There are perfect banner ads. Thanks to thistechnology.

Banner ads are amongst the internet marketingtools you cannot afford not to ignore if youwant to better your competition.

No other powerful tool provides ampleopportunity for building brand recognition andgenerating immediate sales like banner ads.

It targets specific online audience by reaching apre-specified regions to get more clients forbusinesses.

Compelling imagery

Good use of space

Interactivity

Brand incorporation

Call to action

Creative message

Appropriate humor

Strong text

Mediocre banner ads are only filled with colors and graphics. They do not have any sense of urgency.

But a perfect banner ad uses strong texts to say something about the products or services it represents. It uses bold texts like „For free‟ or „Download now‟ to grab the viewers attention to make a clear statement to the viewers because their main purpose is to generate traffic to advertisers‟ websites and make people aware of their message.

The perfect banner is allowed to breathe. Itsspace is used sensibly.

If every space is used for texts, animated gifsand photos, it only makes viewers to glazeover it. A cluttered banner ad is hard to realizeand it overwhelms the viewers who are tryingto view what it is saying.

It is important to leavesome necessary space.

For a perfect banner ad, you must provide anavenue to action that forces viewers not toavoid clicking on them such as “yours iswaiting”.

The banner ad below is an example by using ayellow colored call to action on the right sideand it is very clear what their goal is.

A perfect banner ad must consider the productor service it is being created for to match withits brand.

It must also blend into the sites it will befeatured on but it must not blend too muchbecause it must be visible and clickable.

It is important to choose colors that matchwith the colors of your brand and also choosethe ones that make it easier to read texts onyour banners. Color selection is very crucialbecause it must give the best contrast to thebanner and provide the best feeling to theaudience.

Creative message

It is important to think on a creative messageto engage a targeted audience because bannerads are accurately measurable advertisingmethods for better quality audience.

Creative messages also highlights a strong call-to-action because it ensures that the messageis on point.

You must be creative while delivering hardfacts regarding on impressions becausebanners can be very tricky when trying to usemessages.

Imagery is used to draw more attention to ads.You must choose images or photographs thatare consistent with brand identity.

There is an assumption that the performanceof banner ad is higher if images and photosare added. However, randomly added photoscan not increase the performance of bannerads, but perfectly placed images and photoscan make people read whole information inseconds. Images such as cartoons, logos andfamiliar faces can hook people‟s attention

Incorporating some humor can engage theaudience and leave a memorable impression.

Humor can make a strong banner ad, it canmake it more engaging and memorable.

But you must visualize your banner ads fromthe audience‟s point of view,Pay attention to a limited spaceSuch as a Smartphone orTablet screen, keep its designClean with contrasting colorsThat stand out.

You are not limited solely to a static image onyour banner ad, interactivity such as soundand animation can improve your brandawareness and help in distinguishing your adfrom other elements in web pages.

Animated ads usually out-perform static bannerads and they can be very effective. However,you must ensure they don‟t distract themessage on your ad.

A simple animation that last for a miximum of15 seconds and don‟t loop too much cancontribute much to a banner ad.

If you effectively exploit the qualities of perfectbanner ads, you can raise the public‟s awarenessof your products or services. We all know thatmaking banner ads is not as easy as pinningannouncement on bulletin boards. There is greatcompetition in using banner ads, you mustprovide ways to capture the attention of audienceand create enticing banner ads. You may visithttp://www.webbanner24.com for online bannermaking experts, to have an idea on how you canhave perfect banner ads.