andy o’hearn july 14, 2015 linkedin essentials in 8 minutes … or less image:
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Andy O’Hearnwww.linkedin.com/in/andyohearn
July 14, 2015
LinkedIn Essentials in 8 Minutes … or Less
Image: http://i.ytimg.com/vi/95NOWE6O5iE/maxresdefault.jpg
1Copyright ©2015 amo communications. All rights reserved.
Image: LI memes
2Copyright ©2015 amo communications. All rights reserved.
LI is About Relationships … Not Connections
Image: LI memes
3Copyright ©2015 amo communications. All rights reserved.
LI is About Perceptions … Not Reality
Source: http://www.forbes.com/sites/georgeanders/2015/07/08/linkedins-weirdest-members-my-encounter-with-alice-powell/ 4Copyright ©2015 amo communications. All rights reserved.
LI is a Performance for $$$
Who Knows You >Who You Know
(Referrals!)
6 should be great educational information for your intended audience that you
didn’t write (i.e., read from others that resonated with you in your area of expertise);
3 should be great educational information for your intended audience that you
or your company authored or created, and
1 can be flat-out promotional, to sell your goods or services.
Sharing great customer-focused info 90% directly promote 10% Source: Wayne Breitbarth; http://www.powerformula.net/1374/linkedin-status-updates-the-rule-everyone-should-follow/ 6
Copyright ©2015 amo communications. All rights reserved.
LI is a Performance for Others [Ʉ]:& It’s a Group Thing
Source: LI Memes 7Copyright ©2015 amo communications. All rights reserved.
LI is Visual & Mobile, Not Verbal & Stagnant
Image: https://help.linkedin.com/app/answers/detail/a_id/34327/; 8Copyright ©2015 amo communications. All rights reserved.
LI is Just One of Many Tools
How Are You Remembered? (Hook)
Image: https://store.ragan.com/images/image/Y4TH09.jpg; https://cdnil0.fiverrcdn.com/photos/3910489/v2_680/youzign.jpg 9Copyright ©2015 amo communications. All rights reserved.
1-person communications dept. / coach / trainer
LinkedIn super-connector /Career counselor
Information / contentconcierge / curator / reference cybrarian
Social/cultural scientist (psychology, economics) / arts & humanities scholar
Columnist / features writer / storyteller
blogger / raconteur / humorist / Epicurean
Philosopher / poet /empath / polymath /
linkmaster / matchmaker
Image: http://www.entrepreneur.com/article/242292 10Copyright ©2015 amo communications. All rights reserved.
How Are You Remembered? (Hook)
What makes a good profile?Picture Pro (lighting, background); close-up; smile Headline (120 characters) Summary headline; life-story hook, not job titleURL Customize; use your profile name Status updates – 700 characters; 1-2X/day; hyperlink shortenersSummary (2,000 characters) Humanize story; 1st person; KWs; contact #s/links Experience (2,000 characters per position) Summarize KEY contributions to essence of what you accomplished; title (100 characters); creative (keywords); readable format; be selective; NOT a resume Publications (2,000 characters): blogs, papers, anything publishedSkills & Expertise (50 skills; 61 characters). List 10 core skills; don’t dilute branding; endorse others (return favors)Groups 50; change as needed Education (100 characters per school): Tie in relevant keywords/phrases; exec educ.Activities & Societies – 500 characters; tie into careerAdditional Info. (1,000 characters) Alternative ways to connect; pique interestHonors & Awards (1,000 characters). Why/how, not just whatRecommendations Quality over quantity; mix of levels/roles; bullet-point scripting
Source: http://marketingthink.com/social-branding-how-to-create-the-perfect-linkedin-profile-blueprint/; @GerryMoran https://twitter.com/GerryMoran;
http://marketingthink.com/contact-me/ ; http://www.aarp.org/work/job-hunting/info-08-2013/great-ways-to-improve-your-linkedin-profile.html 11Copyright ©2015 amo communications. All rights reserved.
5.7 Seconds*
Source: http://talent.linkedin.com/blog/index.php/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture/ 12Copyright ©2015 amo communications. All rights reserved.
What Makes a Summary “Compelling”?
• Personality (1st person!)• Likeability• Culture Fit• Passion/Caring• Unique/Top 2% Attributes…• …Yet Steal from the Best• Call to Action at End
Sources: http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/ ;
https://www.linkedin.com/pulse/20140331014547-4143377-for-a-story-worth-telling-reflect-the-reader-s-needs-in-the-headline?trk=prof-post 13Copyright ©2015 amo communications. All rights reserved.
• Engaging (Story)• Conversational• Facts/figures/stats• Connect (bridge)• Setting the stage• “Edu-tainment”• Memorable (hook)
So what else makes a good profile?
• Claim your name• STAR format• Keyword concentration• 10 Skills (beauty contest)• Your groups = my groups• Following = bookshelf• Distinguish your degrees• “Honor” intelligence
• Volunteer > “just work”• Connection points• Senses/Emotions• Customized > Speed• Interests (2% rule)• Borrow shamelessly• Pose Q’s/Provide A’s• Pro, not “amateur hr.”
Source: https://www.linkedin.com/in/andyohearn 14Copyright ©2015 amo communications. All rights reserved.
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https://help.linkedin.com/app/answers/detail/a_id/87/~/customizing-your-public-profile-url
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NAME-DROPPING
GENERIC NEED (TO…)
WHAT I HELPED TEAM DO
RESULTS ($, size/scope #, %)
INDUSTRY BUZZWORDS
1st/LARGEST/ONLY, etc.
“WOW” STATS/FACTOIDS
STORY TRIGGERS
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#1 uses “communications” 66X (vs. my 62X)
Haystack vs. Needle
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Andy O’[email protected]/in/andyohearn
Source: Various 20Copyright ©2015 amo communications. All rights reserved.