2018 nnylda - nrla › documents › stateandlocal › nnylda › nnyadver… · visits local news...
TRANSCRIPT
WWW.LOCALBUILDINGMATERIALS.COM
ALL NEW & EXPANDEDREACHING CONTRACTORS,
HOME OWNERS, BUILDERS & MILLENIALS
TV WEBSITE FACEBOOKPPC SEO RADIO
HUGE MEMBER BENEFIT
2018 NNYLDAADVERTISING PROGRAM
Dear NNYLDA Member,
The NNYLDA Member Advertising Program is more exciting than ever! With support from dealers and vendors across NYS, we are able to increase our offering to you. New for 2018 is a three pronged approach to marketing your business and our industry!
Your TV ads will play in your market. We focused our efforts to airing on Spectrum News. With so many TV options out there, studies show that our targeted demographic regularly visits local news channel and that our resources are best utilized here.
In addition to TV, we invested heavily into internet advertising and social media. We realized great results from our test run sampling in 2017 so we're ramping this up big time! We've added to our budget and shifted our allocation heavily in this direction. While browsing your favorite sites, your customers will see your banner ads on the side of the page. The "younger" generation will see your ads while scrolling through Facebook and other social media, and all the while, customers will be finding you on www.localbuildingmaterials.com through our strategic SEO optimization and pay per click ads.
Also, we're getting back on radio. Your tagged commercials will play across Northern New York on your local country and rock stations. It's where your customers are too and from work and also where our contractors are on the job all day long.
We've done all the work for you! This turnkey marketing program will get you in front of the people you need to be in front of, and is available from your Northern New York Lumber Dealers Association.
YOUR COST IS ONLY $1,499Includes: Internet, banner ads, Facebook, dealer website, SEO, pay per click. Please fax back your commitment form (attached) TODAY!
We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don't hesitate to call NRLA's Steve Ciccone at (585) 455-6515.
Thanks Again,
Rob BicknellPresident, NNYLDA
WWW.LOCALBUILDINGMATERIALS.COM
2018 NNYLDAADVERTISING PROGRAM
TV
WWW.LOCALBUILDINGMATERIALS.COM
Professionally Produced TV Commercials
2018 NNYLDAADVERTISING PROGRAM
WWW.LOCALBUILDINGMATERIALS.COM
WEBSITE
www.localbuildingmaterials.comOur industry website
GET ON IT!Where customers go and get directed to
your company, so they buy from you!
2018 NNYLDAADVERTISING PROGRAM
WWW.LOCALBUILDINGMATERIALS.COM
PPCPPC advertising will appear on Google, Yahoo, Bing and directory
websites directed towards in-market consumers. Searches targeted will be product specific and only appear in the zip codes
where members are located.
Pay Per Click (PPC)
2018 NNYLDAADVERTISING PROGRAM
Sample Of Target Keywords: • Building Materials• Home Improvement Stores• Windows• Lumber Supply• Hardware Store• Doors• Power Tools• Decking• Railings• Trim
WWW.LOCALBUILDINGMATERIALS.COM
SEO
Search Engine Optimization ensures that your website is search engine friendly with the goal of improving organic search rankings and increasing web traffic.
This includes optimized content, metadata, and other technical aspects like sitemap creation, schema.org markup, and image optimization with alt tags.
Search Engine Optimization (SEO)
50% 78%Organic search drives
50% of all visitors to B2B and B2C website.1
1 BrightEdge
78% of local-mobile searches result in offline
purchases.2
2 comScore
2018 NNYLDAADVERTISING PROGRAM
WWW.LOCALBUILDINGMATERIALS.COM
Facebook ads will target home owners and contractors located around member locations. Ads will be a variety of text, photos, and videos and will include a call to action to drive traffic to the
website and, in turn, member websites.
Ad ideas include:
• Educational messaging about shopping local vs the big box stores
• Product information to position the members as industry experts
• Seasonal tips, trends, and advice
2018 NNYLDAADVERTISING PROGRAM
WWW.LOCALBUILDINGMATERIALS.COM
Radio Ads targeted and taggedRadioRADIO
2018 NNYLDAADVERTISING PROGRAM
WWW.LOCALBUILDINGMATERIALS.COM
NNYLDA 2018Advertising Program Commitment Form
PLEASE RETURN BY April 13th
Please return form with 1st payment ($500) made payable to:
NNYLDAc/o Monica Musser-Racicot585 North Greenbush Rd.
Rensselaer, NY 12144
Or pay by credit card and fax to: 518-880-6345
Yes, I agree to participate in the NNYLDA 2018 Advertising Campaign and understand that $500 is payable upon order, $500 will be billed in July and $499 will be billed in October.
Company Name: ________________________________________________
Zone(s) to Advertise: ____________________________________________
Authorized Contact: _____________________________________________
Signature: ______________________________________________________
2018 NNYLDAADVERTISING PROGRAM
Highlights:*Addition of large scale internet advertising and radio along with television• Spectrum News Premium Spot TV Ads targeted and tagged - May through October• Internet Banner Ads targeted and tagged - May through October• Pay Per Click Ads - May through October• Social Media Ads targeted and tagged - May through October• Radio Ads targeted and tagged - May 1st through June 15th• All ads professionally produced for TV, internet, and radio• Group rate discount that affords members to advertise at a discount NNYLDA is substantially
subsidizing the program on top of the already discounted rates• Your ads will run in specific targeted demographics• Your company will be tagged with another member in your zone throughout the run• Your company will be listed on www.localbuildingmaterials.com which is promoted throughout entire
campaign• You will support effort encouraging people to buy from us instead of from the boxes• Cost is only $1,499 payable in 3 parts
CARD #:
BILLING ZIP CODE:
SIGNATURE
EXP. DATE: SEC. CODE #: