annual report 2001 - panda
TRANSCRIPT
annual report 2001
40 years of conservation achievement
C O N T E N T S
1 40 years of Conservation Achievement
2 Changing Patterns, Changing Lives
4 Campaigning for Conservation
8 Good for the Earth, Good for Business
12 A Future for Forests
14 Life or Death for the World’s Wetlands?
16 Wanted Alive!
18 Curbing Global Warming
20 Tackling Toxics
22 Turning the Tide
26 WWF International Income andExpenditure 2000 and 2001
27 WWF International Balance Sheet 2000 and 2001
28 WWF Network Income and Expenditure2000 and 2001
30 Serving Conservation
31 WWF International Board and Directors
32 The WWF Network
This publication is WWF International’s officialannual report. Copies of the annual reports of other WWF offices may be obtained directly fromthe relevant office (see pages 32 and 33). For further reading, see WWF’s Global Conservation Programme 2001/2002 on www.panda.org.
Managing Editor: Zandra McGillivray, WWF InternationalWritten, compiled, and edited by Tim Davis, DJEnvironmental, UKPicture research: WWF-Canon Photo Database, Tim Davis, Saatchi & Saatchi RowlandDesign and Production: Saatch & Saatchi Rowland, Nyon, SwitzerlandPrinted by: Rosseels Printing Company, Belgium,on recycled paper, using vegetable oil-based inks.
ISBN: 2-88085-251-X
Published in December 2001 by WWF – WorldWide Fund For Nature (Formerly World WildlifeFund), Gland, Switzerland. Any reproduction in full or in part of this publication must mention the title and credit the above-mentioned publisheras the copyright holder.
No photographs from this publication may bereproduced on the World Wide Web without priorauthorization from WWF.
The material and the geographical designations in this report do not imply the expression of any opinion whatsoever on the part of WWF concerning the legal status of any country, territory, or area, or concerning the delimitation of its frontiers or boundaries.
© text 2001 WWF. All rights reserved.
Photo cover: Earth from spacePHOTODISC
WWF celebrated its 40th anniversary in September 2001.Founded in 1961 by a number of influential, far-sightedindividuals concerned about the deteriorating state of theenvironment, WWF has grown over the intervening fourdecades to become one of the world’s largest and mostrespected independent science-based conservationorganizations.
WWF’s mission has broadened over the years toaddress the full spectrum of the world’s biological diver-sity and to build a future in which humans live in harmonywith nature. The organization looks for new and sustain-able ways of using the planet’s natural resources andtackles the many forms of pollution that are harming theatmosphere, fresh water, and oceans which ultimatelysustain life.
Despite the organization’s strength and its ability toadapt and grow in an increasingly complex world, thechallenges that lie ahead are more daunting than ever. In these pages we reflect on some of the successes ofthe distant and recent past, and the bold targets we haveset ourselves.
To achieve its objectives, both in the short and longterm, WWF recognizes the need for partnerships – withgovernments, business and industry, non-governmentaland other civil society organizations, and, crucially, indi-vidual people in all walks of life. This, too, is reflected in these pages.
If ever there was a time for WWF and its partners to pull together, that time is now.
The Hon Sara MorrisonActing President, WWF International
40 years of conservation achievement
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Sara Morrison
In 2001, WWF celebrated its 40th anniversary and lookedback at an impressive record of conservation work. Inthat time, WWF carried out many thousands of field proj-ects, mainly in developing countries, and often in part-nership with other agencies, thus directly contributing tosustainable development and poverty alleviation. Overthose 40 years, WWF also increasingly contributed toglobal environmental policy development and played thekey role in introducing market mechanisms such as theForest Stewardship Council (FSC), which today allowsbusiness and industry to engage in environmentallysound practices.
Looking ahead to the next 40 years, this first year intothe new century has marked huge emerging challengesin our fight for life on Earth. Never before in the historyof the environmental movement have the stakes beenhigher. Neither has awareness been more widespreadthat global environmental issues will soon determine thefate of virtually every sector of human activity and wel-fare. Without wanting to sound alarmist, there can be lit-tle doubt that very large parts of humanity will suffer froma worsening global water crisis and the disastrous effectsof the rampant mismanagement of the world’s marineresources. According to WWF’s Living Planet Report,*we have lost one-third of the planet’s natural wealth overthe last 30 years, a trend unlikely to improve in the nearfuture given the increasing “footprint” that mankindleaves on the Earth – now visible even in the remotestwilderness areas. The Arctic, while not having the highprofile of tropical rainforests or coral reefs, is neverthe-less a prime example of how the quest for resources –above all petroleum – is rapidly pushing into areas hith-erto left to the few indigenous communities, polar bears,and caribou herds. Exploitation of the Arctic by extractiveindustries brings high risks, with effects that are likely tobe dramatic for both nature and the cultures of peopleswho have made their livelihood in a perfectly sustainablemanner for many hundreds of years.
Climate breakthroughPerhaps the most remarkable development of the pastyear has been the widespread acceptance at last ofman-made climate change as the global issue that islikely to impact virtually every aspect of biodiversity con-servation and human life in the years ahead. The long lagtime between the emission of greenhouse gases and theactual effects of climate change means there can be noquestion that the coming decades will seriously erode theplanet’s biodiversity, making deep inroads into the natu-ral inheritance of future generations. The third assess-ment report of the Intergovernmental Panel on ClimateChange (IPPC) left no doubt over the fact that theseimpacts are already evident. Melting polar ice, increasedforest fires, changing distribution patterns of plants andanimals, increasing incidence of coral bleaching, deser-tification, and extreme and destructive weather eventsare just some of the telltale signs.
WWF has been campaigning for six years for gov-ernments and industry to take action to combat climatechange. Our analyses and warnings have been ignored,criticized, even ridiculed for a large part of this time. Themajor breakthrough in public consciousness came inJuly 2001 with the global community’s acceptance of theKyoto Protocol, despite the US government opting outof the agreement. President Bush’s provocative and
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changing patterns, changing lives
Claude Martin Director General, WWF International
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* The Living Planet Report can be viewed at www.panda.org/livingplanet/lproo
intrinsically unwise decision, however, had a positiveside-effect: it elevated the issue of climate change intothe headlines. This inadvertently helped unify the stanceof other governments, not least the Europeans, in at lasttaking the issue more seriously.
The emerging clarity over the root causes of bio-diversity loss and the ecological footprint that limits thepotential for sustainable development also triggered a further focusing of WWF’s activities. In the past year,WWF has concluded its network-wide exercise to con-centrate its efforts for maximum impact. On the one handwe will work on six global issues: forests, fresh water,oceans and coasts, threatened species, climate change,and toxics – for each of which we have clear targets and strategies. And on the other hand our field-basedactivities will increasingly be focused on ecoregions –biogeographic units that allow a coherent planning andapproach for the conservation of biodiversity. I am con-vinced that this two-pronged strategy – focusing onglobal policy and ecoregions – puts WWF in the best pos-sible position to make a real difference in addressing thehuge conservation challenges of the coming decades.We need your support to make it a reality.
Dr Claude Martin Director General, WWF International
A pristine environment – but for how long?
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WWF’s mission is to stop, and eventually reverse, thedegradation of the planet’s natural environment and tobuild a future in which humans live in harmony withnature. Over its 40-year history, WWF has grown intoone of the world’s largest and most effective independ-ent organizations dedicated to the conservation ofnature. It has reached this status through a constantrecord of conservation achievements.
Today, WWF operates in nearly 100 countries, sup-ported by some five million people worldwide. Its initialsand famous Panda logo have become a powerful rally-ing point for those who care about the future of the planetand want to help shape it in a positive way.
The organization’s success and reputation havebeen built around a factual, science-based approach to conservation, which focuses on six priority issues:forests, fresh water, oceans and coasts, threatenedspecies, and the insidious threats of toxic chemicalsand climate change.
To underpin its work, WWF runs highly focused pro-grammes based on these issues of global concern. Eachprogramme has identified conservation targets (summa-rized in the following pages) for the next ten years. To helpwith the delivery of these targets, short, high-profile cam-paigns, wherever possible involving the general public,are initiated.
WWF runs some 1,200 projects around the world inany year. Many of WWF’s 3,800 staff work at the front lineof conservation, sometimes in difficult and dangerousconditions, helping to make maximum use of the approx-imately US$273 million that WWF spends annually on its global conservation work. On-the-ground projects arereinforced with policy work and campaigns, as well aseducation and local capacity building to help replicateconservation successes.
Saving the world’s special placesRecognizing that local conservation problems often havetheir roots in wider social and economic issues, whichinfluence how people use and consume resources andaffect the environment, WWF has adopted an approachwhich links field and advocacy work to address environ-mental problems within areas whose boundaries aredefined by nature – what WWF terms “ecoregions”.These may be tropical forests or large areas of freshwa-ter wetlands spanning one or more countries, or entirecoral reef systems such as Australia’s Great Barrier Reef.
WWF has identified some 200 such places – the“Global 200 Ecoregions” – which harbour most of theworld’s remaining biological diversity, and which must bepreserved if we are to leave a living planet for future gen-erations. The organization has selected 77 of these areasto focus on and is working with partner organizations todevelop action plans. Ambitious, broad-scale, and inte-
grated in nature, these plans combine environmental,economic, and social actions to conserve or restore thebiodiversity of an entire ecoregion.
Gifts to the Earth“Gifts to the Earth”, the highly successful conservationtool developed by WWF in 1996, continues to win com-mitments from governments, industry, and individuals topreserve the most significant parts of our natural her-itage. By mid-2001, 66 gifts had been recognized byWWF. Among them were new legislation in Mauritania toprotect the Banc d’Arguin – an area of shallow coastalwaters and tidal mudflats of international importance formigratory waterbirds – and the commitment by Turkey toincrease the size of its protected areas by 50 per cent.
Communicating the messageOver the past year, WWF’s award-winning website –www.panda.org – has been further developed into animmensely powerful tool for awareness-raising andaction. Thousands of people are now using “PandaPassport” to register their concerns about conservationissues of the moment. By harnessing the views of somany people, WWF is able to bring pressure to bear onpolicy- and decision-makers to make a real difference.
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campaigning for conservation
The WWF NetworkSince its foundation as a charity under Swiss law in 1961,WWF’s network of offices has grown steadily to covermost regions of the world.
