andrey golub [email protected] a …8 individual size/ fitting, style/ taste learning, with ai...
TRANSCRIPT
© 2018 ELSE Corp S.r.l. 1
A Cloud SaaS Platform for Mass Customization and Cloud Manufacturing(Industrial Made to Order)
A B2B Platform & Service Provider
www.else-corp.com
Andrey [email protected]
Founder & CEO, ELSE Corp
2© 2018 ELSE Corp S.r.l.
Customization, Personalization, Direct to Consumer: the new market scenarios
Customization and personalisation seem to be on the rise. Due to
sociological changes, it is becoming a larger part of production and
sales in the fashion industry. Consumers want made to measure,
made to order and personalised products and customisation allows
that. This practice has led to mass customization by brands in order to
tap this increasing market segment.
New Business
Model
VIRTUAL
RETAIL
New Concept
REAL TIME
FASHION
SYSTEM
CO
NC
EPTS
PR
OD
UC
TS
FRAMEWORKS
3© 2018 ELSE Corp S.r.l.
ELSE Corp, a Virtual Retail Company, since 2014
3d CAD
Product
Demand
Planning
Fast
Prototyping
Immediate
Detailed
Visualization
Cloud Hybrid
Manufacturing
On Demand
Virtual
Distribution
No stock due to
on demand
production
Direct to
Consumer
From Design to Sales: Transformation of the Product Lifecycle
Design Prototyping Manufacturing Distribution Stock SalesDestruction of
remaining
inventory
Traditional
Product
Lifecycle
Impact
of the Virtual
Retail
Business
Model
No destruction
of inventory
due to the
Direct to
Consumer
Model
Virtual Retail
Product
Lifecycle
4© 2018 ELSE Corp S.r.l.
Design PrototypingVirtual
DistributionSales Manufacturing Shipping
© 2018 ELSE Corp S.r.l. 5
A Working Model for Footwear - Launched in September 2017
3D CAD 3D Foot Scanning 3D Model of Foot
Virtual Retail Corner Virtual Fitting
In September 2017, we launched else.shoes™, an end to end industry solution for the footwear
sector, enabling Mass Customisation, Industrial Made to Measure and On Demand Production.
6© 2018 ELSE Corp S.r.l.
Virtual Retail Corner: Brand Boutique, Department Store, Non Retail
PHYSICAL SAMPLES
Material and product part samples introduce a tangible side to the customization process
VIRTUAL STYLE CATALOGUE
A navigable catalogue of all shoppable virtual products
3D FOOT SCANNER HARDWARE & RELATED APP
To gather the customer’s measurements
SALES ASSISTANT TABLET APP
A remote device to navigate through and select the
options of the 3D Configurator
VIRTUAL 3D PRODUCT CONFIGURATOR
A real-time 3D rendering front-end application framework based on E.L.S.E. API’s, integrable into a
brand or retailer’s offer on any platform
The ideal In-store Virtual Retail Corner of a
brand comprises of five core elements -
essential to the deployment of the E.L.S.E.
Virtual Retail platform & experience in a
physical retail space.
Physical point of sale where the end
user can tangibly experience the
brand’s configuration process
Web & App 3D Configurator VR 3D Configurator
AR 3D Configurator HoloLens 3D Configurator
© 2018 ELSE Corp S.r.l. 7
Next Steps: Virtual, Augmented, Mixed Reality Applications
INTEGRATION
INTO DIFFERENT
ENVIRONMENTS
8
Individual Size/ Fitting, Style/ Taste learning, with AI & Customer Feed-back
MyStyle.ai is an AI based personal style
analytics and product design personalization
service, that is part of the DIY&AI framework. It
is a part of MyStyle.cloud, a product style
customization module and its related SDK, built
as a Universal cloud-based 3D Product
Configurator, based on proprietary multi-patent
pending processes.
MySize.shoes™, a patent pending method, is an AI-
powered virtual sizing and industrial Made to
Measure production optimisation service related to
footwear manufacturing, integrating CAD models
and 3D frameworks. It is comprised of a set of
algorithms, internal and from partners of ELSE Corp
that optimise the customer experience related to
detection of their unique foot size. It adds to the
personal style and size formula of a customer. It is
based on ELSE.ai and integrated into E.L.S.E., as
well as the Real Time Fashion System (RTFS).
VR Dashboard & Predictive Analytics
• Initial Configuration
• Product Changes
• Analysis Changes
• Learn from
Analysis
Learning Applying & Learning
• Learn Dynamically
From Changes
• Real-Time Product
Change Suggestions
• Improved Initial
Configuration
© 2018 ELSE Corp S.r.l.
Types of Clients
9© 2018 ELSE Corp S.r.l.
ARTISANAL BRANDS SPECIALIZED BRANDS
PREMIUM FASHION BRANDS EXCLUSIVE LUXURY BRANDS
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Partners of ELSE Corp
© 2018 ELSE Corp S.r.l.
Software
System Integrators
Manufacturing
Manufacturing Floor
Point of Sale
Technology
Our Affiliations
RoboShop,
2018:
Ultra-rapid
manufacturing
of “Assembled
to Order” shoes
Factory on
Demand, 2017: Just-in-time
manufacturing
of shoes
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Industry 4.0: Open Innovation with ATOM Group
© 2018 ELSE Corp S.r.l.
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• 360° integration of all the processes involved in manufacturing personalized on demand footwear
• Joint project between ELSE Corp; ATOMLab; and Shoemaster®
• Store and Factory of the Future
Our Ecosystem of Partners, Clients & Affiliations
12© 2018 ELSE Corp S.r.l.
• Teamwork & Commitment to Excellence
• Development of services and platforms
that will make a revolutionary and
sustainable positive impact
• Opportunity to accelerate the
development of technologies to make a
stronger and faster impact on the entire
supply chain of the Fashion Industry
OUR VALUES
WORK TOGETHER TO WIN
+ =Ideas
GeneratorPartner Success
APIAR / VR
DIGITAL TRANSFORMATION
AI
- Business Model -
13© 2018 ELSE Corp S.r.l.
https://vimeo.com/232081467
Retail business transformation: Fashion Footwear