,369,440 (486,635) (831,000) 2,600,358

Restricted Funds

Education 233 86,322 (462,437) 450,000 74,118

Emergencies 824,804 4,874,013 (5,608,552) - 90,265

Food 4,973 230,266 (195,466) - 39,773

Income Generation 14,031 126,536 (413,542) 300,000 27,025

Medical 54,954 160,727 (58,991) - 156,690

Orphans 303,420 1,681,638 (1,924,830) - 60,228

Qurbani 17,844 271,001 (369,583) 81,000 262

Safe Water 320,684 286,334 (227,437) - 379,581

Shelter 9,625 113,393 (56,971) - 66,047

1,550,568 7,830,230 (9,317,809) 831,000 893,989

3,099,121 10,199,670 (9,804,444) - 3,494,347

Unrestricted funds

Donors do not specify a specific project or programme when donating money.

The Trust management spend this money based on where most needed.

EducationEducation projects in Lebanon, Palestine, Pakistan,

Senegal and Somalia provided teaching equipment,

building and renovating schools as well as sponsoring

individual students through university studies.

EmergencyEmergencies projects saved lives in Pakistan, Gaza,

Burma and Syria. Often in conflicts like Syria the effects

spread beyond into Lebanon and Jordan. In all places

we provided people with shelter, food, winter kits,

and medical treatment and provided for orphans.

FoodFood projects delivered to people facing starvation

and malnutrition in emergency situations such as

in Syria, Somalia and Pakistan as well as providing

people with food during times of hardship. Usually the

communities that we worked with also benefited from

the generous contributions from our donors in times

of festivals e.g. during Ramadan and Eid when special

foods unavailable throughout the year to some such as

meat were distributed.

Income GenerationIncome Generation gives the opportunity for the

most needy to sustain themselves and their families

encouraging communities to prosper and live peacefully.

These projects were implemented across the Middle East,

Africa and Asia ranging from tailoring training courses

for women in Macedonia to providing honey bee farms

and olive trees to Palestinian farmers and poultry and

sewing machines to single parent households in Pakistan

and Bangladesh.

Medical

Medical projects in 2012 provided urgent live saving

medical services around the world and helped build

capacity of local medical staff by providing mentoring

and training programmes.

OrphanOrphan sponsorship has helped some of the most

vulnerable children stay in education and have access to

clean water, food and health services. We were also able

to carry out special projects providing support to hard to

reach orphans in Baluchistan and Syria.

Gifts As well as providing aid to those who need it at times of

disaster and to provide assistance to people in poverty,

gifts are also distributed to orphans and children from

deprived backgrounds during times of celebration

worldwide. The gifts allow the child to show and tell their

friends about what they received during festivals and are

more memorable to them than cash donations. Gifts also

help the children feel that they were important enough

to merit the time and trouble it took to buy the gift.

QurbaniQurbani is probably the only time that the poor have

access to meat in the whole year. This year has been the

largest Qurbani campaign in terms of both funds received

and allocations made reaching people in many countries.

Safe WaterSafe Water provided clean water to communities in Asia

and Africa through boreholes, wells and hand pumps. In

addition new innovative projects delivering safe water

daily to 100,000 school children. Shelter programmes were

integrated into our emergency work.

Financial Overview14

21 Transfers

Transfers are made from the general reserves to restricted funds to ensure sufficient funds are made available for

ongoing programmes and projects.

22 Net assets by fund UnrestrictedFunds

Restricted Funds

Total Funds 2013

Total Funds 2012

Tangible assets 448,843 - 448,843 395,374

Investments 572,004 - 572,004 572,004

Current assets 1,857,353 1,127,967 2,985,320 2,587,989

Creditors: Amounts falling due within one year (277,842) (233,978) (511,820) (456,246)

Net assets 2,600,358 893,989 3,494,347 3,099,121

Notes to the Financial Statements for the Year Ended 31 December 2013

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