At the heart of the network is the International Sec-retariat based in Gland, Switzerland. It identifies andmonitors emerging conservation concerns, guides thedevelopment of WWF’s position on international issues,coordinates campaign, communications, and fundraisingactivities, manages the international conservation pro-gramme and policy work, and builds global partnerships.
The WWF Network contributes expertise and fund-ing to WWF’s international conservation programme.Activities range from practical field projects and scientificresearch to advising on environmental policy, promotingenvironmental education, and raising public understand-ing of environmental issues. Two specialist offices, inBrussels and Washington, work to influence the policiesand activities of the European Union and institutionswhich deal with global economic issues, such as theWorld Bank and the Global Environment Facility (GEF).
In 2001, the number of WWF offices grew with the admission to the network of WWF-Turkey, which previously had been one of five Associates – inde-pendent non-governmental organizations (NGOs) which work closely with WWF towards shared conservationobjectives.
Tree ferns in a Colombian cloud forest symbolize WWF’s efforts to protect forests worldwide (see pages 12 and 13).
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partnerships for conservation
Good for the Earth, Good for Business
WWF’s Global Priorities:
A Future for Forests
Life or Death for the World’s Wetlands?
Wanted Alive!
Curbing Global Warming
Tackling Toxics
Turning the Tide
Cuban parrot
It is thanks to its partners that WWF is multi-plying its impact and achieving ever greaterenvironmental awareness and responsibilityamong people everywhere. Business andindustry in particular will play an increasinglykey role in environmental issues, and partner-ships with major players in these sectors areessential for us to secure the funds we need.
That said, competition for funds from allsectors, private and public, is fierce and thesearch for finance has never been more difficult
or critical.Establishing new partner-
ships, as well as maintainingexisting ones, gives us theadded impetus to meet ourchallenges. WWF believesthat change can be broughtabout, not only by individ-ual actors, but also inindustrial sectors by work-ing together with compa-
nies that are truly committed to environmentaland social integrity.”
Mario Fetz Director, Fundraising & Marketing
“ After three successful years, Canon and WWFrenewed their partnership at a signing ceremonybetween Claude Martin, Director General ofWWF International and Hajime Tsuruoka, Pres-ident of Canon Europa.“We value the partner-ship with WWF greatly,” Mr Tsuruoka said.“Asa company we take our responsibility for theenvironment very seriously.”
Images are essential tools for raising publicawareness and thanks to Canon Europa’s spon-sorship, WWF has been able to significantlyimprove its ability to communicate through pic-tures.A selection of nature photographs can beviewed in the newly designed PhotoGallery onWWF’s website (www.panda.org).
Over the next two years, Canon and WWFwill continue to raise environmental awarenessthrough joint promotional and marketing activitiesespecially targeted at young people.
Since entering into partnership with Lafarge in2000,WWF has contributed the expertise that theconstruction materials group needs to reinforce itsenvironmental policies and practices.ChristopherBoyd,Senior Vice President of Environment andPublic Affairs at Lafarge explained: “Our part-nership with WWF is intended to help us raiseour own standards as well as to raise standardsgenerally within our industry.”
WWF and Lafarge are working jointly on anumber of fronts, especially on quarry restora-tion and environmental performance indicators.Lafarge has developed a biodiversity strategy forquarry rehabilitation and provides financial sup-port for “Forests Reborn”, a joint WWF-IUCN*
programme for the restoration of forest landscapes.Quantitative targets are being developed for
indicators such as waste reduction and recycling,energy consumption, environmental audits, andcarbon dioxide (CO2) emissions.Lafarge,togetherwith WWF and an independent consultant, isdefining targets for reducing its own.
Lafarge CEO Bertrand Collomb stated: “Aglobal industrial group can only continue to besuccessful if it operates in the framework of sus-tainable development and if its concern for theenvironment is genuine and recognized.”
good for the earth, good for businessA constructive partnershipA natural team
Claude Martin and Hajime Tsuruoka renew the partnership
between WWF and Canon.
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Quarry rehabilitation at Bamburi Cement,Mombasa: What was an empty quarry in 1971…LA
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* IUCN – The World Conservation Union
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… is Haller Park’s Sanctuary today.
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WWF works to protect
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Within just one year of becoming a WWF Corpo-rate Supporter, the Italian pasta manufacturerDelverde can already see the benefits of the part-nership.The association with WWF is attractingnew customers and reinforcing the product mes-sage that its pasta is made from natural ingredi-ents – organically grown wheat. In return,Delverde is helping to raise consumer awarenessof WWF’s work with in-store promotions in keymarkets around the world.
WWF’s partnership with the advertising agencyOgilvy & Mather has resulted in free adver-tisements and placements worth US$5 million in major international media such as Time,Newsweek, Asia Week, and BusinessWeek. TheWWF Network also benefits from O&M’s world-wide presence, with the agency currently devel-oping a free campaign for the WWF office inRussia to boost membership in that country.
In the year of its launch,more than 70 companiesjoined WWF’s Corporate Club in Hungary,Poland, Russia, Thailand, and the United ArabEmirates.Through their financial contributions,local companies can support conservation pro-grammes in their own country. In return,staff andtheir families are able to attend special interestevents focusing on the environment, such as thePolish Corporate Club’s two-day visit to a WWFwetland project in Biebrza National Park.
High-profile events such as the officiallaunches of the club in each country provide excel-lent opportunities for member companies andWWF to promote environmental responsibility.
Organic pasta Advertising conservation
White storks in Biebrza Valley,Poland – scene of a two-day visitby WWF’s Polish Corporate Club.
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WWF is instrumental in
setting up CITES to protect
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Corporate Club partnerships
WWF funds the Charles Dar-
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WWF assistance helps theMweka College of WildlifeManagement in Tanzania to train park wardens and managers throughout Africa.
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WWF helps establish theDoñana nature reserve in Spain – a haven for the lastfew Iberian lynx.
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Financial support from major donors, trusts, andfoundations is crucial for WWF to continue todevelop innovative approaches to conservation.
The Avina Foundation, for example, is part-nering WWF in three strategic initiatives in theMediterranean:“Green belts against desertifica-tion” – a network of connected forest reservesmanaged by indigenous populations;“Across theWaters”– an environmental education grants pro-gramme;and “Out of the Blue”– marine protectedareas.
Funding by the Oak Foundation is enablingWWF to help protect the North-East Atlantic bysetting up marine protected areas and curbingdestructive EU fishing subsidies, while the Mava
Foundation’s steadfast financial support providesWWF with the means to continue to protectEuropean freshwater wetlands.
Regular renewal of funding is a vote of con-fidence in the work of WWF – proof that theorganization is accountable and can deliver tan-gible results. WWF acknowledges with gratitudethe invaluable funding received from the Avina,Greendale, Mava, Mott, and Oak Foundations,and from all its major donors. We also thankthose donors who wish to remain anonymous.
Every year, nearly five million supportersaround the globe donate to WWF,accounting foraround 49 per cent of the organization’s totalannual income. WWF’s grateful message to eachcontributor is that, whatever the amount, everydonation makes a difference. Campaigning sup-port is also crucial – 20,000 people actively cam-paign via WWF’s “Panda Passport” website(www.passport.panda.org) on issues as varied as Japan and Norway’s continued flouting of the whaling ban, to protecting albatrosses in theSouthern Ocean.
Europeans are generally in favour of the rela-tionships that WWF is developing with businessand industry, according to a survey conductedfree for WWF by market research group INRA(EUROPE), a Corporate Supporter of WWFsince 1999. Over 60 per cent of those polled saidthey thought association with WWF would addvalue to a company. Two in three thought thatWWF should be partly supported by privatecompanies.Christine Kotarakos, INRA ResearchDirector responsible for coordinating the survey,commented: “We found that the WWF logo iswell liked and trusted by a large majority of peo-ple interviewed.”The results prove WWF’s beliefthat partnerships for conservation are essentialfor success.
A vote of confidence
Mediterranean pine forest, Huelva, Spain – part of a growing network of connected reserves.
People power Making the right impression
In a survey conducted by market research group INRA, 62 per cent of respondents thought an association with WWF added value to a company.
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WWF & business partnerships
WWF logo adds value to a consumer product
WWF participates in the cre-
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In September, WWF celebrated 40 years of con-servation in Seville, Spain when HRH PrinceBernhard of the Netherlands,Founder Presidentof WWF International, and HRH The Duke ofEdinburgh, President Emeritus, were joined by many of WWF’s partners, supporters, andfounders at a gala dinner. Seville was a fittingchoice for the location of the celebration becauseof WWF’s long association with nearby DoñanaNational Park, which it helped establish in 1969.
Thirty years ago, HRH Prince Bernhard of theNetherlands created a unique funding mecha-nism for WWF – The 1001: A Nature Trust. Thetrust – managed as an endowment fund – hasgrown continually from the contributions of its1001 members over the years, providing WWFwith annual income for its work.But the need for
A gala event So much to be done
International Bon Ton Toys BV produced this toy panda as a gift to mark WWF’s 40th anniversary celebrations in Seville, Spain.
WWF and IUCN persuade thefive Arctic nations to sign the International Polar BearConvention to help protectthe species.
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WWF launches “Operation
Tiger” to raise funds to
protect the last 1,800 Bengal
tigers left in the wild. There
are now 2,500 to 3,750 tigers
in India and 5,000 to 7,000
in the world.
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WWF raises funds to establishprotected areas in Central andWest Africa, Southeast Asia,and Latin America.
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Doñana National Park, Spain.
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Clockwise from top left: Claude Martin, Jose A Valverde, Luc Hoffmann, Jose M Mayorga,and Max Nicholson – WWF’s past and presentgather to celebrate 40 years of conservation.
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The World Organization of theScout Movement and WWFlaunch the “World Conserva-tion Badge”, which is adoptedby scouts in 30 countries.
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funds never ends. “Obviously WWF needsmoney,” acknowledged Prince Bernhard in a personal video interview made to commemo-rate WWF’s 40th anniversary and the support ofThe 1001.“Conservation is hard work … and it’snot cheap.”
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“Despite the significant achievements made byWWF in forest conservation over the past 40years, the world’s forest landscapes continueto deteriorate. More than ever we need toreach out to new and existing partners to forma powerful, global alliance to reverse thetrends that are bringing the world’s forests tothe brink of ruin.
