Annual Membership Meeting

September 22, 2010

American Dance Institute

What is Do & Go?

Marketing Service of AHCMC

Trusted Community Resource

100+ Categories and Subcategories

9 Geographical Categories

80 Members (FY2011)

Only Montgomery County-Centric Arts and Culture Calendar

Milestones FY10

75 Do & Go Members Completed marketing campaign including: rack cards,

magnets, grocery bags, bus tail and bus shelters ads, Facebook ads, Facebook buzz (Bus Tail Challenge)

Since June 2010 data transfer to Visitmontgomery.Com receiving 5,238 unique pageviews/month

Agreement with AFI to run Do & Go logo and web address during advertising breaks for 6 months

275 subscribers to Fun Finder

Milestones FY10• 21,636 Absolute Unique Visitors to

www.creativemoco.com• 141,661 Pageviews to www.creativemoco.com

• Do & Go Top Content / Homepage Stats7908 Pageviews6000 Unique ViewsAverage Time on Page 1:31

• Visitorship Top 6 Cities Silver SpringWashington DCRockvilleTakoma ParkBethesda Garret Park

Milestones FY10Top Click Areas on Do & Go Homepage Fun Finder Advanced Search Calendar Category

Top 4 Categories Kids 2.4 % Festivals 1.6 Free 1.6 Dance 0.5

Bus Tail and Bus Shelter campaigns in September and December correlate to spikes in visitorship to website. Not so with June bus tail campaign

What’s New for FY11?

Website Re-Design Enhanced Navigation and Readability For Web-users Increased Visibility for Weekly Fun Finders Added New Top Navigation Menus Added a Send To Friend Link Expanded Space For Event Photo And Text Discontinued Data Transfer from Culture Capital Providing Detailed Google Analytics Information

What’s New for FY11?

Internet Services Arts & Humanities Directory Job Bank Field Trip Directory

Backstage Tour: Your Account

Backstage Tour: Your Account

Your Account

Backstage Tour: Your Account

Backstage Tour: Your Account

Tips for Success

Master Yoda’s Tips for Success Photos size appropriately please! Word and character length attention pay to please! Classes post in the Classes-Adult or Classes-Children

category only please! Series events – post individually for maximum effect Always the Free category to use when appropriate Url too long for the space? http://tiny.cc/ visit please Ending date on your Jobs put, please

FY11 Marketing Goals

• Increase Fun Finder Subscribers300 Today, 1000 By January 2011, 2000 By September 2011

• Increase Traffic to Do & GoYear 1 (9/01/09 to 8/31/10) 6000 Unique Views Year 2 (9/01/10 to 8/31/10) 12,000 Unique Views

• Develop For-Profit Membership10 Art Galleries 5 – 10 Nightclubs with Live Music, Comedy, Theater10 Social Dance Business (Ballroom Dancing, Hand Dancing)

• Develop Business AdvertisersRestaurantsCafesHotels

FY11 Integrated Marketing Plan

• Viral Marketing• Web Advertising• Print Advertising• Promotions• Media Buys• Data Sharing• Cross Marketing

Viral Marketing: What You Can Do

• Promote Do & Go and Fun Finder to your constituents via your e-communications, website and social media efforts

• Get 20 of your constituents to sign up for the Fun Finder by January 2011. The first 10 organizations will win a two-week homepage ad on Do & Go.

• Add a “See Our Events on Do & Go” link or button on your website

Viral Marketing: What We Will Do

• Provide Viral Marketing Tools

• Target Advertising Strategies to Key Parent, Arts And Culture Bloggers

Viral Marketing: What We Will Do

• Continue Our Thursday FB/Tweet For The Fun Finder – Retweet us!

• Explore Internet Marketing Opportunities By Market Segments

• Host A Bloggers Meet-up With Leading Bloggers As Hosts

Web Advertising

Best websites for our marketing segments?• Yelp• DCist• A Parent in Silver Spring• Washington Flyer.com• Bethesda Magazine.com• Washington Post Express Night Out• Google• Facebook• Restaurant websites

Print Advertising

Seniors look to the Post & BeaconFamilies to GazetteYoung Professionals?Non English Speakers?Adults Washington Flyer,

Washingtonian, Bethesda Magazine

Print Advertising

Seniors look to the Post & BeaconFamilies to GazetteYoung Professionals?Non English Speakers?Adults look to Washington Flyer,

Washingtonian, Bethesda Magazine

Promotions

• Magnets

• Bags

• Pencils

• Refrigerator Calendars

Media Buys

Bus Tail CampaignsAFI Between Films Advertising

Cross-Marketing

• Viral Marketing Tools

• Rack Cards

• Program Ads

• Back of Tickets

• Share other ad space with DO & GO

Data Transfer

CVB 5,238 unique Pageviews/month• MCT Web and TV Calendar

• Bethesda Magazine.com Calendar

• Gazette.net Calendar

• Washington Flyer.com Calendar

Another Great Year!

One For All! And All For One!