annual report 2008 general
DESCRIPTION
Annual report 2008 GeneralTRANSCRIPT
AnnuAl report
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Follow the Sioen environmental friendly ‘green common thread’ throughout this annual report.
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CONTENTletter to the ShAreholderS p. 4-5
our proFile – our buSineSS p. 6
OUR MISSION, STRATEGIE AND FUTURE
our buSineSS StAtement – our CompAny SlogAn p. 8
our AreAS oF expertiSe p. 9
our Core vAlueS – our StrengthS p. 10
our CommitmentS p. 11
our Future FoCuS p. 12
THE SIOEN GROUP
vertiCAl integrAtion p. 14
diverSiFiCAtion p. 15
innovAtion p. 16
reSeArCh And development p. 16-22
heAlth And SAFety p. 23
environment p. 24
QuAlity p. 25
humAn reSourCeS p. 26
Sioen in the world p. 27-28
THE SIOEN DIVISIONS
CoAting diviSion p. 30-37
ChemiCAlS diviSion p. 38-42
AppArel diviSion p. 43-49
induStriAl AppliCAtionS diviSion p. 50-54
SHAREHOLDERSreport oF the boArd oF direCtorS pArt ii p. 5
group StruCture pArt ii p. 9
ShAre inFormAtion pArt ii p. 10
CorporAte governAnCe pArt ii p. 12
generAl inFormAtion pArt ii p. 16
FINANCIAL OVERVIEW pArt ii p. 20
ADDRESSES pArt ii p. 78
DEFINITIONS pArt ii p. 80
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Dear Shareholder,
A yEAR OF ExTREMES
2008 was a year of extremes, of high peaks and deep
troughs.
the year started with top months, in which we beat all
records. our spinning mill was never as productive, the
weaving mills were running at full capacity, production
could not keep up with sales of coated technical
textiles, the chemicals department continued to grow,
technical protective clothing sales were climbing …
everything was indicating to another top year.
no one could have predicted that a year that had got
off to such a good start would end in a minor key. From
the second half onwards, sales slackened, margins fell.
Stock markets tumbled right across the world. Compa-
nies were revising their growth forecasts daily. Slow-
down turned into recession.
Sioen industries has swum through many troubled
waters in the past – the fire that decimated our
company in the early 1990s, the slowing of growth
in 2002, sharp Chinese competition in recent years.
All these situations have left us extra-well armed for
the future.
MEASURES
in this poor economic climate we continue to look for
alternatives - new applications, new products and new
LETTER TO THE SHAREHOLDERS
markets - to pump up sales and production. despite this,
from the middle of last year we had to begin restructu-
ring and introducing economic unemployment.
total group sales in 2008 amounted to eur 349.4
million, compared with eur 380.3 million in 2007 (-8%).
ebitdA and cash flow amounted to eur 37.7 million
(10.8% of sales) and eur 24.2 million respectively.
After-tax profit was eur 3.4 million, compared with eur
19.2 million in 2007.
INNOVATING THE FUTURE
the results and explanations by division can be found in
the report of the board of directors on page 5 of the
financial part of this annual report.
we cannot emphasize enough the importance of
research and development. today everybody uses the
word innovation. it has become a fashionable word, at
times a magic word. not so at Sioen. Since founding the
company in 1960 we have lived by the motto ‘to stand
still is to go backwards’. this is innovation avant la lettre.
introducing new ideas, products, services and proces-
ses- approaching things in new ways, thinking out of the
box. this is our daily bread at Sioen, at every level of our
company.
in this annual report we give a number of concrete
examples of our recent research and development
results (see p. 16-22). these are always to a greater or
lesser extent the outcome of good teamwork between
sales, r&d, production, marketing, procurement and
senior management.
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GREEN
in this annual report we would also like to introduce you
to our ‘green’ side. ecological projects, products, plans
and developments form a red thread through the
present report.
not because they are ‘in’, but because the environment
and safety are close to our hearts. our company slogan
for many years now has been ‘protection through
innovation’. we produce products that protect human
beings, their environment and their possessions and do
so in an environmentally friendly way.
in our business statement (see p. 8) we say that “we wish
to develop environmentally friendly coating and
processing technologies and in so doing set the
standard for green safety and protective products, while
creating sustainable, profitable growth.” the green ‘red
thread’ in this annual report testifies that we are
working hard at this.
WITH CONFIDENCE
what will happen with the world economy in the
coming years is largely a matter of conjecture.
economists are assuming that the slowdown will, in
the most favourable of circumstances, last for 4 to 6
quarters. Sioen industries is taking full account of these
predictions and has already taken the necessary
decisions and measures.
today we need to have confidence in our own strengths:
we are a flexible company, with state-of-the-art
production equipment, unique cost-efficient vertically
integrated processes, enthusiastic employees and solid
customer relations.
our business statement is clear, our strategy well
thought-through, our business slogan powerful.
Jean-Jacques Sioen Michele Sioen
Chairman of the Board CEO
of Directors
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OUR PROFILESioen industries is a diversified stock quoted group
with an extensive portfolio of products and
activities: spinning, weaving and coating, manu-
facturing of clothing, production of fine chemicals
and processing of technical textiles.
vertical and horizontal integration, diversification
and permanent growth have driven us since 1960.