In addition to our current partners, such asthe World Bank, IUCN, and the Forest Stew-ardship Council (FSC), we need to work withother NGOs, labour unions, and consumergroups if we are to succeed in tackling the
threats to forests posed by ineffective or inadequate government policies and the disastrous practices of some irresponsiblemembers of the timber industry.
WWF’s new targets for protecting, man-aging, certifying, and restoring forests willhelp to bring together the people andresources needed for effective long-termaction.
In particular, our work on forest landscaperestoration gives us the opportunity to workwith people and aid agencies in the fightagainst poverty.”
Chris Elliott Director, Forests for Life Programme
In June, WWF welcomed as a Gift to the Earth(see page 4) the government of Croatia’s desig-nation of Sjeverni Velebit as a national park.The ancient forests of the Velebit mountains are essential for safeguarding fresh watersources, and are also home to large numbers ofwolves, brown bears, and lynxes. The new parkcovers some 200,000 hectares and has some of the few remaining old-growth forests in theMediterranean.
The Velebit forests are one of ten forest “hotspots” in the Mediterranean singled out by WWFfor their biological diversity and whose protec-tion is vital to preserve the Mediterranean basin’snatural heritage. The new protected area was the result of joint efforts by WWF, the CroatianMinistry of Environment, the Croatian ForestResearch Institute Jastrebarsko, and GreenAction (Friends of the Earth-Croatia). WWFnow aims to put in place an innovative protectionplan, integrating nature conservation and sus-tainable development for the benefit of localcommunities.
Earlier, in April, two other Gifts to the Earthwere offered during a high-level event hosted by HRH The Duke of Edinburgh at St James'sPalace in London. The government of Georgiaannounced its intention to protect 15 per cent of the country’s forests by 2010 – a 50 per centincrease in the area of forest currently under
protection. This was followed by the Turkish government's declaration of the Kure Mountainsas a national park and its commitment to protect eight other forest areas (totalling 250,000hectares) by 2005 – increasing the protected-areas network in Turkey by 50 per cent.
The Yaoundé Declaration on forest conser-vation, signed in March 1999 by six governmentsin Central Africa, continues to make impressiveheadway. In Cameroon, two new national parks– Campo-Maan and Mbam et Djerem – werecreated, bringing the total of forest protectedareas to 1,651,400 hectares (some 3.5 per cent ofthe national territory). Significant progress wasalso made on the development of a tri-nationalpark between Lobeke in Cameroon, Nouabalé-Ndoki in the Republic of Congo, and Dzanga-Ndoki in the Central African Republic, with thepossibility of merging the three protected areasinto a single Sangha National Park coveringsome 2 million hectares.
a future for forestsProtecting forests
TARGETING FORESTS
Over the next decade, WWF will work to safeguard all kinds of
forests by setting up and maintaining networks of protected
areas. Within five years, WWF wants to ensure that the high-
est international standards of forest management are applied
to over 100 million hectares of all forest types. At the same
time, WWF aims to have 20 landscape restoration programmes
underway in the world’s most damaged forested regions.
Grey wolves are still found in good numbers in theancient forests of Croatia’s Velebit mountains.
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Atlantic forest, Paraná, Brazil.
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During 2001, important advances were madeunder the Forest Stewardship Council (FSC)scheme, by which forests are certified as beingmanaged to the highest economic,environmental,and social standards.
In April, Romania’s president Ion Illiescuannounced that his country would adopt FSCpractices, starting with a trial area of 32,000hectares.By October, that commitment had risento an impressive 1 million hectares.
Other countries in Central and EasternEurope, such as Bulgaria, Croatia, Estonia,Hungary, Latvia, Russia, and Slovakia, are alsoset to pursue FSC certifications.The Latvian gov-ernment, for example, has agreed to adopt FSCstandards on public lands,representing two-thirdsof all forested land in the country.
The certification of 140,658 hectares ofnative forest located in the municipal district ofParagominas, in the state of Pará, Brazil, hasincreased by 20 per cent the certified forest areain the Brazilian Amazon. The move, by forestowners Cikel Brasil Verde SA, brings the totalarea of forests under sustainable management inBrazil to 870,511 hectares.
More certified forest productsThe number of products made from FSC-certi-fied timber continues to rise.Towards the end of2000, the UK’s BBCWorldwide publishing groupannounced that BBC Wildlife Magazine would be the world’s first consumer magazine to carrythe FSC logo.
Nicholas Brett,Director of BBC Worldwide,said: “We are proud to be the first publisher in the world to have used FSC-certified paper forone of our titles and would urge our colleaguesthroughout the magazine industry to do the
same. As more paper becomes available weintend to migrate all of our 37 BBC titles ontoFSC-certified stock.”The BBC uses some 50,000tonnes of paper per year for its publications.
BBC Worldwide were one of the first com-panies to join the Forest and Trade Network inthe UK. Other networks are now operating inNorth America, Austria, Australia, Belgium,Brazil, France, Germany, the Nordic countries(Denmark, Finland, Norway, and Sweden), theNetherlands, Spain, and Switzerland, with Japanand Hong Kong soon to join.These networks arededicated to sourcing, producing, and investing in independently certified products from well-managed forests. In all, some 700 companies nowbelong, and over 20,000 products carrying theFSC logo are available on the market.
Many countries are suffering from deforestation,which damages watersheds, erodes the soil, anddisrupts climate. Forest landscape restoration is a new concept developed under the jointWWF/IUCN “Forests Reborn” project, whichaims to restore once-forested land to a moreauthentic state. It encompasses social, economic,ecological,and technological aspects and involvespeople and organizations at all levels. Restora-tion includes tree-planting, improving the qualityof damaged forests, and natural regeneration –leaving landscapes to recover unaided.
Restoration projects are already underway inthe Kinabatangan Floodplain in Sabah,Malaysia,and the Lower Danube Islands in Bulgaria. Oth-ers are planned in China, East Africa, and theMediterranean.
In April, WWF and the PAN Parks Foundationlaunched a new project giving tourists the oppor-tunity to help protect the endangered primevalforest of Poland’s Bialowieza National Park by booking a “green adventure” on-line. ThePAN Parks initiative, created by WWF, isdesigned to develop a European network of well-managed, protected wilderness areas which promote sustainable tourism as a tool for betternature conservation.
Certifying forests Restoring forest landscapes Certified tourism
The Forest Stewardship Council (FSC) logo is spray-painted onto
certified timber.
The ancient forest of Bialowieza – the subject of a partnership betweenconservation and tourism.
WWF and IUCN launch TRAFFIC (Trade RecordsAnalysis of Flora and Faunain Commerce) to monitortrade in wild animals, plants,and wildlife products.
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Live loris in a cage, for sale in Cambodia.
Tree nursery: WWF’s “Forests Reborn” project includes the plantingof native trees to restore forest landscapes.
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“Conserving the world’s freshwater environ-ment and its wildlife is one of society’s mostchallenging tasks. And yet, despite the grow-ing awareness of the value of wetlands andfresh water to our very survival, we continueto destroy, pollute, and degrade this fragileand precious resource at a frightening rate.
Faced with declining water availability andquality, many governments and industrieshave resorted to engineering solutions, suchas the construction of large dams for waterstorage and canals for carrying water to areassuffering shortages or drought. WWF’s chal-
lenge is to convince theworld’s leaders to work withnature rather than against it.
WWF’s priorities will bethe protection and soundmanagement of wetlands,changing the laws, policies,and practices associatedwith dams, dikes, and rivers,and influencing the way in which water is used by
industry and agriculture as well as in people’sdaily lives.”
Jamie PittockDirector, Living Waters Programme
Wetlands play a crucial role in the supply of freshwater, acting as giant sponges, absorbing andslowly releasing rainfall, purifying water and controlling floods. Since January 2000, WWF’sLiving Waters Campaign has helped secure pro-tection for up to 10 million hectares of wetlands.This means hope for the 400 million people whodepend on them for their water, fish, and rawmaterials, day in, day out.
Though encouraging, this is only the begin-ning: freshwater plants and animals have declinedby a staggering 50 per cent in 30 years – indi-cating havoc in a web of life that supports the
world’s most basic resource. WWF is calling on countries across the world to safeguard their wetlands and on world leaders to make watermanagement a priority.
On 2 February,World Wetlands Day, WWFjoined the Ramsar Convention on Wetlands inwarning that unless more is done to protect wet-lands, water shortages will become severe in atleast 60 countries by the middle of the century. Inaddition, fewer wetlands to absorb sudden, largequantities of water will increase the likelihood of flood-related disasters as weather patternschange as a result of global warming. Thoughefforts to conserve wetlands have intensified in
recent years,only 80 million hectares of the worldtotal – less than 10 per cent – are protected underthe Ramsar Convention.
The Bolivian government claimed a first by designating, in September, three wetlandstotalling 4,600,000 hectares as Ramsar sites –the largest freshwater protected area in LatinAmerica.The wetlands are home to hundreds ofspecies including jaguars, tapirs,giant river otters,and hyacinth macaws, and provide vital fresh-water reserves for the surrounding populations.
life or death for the world’s wetlands?
TARGETING FRESH WATER
Over the next ten years, WWF will work towards the protectionand good management of 250 million hectares of high-prior-ity freshwater wetlands worldwide. Within the same time-scale, WWF will encourage the restoration of at least 50 largeriver basins – such as the Danube in Europe, the Mekong inAsia, and the Niger in Africa – as well as changing private sector practices and government policies to safeguard fresh-water resources.
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than those on land or in the sea. Over half the world’s wetlands were destroyed
during the 20th century. Today, half of the world’s population lacks adequate
sanitation, a fifth cannot access clean drinking water, and two-thirds will face
serious water shortages by 2025.
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The release by WWF in May of a report on bottled water sparked an unexpectedly widedebate and spotlighted issues of water qualityand the environmental waste associated withplastic bottles.
According to the study – Bottled Water:Understanding a social phenomenon – bottledwater may be no safer or healthier than tap waterin many countries, while selling for up to 1,000times the price.Yet, it is the fastest growing drinksindustry in the world, estimated to be worthUS$22 billion annually. Every year 1.5 milliontonnes of plastic are used to bottle water – raisingconcerns for the environment from so many discarded bottles.
