anas (apple) 2 sm

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Anas Abu Al-NasserAnas Abu Al-Nasser

Think Different



ABOUT COMPANYABOUT COMPANY

April 1st ,1976 - Founded

January 3rd ,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wozniak.

Employees 46,600 full time employees and 2,800 temporary fulltime employees worldwide

317 retail stores in ten countries.Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 65.23 billion



Products

I Pad

I Phone 4New IMac



Source: Apple

Apple designs Macs, the best personal computers in the world, along with OS X,

iLife, iWork, and professional software. Apple leads the digital music revolution

with its iPods and iTunes online store. Apple reinvented the mobile phone with

its revolutionary iPhone and App Store, and has recently introduced its magical

iPad which is defining the future of mobile.

Mission StatementMission Statement

Restate of MissionRestate of Mission

statement:statement:Apple computer is committed to protecting the environment, health and safety of

our employees, customers and the global communities where we operate. We

recognize that by integrating sound environmental, health and safety management

practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future

generations. apple strives for continuous improvement in our environmental, health

and safety management systems and in the environmental quality of our products,

processes and services.



To be the leading supplier of MP3 players in all markets in

which the company operates.

Increase in sales by 20% .

Increase in revenue by 20% .

Progressively increase market share by at least 15% within the

year.

Expanding distribution to department stores by 10% .Increasing brand awareness to 60% of potential customers.

To expand existing markets by 10% in the next quarter. A

promotion campaign will be introduced to encourage present

buyer to increase the use of the product.

Objective of Apple in 2011Objective of Apple in 2011



• leverages its unique ability, through the design and development of itsown operating system, hardware, and many software applications andtechnologies, to bring to its customers new products and solutions withsuperior ease-of-use, seamless integration, and innovative industrialdesign. The Company believes continual investment in research and

development is critical to facilitate innovation of new and improvedproducts and technologies. Besides updates to its existing line of personal computers and related software, services, peripherals, andnetworking solutions, the Company continues to capitalize on theconvergence of digital consumer electronics and the computer bycreating innovations like the iPod and iTunes Music Store. The

Company’s strategy also includes expanding its distribution network toeffectively reach more of its targeted customers and provide them ahigh-quality sales and after-sales support experience.

Source: Apple

business strategybusiness strategy



Issues Priority Matrix



External Factor AnalysisSummary (EFAS Table)

External Factors Weight Rating Weighted

Score

Comments

Opportunities

Internet availability (T) 0.20 4.0 0.80 iTunes, Site sells

Age distribution of population (S) 0.10 5.0 0.50 15-64 years: 66.8%

GDP (E) 0.10 3.0 0.30 High purchase power

Level of Education is high (T) 0.05 2.5 0.13 Because Apple focusing on the use of

technology in Education.

Patent protection (T) 0.05 1.0 0.05 To avoid steal products ideas

Threats

Number of competitor (R) 0.15 4.0 0.60 A lot of competitor in two domain

Unemployment Rate (E) 0.05 1.5 0.08 Decrease spending moneyThreat of Substitute Products or Services. 0.10 3.0 0.30 More competition

Political-Legal Forces (P) 0.10 2.5 0.25 Certification (Time consuming)

Bargaining Power of Buyers 0.10 1.5 0.15 pressure for lower prices

Total Scores 1.00 3.15



Industry Matrix (CPM)

Key Success Factors

Weight

Apple

Rating

Apple

weighted

score

Microsoft

medical

Rating

Microsoft

weighted

score

Dell Rating Dell

weighted

score

Products Range 0.2 4 0.8 3 0.6 4 0.8

Innovation 0.4 5 2 3 1.2 4 1.6

Distribution Channels 0.4 5 2 5 2 2 0.8

Total 1 4.8 3.8 3.2



Structure



CultureCulture

At Apple, the work culture was driven by a passion for new products with no

end to challenges and opportunities. And this is what made Apple became

the pioneer of the "Work Hard Play Hard" ethic. The corporate culture at

Apple was exemplified by its intense work ethics. Though the work

environment was relaxed and casual, there was a very strong commitment

to deadlines. Analysts summarized the work culture at Apple as "fun, yet

demanding".

Strategic Type:

The Strategic Type of Apple is (Prospector) because it’s focus on improving

innovation, Market opportunities, Creative & Quality Products.



Strategic Financial Issues:Strategic Financial Issues:



Internal Factor Analysis Summary(IFAS Table)

External Factors Weight Rating Weighted

Score

Comments

Strengths

(“R&D”) 0.20 5.0 0.80 Increase net sales

Product Quality 0.10 4.0 0.50 Hardware & Software

Promotion 0.10 2.0 0.30 Successful AD. CampaignStructure 0.05 1.0 0.13 Duplicating, Decentralized

& Specialization.

Culture 0.05 2.5 0.05 Team Work

Weaknesses

Place 0.15 4.0 0.60 Weak presence in markets other

than education and publishing.

Price 0.15 3.0 0.08 High

Return On Equity 0.10 2.0 0.30 Decrease shareholders investment

HRM 0.10 1.0 0.15 Turnover of executives

Total Scores 1.00 3.05

anas (apple) 2 sm

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