angela monsalve jonathan espaÑa scarlet rosales vesl/spring 2012
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ANGELA MONSALVE JONATHAN ESPAÑA SCARLET ROSALES VESL/SPRING 2012. Company History. John Pemberton ( Atlanta 1886) Jacob’s Pharmacy (sale the first glass) Frank Robinson, Pemberton’s bookkeeper( named the mixture Coca Cola. Asa Griggs Candler ( 1888-1891 ) Company first president. - PowerPoint PPT PresentationTRANSCRIPT
ANGELA MONSALVEJONATHAN ESPAÑASCARLET ROSALES
VESL/SPRING 2012
John Pemberton ( Atlanta 1886)Jacob’s Pharmacy (sale the first glass)Frank Robinson, Pemberton’s
bookkeeper( named the mixture Coca Cola.Asa Griggs Candler ( 1888-1891 ) Company first
president.Syrup plants in Chicago, Dallas, and Los
Angeles.
Company History
Joseph Bredenharn ( Coca Cola in Bottles)
Safeguarding the brandRobert Woodroff 1923 became the
company president.1928 Olympic Games.1941 World War II ( Coca Cola six pack)New flavors in 1940
1980’s New Coke ( Diet Coke)
Sandy DouglasPresident, Coca Cola North America.
Coca-Cola President
Energy Drinks Coffee
Juice drinks Juices and Juices drinks
100 % juice
Products
Soft Drinks Sport Drinks
Tea Varieties of Water
Global businessManufactures and sells concentrates.Bottling partners.
The Coca Cola System
Coca Cola HeadquartersAtlanta, Georgia
1.7 billion services per day#1 sparkling beverages soldRevenue US$35.119 billion
Facts
Branding 500 brand, 3,300 beverages over 200 countries
Bottling and packingFrom small family to large international traded company
Why is the Coca Cola Company successful?
Television, online programs, sponsorships, package design
Marketing/Advertising
The Coca Cola Scholar Foundation (CCSF)Was founded in 1986
Scholarships