The debate over bottled water is partlyfuelled by fears over the safety of municipalwater and by the marketing of many brands asbeing drawn from pristine sources and healthierthan tap water. However, some bottled waters
only differ from tap water because they are dis-tributed in bottles rather than through pipes.According to the International Bottled WaterAssociation, the industry and governments weredue to adopt worldwide standards to ensure uni-form quality in late 2001.With the bottled waterindustry growing at 7 per cent a year and 15 percent in developing regions such as Asia, standardsare urgently needed.
“It is clear that relying on water from a bot-tle will not solve problems of safety and accessfor the consumer,” said Richard Holland ofWWF’s Living Waters Campaign. “Not only dowe need tough global standards for bottledwater, but we also need to ensure that the watercoming out of our taps and wells is safe to drink.This means taking better care of water sources.”
The majority of the world’s caviar comes fromjust three species of sturgeon: the beluga (orgiant) sturgeon, Russian sturgeon, and stellatesturgeon. These fish, which have survived sincethe age of the dinosaurs, can live for up to 150 years and reach six metres in length – makingthem one of the largest freshwater fish on Earth.Today, legal and illegal caviar trade have soreduced their numbers that the fish could becomeextinct as a commercially viable species withintwo years.
Following calls by WWF, delegates to theStanding Committee of the Convention on Inter-national Trade in Endangered Species (CITES)meeting in Paris in June agreed to a 12-monthaction plan that includes a halt to sturgeon fish-ing in the Caspian Sea for the rest of the year.Under the agreement,Azerbaijan, Kazakhstan,
and Russia may only export caviar held in stor-age, and are to carry out comprehensive surveysof sturgeon stocks by the end of 2001.
“WWF would like to see caviar-trading com-panies fund conservation efforts and govern-ments committed to exposing corruption, target-ing the illegal trade, and implementing bettercontrols to manage it,” said Stuart Chapman ofWWF’s Species Programme.
Sturgeon catches in the Caspian basinaccount for 60 per cent of the world’s caviar supply.Although fishing has increased in recentyears, catches dropped from an annual 30,000tonnes in the late 1970s to 1,000 tonnes by thelate 1990s. By halting fishing now and carefullyregulating it in future, the trade in caviar couldcontinue indefinitely.
The real cost of bottled water
Plastic pollution: Over 1.5 million tonnes of plastic are used
each year to bottle water.
Caviar crisis
WWF is the first international
environmental organization
to be invited into China — to
help save the giant panda.
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WWF pioneers “debt-for-nature
swaps” in countries such as
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“ It is estimated that only about one-tenth of the15 million species thought to live on Earth hasbeen described. For each beetle, mollusc, orfungus identified, there are at least ten yet tobe discovered. Each of these myriad plantsand animals plays a vital part in the intricateweb of life on our planet.
In geological terms extinction is normal.What is not are the current high rates. The lossof any species is especially tragic when due to human activities that could have beenaverted. Scientists estimate that about 7 percent of the approximately 50,000 vertebratespecies (mammals, birds, reptiles, amphib-ians, and fish) are threatened with extinctionover the next 20 years, including a staggering24 per cent of all mammals and 12 per cent ofall birds.
In order to maximize its impact and inspirepeople to support nature conservation, WWF
has chosen to focus its efforts on a smallnumber of well-known, charismatic species.These include giant pandas, tigers, elephants,rhinos, great apes, marine turtles, and whales.
Over the next few years, WWF will workwith its many partners to secure the long-termsurvival of these key species. Successful conservation of these animals and their habi-tats will also benefit the thousands of lesserknown plants and animals with which they co-exist and are interdependent.
There are many factors threateningspecies, including habitat loss, overhunting,invasive alien species, pollution, climatechange, and unintentional by-catch. WWF’sSpecies Programme has chosen to focus onhabitat loss and wildlife trade.”
Susan LiebermanDirector, Species Programme
The Iberian lynx, the world’s most endangeredwild cat, is on the brink of extinction. The lastones, thought to number only a few hundred,live in the Mediterranean forests of Spain. Lessthan 50 remain in neighbouring Portugal.
To gain a clearer picture of where and howmany lynxes there are, WWF is surveying two oftheir main habitats in central and southern Spain,as well as negotiating agreements with locallandowners to create a network of protectedareas. To date, 11 agreements covering 15,000hectares have been signed.
The Iberian lynx is one of four criticallyendangered species that WWF is working to savein Europe.The others are the brown bear, wolf,and wolverine.
In the 1970s, the golden lion tamarin was nearingextinction, with less than 200 left in the wild. InMarch 2001, after years of conservation work,the 1,000th – a baby male – was born. Conserva-tion measures to rescue the tiny monkey haveincluded the reintroduction of captive-bred animals into the wild (147 so far) and moving isolated tamarins to larger forest areas.
This unique partnership involving 40 organ-izations and 140 zoos worldwide also aims to protect the creature’s highly threatened home,the Atlantic forest of Brazil. The forests once covered more than 100 million hectares,but havebeen reduced to 7 per cent of their original areaby agricultural and urban developments. WWFis working on increasing the amount of forestavailable to the tamarin to 25,000 hectares, upfrom the current 16,000 hectares.
wanted alive!Approaching zero
On the brink of extinction – the Iberian lynx.
On the road to recovery
Halfway to safety: The birth of this golden lion tamarin in early 2001
brought the overall wild population to 1,000 animals; 2,000 will
ensure the species’ survival in the wild.
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TARGETING THREATENED SPECIES
WWF aims to ensure that, by the end of the current decade,
numbers of key species (such as the giant panda, tiger, and
rhinoceros) are either stable or increasing and that their habi-
tats are safeguarded. At the same time, WWF will fight to end
the commercial overexploitation of at least ten of the world’s
most threatened animals, including the snow leopard, stur-
geon, and Tibetan antelope.
Mountain gorillasin the DemocraticRepublic ofCongo’s VirungaNational Park.
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The spectacled bear features strongly in Peru’scultural traditions.However,habitat destruction,hunting, and illegal trade combined with its slowbirth rate, large range needs, and solitary natureare putting the bear in danger. In March, WWF,in collaboration with a group of biologists andother NGOs, launched an educational exhibitionto explain the problems facing the species. Overseveral months, the exhibition travelled to manylocations,using local legends and crafts to explainto people the importance of the bear. For WWF,the spectacled bear is a symbol for conservationaction in the Northern Andes.
These days,discovering a new mammal species israre indeed. Yet the WWF Kikori Project inPapua New Guinea can now claim four such discoveries. The latest is a species of Murexia – a small carnivorous marsupial – found in October1999 during a survey in the moss forest near thesummit of Mount Sisa. Confirmation of the newspecies was received in April 2001, following taxonomic assessment by zoologists. The threeprevious finds were all rats.
Despite considerable lobbying and behind thescenes work by WWF, the International WhalingCommission (IWC), meeting in London in July,failed to make any headway in bringing currentunregulated whaling under international control.The blocking tactics of whaling nations Japan andNorway with their group of supporting countriesalso succeeded in preventing the creation of twonew whale sanctuaries – one in the South Pacificand another in the South Atlantic. WWF wasdeeply disappointed at the outcome. Describingthe result as “a setback for whale conservation”,Cassandra Phillips, WWF’s expert on whales,said:“Time is running out for the IWC membergovernments to reach agreement. If they fail,
this could open the floodgates to an expansion of whaling on a scale that has not been seen for years.”
Meanwhile a new WWF report – WantedAlive! Whales in the Wild – warned that despitedecades of protection,seven of the 13 great whalespecies are still at risk. In addition to ever-presentdangers such as collisions with ships, entangle-ment in fishing gear, and intensive oil and gasdevelopment in feeding grounds, whales areincreasingly threatened by industrial chemicalsand pesticides leaking into the sea.
Making a spectacle New to science
The spectacled bear – focus of an educational exhibition in Peru.
New to science – this small carnivorous marsupial was discovered by WWF in PapuaNew Guinea.
Whales founder as IWC flounders
Sinking beneath the waves – whales, such as this humpback whale, may soon
face a resumption of full-scale whaling following the continuing failure of the IWC to
reach agreement.
Ten Arabian oryx are re-leased on the Jiddat plateauin central Oman – the resultof the captive-breeding pro-gramme that WWF helpedset up in 1962.
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“ In the last six years, climate change hasmoved from the back page to the front. It hasgone from an issue that governments couldignore, to one that affects foreign policy andnational elections.
It is fair to say that non-governmentalorganizations generally, and WWF specifically,can claim a good deal of the responsibility forlifting climate change to the top of the politicalagenda.
WWF has been present and active in thekey moments of the climate debate – high-lighting the scientific basis for action, con-vincing companies to move forward, engagingthe public, and pressuring governments to
adopt a serious approach to climate change.The acceptance by 178 countries of the cli-mate treaty in July 2001 is but the start of awhole new phase of work. Huge challenges lieahead, not least ratification of the treaty andpositive steps to turn promises into reality.
WWF is well prepared to face those chal-lenges head on by using the lessons it has learned over the last six years to move the world to the next stage – a world wherecarbon has a value, businesses have carbonmanagement plans, and governments areheld truly accountable for their actions on climate change. WWF is well placed and readyto go.”
Jennifer MorganDirector, Climate Change Programme
The world took an enormous step towards tack-ling climate change when, in July, ministers from178 countries meeting in Bonn, Germanyreached a ground-breaking agreement to finalizethe rules of the Kyoto Protocol.Among industri-alized nations, only the USA opted out. WWFdescribed the agreement as an historic victory forthe climate and for common sense, and immedi-ately called on countries to ratify the treaty withthe utmost speed.
WWF had campaigned long and hard for thetreaty, following the stalled climate talks in TheHague, Netherlands, in November 2000. In theUSA, WWF ran a campaign to prevent the Bushadministration from blocking other countriesfrom moving forward with the protocol. InEurope,public opinion polls were commissionedin Belgium, Italy, Spain, and the UK to demon-strate public support for the European Unionmoving ahead without the US. And in Japan,WWF staged a large symposium in Tokyo withkeynote speakers from the IntergovernmentalPanel on Climate Change. It also indicated howJapan could meet its reduction target for carbon
emissions and placed an advertisement signed byover 60 NGOs worldwide in the country’s largestbusiness newspaper, asking Prime MinisterKoizumi to back the treaty.