OUR BUSINESSSioen industries is:
p the world leader in coated technical textiles
p Strong specialisation in high end technical apparel
p Specialist in fine chemicals
p global player in the processing of technical textiles
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Sioen miSSion, StrAtegy And
Future
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OUR BUSINESS STATEMENT
we will continuously optimise the conversion of
p chemicals
p customised technical fabrics
p foil sheets
through our unique and cost effective vertically integrated process capabilities, up to and
including
p the transformation into finished products.
we will focus on global b-to-b customers and professional users in order to assure
continuity, risk-spreading and profitable growth for all our stakeholders.
we will do the above in a dynamic environment, through flexible and quick response to
the market, focussed r&d efforts and a global sales and production presence.
in addition, we will develop environmental friendly coating and converting technologies
to set a winning standard for primarily green safety and protective products to create
sustainable profitable growth.
OUR COMPANy SLOgAN
‘Protection through innovation’
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OUR AREAS OF ExPERTISE
R&D
we must excel at r&d collaboration across the entire organisation in order to benefit from and
optimise the knowledge/expertise and to develop new profitable growth products/solutions and
process cost savings.
PRODUCTION ENGINEERING
we must excel at continuous improvement of our production processes and know-how to keep and
make them state-of-the-art, cost effective and flexible and to achieve the right quality requirements.
MARkET INTELLIGENCE
we must excel at detecting and understanding current and future market needs in order to develop
customised solutions and bring them timely (faster than competition) to the market.
GLObAL GROWTH COORDINATION
we must excel at integrating and coordinating our new sales force and production investments in
order to maximise their effectiveness for the group and to avoid overlap or wasted resources.
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OUR CORE vALUESAll Sioen companies have as their core values integrity, fairness,
honesty and respect in all aspects of their business. Sioen industries
expects the same from all its business partners.
OUR STRENgTHSp vertical integration, making us independent of outside suppliers,
giving us a major technical advantage and better r&d.
p technical expertise. Sioen products predominate where techni-
cal specifications are decisive.
p A “hands-on”, unbureaucratic corporate culture.
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OUR COMMITMENTS
COMMITMENT TO OUR CUSTOMERS
we have to provide our customers with high quality
products and services at competitive prices. we have to
meet our customers’ demands and win and maintain
customers’ trust.
COMMITMENT TO OUR EMPLOyEES
we have to offer our employees an attractive working
environment where there is room for personal development,
creativity, responsibility, and career opportunities.
COMMITMENT TO THE COMPANy’S SHAREHOLDERS
we have to protect their investment and every year provide
them with an acceptable return.
COMMITMENT TO OUR bUSINESS PARTNERS
we have to build partnerships and mutual beneficial
relationships with our suppliers and contractors.
COMMITMENT TO SOCIETy
Sioen companies work in a wide variety of changing social,
political and economical environments. we have to conduct
business responsibly by observing the laws, supporting
human rights, respecting the environment and by creating
additional jobs.
Sample of Sioen technical clothing
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OUR FUTURE FOCUS
if we want to realise our goals and live up to our business statement, we must decide what our
focus will be regarding the products we offer, the customer and end-users and the geographic
areas we want to cover.
OUR FUTURE PRODUCT OFFERING
We will focus on:
p customised products
p high end, specialised products
p recyclable/recycled products
p integrated features
OUR CUSTOMER/END-USER PROFILES
We will focus on:
p partnerships
p new sales channels
p niche specialists in technical markets
p administration and tenders
OUR FUTURE GEOGRAPHIC AREAS
We will expand our sales to:
p north America
p StAn-countries
p india
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the Sioen group
Part of the Sioen direct coating line
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vERTICAL INTEgRATION
As a fully integrated group, Sioen covers every stage of the production and conversion of coated textiles, from
spinning to weaving to coating and on to specialist processing. this includes all five main coating processes, each
with its own applications and markets.
bASE MATERIAL
COATING STAGE
FINISHING
1. Spinning of polyester
high-tenacity yarns
2. weaving of the yarn into
various base textiles
3. preparation of colourings (pigment
pastes, varnishes, inks and dyes) =
Sioen Chemicals
4. Application of coatings, using five different technologies (direct coating,
transfer coating, online coating, extrusion coating, calendering)
5. Coated fabrics sold as semi-
finished products to external
manufacturers
6. Apparel division - production of
protective clothing for industrial
and leisure use
7. industrial Applications division –
processing of heavy-duty coated
textiles for specialist markets
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DIvERSIFICATION
Sioen products play an important part in our daily lives, protecting us and our goods and generally improving
our quality of life.
throughout the years we have established a wide range of products through internal development of new
products and markets, acquisitions and licensing of new technologies. this diversification allowed us to
spread the risk, create growth, exploit our know-how and use the available resources and capacities more
efficiently.
Sioen provides, amongst others, filters to treat the water we drink, side curtains on trucks, publicity banners,
mattress covers and protective clothing for medics, firefighters, police forces, soldiers and pilots. Sioen
products strengthen our roads, improve the safety and comfort of the cars we drive, and allow us to enjoy
outdoor sports in all weathers.
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INNOvATION
innovation starts from a constant desire to be out front, exploring new territories,
striking out in new directions. it is spurred on by competition: if we don’t innovate,
others will. it requires us to be entrepreneurial and take calculated risks.
“protection through innovation” is Sioen’s corporate slogan. innovation keeps us
ahead of the market with new products, processes and applications based on our
core expertise.
RESEARCH & DEvELOPMENT
Sioen has a concerted focus on knowledge, innovation and creativity: on new
materials, new production processes, new services, new niches, new markets and
new requirements. Knowledge is our fundamental principle and our real capital.
Sioen organizes its research and development activities around three main areas:
product development, process improvement and technological innovations. the
products we develop must both meet customer expectations and create added
value for the business. process optimization made possible by technological
innovation is making a substantial contribution to the group’s effectiveness.
