anatomy of a super sourcer

anatomy of a SUPER SOURCER

Mark TortoriciFounder & Training [email protected]


Mark Tortorici is the Founder & Training Expert at Transform Talent Acquisition. Since 1997, Mark has trained thousands of technical staffing professionals including hundreds at Google, where he taught sourcers and recruiters onsite throughout the company’s global staffing organization. Other companies include Facebook, Disney, Tagged, Apple, eBay, Yahoo, and AppNexus.

Mark also helped launch the MARS (Master Accreditation in Recruiting and Sourcing) certification program with netPolarity, which creates expert staffing professionals with little or no previous industry experience. He has managed staffing teams with great success and is an expert technical sourcer & recruiter.

about Mark Tortorici


is the anatomy of a super sourcer?what

is the anatomy of a super sourcer?whatThey must have a puzzle game mindset for solving problems

is the anatomy of a super sourcer?whatThey must have a passion for research

is the anatomy of a super sourcer?whatThey must have a passion for technology and can't be afraid of it

is the anatomy of a super sourcer?whatThey must have sales / engagement / persuasion skills

a Super Sourcer haswhat

A Super Sourcer…

Can think of many solutions to the same problem

Has a passion to understand everything within their industry

Constantly learns

Has the sales / engagement skills of a Recruiter

what does the mind of this sourcer look like?

What does the brain of this sourcing, tech and recruiting machine look like?

meeting of the minds


LOGICANALYSIS

SEQUENCINGLINEAR

MATHEMATICSLANGUAGE

FACTSTHINK IN WORDS

WORDS OF SONGSCOMPUTATION

CREATIVITYIMAGINATIONHOLISTIC THINKINGINTUITIONARTSRHYTHMNON-VERBALFEELINGSVISUALIZATIONMELODIES OF SONGSDAYDREAMING


LOGICANALYSIS

SEQUENCINGLINEAR

MATHEMATICSLANGUAGE

FACTSTHINK IN WORDS



WRONG

What am I talking about here?



LOGICANALYSIS

SEQUENCINGLINEAR

MATHEMATICSLANGUAGE

FACTSTHINK IN WORDS



Make sense now?


Umm…strategery

anatomy of a super sourcer

ANALYSIS OF DATA

LOW LATENCY SOURCING

FACTS & FIGURES MEMORIZATION

KNOWS WHAT THEY DON'T KNOW

CONSTANT LEARNING

TRIES MULTIPLE PATHS TO SOLUTIONS

CREATIVE PROBLEM SOLVING

CANDIDATE INTUITION

NON-VERBAL COMMUNICATION

SEES THE BIG PICTURE

The Methods to their Madness

Or…This is How We Do it

how do they do it?

It all starts with the req

how do they do it?

(P)Research Part Two 3(P)Research Part One 1

The Req Huddle 2

The Sourcing 4The Messaging 5

(P)Research Part I

Before anything else…

…they do the (P)Research

RESEARCH:

(P)Research Part I

• Landscape, national and local

• Competitors

• Similar roles at other companies

• Alternate profiles

(P)Research Part I

MobileFit is looking for entrepreneurial Senior Product Manager who will be responsible for working with marketing, design, engineering and our executive team. This position will include planning, defining and delivering device/features. You will be a critical player in shipping new devices and features from the software side of our products. This position is full time and based at our San Francisco, CA location.

Requirements:•5+ years of hands on product management•Minimum of 2 years' experience with agile SDLC•Must have experience shipping a consumer facing product; connected device or multi-platform products (i.e. firmware & mobile & web)•Experience with sensors, data and hardware is highly desirable•Technical background a plus•Experience developing health and fitness products, technologies and platforms is strongly desired

mobilefit

(P)Research Part I

Research the Industry, job, concepts, methods, etc.

•Consumer HW/SW device

•Fitness / Health industry

•Product Manager

•Software Dev experience

•HW / Sensor experience a plus

mobilefit

(P)Research Part I

Research the competitors and landscape; national and local. Also research similar roles and titles.

•Apple / Nike Fuelband, Fitbit, Withings, Body Media, Jawbone Up, Zeo, etc.

mobilefit

(P)Research Part I

(P)Research Part I

Research the competitors and landscape; national and local. Also research similar roles and titles.

•Apple / Nike Fuelband, Fitbit, Withings, Body Media, Jawbone Up, Zeo, etc.

•Bulk of candidates located in SF Bay Area, SoCal, NYC, and New England

•Could be called a Product Manager, but could also be called a Product Line Manager, Engineering Program Manager, Product Owner or Product Lead

mobilefit

(P)Research Part I

(P)Research Part I

Research alternate profiles and think of reasons they could be a fit.