WWF also threw its weight behind the “e-mission 55 – Business for Climate” initiativemounted by the European Business Council forSustainable Energy.The goal was to persuade 55leading companies to back the Kyoto Protocol.By the time of the Bonn negotiations, more than90 companies from nine countries – including theUS and Japan – had declared their support.
While the eventual deal was weaker thanWWF had hoped, it provides the basis for settingCO2 emissions from industrialized countries on a downward trend.By reaching an agreement,governments have finally started to listen to their citizens, who have long been appealing foraction. “In the battle against global warming,this first small step is a giant leap for humanityand for the future of our planet,” said WWF’sJennifer Morgan.
TARGETING CLIMATE CHANGE
Over the next ten years, WWF will press industrialized coun-tries to reduce their current levels of carbon dioxide (CO2)emissions by ten per cent below 1990 levels. Solutions willalso be sought in 30 developing countries to significantlyreduce greenhouse gases, especially from the burning of fos-sil fuels. WWF will encourage the development by 50 countries(selected according to their vulnerability to climate change)of national plans to cope with climate change impacts.
Climate change is bringing increasing incidents of extreme weather.
curbing global warmingClimate treaty agreed
Facing the challenge: WWF is working to reduce globalCO2 emissions.
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WWF plays a critical role inestablishing the Conventionon Biological Diversity (CBD),which sets the basis for long-term biodiversity con-servation around the world.
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WWF has been actively engaged in the search forrenewable energy in the Netherlands. In collabo-ration with major Dutch electricity distributioncompanies,WWF organized a national campaignto promote green electricity – generated fromsolar,wind,and biomass sources – as a solution toclimate change. In the campaign, WWF warnedthat global warming is already threateningecosystems around the world – in particular theArctic. Under the slogan “Don’t let the ArcticMelt; Go for Green Energy!”, WWF presentedgreen electricity as the easiest way for consumersto help curb global warming.
Green electricity is now available nation-wide in Holland, following its introduction in1995. WWF ensures that the premium paid for it (5-10 per cent more than “normal” electricity)is invested in renewable energy. At the start of the campaign, in September 2000, 100,000 Dutchhouseholds were subscribing to green electricity– three weeks later a further 20,000 householdshad applied. Today, some 200,000 homes usegreen electricity and the number continues to rise.
A report by Russian scientists presented at theWWF-sponsored Arctic Climate Impact Assess-ment conference in St-Petersburg, Russia, inJune, shows that vast expanses of Siberian tundraare thawing – additional evidence of the impactsof global warming on the Arctic.
The new study by the Russian Academy ofSciences reveals that water flows in Russia’smajor river systems, such as the Yenisey and theLena, have significantly increased as a result ofmelting permafrost (soil and rock held togetherby ice, often to great depths).The scientists citethe increase of average temperatures in recentyears as the reason for the phenomenon. “Themeltdown of the Russian tundra will have graveconsequences for people and the environment,”said Stefan Norris of WWF’s Arctic Programme.
“For example, settlements built on seeminglysolid ground may simply disappear under themud, leaving many homeless.” Increased freshwater flowing into the sea will also change thesalinity of the Arctic ocean, destroying habitatsfor existing species, and introducing new andchanging sea currents.
WWF took the report to the tenth meetingof the Arctic Council in Rovaniemi, Finland,where WWF International Director GeneralClaude Martin called on officials to put pressureon their respective governments to contribute tothe finalization of the Kyoto Protocol.The mem-ber countries of the Arctic Council are Canada,Denmark, Finland, Iceland, Norway, Russia,Sweden, and the USA.
Going for green electricity Melting permafrost
Winds of change: Renewable energy is gathering support in the Netherlands.
With the Arctic ice melting,polar bears are finding it moredifficult to make their seasonalmigrations – there is often simply not enough pack ice left.
WWF and IUCN launch the “Botanic Gardens Con-servation Strategy”, whichguides a network of 600botanic gardens workingfor plant conservation in 120 countries.
1987
The WWF-supported Com-munal Areas Management Programme for IndigenousResources (CAMPFIRE) in Zimbabwe helps villagerssee wildlife as a source of income rather than as crop-destroying pests.
1988
Three new species oflarge mammal are discov-ered in Vietnam thanks toWWF-sponsored surveys:the Truong Son muntjac,the giant muntjac, and theSao la (below).
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Beluga whale – one of nature’s indicators of the increasing levels
of toxicity in the world’s oceans.
“Modern society has developed an extensivearray of synthetic chemicals over the last sev-eral decades – chemicals to control disease,increase food production, kill pests, and makeour daily lives easier. Ironically, many of thesewell-intentioned chemicals are now wreakinghavoc around the world, threatening wildlifeand people with the very qualities that madethem useful – toxicity and persistence.
There is an urgent need to reform the inter-national rules governing the manufacture anduse of chemicals. Efforts need to be focusednot only on eliminating the world’s most toxicchemicals, but also on expanding both soci-ety’s understanding of chemical contamination
issues and its ability to address them. Failuremay compromise the health, intelligence, andbehaviour of future generations of people, aswell as wildlife such as whales, eagles, seals,polar bears, fish, and dolphins.
Given the unequivocal evidence of theserious damage caused by toxic chemicals,the shift to environmentally acceptable, effec-tive, and affordable alternatives must beaccelerated. Identifying such alternatives isgenerally not the problem: many are alreadyin use around the world. The challenge is tomake them more widely known and available.”
Clifton CurtisDirector, Toxic Chemicals Programme
As the lead NGO throughout the three-yearnegotiation process, WWF scored a major vic-tory in December 2000, when 122 governmentsfinalized a global treaty in Johannesburg, SouthAfrica, that targets some of the world’s mostdangerous persistent organic pollutants (POPs).
Representing the most ambitious effort todate to rein in and halt the proliferation of toxic chemicals, the “Stockholm Convention” isdesigned to eliminate or severely restrict the pro-duction and use of the most harmful chemicals –such as PCBs, dioxins, and DDT; to ensure theenvironmentally sound management and chem-ical transformation of POPs waste;and to preventthe emergence of similar chemicals.
In an initiative that gives real meaning to thenew convention, WWF is one of several interna-tional bodies involved in the “Africa StockpilesProject”, which aims to clean up stockpiles ofobsolete pesticides on the African continent.
WWF has spearheaded the scientific investiga-tion of endocrine-disrupting chemicals (EDCs)which can mimic or interfere with hormone sys-tems in people and wildlife, gravely impairinghealth.These include pesticides such as lindaneand endosulfan,and industrial chemicals like trib-utyltin,used to repel barnacles on ships’ hulls, thephthalates which soften plastics,and bisphenol Ain the lining of tin cans.
One initiative underway in Europe concernsthe North East Atlantic, where marine wildlife isseverely threatened by the run-off of industrialchemicals and agricultural pesticides. Here,through lobbying of policy-makers within the EU,WWF is working towards stopping the use of allhazardous substances that are currently affectingthe coastal waters and open sea.
tackling toxics
TARGETING TOXIC CHEMICALS
WWF will work to reduce or eliminate at least 30 of the world’s
most dangerous chemicals and pesticides by 2007, targeting
in particular organic toxic substances which have a long life-
span and synthetic chemicals that disrupt hormones in
humans and wildlife.
POPs treaty secured WWF moves on EDCs
The “Africa Stockpiles Project” aims to clean up obsolete pesticidestockpiles such as this one in Ethiopia.
Uncontrolled dumping of pesticides at Aor, Niger, Africa.
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WWF is gearing up to fight the spread and threat oftoxic chemicals around the world.To complementits high-level policy work, WWF aims to mobilizecommunities to tackle toxic contamination at alllevels of society.
In Central America, a region at high riskfrom environmental disasters involving toxicsdue to increased shipping and the poor state of major ports, WWF has helped develop the“Regional Agenda for Port and Marine Environ-mental Security”. In Guyana, WWF is studyingthe environmental and health impacts of themercury used in artisanal gold-mining: prelimi-nary tests on people and fish in both Surinam and
Guyana show significantly high levels of mercury.And in Pakistan, WWF has run training coursesin waste reduction and disposal techniques for hospitals, and published public informationsheets on toxic chemicals.
In Europe, WWF played an influential rolein the development,over four years,of the Euro-pean Commission’s draft White Paper on Chem-icals Strategy.The strategy, released during 2001,provides a blueprint for chemicals managementon a global scale.
In response to chemicals-related incidentssuch as the serious pollution of the Tisza River inRomania and Hungary in February 2000, WWF
is carrying out research and policy work designedto achieve stricter environmental legislation forall mining activities within the EU. Already,partly as a result of WWF work, the EuropeanCommission has updated the EU hazardouswaste list, adding several substances which infuture will require risk-free management and disposal techniques.
Action against chemicals
WWF instigates “Gifts to theEarth” – public celebrationsof conservation actions by governments, companies,or individuals.
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Styrofoam containers made ofPCBs are used for fish transportbefore being discarded or incinerated, Tokyo, Japan.
WWF pioneers the Forest
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certification of wood and
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seafood products.
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WWF’s vigorous lobbyingculminates in the SouthernOcean being declared awhale sanctuary.
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West Africa puts EU to shame
“Unsustainable fishing, insensitive coastaldevelopment, pollution, and climate changeare threatening the health of seas around theglobe, putting at risk people’s livelihoods,local economies, and future food supplies.
Only a tiny fraction – less than 1 per cent –of the Earth’s seas are fully protected fromexploitation. Moreover, the majority of thesemarine protected areas are not yet adequatelymanaged.
To address the threats facing the marineenvironment, WWF’s Endangered Seas Pro-gramme is focusing on industry. Whilst indus-tries are not all necessarily bad, they may havedifferent priorities and not always take intoaccount their full impact on the environment.WWF aims to move conservation to the forefrontof their agenda.
WWF will promote wise-use policies and influence decisions affecting marineresources by creating new market incentivesand penalties, influencing legislation andleadership, and applying pressure whereappropriate. WWF will encourage industries,particularly those concerned with fishing,petroleum, tourism, shipping, aquaculture, theinvestment sector, and polluting land-basedactivities, to adopt practices which are bothprofitable for business and beneficial to themarine environment.
By creating a “ripple effect” that willengage new partners and provide greatermomentum in the battle to conserve andrestore our seas, WWF can turn the tide on theescalating degradation.”