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RECENT R&D REALISATION:
MEMbRANES FOR bIOGAS CONTAINERS
Sioen developed a range of technical membranes for
silos containing non grease-holding products and
grease-holding products (like slaughter waste, dung,
orange scraps, peanut scraps, corn …).
Anaerobic fermentation takes place and the
technical membrane should resist methane, water,
hydrogen, carbon monoxide, carbon dioxide,
mercaptanes, sulphides and ammonia.
Sioen offers a range of membranes, depending on
size, structure, engineering and the type of waste
that is kept in the silos.
Close up weaving loom
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A “SPIDER’S WEb” R&D STRUCTURE
Keeping ahead of the market requires ongoing investment in research and development. At the group’s central r&d
centre at its headquarters in Ardooie, professionals work on product development and innovation and on process
improvement with state-of-the-art facilities. 55 people are involved in r&d and testing. innovation is a state of mind in
all departments of the group: production, sales, marketing, r&d, quality, management, ... direct expenditure on r&d
and testing amounted in 2008 to eur 6.1 million (= 1.7% of turnover) including production time and related costs.
As well as its central r&d unit, Sioen has other research teams at major production sites, conducting specific research
and product testing in more restricted areas. work done at the production sites is coordinated and managed from the
central r&d unit in Ardooie.
Sioen’s r&d team cooperates closely with national and international research institutions, universities and scientific
institutes in belgium and abroad. this includes a special working relationship with the textile and textile engineering
department of the university of ghent, and iwt-projects.
RECENT R&D REALISATION: TECHNICAL PASTES
in the second quarter of the year, we’ve increased the production of flame
retardant pigment pastes. in addition, we’ve realised a breakthrough in the
development of black water-based paste (aqua paste) for the colouring of
seats. this is an extremely technical application with strict technical specs.
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TOP FLIGHT TEST FACILITIES
Sioen’s r&d centres and labs are fully equipped with the latest testing equipment. testing for tear and breaking
strength, flame retardancy, thermal radiation, chemical resistance, bullet and knife impact, water column, colour
fastness, ageing and so on are all performed in-house, and Sioen can stand comparison with the world’s top research
institutes in this area.
RECENT R&D REALISATION: bODy ARMOUR SUITS
SAt offers a selection of the most sophisticated armours available on the market
today. we specialise in police, military and Security markets offering our custo-
mers tailor made products. we use the best materials in both our armour and
carriers and have developed wearing systems that enhance wearer comfort and
actively control body heat. For the development of the SAt garments, we have an
own ballistics laboratory, including a sophisticated shooting range.
p Test for limited flame spread p Test of exposure to heat radiation
A horizontal flame of 25 mm is pointed on a vertical fabric for 10 seconds.
the fabrics of the suit are exposed to an intense radiant heat.
p Test for limited flame spread EN533 p ballistics laboratory
en533 aims to prevent that the wearer gets extra injuries due to the burning of his clothing.
p Test for convective heat p R&D lab for technical coated textiles
this test simulates the fire fighter being entrapped by flames; he must fight his way through the flames.
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RECENT R&D REALISATION: FIRE FIGHTERS CLOTHING
the ability to conduct flame tests (en367), and thermal radiation tests
(en iSo 6942) in-house has led to Sioen being one of the first european
producers certified for the new en469:2005 standard for fire fighter
clothing, and opens the way for Sioen to play a leading role in flame
retardant garments.
we have supplied fire-fighters’ clothing to the brigades of major cities
in the netherlands (some cities are situated in the europoort zone; the
largest harbour/industrial area in europe). we have also supplied
brigades in France, belgium and one of the most important fire-fighters
training centres (with about 20 000 trainees per year) equipped its
instructors with Sioen fire-fighters’ suits.
RECENT R&D REALISATION: SPECIALITIES yARN
through intensified process engineering and r&d, we can boast a
very high efficiency and productivity at our spinning plant. Clever
storage of the bobbins increases the quality and the efficiency of
delivery to the various weaving plants and to external customers.
we produce high tenacity polyester yarns for our own use and special
custom made yarns for external customers.
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RECENT R&D REALISATION: MEMbRANES FOR TExTILE ARCHITECTURE
Sioen is world market leader in technical direct coated textiles for various applications. A very advanced
and high tech type of technical textile is used for textile architecture. in a way, this is building with coated
textiles. Strict european and international regulations define the technical characteristics of each type of
technical textile (there are five types).
the new range of Sioen- Sioline consists of a number of products for each textile architecture type. we
offer lightweight and heavy weight coated textiles for rooftops, sides, tensioned structures, tents, halls,
domes …
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RECENT R&D REALISATION: MEGA DOME
At our workshop Saint-Frères Confection we’ve produced a very special inflatable “dome” (silo): 6.000 m² in
one piece of almost 7 tons. inflated, the dome has a diameter of 51 metres and is almost 28 metres high and
is used for keeping 30.000 tons of grains.
Again a smart proof of our ‘vertical integration’: we produce the yarn, weave the base cloth, produce the
pigment pastes for coating and process the technical textile into a finished dome.
the recent r&d projects given in this annual report serve as examples of the performance of our r&d team.
permanent support by our own research laboratories forms part of our active innovation policy. it helps us not only
to anticipate the wishes of our customers, but also to retain and further consolidate our technological advances.
RECENT R&D REALISATION:
NON WOVEN FOR PIPE RENOVATION
Sioen nordifa has developed a new non-woven dedicated to
the rehabilitation of large diameter pipes. one of our
customers has installed a 420 metre long protective sleeve
with a diameter of 1500 mm for the renovation of water pipes
at one of the biggest construction sites in europe.
