EXECUTIVE SUMMARY

THE ANEW HISTORYANEW Hotels & Resorts was birthed out of deep family rooted business which originated in 1952.

With humble beginning and starting with a timber treatment plant in the small town of Harding, KwaZulu-Natal, South Africa, the family business grew and expanded by purchasing farmland and increasing the treatment plants capacities to become the largest suppliers of treated wooden poles in the southern hemisphere.

The landscape of the family business has changed much over the years. Having restructured the core family businesses, the group has diversified from timber farming to various agricultural businesses and hotels in and around the KwaZulu-Natal province.

The development of ANEW Hotels & Resorts has taken much time, thought and preparation with a long-term stance in mind. ANEW Hotels & Resorts developed because of the people in the business who all possess courage, passion and a true calling to something more.

ANEW Hotels & Resorts is the future of the group and prides itself with its deep-rooted family style approach with staff and guests, not compromising on the little things.

THE ANEW BRANDThe ANEW brand has been developed to highlight both the personal aspect and the genuine approach in creating a hotel group that is distinctively different and unique.

We are all about people. It’s about focusing on our values, our passions and focusing on what is just & right.

THE ANEW PERSONALITYThe ANEW personality embodies a down to earth inspiring & nature that creates a unique and personal space for the customer that is tailored to their needs. We strive to offer a “new home” away from home where the customer has a continuous sense of comfort and happiness.

We were born form an entrepreneurial spirit and deep understanding of the customer’s needs, offering hospitality solutions in a traditional manner through the attention to detail, yet provided in a fresh and modern approach.

Rob NadrowskiRegional Finance Manager

ANEW HEAD OFFICE CORE MANAGEMENT TEAM

Clinton ArmourChief Executive Officer

Evan BadenhorstChief Financial Officer

Samiksha Reddi Group HR & Training Manager

Werner TerblancheGroup Systems &

Implementation Manager

Kevin BurleyGroup Operations Manager

Tenielle DreyerNational Sales Manager

Alan CampbellBrand & Marketing Manager

Jolanda JordaanGroup Revenue Manager

Moiponyana MatshaziRegional Sales Manager

Our 10 properties range from 3 to 5 stars and are located across the country in KwaZulu-Natal; Mpumalanga; Gauteng & the North West province.

Alan CampbellBrand & Marketing Manager

Our 10 properties range from 3 to 5 stars and are located across the country in KwaZulu-Natal; Mpumalanga; Gauteng & the North West province.

Our 10 properties range from 3 to 5 stars and are located across the country in KwaZulu-Natal; Mpumalanga; Gauteng & the North West province.

OUR VALUES & CULTUREThe success of ANEW Hotels & Resorts comes down to the people and embracing the HITEC values.

The HITEC values are at the core of everything in the hotels and are embedded in the everyday life of all at ANEW Hotels & Resorts.

HONOURWe respect, value and see worth in each other.

INTEGRITYWe are honest and perform to the best of our abilities.

TEAMWORKWe are a team who stands together, by always encouraging, communicating well, and accountable for all our actions.

EXCELLENCEWe are MAD (Meticulous Attention to Detail) people that strive to constantly improve performance by exceedingexpectations.

COURAGEWe believe in having a bold attitude, accepting challenges and embracing change.

OUR KEY FOCUS AREASOne of our main strengths is our attention to detail in operations at Hotel level where none of the “little” things are missed or compromised. We pride ourselves with focusing and recognizing the current market trends online, revenue and channel management, making sure to be way ahead of all our competitors.

• With ANEW Hotels & Resorts having its own separate revenue and channel management division, all aspects of revenue management are controlled and watched by the hour.

• A dedicated full Sales & Marketing team, building continual relationships with key people & agents, in all market segments.

• Protecting investor’s assets, with stringent quality assessments and audits, making sure to be legally compliant in all aspects.

• Customer feedback is paramount with a highly advanced internal customer survey system hearing from all our guests with non-generic responses and response time from management within 24 hours.

• Building a large loyalty customer base with rewards programs.

• Focusing on the company values and brand to the core.

The ANEW Hotels & Resorts head office is in Hilton Village, central to all operations throughout the province. The head office staff comprise a full team of employees managing all aspects of the hotels different departments, all with deep hotel knowledge and experience in the industry.

ANEW OFFERINGS

ANEW Hotels & Resorts offers the full range and expertise of hotel management services. The group owns and manages its properties, looking to grow the brand with acquiring properties and management contracts in strategic and specific locations.

The vision is to be unique and personalised, and at the same time offering all services and products as other well-known established hotel brands, and far more.

We believe in only mutually beneficial relationships where we will deliver better than market-related returns, improved profitability, consistent and controlled management infrastructure, and a transparent business relationship.

THANK YOU FOR YOUR TIMEFROM THE ENTIRE ANEW FAMILY

ANEW Hotels & Resorts

t +27 (0) 10 007 0000e reservations@anewhotels.co.za

w www.anewhotels.com