Simon CrippsDirector, Endangered Seas Programme
Over 2,000 rubber sandals, 1,200 plastic contain-ers, and one message in a bottle were just part ofthe nearly four tonnes of rubbish found alongeight kilometres of Australian coastline during asurvey of marine debris.The four organizationsinvolved in the survey – WWF, Dhimurru LandManagement Aboriginal Corporation,AustraliaConservation Volunteers, and the Northern Territory Department of Primary Industry andFisheries – won the 2001 Banksia EnvironmentalAward for environmental excellence.
Combining the forces of local indigenouscommunities, conservation and volunteer organ-izations, industry, and government, all rubbishfound along the north-east Arnhem Land surveyarea was removed, recorded, and analysed. Ofgreatest concern were the 500 derelict fishingnets,most of which were identified as originatingfrom foreign fishing operations. WWF will buildon this successful partnership project by promot-ing greater public awareness of the threats posedby debris to marine wildlife.
In March, two West African nations – Mauritaniaand Guinea Bissau – took serious steps towardsprotecting the fish and marine life along theircoasts. Mauritania banned all fishing except traditional indigenous non-motorized fishing inthe Banc d’Arguin National Park – a 12,000 km2
coastal wetland,home to the world’s most endan-gered marine mammal, the monk seal. GuineaBissau created the João Viera/Poilão NationalPark, a 500 km2 marine protected area in thesouthern part of the Bijagos Archipelago – thelargest green turtle nesting site on the Atlanticcoast of Africa.At the same time, neighbouringSenegal pledged to develop protected areaswithin its territorial waters.
turning the tideAward-winning debris
TARGETING OCEANS AND COASTS
Over the next ten years, WWF is committed to creating a net-
work of marine protected areas covering at least 10 per cent
of the world’s seas. In parallel, WWF will work with govern-
ments, the fishing industry, and partner organizations to help
maintain current fish stocks and halve the number of those
commercially fished species that are overexploited.
Elkhorn coral in Hol Chan Marine Reserve, Belize. An Olive Ridley turtle struggles to escape from afishing net.
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WWF’s Living Planet Index shows that life in the oceans declined by 35 per cent
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“If developing countries in West Africa caninvest precious resources in safeguarding theirfish stocks, why can’t the European Union stopoverfishing in West African waters?” asked JulieCator, WWF’s European fisheries expert.A sig-nificant part of the EU fisheries budget is paid toaccess fisheries in developing countries with littleregard for the long-term sustainability of thisimportant resource. Governments worldwidepay up to US$20 billion in subsidies to the fishingindustry every year. In addition to causing over-capacity, these subsidies contribute to the deathof about 20 million tonnes of bycatch, including
dolphins, sharks,and turtles,each year.However,in May, in complete contradiction to proposedEU fisheries policy, the EU entered a bid for a 60per cent increase in fishing access rights inalready overexploited Senegalese waters.
WWF is pressing the EU to reduce andreform fishing subsidies that contribute to over-fishing both in its own waters and abroad, and touse the money to help the fishing industry movetowards more sustainable fishing practices.
WWF continued to promote new market incen-tives as a tool for conservation. As one of thefounding members of the Marine StewardshipCouncil (MSC), in 2001 WWF witnessed morecommercial fisheries, including New Zealandhoki, earn the MSC’s eco-label, thus providingconsumers with the opportunity to purchaseseafood from guaranteed certified sources.
Twelve major fish processors in Australia arenow selling MSC-certified Western AustralianRock Lobster to China, Europe, Taiwan, and the United States. In the UK, three of the coun-try’s largest food retailers, Sainsbury’s, Tesco,and Marks and Spencer, are carrying these andother MSC-labelled products. Combined, thesesupermarket chains reach millions of people,offering them a real chance to help the marineenvironment.
Spoonbills on the shoreline of Banc d’Arguin National Park, Mauritania.
Traditional fisheries in West Africa are comingunder increasing pressure from subsidized EUfishing fleets.
Certified fisheries
WWF acts as a key forcein the creation and sub-sequent improvement ofthe Kyoto Protocol – theinternational agreementto fight global warming.
1997
WWF brings together the
governments of six central
African countries to sign
the “Yaoundé Declaration”
on forest conservation.
1999
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WWF and the World Bank joinforces to conserve the world’sforests.
1997
WWF plays a significantrole in protecting theAntarctic from mining andoil drilling by pushing for a stronger Antarctic Treaty.
1997
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Emperor penguins
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WWF’s Living Planet Reportshows that in just 30 yearsthe world has lost a third of itsprecious natural resources.
2000
24
Fears of an ecological disaster were high whenthe tanker Jessica went aground in the Galapagosin January, spilling nearly 200,000 gallons of dieselfuel into the sea.WWF was the first internationalconservation organization to respond by estab-lishing an emergency fund of US$340,000 to helprehabilitate the islands.
In the wake of the spill, WWF urged theEcuadorian government to enforce the SpecialConservation Law in the archipelago. Passedmore than two years ago, it provides for restric-tions on tourism and immigration and the creationof a marine protected area within a 65-kilometreradius of the islands.
“ The sinking of the Jessica has reminded theworld how fragile the archipelago is,” said PeterKramer,WWF’s Network Relations Director andformer President of the Darwin Foundation forthe Galapagos Islands.“Only the urgent applica-tion of this legislation will ensure that today’saccident will not be tomorrow’s disaster.”
In September, Ecuador’s ConstitutionalCourt upheld the Special Law after a series of legalchallenges from the country’s industrial fishingsector.
Galapagos clean-up
Sally lightfoot crab on Isabela Island in the Galapagos – scene of a clean-up
operation following an oil-spill in January.
Black rhinos in Africa slowly
increase from a low of 2,300
to an estimated 2,700 in a
decade of conservation work
by WWF.
2000
Thanks to WWF assistance,the endangered Amur orSiberian tiger now numbersaround 500 — up from 30 or40 in the late 1940s.
2000
WWF plays a major role infinalizing the Stockholm Convention which will elimi-nate a number of chemicalsthat are toxic to both wildlifeand humans.
2001
The 1,000th golden liontamarin is born in the wildthanks to the work of WWFand captive breeding pro-grammes at zoos across the world.
2001
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The Baha’is, Jains, Shin-toists, Sikhs, Taoists, andZoroastrians join the alliancebetween conservation andreligion established by WWF
in 1986.
2000
25
financial statements
WWF International Income andExpenditure 2000 and 2001
WWF International Balance Sheet 2000 and 2001
WWF Network Income and Expenditure 2000 and 2001
26
WWF international – income and expenditure two-year summary 2000 and 2001
N O T E S T O T H E A C C O U N T S
1. Joint FundraisingFundraising income (donations, royalties, etc.) which is raised jointly with a National Organization is recorded as income from National Organizations.
2. Financial Income (Net)Based on 6 per cent of investable funds. See also note 4 to the Balance Sheet.
3. Conservation Policy, Education, and AwarenessIn FY 2001, WWF International spent CHF 23,464,000 on:
(CHF’000)
Conservation Policy 15,104Education 838Awareness 7,522
4. Network and Learning ServicesWWF International expenditure in support of the activitiesof National Organizations. Includes legal and trademarkcosts.
5. Non-operating ItemsNon-operating items were: 2000 2001
(CHF’000) (CHF’000)
Unrestricted investment reserve 676 (5,221)Panda Förder 654 0Donations to endowment fund 936 960Total 2,266 (4,261)
Financial Year* 2 0 0 0 2 0 0 1 2 0 0 1
O P E R A T I N G I N C O M E (CHF’000) (CHF’000) (US$’000**)
WWF National Organizations (1) 71,591 70,304 40,763
Legacies and Bequests 1,370 1,528 886
Trusts and Foundations (1) 4,583 4,705 2,728
Individual and Corporate Donations (1) 2,598 4,653 2,698
Governments and Aid Agencies 18,319 18,759 10,877
Financial Income (Net) (2) 3,432 3,719 2,156
Royalties (1) 700 457 265
Other 751 631 366
Total 103,344 104,756 60,739
O P E R AT I N G E X P E N D I T U R E
Conservation Programmes 74,973 75,342 43,684
Conservation Policy, Education, and Awareness (3) 23,729 23,464 13,605
Network and Learning Services (4) 3,698 4,096 2,375
Fundraising 3,022 2,829 1,640
Finance and Administration 933 1,185 687
Fixed Assets Expenditure 486 704 408
Total 106,841 107,620 62,399
Operating suplus/(deficit) (3,497) (2,864) (1,660)
Non-operating items (5) 2,266 (4,261) (2,471)
Surplus/(deficit) after non-operating items (1,231) (7’125) (4,131)
* Financial years cover the period 1 July to 30 June** Average US$ exchange rate for the year: 1,72469
27
WWF international – balance sheet two-year summary 2000 and 2001
N O T E S T O T H E A C C O U N T S
1. Long-term ReceivablesThis represents a loan to WWF-Norway.
2. Fixed AssetsAll fixed asset costs regarding the renovation of the secre-tariat building have been capitalized. All other fixed assetcosts are charged to expenditure at the time of purchase.
3. Operating FundsOperating funds are those funds available for expenditureon conservation awareness, education and public policy,National Organization support, direct fundraising, adminis-tration and finance, and fixed assets expenditure.
4. Investment ReserveBased on 6 per cent of investable funds. The differencewhen compared to actual dividends, bank interest,exchange differences, and gains/losses on marketablesecurities is taken to the investment reserve.
5. Capital and EndowmentIncludes The 1001: A Nature Trust, a trust fund built up through individual membership contributions; theSigvaldason Fund, a legacy from the late Mrs Gerda Sigvaldason; the Endowment Fund built up primarily fromthe proceeds of the WWF 25th Anniversary Coin Collec-tion programme; the Prince Bernhard Scholarship Fund,the income from which pays for training and tertiary education of conservationists; and statutory capital of CHF 20,000, representing the initial capital of WWF.
Audited financial statements are available on request.