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HEALTH AND SAFETy
All our companies have a sustainable approach to
health and safety. to this end, Sioen companies
manage these matters as a critical business
activity. Safety is a core value and safe behaviour is
encouraged and respected in all Sioen companies.
OUR GOALS ARE:
p to eliminate work-related injury and illness.
p to provide work environments that do not
compromise the health or safety of each
individual.
p to ensure that this politics is applied throug-
hout the whole organisation.
Oil boominflated
PVC coated textiles for oil booms
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ENvIRONMENT
As a responsible corporate citizen, the group complies with all legal requirements. As a market leader it also seeks
to operate a proactive environmental policy, investing every year to protect people, nature and the environment,
applying stricter standards than those required by law. For Sioen, care for the environment is a constant concern.
RECyCLING
in our business statement we say: “we will develop environmental friendly coating and converting technologies to
set a winning standard for primarily green safety and protective products to create sustainable profitable growth.”
therefore, in addition to developing new products, technologies and processes, the r&d team is also intensively
engaged in researching and developing recycling options. possibilities include the recycling of used technical
textiles in bags, insulation materials, mud flaps and so on.
ENVIRONMENT-FRIENDLy PRODUCTION AND ENERGy RECOVERy
the group is making increasing use of recycling and energy recovery technologies. Coating sites are fitted with
distillation and combustion towers, which minimize exhausts and recover hot air which can be used to pre-heat
ovens. At Ardooie, contaminated solvents from cleaning paste tubs are distilled for re-use and we use heat ex-
changers.
ELECTRICITy GENERATION
the new extension at Ardooie (veranneman production hall plus storage warehouse) is fitted with electricity
generating solar panels.
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QUALITy
At Sioen industries the customer and customer satisfaction take centre stage.
this calls for an approach in which the quality of the finished products and services provided must meet
the customer’s highest demands. Sioen industries therefore does not confine itself to just checking the
end product, but implements an efficient quality policy to ensure appropriate monitoring throughout the
entire production and sales process.
we demand a constant level of quality from all our suppliers and employ the necessary specialists to carry
out permanent monitoring on the shop floor and random sample checks. here, Sioen industries makes use
of the latest communication and it applications.
however, Sioen industries has not only been concerned with the quality of its products. Careful attention is
also being given to superior working conditions. Creation of a stimulating working climate, in which
everyone gets the chance to develop their abilities, is one of the keystones of the policy.
ON ALL LEVELS
Quality means satisfying the customer‘s expectations in terms of products and delivered services.
Quality is not confined to those departments which come into direct contact with the customer. it is a key
principle for all employees of the Sioen industries group as they perform their work, whether in produc-
tion, sales, accounting, customer service, r&d or purchasing. every employee contributes to quality in their
own field.
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CERTIFICATES
the Apparel division has met iSo 9001 standards since 1996 and now complies with the most recent iSo 9001 version
2000 regulations. it also works according to the AQAp-120 standards for military tenders.
thanks to a constant concern for quality’ the Coating division was one of the first coaters to acquire the iSo 9001
certificate.
the five areas of focus for the iSo 9001 standard – quality management system, management responsibility, manage-
ment of resources, production of the product, and measurement, analysis and improvement – form the core of Sioen’s
integrated quality assurance system.
HUMAN RESOURCES
the human capital at Sioen industries is an important link in the expansion of the company. our employees help make
sure that promises are kept and that our products and services meet customers’ expectations and demands.
through many years of dedication, our employees have built up a huge fund of skills. they put their heart and soul into
their work, constantly offering creative solutions and alternatives.
Bel
gium
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500
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1500
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899
15 629
133 27
338
2575
726 2116
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PerSonnel Per country 2008total: 4 676
PerSonnel Per DiviSion 2008
ChemiCAlS
CoAting
AppArel
group
induStriAlAppliCAtionS
4 %
13 %
69 %
1 %
13 %
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Sioen in the world
1 ARDOOIE
Sioen Coating division / Apparel division / veranneman tt
Sioen Coating distribution
2 BORNEM
european masterbatch (emb)
Fillink technologies
3 KERKSKEN
tiS
4 LIEGE
Sioen nordifa
5 MESLIN - L’EVÊQUE
inducolor
6 MOUSCRON
Sioen Fibres - distribution/spinning
Sioen Fabrics - weaving, coating and calendering
7 POPERINGE
Coatex
7
6
1 2
34
5
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8 Sioen Shanghai - SHANGHAI - CHINA
9 Saint Frères - enduction & Confection - FLIXECOURT - FRANCE
10 richard Colorants - LOMME - FRANCE
11 Sioen France - NARBONNE - FRANCE
12 pennel Automotive - ROUBAIX - FRANCE
13 p.t. Sungintex - BEKASI BARAT MARUNDA - INDONESIA
14 p.t. Sioen indonesia - JAKARTA - INDONESIA
15 donegal protective Clothing - DONEGAL - IRELAND
16 roltrans group polska - KONIN - POLAND
17 Siofab - SANTO TIRSO - PORTUGAL
18 roland international - TEGELEN - THE NEDERLANDS
19 Sioen tunesie - CtS - Sioen Zaghouan - TUNIS - TUNISIA
20 roland ukraine - RIVNE - OEKRAINE
21 roland tilts uK - BRADFORD - UK
22 mullion manufacturing ltd. - SCUNTHORPE - UK
23 roltrans group America - TEXAS - USA
109
1816
20
12
11
19
17
21 22
15
23
13
14
8
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the Sioen divisions
SIOEN COATING DIVISION
p. 31 Spinning, weaving
p. 33 Coating: 5 coating techniques
p. 34 main product markets
p. 35 Competitive position
p. 36 geographical markets, sales organisation
SIOEN CHEMICALS DIVISION
p. 38 pigment pastes, inks, varnishes, colour powders
and dispersions
p. 41 main product markets and competitive position
p. 42 geographical markets, sales organisation, r&d driven
SIOEN APPAREL DIVISION
p. 43 introduction
p. 44 main product markets
p. 45 niche markets
p. 49 production sites
SIOEN INDUSTRIAL APPLICATIONS
p. 50 our activities
p. 51 our markets
p. 54 geographical markets and sales organisation
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coating DiviSion
in this division, vertical integration takes centre-stage. this means that Sioen handles the entire production
process of spinning, weaving, pigmenting and coating.