•Product is a health / fitness tracker

•It is a HW display / sensor product with embedded software and a web connected interface

•Will pitch other company experience including smartwatches, medical devices, Medtronic, Boston Scientific, Covidien, etc.

mobilefit

Dictionary Definitions

Semantics: The study or science of meaning

in languageThe study of relationships

between signs and symbols and what they represent

The meaning or the interpretation of a word, sentence, or other language form

Conduct the Req Huddle

…Bring their Game Face

2Req Huddle






Req Huddle = Req Intake Meeting = Req Kick off

•Gather requirements

•Establish knowledge gained from (p)research

•Ask questions (what’s missing, what else, perfect profile)

•Bounce ideas off the manager and team

•Pitch alternate profiles

Req Huddle






• Sourcer establishes knowledge of the req by stating the obvious profiles

• Manager establishes need for technical experience and product development lifecycle experience

• Sourcer pitches the alternate profiles with examples and reasoning

• Manager confirms the alternate profiles that are added to the search

Req Huddle






• Sourcer inquires about previous candidates that were rejected and those that were offered the job

• And uses the combined information for the subsequent (p)research

• Manager explains to team that it's more about what the candidate has done, rather than what keywords they have

Req Huddle

(P)Research Part II

Once more unto the breach

…do the (P)Research again

(P)Research Part II

• Research any new info from the req huddle

• Look at previous candidates that were offered the job

• Integrate the new info into search strings and strategies

(P)Research Part II

Add medical device companies / products

Look at candidates previously offered jobs

(P)Research Part II

Titles / Profiles

Companies / Products

Product Manager, Product Line Manager, Engineering Program Manager

fitness tracker, fitness monitor, Fitbit, Jawbone, Withings, Bodymedia, Medtronic, glucose monitor, Garmin

(P)Research Part II

Titles / Profiles

Companies / Products

Product Manager, Product Line Manager , Engineering Program Manager

fitness tracker,

fitnessmonitor, Fitbit, Jawbone, Withings, Bodymedia,Medtronic, glucose monitor,Garmin

(P)Research Part II

Base String

("product manager" OR "engineering program manager" OR "product line manager") ("fitness tracker" OR "fitness monitor" OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor" OR garmin) (sdlc OR "software development")

Start the Sourcing

They Start Sourcing

…and Follow the Plan

4

Start the Sourcing

Balance quick and easy hits:

•ATS•LI•Resumes•LI from G…

Start the Sourcing

With moderately time-intensive searches:

•G+•Facebook•Twitter•Blogs•User Groups•Professional associations•Code Sharing Sites…

Start the Sourcing

With those roads less traveled:

•Google CSE•Lists•Patents•Whitepapers•Usenet•Darknet

• ATS / LI recruiter String:

("product manager" OR "engineering program manager" OR "product line manager") ("fitness tracker" OR "fitness monitor" OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor" OR garmin) (sdlc OR "software development")

Start the Sourcing

Start the Sourcing

LI from Google String:

site:linkedin.com/in OR site:linkedin.com/pub ("product manager" OR "product lead" OR "product line manager") (fitness=*=tracker OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor") (bscs OR mscs OR "computer science" OR bsee OR msee OR physics OR "electrical engineering") -inurl:dir

Start the Sourcing

•

Start the Sourcing

Speaker Bios:

("speaker bio" OR biography OR "speakers") (he OR her OR his OR she) ("product manager" OR "product lead" OR "product line manager") (fitbit OR jawbone OR withings OR bodymedia OR fitness=*=tracker OR "glucose monitor" OR garmin) (bscs OR mscs OR "computer science") -site:linkedin.com -job -jobs

Start the Sourcing

•

Start the Sourcing

Google+ Bios:

site:plus.google.com ("have her" OR "have him") ("product manager" OR "product lead" OR "product line manager") ("at fitbit" OR "at jawbone" OR "at withings" OR "at bodymedia" OR "at medtronic" OR "at garmin") -intitle:job -intitle:job -inurl:app

Start the Sourcing

•

Start the Sourcing

Twitter Bios:

site:twitter.com ("product manager" OR "product lead" OR "product line manager") (fitbit OR jawbone OR withings OR bodymedia OR medtronic OR garmin) -job -jobs -inurl:status

Start the Sourcing

•

Start the Sourcing

The Messaging

They send out the

right message

5

The Messaging

• Researches the candidate BEFORE messaging or calling

• Approaches candidates with finesse

• Makes the connection to the candidate all about the candidate

• Expresses interest in what the candidate does, asks questions to find out more

• Gradually talks about job/company after rapport and relationship has been established

• Researches

• Approaches

• Makes

• Expresses

• Gradually

They know their…

•Company’s tech

•Services

•Jobs

•and Industry

…at a higher level than most people

The Messaging

Why do they?

1.Because knowledge is power!

2.Because they will understand the jobs better.

3.Because that understanding helps them create better searches

The Messaging

4. Those searches will help them create better questions to screen candidatesDo you

have Product Management experience?

Instead of this…

The Messaging

What type of product was this?

You can do this…

What was your management

role? Technical?

People?

How many product

releases? How many were on-

time? Which

components of the product did you manage?

The Messaging

How long has it been since

you developed SW?

How did you drive the embedded/FW development?

What sensor HW / SW are

you knowledgeable

with?What Agile

methodologies do you use?

How many of your products

are still being released?

The Messaging

in SUMMARY

1. DISCLAIMER! These are just my thoughts…

2. But I feel like I'm right!

3. Utilize all information and incorporate into your search

4. Learn your company, services and technology – thoroughly

5. Try different sourcing methods - get out of the zone

in SUMMARY


anatomy of a SUPER SOURCER

Special thanks to SourceCon and ERE

anatomy of a super sourcer

Recruiting & HR