Financial Year* 2 0 0 0 2 0 0 1 2 0 0 1
A S S E T S (CHF’000) (CHF’000) (US$’000**)
Current Assets
– Cash 13,536 12,194 6,782
– Short-term bank deposits 12,620 13,444 7,477
– Marketable securities 44,485 36,532 20,318
– Recoverable taxes and other items 2,777 3,549 1,974
Long-term Receivables (1) 0 170 95
Fixed Assets (2) 4,994 4,994 2,777
Total 78,412 70’883 39,423
L I A B I L I T I E S A N D F U N D S
Accounts Payable and Accrued Expenses 11,468 10,737 5,971
Operating Funds (3) 22,467 20,430 11,363
Investment Reserve (4) 3,189 2,468 1,373
Capital and Endowment (5) 41,288 37,248 20,716
Total 78,412 70,883 39,423
* Financial years cover the period 1 July to 30 June** Exchange rate CHF 1,798 = US$ 1, as at 30 June 2001
28
WWF network – income and expenditure*
two-year summary 2000 and 2001
N O T E S
1. IndividualsMonies received from WWF individual supporters, including regular dues and fundraising activities.
2. CorporationsDonations from corporations, excluding royalties, licensing, and sponsorship fees.
3. RoyaltiesMonies received from royalties, licensing, sponsorshipfees and from the sale of WWF products via WWF catalogues and retail outlets.
4. Financial Income (net)The net results of dividends, bank interest, exchange differences, gains/losses on marketable securities, bank charges, etc.
5. National ConservationCosts of conservation activities of WWF National Organizations within their own territory.
6. Conservation Policy, Education, and AwarenessIn FY 2001, the National Organizations spent CHF 120,705,000 on:
(CHF’000)
Conservation Policy 15,481Education 53,258Awareness 51,966
7. International ConservationCosts of the WWF International Conservation Programme.
8. Conservation Policy, Education, and AwarenessIn FY 2001,WWF International spent CHF 23,771,000(including fixed asset expenditure) on:
(CHF’000)
Conservation Policy 15,141Education 838Awareness 7,792
9. Surplus/(deficit) to support current and future projectsFunds held in reserve for current conservation projectsand future needs.
Financial Year** 2 0 0 0 *** 2 0 0 1 2 0 0 1
O P E R A T I N G I N C O M E (CHF’000) (CHF’000) (US$’000)†
Individuals (1) 251,242 275,742 159,879
Legacies 66,171 68,139 39,508
Corporations (2) 23,688 19,877 11,525
Trusts and Foundations 28,811 32,274 18’713
Governments and Aid Agencies 113,483 125,621 72,837
Royalties (3) 34,058 29,652 17,193
Financial Income (Net) (4) 44,538 7,762 4,500
Other 8,804 8,090 4,691
Total 570,795 567,157 328,846
O P E R A T I N G E X P E N D I T U R E
National Conservation
– Conservation (5) 89,723 89,329 51,794
– Conservation Policy, Education, and Awareness (6) 109,845 120,705 69,987
International Conservation
– Conservation (7) 231,956 237,588 137,757
– Conservation Policy, Education, and Awareness (8) 23,819 23,771 13,783
Fundraising 80,223 88,786 51,479
Finance and Administration 42,312 45,104 26,152
Total 577,878 605,283 350,952
Surplus/(deficit) to support current and future projects (9) (7,084) (38,126) (22,106)
* The figures given show total WWF Network income and expenditure but do not represent consolidated accounts. The network includes the WWF International Secretariat and its Programme Offices, and all the WWF National Organizations and their Programme Offices.
** Financial years cover the period 1 July to 30 June for WWF International and all National Organizations except: WWF-India, WWF-Japan, WWF-South Africa (1 April to 31 March); WWF-Germany, WWF-Italy, WWF-Philippines, WWF-Spain (1 January to 31 December, preceding year).
*** Updated
† Average exchange rate for the year: CHF 1,72469 = US$ 1
29
WWF network – income and expenditure 2001
Income US$ 329m
other 1.5%
financialincome 1.5%
royalties 5%
governments and aid agencies 22%
legacies 12%
corporations 3%
trusts and
foundations 6%
individuals 49%
Expenditure US$ 351m
fundraising 14%
awareness 9%
education 9%
conservation policy 2%
conservation 39%
conservation policy 3%
awareness 1.2%
National expenditureUS$ 197m (56%)
International expenditureUS$ 154m (44%)
administration 7%
conservation 15%
education 0.1%
fundraising 0.5%
administration 0.2%
Thymio Papayannis is one of 20 International Trusteesof WWF. Here he briefly describes his links with theorganization.
“I first came into contact with the work of WWF
through Luc Hoffmann, Vice President Emeritus of WWF
International, in 1986. Luc was trying to bringtogether the main NGOs in Greece to protect thecountry’s rich natural heritage. At that time,although I had already founded an NGO – theFriends of Prespa – I could not conceive of anorganization with the international character ofWWF and its broad range of projects. A few yearslater, we established with Luc a WWF office inAthens. I have chaired its board since 1996 andhave seen it grow into the major conservation
NGO in Greece, bringing people and institutions togetheracross sectors in many sensitive areas.
Amongst our many achievements have been theestablishment of the transboundary Prespa Park (involv-ing Albania, Greece, and the FYR of Macedonia), theenvironmental management of the threatened DadiaForest in north-east Greece – famous for its birds of prey,and the creation of the South Zákynthos Marine Park,breeding habitat of the loggerhead turtle.
As a trustee, I have tried hard to contribute to thework of WWF to the best of my abilities, travelling exten-sively and devoting considerable time and effort. Still, I believe that I have gained in experience and knowledgefar more than I have given.”
Thymio PapayannisPresident WWF-Greece
30
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Loggerhead turtle in Langana Bay, Zákynthos, Greece.
31
WWF international – board and directors
International Board Members 2001
A C T I N G P R E S I D E N T & V I C E P R E S I D E N T
The Hon Mrs Sara Morrison* (United Kingdom)
● Chairperson WWF-UK
H O N O R A R Y T R E A S U R E R
André Hoffmann* (Switzerland)● Director Roche Group Basel
T R U S T E E S
Teymour Abdulla Alireza (Saudi Arabia) ● President and Deputy Chairperson Alireza
Group of Companies● Director Arabian Gulf Investments
(Far East) Ltd● Vice-Chairperson Saudi Cairo Bank● Chairperson National Pipe Company Ltd
Prof Marco Frey (Italy)● Associate Professor of Marketing● Trustee WWF-Italy
Dr Gustav Harmer (Austria)● Director Harmer Holdings● Trustee WWF-Austria
Brigitta Hellat (Switzerland)● President WWF-Switzerland
J Quincy Hunsicker (Switzerland)● Director McKinsey & Co Europe and Asia
Hans Michael Jebsen (Hong Kong)● Managing Director Jebsen & Co Ltd
HM Queen Noor (Jordan)● Patron IUCN● Honorary President BirdLife International
Teruyuki Ohuchi (Japan)● Chairperson WWF-Japan
Thymio Papayannis (Greece)● President Thymio Papayannis and
Associates● President Greek Planners’ Association● President WWF-Greece
William K Reilly (USA)● Chairman and Chief Executive Aqua
International Partners● Chairperson WWF-US
Daniel Richard (France)● President and Director General Sephora● Vice-President WWF-France
Mian Altaf M Saleem (Pakistan)● Member Federation of Pakistan Chambers
of Commerce and Industry● Vice-President WWF-Pakistan
Roger Sant (USA)● Chairperson The Summit Foundation
Frans H Stroebel (South Africa)● Managing Director Rupert International● Trustee WWF-South Africa
Dr Rauno Väisänen (Finland)● Chairperson Executive Committee
WWF-Finland
Carl-Albrecht von Treuenfels (Germany)● Chairperson Executive Committee
WWF-Germany
Keith Walkerden (Australia)● Chairperson Environmental Management
Software● Trustee WWF-Australia
Dr Hans Wijers (Netherlands)● Senior Vice-President Boston Consulting● Chairperson WWF-Netherlands
P R E S I D E N T E M E R I T U S
HRH The Prince PhilipDuke of Edinburgh
V I C E - P R E S I D E N T E M E R I T U S
Dr Luc Hoffmann
V I C E - P R E S I D E N T E M E R I T U S
S Babar Ali
D I R E C T O R G E N E R A L
Dr Claude Martin
D E P U T Y D I R E C T O R G E N E R A L
Christian Kornevall(to July 2001)
WWF International Directors
(as of 1 January 2001)
ProgrammeDr Chris Hails
– Africa/Madagascar Regional ProgrammeDr Yaa Ntiamoa-Baidu
– Asia/Pacific Regional ProgrammeDr Isabelle Louis
– Latin America & Caribbean Regional ProgrammeDr Twig Johnson(to 31 August 2001)
– Europe/Middle East Regional ProgrammeDr Magnus Sylvén
– Eastern Europe/Central Asia ProgrammeDr Hartmut Jungius
– Conservation PolicyJenny Heap
– Advocacy & Policy RelationsGordon Shepherd
– Programme Services & EvaluationPeter Dickinson
– Government and Aid Agency CoordinationDr Timothy Geer
– Species ConservationJohn Newby
CommunicationsThomas Schultz-Jagow
Finance & AdministrationChiew Chong
