annalise kaylor smx west 2013
TRANSCRIPT
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Engagement is Killing Your Social Media Strategy@annabelleblue
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@annabelleblue #smx @intrapromote
Facebook is a TACTIC,not a STRATEGY.
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@annabelleblue #smx @intrapromote
40% of the time people spend on Facebook is in the News Feed
65% of likes take place in the News Feed
35% of comments are made in the News Feed
That goes up to 45% on mobile!
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@annabelleblue #smx @intrapromote
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@annabelleblue #smx @intrapromote
ENGAGEMENT is a TACTIC,not a STRATEGY.
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What is Edgerank?
Edgerank is the algorithm
used by Facebook to
determine which content
shows up in a News Feed
how often, where, and
when.
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Edgerank is Also Misunderstood
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Your CompetitionIT’S NOT WHO YOU THINK IT IS
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Gaming Edgerank:DON’T DO IT.
@annabelleblue #smx @intrapromote
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“Share” this and for every share up to 50,000 shares we’ll donate $1 to the Save the Evil Unicorn Fund!
“Like” this“Caption” this
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SO HOW CAN WE BE STRATEGIC and ENGAGING?
@annabelleblue #smx @intrapromote
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Timing and Relevancy
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Talk Nerdy to Me
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Social Media is not 100% of one person or one department’s job.
It’s 1% of everyone’s job.
@annabelleblue #smx @intrapromote
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Download a blank template at:bit.ly/IPCalendar
@annabelleblue #smx @intrapromote
Create an Editorial Calendar
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@annabelleblue #smx @intrapromote
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Don’t Beat It. Impress It.
@annabelleblue #smx @intrapromote
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Search. Social. Sync.
www.intrapromote.com