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SPINNING
Sioen has one of the most modern spinning mills in the world (mouscron-
belgium), where every year approx. 16,000 tons of polyester granules are
processed into high tenacity yarns. A portion of the yarns is twisted in the
twisting plant; the rest goes directly to our weaving mills. in addition, we spin
an increasing number of custom made yarns for external customers.
WEAVING
the yarn is supplied as raw material to the three weaving mills (mouscron,
Ardooie, Kerksken- belgium). each weaving mill has its own specialisation:
sailcloth, open structure textiles, high tenacity textiles used as base material
for coating, airbag textiles, protective fabrics for body armour and forestry,
etc.
the fabrics all meet high technical requirements for tensile strength and tear
resistance, limited flame spread and light fastness.
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COATING
Coating is covering (pvC, pu, silicone or other) a substrate (nylon, polypropy-
lene, polyester, polyamide, cotton, wool, woven or non-woven fabrics or
sheets), to enhance and alter the physical properties and appearance.
the end result is a technical textile with properties such as chemical resi-
stance, anti-stain, vapour and gas resistance, electrical conductivity, water
resistance, abrasion resistance, anti-static, printability and fire resistance.
Sioen industries applies five main coating processes, on eight coating lines
(5 in belgium, 2 in France and 1 in portugal).
PREPARATION OF COATING LAyER/COLOURING
the coating layer can consist of pvC, polyurethane, silicone or other
polymers, which are sourced from major chemicals companies. Sioen
produces its own pigment pastes for colouring the coating layer (See also
Sioen Chemicals division p. 38-42). pastes are mixed in fully automatic paste
kitchens and then brought to the coating line by robots.
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Direct coating:
the pvC coating paste is directly applied to the fabric in four layers.
Applications: curtains, tilts and tarpaulins for trucks, railway wagons and
containers and other uses, sports mats, swimming pool covers, textile
architecture, publicity banners, etc.
Transfer coating:
the coating paste (pu, silicone, etc.) is applied to the fabric via a paper
support.
Applications: protective clothing, outdoor sports clothing, shoe
protectors, mattress protectors, airbags, etc.
Online coating:
here the open weave fabric passes directly from the loom into a coating
bath.
Applications: geogrids, swimming pool covers, reinforcement nets,
windbreak nets, filters, etc.
Extrusion coating:
the granules (different polymers) are extruded and rolled on a carrier
(textiles, non-woven, knitted fabrics, paper, etc.).
Applications: ventilation tubes, pond liners, greenhouse foil, sewer
renovation, etc.
Calendering (rolling):
we make tpo (thermoplastic polyolefin) and pvC films that are embossed
to give the required aspect (can be motife/texture).
Applications: car dashboards, door panels, sun visors, wall coverings,
pond liners, etc.
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MAIN PRODUCT MARkETS
part of the production of the coating division is used internally as base material in one of the other divisions.
more than half of the total production of the coating division is sold as semi-finished products to external
customers (distributors and manufacturers) for use in the areas given below. it is difficult to give meaningful
figures in each sector as these can vary considerably from one year to the other.
TRANSPORTATION- TARPAULINS AND SIDE CURTAINS (direct and
extrusion coating): the market for pvC coated tarpaulins and side curtains for trucks
and railway wagons is the most important segment (accounting for around 40% of
external turnover of the Coating division. the remaining 60% is divided amongst the
other markets).
Sioen is the market leader here with an estimated 50% market share. this market, for
both new and replacement tarpaulins and side curtains, is mainly located in western
europe, where the large trailer builders are situated. the use of coated fabrics has not
yet become customary in the American market, where trailers are usually hard-bo-
died.
GEOTExTILES AND ROOFING (online coating): technical open structure textiles
are used as reinforcement netting for roads, roofs and all types of plates. with approxi-
mately 60% of the market Sioen is the market leader in this segment.
TRANSPORTATION- AUTOMOTIVE (direct coating, transfer coating, calende-
ring): Around 8% of the Coating division’s production is for the automotive sector:
tpo and pvC films and technical textiles for car interiors (dashboards, door panels, sun
visors, gear lever protection, seat backs, trunk covers etc.) and airbags.
FLExIbLE, bREATHAbLE TECHNICAL TExTILES (transfer coating):
these are mainly used for protective clothing and mattress covers. with its modern
production system, large runs, r&d and know-how and the advantages of vertical
integration, Sioen can compete in this competition-sensitive market (Asia).
SWIMMING POOL COVERS AND LINERS (direct coating, extrusion coating):
Sioen is by far the largest global supplier of technical textiles for this segment. the
greater proportion of the turnover comes from France, where several swimming pool
cover and liner producers are located.