Fundraising & MarketingMario Fetz
Learning ServicesLynda Mansson
Human Resources DevelopmentDorothy Bray
Network RelationsPeter Kramer
L E G A L A D V I S E R
Michael Rogers
* Executive Committee Member
32
the WWF network
AUSTRALIAGPO Box 528, Sydney, NSW 2001Tel.: +61 2 9281 5515 Fax: +61 2 9281 1060President: Robert PurvesChief Executive: Dr David Butcher
AUSTRIAPostfach 1, 1162 ViennaTel.: +43 1 488 17 0Fax: +43 1 488 17 29Chairperson: Dr Helmut PechlanerChief Executive: Dr Günther Lutschinger
BELGIUMBd Emile Jacqmain1000 BrusselsTel.: +32 2 340 09 99Fax: +32 2 340 09 33President & Chairperson: Guido RavoetChief Executive: Xavier Ortegat
BHUTANPost Box 210, Chubachu, ThimphuTel.: +975 2 323 528Fax: +975 2 323 518Representative: Kinzang Namgay
BOLIVIAPO Box 1633Santa CruzTel.: +591 3 365326Fax: +591 3 325416Representative: Roger Landivar
BRAZILSHIS EQ QL 6/8, ConjuntoE - 2° andar, 71620-430 BrasiliaTel.: +55 61 364 7400Fax: +55 61 364 7474President & Chairperson: José Roberto MarinhoChief Executive: Dr Garo Batmanian
CAMEROONBastos BP 6776, YaoundeTel.: +237 21 70 83Fax: +237 21 42 40Representative: Laurent Magloire Somé
CANADA245 Eglinton Ave East, Suite 410Toronto, Ontario M4P 3J1Tel.: +1 416 489 8800Fax: +1 416 489 3611Chairperson: Michael de PencierChief Executive: Monte Hummel
CENTRAL AFRICABP 9144, Libreville, GabonTel.: +241 73 00 28Fax: +241 73 80 56Representative: Dr Frank Attere
CENTRAL AMERICATurrialba, 7170 Catie, Costa RicaTel.: +506 556 1383Fax: +506 556 1421Representative: Steve Gretzinger (ad int)
CHINARoom 901, The Gateway10 Yabao Road, Chaoyang DistrictBeijing 100020Tel.: +86 10 6595 9891Fax: +8610 6591 5731Representative: Jim Harkness
COLOMBIACarrera 35 #4A-25San Fernando, Cali, ValleTel.: +57 2 558 2577Fax: +57 2 558 2588Representative: Mary Lou Higgins
DANUBE/CARPATHIANPostfach 1, 1162 Vienna, AustriaTel.: +431 488 17 253Fax: +431 488 17 276Representative: Phil Weller
DENMARKRyesgade 3 F, 2200 Copenhagen NTel.: +45 35 36 36 35Fax: +45 35 24 78 68Chairperson: Johan SchroederChief Executive: Kim Carstensen
EASTERN AFRICAPO Box 62440, Nairobi, KenyaTel.: +254 2 577 355Fax: +254 2 577 389Representative: Dr Samuel Kanyamibwa
EUROPEAN POLICY36 Avenue de Tervuren - B121040 Brussels, BelgiumTel.: +32 2 743 88 00Fax: +32 2 743 88 19Representative: Tony Long
FINLANDLintulahdenkatu 1000500 Helsinki 50Tel.: +358 9 774 0100Fax: +358 9 774 02139President & Chairperson: Elisabeth RehnChief Executive: Timo Tanninen
FRANCE188 Rue de la Roquette75011 ParisTel.: +33 1 55 25 8484 Fax: +33 1 55 25 8474President: Daniel RichardChief Executive: Cedric du Monceau
GERMANYPostfach 190 44060326 Frankfurt/MainTel.: +49 69 79 1440Fax: +49 69 61 7221Chairperson: Dr Michael OttoPresident & Chairperson EXCO:Carl-Albrecht von TreuenfelsChief Executive: Dr Georg Schwede
GREECE26 Filellinon Street, 105 58 AthensTel.: +30 1 331 4893Fax: +30 1 324 7578President: Thymio PapayannisChief Executive: Demetres Karavellas
HONG KONG GPO Box 12721, Hong KongTel.: +852 2526 1011Fax: +852 2845 2734Chairperson: Markus ShawChief Executive: Winnie Sek
HUNGARYNémetvölgyi út 78/b1124 BudapestTel.: +36 1 214 5554Fax: +36 1 212 9353Representative: László Haraszthy
INDIA172-B Lodi RoadNew Delhi 110 003Tel.: +91 11 469 1760Fax: +91 11 462 6837President: Jamshyd N GodrejChief Executive: Meeta R Vyas
INDOCHINAInternational PO Box 151Hanoi, VietnamTel.: +84 4 733 8387Fax: +84 4 733 8388Representative: Eric Coull
INDONESIAPO Box 5020 JKTM 12700, JakartaTel.: +62 21 576 1070Fax: +62 21 576 1080Chairperson: Haroen Al RasjidChief Executive: Agus Purnomo
ITALYVia Po 25/c, 00198 RomeTel.: +39 06 844 9 71Fax: +39 06 853 00 612President: Fulco PratesiChief Executive: Cesare Martinelli
JAPANNihonseimei Akabanebashi Bldg3-1-14 Shiba, Minato-kuTokyo 105-0014Tel.: +81 3 3769 1711Fax: +81 3 3769 1717Chairperson: Teruyuki OhuchiChief Executive: Michio Hino
MACROECONOMICS FOR SUSTAINABLEDEVELOPMENT 1250 24th St NWWashington, DC 20037-1175Tel.: +1 202 778 9752Fax: +1 202 293 9211Representative: Dr David Reed
MADAGASCARBP 738, Antananarivo 101Tel.: +261 20 22 34885Fax: +261 20 22 34888Representative: Jean-Paul Paddack
MALAYSIA49 Jalan SS23/1547301 Petaling JayaTel.: +60 3 7803 3772Fax: +60 3 7803 5157Chairperson: Tengku AdlinChief Executive: Dato’ Dr Mikaail Kavanagh
MEDITERRANEANVia Po 25/c, 00198 Rome, ItalyTel.: +39 06 844 97227Fax: + 39 06 841 3866Representative: Paolo Lombardi
MEXICOAve Mexico No 51Col Hipodromo Condesa06170 Mexico DFTel.: +525 286 5631Fax: +525 286 5637Representative: Juan Bezaury
NEPALPost Box 7660, KathmanduTel.: +977 1 410942Fax: +977 1 438458Representative: Dr Chandra Prasad Gurung
NETHERLANDSPostbus 7, 3700 AA ZeistTel.: +31 30 6937 333Fax: +31 30 6912 064Chairperson: Dr Hans WijersChief Executive: Hans Voortman
NEW ZEALANDPO Box 6237, WellingtonTel.: +64 4 4992930Fax: +64 4 499 2954Chairperson: Paul BoweChief Executive: Jo Breese
NORWAYPostboks 6784, St Olavs plass0130 OsloTel.: +47 22 03 6500Fax: +47 22 20 0666Chairperson: Christian N SibbernChief Executive: Rasmus Hansson
PAKISTANPO Box 5180, Lahore 54600Tel.: +92 42 586 2360Fax: +92 42 586 2358President: Brig Mukhtar AhmedChief Executive: Ali Hassan Habib
PERUCasilla Postal 11-0205, Lima 11Tel.: +51 1261 5300Fax: +51 1463 4459Representative: Edgar Maravi
PHILIPPINESNo 69 Masikap Extension CorMarunong StreetDiliman, 1101 Quezon CityTel.: +632 433 3220Fax: +632 426 3927Chairperson: Jaime Zobel de AyalaChief Executive: Jose MA Lorenzo Tan
RUSSIAFrom Europe:Account No WWF 232PO Box 289Weybridge Surrey KT 13 8WJ, United Kingdom
From the US:Account No WWF 232208 East 51st Street, Suite 295New York, NY 10022, USATel.: +7 095 727 0939Fax: +7 095 727 0938Representative: Dr Igor Chestin
SOUTH AFRICAPrivate Bag X2, Die BoordStellenbosch 7613Tel.: +27 21 888 2800Fax: +27 21 888 2888Chairperson: Ton VoslooChief Executive: Dr Ian Macdonald
SOUTHERN AFRICAPO Box CY 1409, CausewayHarare, ZimbabweTel./Fax: +263 252533Representative: Dr Harrison O Kojwang
SOUTH PACIFICPrivate Mail Bag, GPO Suva, FijiTel.: +679 31 55 33Fax: +679 31 54 10Representative: Dermot O’Gorman
SPAINGran Via de San Francisco 828005 MadridTel.: +34 91 354 0578Fax: +34 91 365 6336President: Prof. Dr Francisco Díaz PinedaChief Executive: Juan Carlos del Olmo
SWEDENUlriksdals Slott, 170 81 SolnaTel.: +46 8 624 7400Fax: +46 8 85 1329Chairperson: Dr Lennart AhlgrenChief Executive: Prof Lars Kristoferson
SWITZERLANDPostfach, 8010 ZürichTel.: +41 1 297 2121Fax: +41 1 297 2100President: Brigitta Hellat Chief Executive: Dr Carol Franklin Engler
TANZANIAPO Box 63117, Dar es SalaamTel.: +255 22 27 00077Fax: +255 22 27 75535Representative: Hermann Mwageni (ad int)
THAILANDPO Box 4, Klong Luang 12120Tel.: +66 2 524 6129Fax: +66 2 524 6134Representative: Dr Robert Mather
TURKEYPK 971, Sirkeci 34436, IstanbulTel.: +90 212 528 2030Fax: +90 212 528 2040President: Okan TapanChief Executive: Tansu Gurpinar
UNITED KINGDOMPanda House, Weyside ParkGodalming, Surrey GU7 1XRTel.: +44 1483 426444Fax: +44 1483 426409Chairperson: The Hon Mrs Sara MorrisonChief Executive: Robert Napier
UNITED STATES1250 24th St NWWashington, DC 20037-1175Tel.: +1 202 293 4800Fax: +1 202 293 9211Chairperson (Board): William K ReillyChief Executive: Kathryn S Fuller
WESTERN AFRICA08 BP 1776, Abidjan 08, Côte d’IvoireTel.: +225 22 44 8786Fax: +225 22 44 8774Representative: Souleymane Zeba
ARGENTINAFUNDACION VIDA SILVESTREDefensa 251, 6° PisoC1065 Buenos AiresTel.: +54 11 4343 4086Fax: +54 11 4331 3631President: Dr Héctor LaurenceChief Executive: Javier Corcuera
ECUADORFUNDACION NATURACasilla 17-01-253, QuitoTel./Fax: +593 2 2503 385President: Rafael TeranChief Executive: Ricardo Moreno
NIGERIANIGERIAN CONSERVATION FOUNDATIONPO Box 74638, Victoria Island, LagosTel.: +234 1 2642 498Fax: +234 1 2642 497Chairman: Brig Gen M JohnsonChief Executive: Dr Muhtari Aminu-Kano
VENEZUELAFUDENAApartado Postal 70376Caracas 1071-A Tel.: +58 212 238 2930Fax: +58 212 239 6547President: Enrique SanchezChief Executive: Deborah Bigio
W W F A S S O C I AT E S
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WWF International
Avenue du Mont-Blanc1196 GlandSwitzerland
Tel.: +41 22 364 9111Fax: +41 22 364 5358
WWF is one of the world’s largest and most experienced independent conservation organizations,with almost 5 million supporters and a global network active in more than 90 countries.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:– conserving the world’s biological diversity– ensuring that the use of renewable natural resources is sustainable– promoting the reduction of pollution and wasteful consumption.