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Page 1: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

Annual Conference Manchester 2012

No Conflicts of Interest

Page 2: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Page 3: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Page 4: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

The "father" of sociobiology, Edward O. Wilson of Harvard University said:

Wilson, E.O. - "Sociobiology". Harvard University Press, 1992

Page 5: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Anne Moir and David Jessel in "Brain Sex“ (1993):

“Discernible, measurable differences in behaviour have been imprinted long before external influences have had a chance to get to work.

Page 6: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

Instinctive

Risk-Avoidance Instinctive

Risk-Seeking

Safety Power

Woman Man

Page 7: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

British Journal for Primary Care Nursing,

Volume 8, Number 3, Jul-Aug-Sep 2011

Page 8: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

Safety Language

‘look after yourself’

‘keep from..’

‘avoid..’

‘reduce..’

‘take charge of’

‘get control’

‘create...’

‘increase/improve..’

Page 9: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

‘Think of oxygen like fuel in your car; smoking reduces the amount of ‘oxygen-fuel’ available but you have the choice to

keep the level high to maintain momentum of the vehicle or to handle rapid bursts of energy and speed. This [insert] is the key

to taking control’

Page 10: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

‘Think of oxygen like fuel in your car; smoking reduces the amount of

oxygen available and if you let the level drop, it can cause problems; if you run out completely, you could

end up stranded. This [insert] is the best way to avoid that and remain

problem-free’

Page 11: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Helpful : By taking this medicine every day and completing the course, you can avoid relapse

Helpful : By taking this medicine every day and completing the course, you are making sure that

you stay well

Page 12: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Helpful : You need to attend every appointment to avoid problems with the dosages and become free

from your current symptoms

Helpful : You need to attend every appointment to ensure the correct dosages, get a grip of your

symptoms and defeat this illness

Page 13: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

[email protected]

Thank you for your interest!

Page 14: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

Notes for this Talk

Motivating women and men: what presses the right buttons?

Damian Edwards

British Journal for Primary Care Nursing,

Volume 8, Number 3, Jul-Aug-Sep 2011

Page 15: Annual Conference Manchester 2012 · cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson,

hdm

[email protected] www.hdm-medical.com BCS Annual Conference

Manchester May 2012 © 2010 hdm-medical.

.

Frederikse, M.E., Lu, A., Aylward, E., Barta, P., Pearlson, G. Sex differences in the inferior parietal lobule. Cerebral Cortex vol 9 (8) p896 - 901, 1999 [MEDLINE]. Geary, D.C. Chapter 8: Sex differences in brain and cognition. In "Male, Female: the Evolution of Human Sex Differences". American Psychological Association Books. ISBN: 1-55798-527-8 [AMAZON]. Harasty J., Double K.L., Halliday, G.M., Kril, J.J., and McRitchie, D.A. Language-associated cortical regions are proportionally larger in the female brain. Archives in Neurology vol 54 (2) 171-6, 1997 [MEDLINE]. Collaer, M.L. and Hines, M. Human behavioural sex differences: a role for gonadal hormones during early development? Psychological Bulletin vol 118 (1): 55-77, 1995 [MEDLINE]. Bishop K.M. and Wahlsten, D. Sex differences in the human corpus callosum: myth or reality? Neuroscience and Biobehavioural Reviews vol 21 (5) 581 - 601, 1997. LeVay S. A difference in hypothalamic structure between heterosexual and homosexual men Science. 253(5023):1034-7, 1991 [MEDLINE]. See also: LeVay, S.: "The Sexual Brain". MIT Press, 1994 [AMAZON] Shaywitz, B.A., et al. Sex differences in the functional organisation of the brain for language. Nature vol 373 (6515) 607 - 9, 1995 [MEDLINE]. Rabinowicz T., Dean D.E., Petetot J.M., de Courten-Myers G.M. Gender differences in the human cerebral cortex: more neurons in males; more processes in females. J Child Neurol. 1999 Feb;14(2):98-107. [MEDLINE] Schlaepfer T.E., Harris G.J., Tien A.Y., Peng L., Lee S., Pearlson G.D. Structural differences in the cerebral cortex of healthy female and male subjects: a magnetic resonance imaging study. Psychiatry Res. 1995 Sep 29;61(3):129-35 [MEDLINE]. Wilson, E.O. - "Sociobiology". Harvard University Press, 1992 [AMAZON]. Moir A. and Jessel D. - "Brain Sex". 1993 [AMAZON] See also: Excerpts from the book Blum, D. - "Sex on the Brain: The Biological Differences Between Men and Women". Penguin, 1998 [AMAZON] Kimura, D. - "Sex and Cognition". MIT Press, 1999 [AMAZON]