- 35 -
COMPETITIvE POSITION
60% of the market is shared among one major german coater and various smaller and increasingly specialized (by
product or by region) competitors in Austria, France, germany, italy, Scandinavia and Spain amongst others, certain of
whom go opportunistically in and out of markets from one year to the next.
Sioen accounts for over 40% of all european coating capacity.
TARPAULINS AND TRUCk COVERS
are the largest application for heavy coated fabrics in western europe, with an estima-
ted market volume of 90 million m² in 2006, expected to reach 122 mm² by 2010. Sioen
and one other german competitor dominate this market.
in 2008, there was a general decline in the transportation market. this had immediate
effect on the Sioen turnover. our market share was not affected.
GEOTExTILES (around 20 mm² worldwide) is a steadily expanding market. Sioen is
world market leader in this segment.
AUTOMOTIVE: the new calendering facility will enable Sioen to be more flexible and
expand its geographical market. however, since mid 2008, this market is under
enormous pressure.
in the market for FLExIbLE TExTILES, where there is strong competition from Asia,
Sioen is competing through quality, vertical integration and by entering new markets.
the POOL COVERS market, in which Sioen is the absolute market leader, is steady at
around 20 mm².
- 36 -
TExTILE ARCHITECTURE (direct, extrusion and online coating):
textile architecture covers technical textiles for tents and structures. As a fully integrated
coater, we fine-tuned and dedicated our machinery in 2008 in such a way that we are now
capable of producing high quality textile architecture membranes. we coat the back and
front side in one run, immediately followed by a special lacquering treatment, providing a
better overall tension of the membrane.
SIGN (direct, extrusion and online coating):
Sign is the collective name for printable technical textiles that are used for publicity
banners. Although competition of low cost –lower quality laminates from Asia is high,
Sioen has a solid brand name with high quality banner material. we sell a substantial part
of products of this segment in Asia.
NICHE MARkETS (direct, extrusion, online, transfer and calendering coating):
Apart from these 7 major markets, Sioen also produces technical textiles, films and sheets
for biogas containers, rolling doors, bouncing castles, boat covers, machine protection,
dung covers, oil booms, ventilation tubes, sewer liners, bird nets, roofing, bags, mattress
covers, pond liners. each product has its typical high technical requirements.
MAIN PRODUCT MARkETS
gEOgRAPHICAL MARkETS
over 80% of the Coating division’s turnover comes from the traditional western european countries, led by France,
germany, the benelux and great britain. eastern europe and Asia are increasingly important markets.
the geographical distribution reflects the location of final producers. Several large trailer manufacturers are based
in germany and the uK, germany has a rich tradition of using geotextiles, France has a large number of swimming
pool cover and mattress cover makers. the largest digital printing works are based in western europe and pennel
Automotive has a long history of contacts with French car producers. technical textiles for digital printing, truck
curtains and tarpaulins are also finding their way to eastern european customers.
SALES ORgANISATION
in addition to the permanent sales staff operating out of the Ardooie, mouscron and roubaix plants, and a number
of local agents, the Coating division has its own sales offices in germany, France and China.
- 37 -
bILLbOARDS (sign) is the second largest application in the western european heavy
coated fabrics market (estimate: 45 mm²). Sioen has a market share of about 10%. with a
lower level of technicality, this sector faces competition from Asia.
COMPETITIvE POSITION
TExTILE ARCHITECTURE (20 mm²) is one of the fastest-growing markets for coated
textiles worldwide. entry barriers are the high technical characteristics of the product and
the stringent guarantee requirements. one competitor operates exclusively in this market
and has a significant market share. Sioen now has capacity and capability to expand in
this market in 2009 and the following years.
NICHE MARkETS
depending on the type of product, Sioen dominates the market or is a smaller player. the
volumes of these specific niche markets are small compared to the 7 principal segments.
the complex technical nature and thus the high added value of these products allow
bigger margins. we will continue to focus on these kinds of products.
geogrAphiCAl SpreAd 2008 geogrAphiCAl SpreAd 2007
germany
France
belgium
eastern europe
netherlands
germany
France
belgium
eastern europe
netherlands
great britain
italy
Scandinavia
other
great britain
italy
Scandinavia
other
12 % 11 %
16 %
7 %
11 %
7 %5 %
8 %
4 %
30 %
15 %
7 %
21 %7 %
5 %
7 %
4 %
20 %
- 38 -
Sioen cheMicalS DiviSion
Sioen Chemicals produces pigment pastes, inks, varnishes, colour powders and colour dispersions at two
locations in belgium and one in France.
- 39 -
THE PRODUCT
Pigment pastes are used for colouring polyurethane and pvC coatings,
epoxies, acrylic resins and silicones. these find their way into a huge range of
end products, including vinyl flooring, wall coverings, silicone kits used in
construction and interior decoration, kitchen sponges, mattress and furniture
liners, shoe soles, bathtubs, sanitary facilities and luxury yachts. Sioen Chemi-
cals also produces specific flame retardant pastes. it is one of the only manu-
facturers in the world of high tech pastes that render textile invisible to military
infrared cameras.
Inks. Sioen Chemicals produces water-based, solvent-based and uv inks for
wide and super wide format digital printing and decorative inks.
- 40 -
Colour powders and colour dispersions. these are used to dye
paint, plaster, wax, cement, etc.
Varnishes. Sioen Chemicals offers a wide range of water and solvent borne
and uv-curable varnishes and lacquers. Applications include liquid varnishes for
printing inks, top coat varnishes protecting decorative surfaces, and specific
technical products such as inhibitor varnish for special patterns in decorative
applications.
