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Introduced in August 29 in 1935 by Rowntree's as a confectionery business based inNew York, United Kingdom, Kit Kat, nowowned by Nestl, is one of the worldsleading chocolate brands. The name Kit Katcame from the Kit Kat club which was

named after Christopher Catling who usedto hold a literary and political club in hispie shop in London in 17th century.


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ContThe 1950's saw the internationalexpansion of the brand starting inCommonwealth countries such

as Australia, New Zealand, South Africa,Rhodesia and Canada, where Rown treehad already established a

presence. Along with the arrival ofcommercial television in the UK in thelate 1950's came the big breakthrough inthe advertising of KIT KAT.


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Cont.The typical red and silver colors for Kit

Kat's logo has remained constant in the

past, except for 1942 when the design forKit Kat's wrapper was changed to blue torepresent the change in recipe due to

shortages of fresh milk.


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ContToday, Kit Kat is one of the most globally

recognized chocolate brands. With its

perfect balance of delicious chocolate andcrispy wafer, it is the ideal treat.

Combined with the simple encouragement

to 'Have a break, have a Kit Kat', thechocolate has never been more relevant than

in today's hectic world.


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Profile of Kit KatInternational Kit Kat logo

United Kit Kat logo


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Cont..Product type - confectionary

Owner

Country United Kingdom

Introduced 1935

Nestle (Worldwide, except the USA)

the Hershey company(USA only, under licenses


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Cont..Markets world

Previous owner Rowntree (1935)

Taglines Have a break.. Have a Kit Kat(worlwide)

Break time, anytime (US only)

Website kitkat.com(Worldwide)hersheys.com/kitkat(US only)


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Global Business Strategy

NestlesKit Kat aspires to be a leadingglobal confectionery brand. Nowadays, KitKat is produced within 21 countries byNestle, including Germany, UAE, Egypt,Indonesia, Venezuela, and Japan. In USA,Kit Kat is produced by The HersheyCompany, due to a prior licensing

agreement with Rowntree Corporation.


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ContKit Kat owes much of its success to its

unique appeal and common availability, as

two- and four-finger biscuits sold inconvenience stores, corner shops, andsupermarkets. The brand has thrived in

global market for the past 75 years becauseof its attraction across different age rangesand both genders.


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Cont.Kit Kats unique selling points are

implemented through the following globalbrand strategies:

- Different Varieties & Limited Editionsf lavor, forms, and shapes

- Making it widely available- Well known tagline: Have a Break,

Have a Kit Kat


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Cont.. The Kit Kat Orange was the first flavour variant to be

introduced in the United Kingdom, in 1996 and 1998

in Ireland. It was followed in 1997 by the Kit KatDark and Kit Kat Mint. All three were available as

permanent editions of the two-finger multipack in the

United Kingdom, along with the Kit Kat Original, the

Kit Kat White, and from 2012 the Kit Kat Cookies &Cream.


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The 'standard' Kit Kat finger bars can come

in a variety of presentations and nutritional

values. The bars can come in a miniature form

of two finger mini bars, or a larger standardfour, or in some cases, three, fingered bars.
http://en.wikipedia.org/wiki/File:Kit-Kat-Type-Variations.jpg


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Cont.In the 1980s, a Kit Kat with five shorter

fingers was sold in vending machines in the

UK.]The Japanese Bake 'N Tasty Mini Kit Kats

Custard Pudding Flavorwas launched in 2014.

The bar must be baked in an oven beforeconsumption, and the surface sugar caramelizes

in the process.


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FindingsSlogan of the advertisement is Have a break

Have a Kit Kat

It is a funny advertisement

In this advertisement mainly focusing onfreshness

To appreciate the feeling of love with the help of

squirrel coupleIn this advertisement we have message How to

remove work stress


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Conclusion

Tagline of the advertisement is

Rutho ko manaye Kit Kat

Our target customer is youth

We will launch this in Urban areas.

Advertisement is also in budget


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Objective of activity

Publicity of product

Promoting of productAttracting more customer

To aware of customer


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