Dear CNYRLDA Member, I’m presenting to you the 2016 CNYRLDA Member Advertising Program. With great success, our efforts are being noticed by our members. We are expanding our efforts to include both Spring and Fall TV runs. New for 2016 will be a series of debate ads featuring the strengths of the independent retail lumber yards and home centers in comparison to our larger competitors. The TV commercials focus on our expert service, trained employees, project assistance, competitive pricing, and community support. In addition, our website www.localbuildingmaterials.com is being revamped to offer greater value and visibility to the consumer (contractors and DIY). It will offer more information and lend itself to even greater website search engine optimization (SEO). Our goal is that when consumers research any of the products that we carry (decking, lumber, millwork, hardware, building materials, fasteners, etc.) they will see our site near or at the top of the search list. Ultimately they will easily find our site in their product research and then be directed to your website. CNYRLDA has pre-purchased huge blocks of airtime and is, again, subsidizing the efforts to make the program even more affordable for members. Ultimately, you are getting double the airtime (along with professionally produced commercials) than you can on your own.

Your cost is only $1200 Includes: Spring run, Fall run, and Website

Please fax back your commitment form (attached) TODAY! We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don’t hesitate to call NRLA’s Steve Ciccone at (585) 455-6515. Thanks Again, Jaime Giarrusso Giarrusso Building Supply President, CNYRLDA

Rome Oneida Zone

Elmira Corning Zone

Binghamton Zone

Time Warner Cable Media Coverage Map

Linn S. Chapel Inc.

Chittenango Lumber Co., & Marvin Design GalleryCooly’s Do It Best Home Ctr.Kime Hardware, Inc.Rome General Lumber Company

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B.H. Tracy & Sons Cazenovia Lumber & Oil Co., Inc.Giarruso Building Supplies Inc. Liverpool Lumber Company Inc.T&K Lumber Company Inc. Tully Building Supply Inc.

Foland Lumber Company Greene’s Ace Home Center Home Central Southern Tier Hardwood Sales Belknap Lumber Inc. 88 B.C. Building Supplies, Inc.

Syracuse ZoneCavo Builders’ Supplies Inc. George Lumber & Bldg. Mtls.JAY-K Independent Lumber Corp. Lincoln Davies Company Inc. Turner Lumber Company

Utica Ilion Zone

Ithaca Cortland ZoneBaker-Miller Lumber Inc.J.T.S. Lumber Inc.Millspaugh Brothers Inc.Cincinnatus Home Center

Auburn Oswego ZoneDeaton’s Building & Home Ctr.Burke’s Do It Best Home Center

CNYRLDA 2016

Advertising Program Commitment Form PLEASE RETURN BY March 31

Highlights:

- Spring and Fall runs. April and May - September and October

- Professionally produced TV commercials highlighting reasons to shop with us

- Group rate discount that affords members to advertise at a discount

- CNYRLDA is subsidizing program in addition to already discounted rates

- 5000 prime time ad placements in total

- Your ads will run in specific demographics (ESPN, local news, Discovery, FX, HGTV)

- Your company will be tagged with another member in your zone throughout the run

- Your company will be listed on www.localbuildingmaterials.com

- You will be supporting the effort to encourage people to buy local instead of from the boxes

- Cost is only $700 per run or $1200 for both

Yes, I agree to participate in the CNYRLDA 2016 Advertising Campaign and understand that I will be

billed for each zone at the start of the run.

Company Name:_________________________________________

Pre-Commitment Special ($1200 for Fall and Spring Runs)

Spring Run Only ($700 with $700 Fall run to be offered later)

Zone(s) to Advertise:______________________________________

Authorized Contact:_______________________________________

Signature:_______________________________________________

Please return form to:

CNYRLDA

c/o Donna Berger

585 North Greenbush Rd.

Rensselaer, NY 12144

Or fax to: 518-880-6345