- 41 -
MAIN PRODUCT MARkETS
About 85.5% of production is sold to external customers. the
other 14.5% is used internally as base materials in the coating
division.
the Chemicals division is a niche specialist, focussing on very
technical and special custom made products. there are 4
major groups for colour pastes (pvC, pu, Silicone, Aqua):
p transportation (tarpaulins)
p Automotive
p Sealants
p Coating
there are 4 major application areas for our decorative
inks:
p wallpaper
p decorative flooring
p decoration paper
p r&F pvC
the inks for wide and super-wide format digital printing are
used mainly for banners and billboards.
the colour powders and dispersions are bottled from
30 ml to 250 ml for colouring paints, clay, concrete, chalk,
fillers, … for do-it-yourselves and professional users.
the market for colour pastes (both coatings and colour
pigments for painting) has decreased under the influence of
a lower demand from the (technical) textile sector. decorative
inks continue to perform well and we are seeing a rise in
volume here.
- 42 -
COMPETITIvE POSITION
Sioen Chemical’s organisation’ and the fact of having the Sioen group as its largest customer, gives a scale advantage
over the relatively fragmented competition. in addition, the personalized service and close partnerships with the
customers play an important role in the success of this division.
COST ADVANTAGE
vertical integration of production processes yields products that are used as raw materials in coating and varnishing.
this allows effective management of costs and ensures regular supply, constant quality monitoring and volume.
SERVICE AND TAILOR MADE PRODUCTS
more than any other pigment pastes, varnish or ink producer, we are able to provide solid quality products. Swift
delivery of standard products and quick development of special tailor made products.
gEOgRAPHICAL MARkETS
14.5% of all Sioen Chemicals products are used within the Sioen group. the
balance is sold to a wide variety of customers, mainly in western europe.
SALES ORgANISATION
from the bornem (belgium) headquarters and the other subsidiaries.
R&D DRIvEN
the Sioen Chemicals division boasts a well-working r&d centre with labs in all
production plants and dedicated professionals each specialising in their main
market. they focus on product development and innovation, but also on process
improvement and product optimisation. thanks to their efforts we have develo-
ped an extensive range of products suitable for use in a multitude of applications.
OUR CORE ACTIONS OF 2008 AND OF THE FUTURE ARE:
p Quality control and optimization of the existing productions & formulations
p Finding substitutes for non-reach compliant products
p growth projects in cooperation with strategic customers
p Sourcing projects on alternative raw material suppliers
- 43 -
aPParel DiviSion
HigH quality tecHnical PROtectiOn clOtHing
Sioen Apparel division is an innovative producer with a broad range of high end technical protective clothing.
these comply with the most stringent european norms and regulations for amongst others rainwear, high visi-
bility clothing, and flame retardant clothing, anti static and flame arc resistant clothing and chemical protection.
Sioen is active in many different niches where people daily work in many different circumstances and where
safety, comfort and security are major issues. examples are: fire fighters clothing, chainsaw protection, flota-
tion suits, bullet proof vests, clothes for operation theatres.
Quality and flexibility go together with profitability and added value. thanks to our constant innovation, we
are european market leader.
i High tech i High Visibility i agriculture i chemicals i Forestry i Flotation i
- 44 -
HIGH VIS
CHEMICAL ARC
HIGH TECH
our high tech clothing offers maximum protection in changing working and weather environments.
the high tech range is a combination of solid experience and interesting innovation.
the high visibility safety range of Sioen includes a broad selection of fluorescent workwear for
summer as well as winter periods. thanks to our high-vis range the wearer is seen and accidents
can be avoided.
protection and safety in the chemical and petrochemical industry is becoming more important
every day, not least because of the stringent european regulations. Sioen offers a complete range
of chemical and flame arc resistant clothing that complies with these norms and regulations.
- 45 -
FOOD
SIO-FIT
AGRO
Clothing for agriculture and horticulture has to be practical, waterproof, breathable, friction
resistant and supple. Farmers and growers have to be able to work comfortably in any condition.
Flexothane Kleen ensures that our clothes comply with all hygienic and safety regulations in
the food industry. the nicewear range of Sioen offers protection up to -40°C. it combines two
high tech tissues that are supple and water repellent on the outside and on the inside iso-soft
guarantees a high insulation.
in the Sio-fit range you will find t-shirts and polos in many colours and with many kinds of retro-
reflecting stripes and a high wearing comfort. the range includes our new Sio-cool concept,
clothes made of multi-functional yarns with fast drying, anti bacterial and deodorising characteristics.
- 46 -
OTHER MARkETS WE ARE ACTIvE IN!
Siofire-vidal develops protective clothing for fire fighters. Sip protection guarantees safety and chainsaw protection
in forestry. Sioen Armour technology specializes in bullet- and stab proof solutions for police, defence and security
companies. mullion produces flotation suits, life jackets and survival suits. baleno aims for outdoor, hunter and
fishermen’s clothing. Siomed produces textiles for medical sector and military produces uniforms and protective
clothing for all kinds of military applications.
Forestry governmental services tree surgeon
SIP® PROTECTION - chainsaw protection
For more that 25 years, Sip protection has invested in the development, design and
production of protective clothing for foresters and people using chainsaws.
due to this constant investment, we can commercialise products that comply with the
stringent european en381 norms and that are ‘at the same time’ light, comfortable and
easy to clean.
belgian Fire fighter suit French suit dutch suit
SIO-FIRE / VIDAL - fire fighters clothes
more and more fire fighter brigades chose the intervention clothing of Sioen. these top
quality suits guarantee optimal protection against the many dangers this profession
engenders. After an international tender, the belgian ministry accorded the multiyear
contract to Sioen. Satisfaction surveys show that the fire fighters clearly appreciate
Sioen garments.
