animal planet brochure

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An EXCITING & INNOVATIVE program that delivers engaging, high-quality information about all things ANIMAL.

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Kingfisher Animal Planet Launch List Brochure

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Page 1: Animal Planet Brochure

An EXCITING &INNOVATIVE programthat delivers engaging,high-quality informationabout all thingsANIMAL.

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Page 2: Animal Planet Brochure

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INCREDIBLE JOURNEYSby Ben Hoare, with Professor Phil Whitfield

We humans tend to think of ourselves as the ultimate adventurers, but we've got nothingon the migratory animals that make the most epic journeys on the planet. IncredibleJourneys showcases a wide variety of amazing creatures from the African wildebeest andthe plains zebra, to the American monarch butterfly, the Mexican free-tailed bat, thePacific bluefin tuna, and more. Readers will uncover the secrets behind these animals'astounding instincts as they face predators, undertake extreme hardships, endure nearstarvation, and traverse perilous terrain in pursuit of food, better weather, or seasonalbreeding grounds. Along the way, readers will also explore the techniques of thescientists and conservationists who study these remarkable animals.

INCREDIBLE JOURNEYS

978-0-7534-6726-8

Hardcover • September

Ages: 8-12 • Grades: 2 to 6

11 1/2 x 10 • 128 pp.

$22.99 ($26.99 CAN)

Uncovering the

most astonishing

migrations on

Earth

Amazing information, expert authors,eye-popping presentation—

introducingANIMAL PLANET BOOKS

Eye-popping design, vivid

photography, maps, and

plenty of in-depth

information!

SEPTEMBER

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Page 3: Animal Planet Brochure

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—where nature comes alive!

BEN HOARE has written orcontributed to more than fortyreference books on natural history,and he is a regular contributor to BBCWildlife and Birdwatch magazines.

PROFESSOR PHIL WHITFIELD isa lecturer in zoology, biology, andparasitology at King's College,University of London. He is also anauthor and consultant producingbooks on general science,technology, and life sciences.

Poster-sized

foldout pages!

SEPTEMBER

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Page 4: Animal Planet Brochure

PROFESSOR PHIL WHITFIELD is a lecturer in zoology, biology, and parasitology at King'sCollege, University of London. He is also an author and consultant producing books onscience, technology, and life sciences.

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ATTACK AND DEFENSEby the editors of Animal Planet,

with Professor Phil Whitfield

Survival in the natural world is all about "eator be eaten." It makes sense that animalshave developed some pretty extremeadaptations to help them on both sides ofthe equation.This book is packed with morethan 200 of the cleverest creatures—fromcooperative hunters and deadly-poisonousbeasts to those that have masteredcamouflage and the art of playing dead. Fromthe fearsome efficiency of the great whiteshark, to the tiny power of the army ant, andso much more, young readers will be amazedat exactly what the natural world can dish up.

SHOW-OFFSby the editors of Animal Planet,

with Professor Phil Whitfield

Nature is full of extraordinary examples ofanimals going over the top in the name ofevolution. Some use their showy displays towarn off predators, while others use them toattract mates, and some even use them toconfuse and confound. This book takes a lookat the most fascinating—and the mostextreme—examples of in-your-face display.From the bioluminescence of the deep-seaanglerfish to the mating call of the bullfrog,the extraordinary plumage of the bird ofparadise, and somuchmore, this is the ultimateguide to nature's record-breaking show-offs!

SHOW-OFFS

978-0-7534-6722-0

ATTACK AND DEFENSE

978-0-7534-6723-7

Hardcover • September

Ages: 6 to 10 • Grades K to 5

11 1/2 x 10 • 64 pp.

$14.99 ($16.99 CAN)

WEIRD ANDWONDERFUL

The animal

kingdom's strangest

adaptations—

because truth is

wilder than fiction

SEPTEMBER

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Page 5: Animal Planet Brochure

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ABOUT THE SERIESIn this eye-popping new series, each book features more than200 of the world's most extraordinary animals, with highlydetailed illustration, close-up photography, Animal Facts, andfascinating questions on each page.

SEPTEMBER

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Page 6: Animal Planet Brochure

PROFESSOR PHIL WHITFIELD is a lecturer in zoology, biology, and parasitology at King'sCollege, University of London. He is also an author and consultant producing books ongeneral science, technology, and life sciences.

PENGUIN

978-0-7534-6724-4

CHEETAH

978-0-7534-6725-1

Hardcover • September

Ages 4 to 8 • Grades PreK to 3

9 1/2 x 10 1/2 • 32 pp.

$12.99 ($14.99 CAN)

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CHEETAHby the editors of Animal Planet,

with Professor Phil Whitfield

From his earliest moments as a youngcub under his mother’s careful protection tolearning to hunt through play, hisexciting first kill, and his mature life asone of the fastest animals on the planet,this book traces the entire lifecycle of theawe-inspiring cheetah. Endnotes explainfascinating facts about the cheetah andthe large cat family, and a glossary buildsscientific vocabulary.

PENGUINby the editors of Animal Planet,

with Professor Phil Whitfield

From the earliest moments of life in an eggbalanced on its mother and father's feetthrough hatching, feeding, taking a firstswim, avoiding hunting seals, and upthrough adulthood to begin the cycle again,this is a complete, accessible look at thelife cycle of the emperor penguin. Endnotesexplain the science behind the story andextend the scientific learning.

MY LIFE INTHE WILD

A new narrative

series about

life cycles, just

perfect for

emerging readers

SEPTEMBER

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ABOUT THE SERIESTold from the point of view of the baby animal, this series focuseson the life cycle, behavior, family relationships, and habitat of a rangeof popular animals. The beautiful photo-realistic illustrations andwarm narrative structure personalize the information, and the age-appropriate text makes these a great nonfiction choice for newlyemerging readers.

SEPTEMBER

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Page 8: Animal Planet Brochure

From the most trusted brand in nature television

comes a dynamic new series of children's books that

inform the mind and capture the imagination. With

world-class authors, the most fascinating information,

and cutting- edge design, these books really put the

"WILD" in wildlife.

MARKETING FORANIMAL PLANET• Promotional LaunchVideo + TV Spot• Trade and ConsumerAdvertising• Animal Planet TVAdvertising• Promotional LaunchPublicity Campaign• School and LibraryMarketing

Coming

soon!• Atlas of Animals• Encyclopediaof Animals

• Up Close• Thrive in the Wild• Super Senses• Where I live

4 More Titles

in the Series!

6 More Titles

in the Series!

• Gorilla • Otter• Kangaroo • Elephant• Panda • Polar Bear

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