- 47 -
harbour Flotation suits buoyancy
MULLION - flotation suits and life jackets
mullion specialises in life jackets, flotation suits and buoyancy suits for offshore, com-
mercial navigation, governments and saving brigades.
police overt police tactical Security
SAT - body armour
Sioen Armour technology produces a range of body armour products for a large number
of threats. Since its creation, the range has extended to a large product portfolio. SAt
specialises in bullet and stab proof solutions for police, military and security.
- 48 -
Surgeons aprons operation sheets
SIO® MED - medical aprons and sheets
in 2005 Sioen started producing medical textiles for amongst others operating theatres.
we offer a full range of surgery aprons and sheets for hospitals.
outdoor
uniforms
hunting
body Armour
Fishing
Flotation suits
bALENO - outdoor, hunting and fishing
MILITARy - uniforms, protective clothing and body armour
baleno is the Sioen brand for modern, comfortable yet functional sports and leisure
wear. this extensive range is specifically designed for the protection of outdoor sports
and leisure and for hunters and fishermen. At the same time, the baleno clothes are
elegant and functional for daily use.
military applications are a growing market for Sioen and we offer a variety of products.
this extends to uniforms and protective clothing and many forms of ballistic protection.
we are active in belgium and abroad and have a very strong project approach.
MILITARy
- 49 -
our ProDuction PlantS aBroaDpt Sioen and pt Sungintex (Jakarta- indonesia) are more than just production plants. we offer added value to
all aspects of your project from conception of your clothes (design, fabrics selection and special techniques) to
the eventual production, distribution and marketing. thanks to our technological expertise and to the latest
state-of-the art production techniques, we offer a competitive advantage to your clothing range.
in addition to Jakarta, we are also situated in tunisia (CtS), ireland (donegal protective Clothing), France (vidal)
and the united Kingdom (mullion manufacturing ltd. Scunthorpe).
our characteristics are amongst others quality, comfort, price-quality relation-
ship, speed, reliability, flexibility in combination with ethical business.
- 50 -
inDuStrial aPPlicationS DiviSion
this division focuses on finished products and as a result processes coated fabrics, pvC membranes and filters
for industrial applications.
- 51 -
the activities of the industrial Applications division are threefold and stand
at the end of the Sioen industries group’s value chain.
p the processing of membranes (mainly in-house coated pvC technical
textiles and foils) into finished and semi finished products such as kadors,
pond and dam liners, tents, silos, camouflage nets, …
p the production of felt and filters
p the production of truck curtains, roofs and tilts
MARkETS
the division covers a wide range of markets, including automotive, leisure, the food industry, heavy industry and
chemicals, transport and mining.
kADORS: Sioen processes in-house coated technical fabric into kadors (flexible tubes enclosed in a technically
coated fabric, into which profiles can easily be inserted, for example for caravan awnings).
SIO-STEEL: Sio-steel is a patented composite consisting of a pvC coated steel net and double- sided pvC coated
polyester fabric, used primarily for intrusion-resistant truck and train tarpaulins and side-curtains.
CARAPAx: Carapax is an alternative to traditional roof curtains, giving additional resistance to the trailer
superstructure and meeting the requirements of en 12642xl. Carapax is a combination of aramid and technical
coated textile.
kadors carapax lasercutting
- 52 -
CUTTING: Cutting of technical textiles for the automotive industry (airbags, door panels, sun visors, etc.).
POND AND DAM LINERS: Cutting, splicing and packaging of sheeting for recreational ponds and industrial
reservoirs, water basins and cultivating beds, for customers worldwide.
FILTERS AND FILTER CLOTHS: Sioen specializes in producing needle felt and derived products such as filter
cloths and complete ready-to-use filter systems. these filters are used in the food industry (water and air treatment
in sugar refineries, breweries, etc.), heavy industry and metallurgy, mining, petrol stations, paper processing,
cement companies, the chemicals industry, municipal water purification and after-burning plants. nordifa recently
started producing acoustic and thermal insulation panels.
TENTS, COVERING SySTEMS, ROLL-DOWN SHUTTER DOORS, SEPARATING WALLS, SILOS:
A small percentage of our production of technical textiles is processed into finished and semi-finished products for
high-tech applications for the army, the railways, the airline industry, and the construction sector.
felt samples evacuation tent pond liner
- 53 -
CAMOUFLAGE FAbRIC: Sioen specializes in the design, production and sales of camouflage fabric and
multi-spectral camouflage netting. worldwide, there are only a few companies active in this high-tech market,
that calls for extensive technical knowledge and research and development.
TRUCk CURTAINS, ROOFS AND TILTS: roland international (production units in germany, poland,
ukraine) is the world’s largest producer of truck curtains, roofs and tilts, with a 40%+ market share in curtains for
new trucks. Acquired by Sioen in 2003, the company focuses on large volume, batch production.
side curtain camouflage net side curtain
- 54 -
gEOgRAPHICAL MARkETS
over 34.9% of sales in this division are in germany. this is because the largest trailer builders are in germany.
other automotive applications (cut airbags, door panels, etc.) also find their way to germany. the remaining
65.1% is divided between France, belgium, the uK, the netherlands, eastern europe and the uSA. the two
latter areas both offer considerable scope for growth.
SALES AND DISTRIBUTION ORgANIzATION
Sales and distribution channels differ from one product to another. we emphasise on cross-selling.