analytics services industry overview

8/10/2019 Analytics Services Industry Overview

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Analytics Services Industry in

OverviewSakshi Prakash: Social Media Analytics, Hewlett-PackardJan, 2013


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Agenda

Analytics in Business - What, Why & Where

Increase in Importance of Analytics

Spreading Wings: Growth of Analytics Services

Service Providers Landscape

Analytics Services Mix & Skill Set Required


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Firms typically apply analytics to business data, to describe, predict & impr

Analytics in Business

Analytics

Discovery &communicationof meaningful

patterns in data

Simultaneousapplication

of statistics, programming, OR &

businessacumen

Favors datavisualization tocommunicate

insight

Improve

Predict

Describe

Why W

Retail Ana

Store Asso

Price & Pro

MarketingOptimizati

Web Analy

Portfolio A

Risk Analy

Supply ChaOptimizati

What


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Big Data

UnstructuredData

InformationExplosion

Real TimeAnalytics

FasterDecisions Advanced

Analytics

Text Analytics

SmarterDecisions

Flexible Technology & Systems

Increase in Importance of Analytics

Information Explosion

Smarter D

Faster Dec

Contributing Factors

Go!


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With India supplying business analytics capabilities to MNCs at best perform

scope for a professional in this field is phenomenal

Spreading Wings

The popularity and maturity over time of the BPO sector led to theevolution of yet another form of global outsourcing known as KPO

The Indian KPO services industry is estimated to be around USD 5.7billion currently and grew by 15-17% in the recent past

- Analytics outsourcing is a segment of the growing KPO industry

Global data analytics outsourcing market stood at $500-550 million in2010, of which Indian service providers delivered $375 million

- Faces stiff competition from Philippines, Russia, China, Poland andHungary

By 2015, the data analytics market in the country is expected to reach$1.15 billion, to constitute 21 per cent of the overall Indian knowledgeprocess outsourcing (KPO) market opportunities of $5.6 billion

Estimated of

services

$5.6 billion T

opportunities

39%Busines

percentage of

23%Legal prpercentage of

21%Data ana

percentage of

17%Others (

marketing & s

S
http://www.business-standard.com/india/news/india-to-lead-in-analytics-services/488152/source:%20http:/orangetreeglobal.com/trends_analytics/http://www.business-standard.com/india/news/india-to-lead-in-analytics-services/488152/source:%20http:/orangetreeglobal.com/trends_analytics/


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Landscape is split between pure-play analytics vendors, KPO/BPO services

companies who source analytics services from their captive centers in India

Service Providers Landscape in India

ServiceProvidersLandscape

Pure PlayVendors

BPO/KPOServices

Providers

CaptiveCenters

Mu SigmaAbsolutData

Fractal Analytics

ZS Associates

IBM

HP

ICICI

HDFC

Wal-Mart Labs

Vodafone

TCS

Genpact

Wipro

Accenture

eClerx

Acquisitions by Indian cospace


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Service Providers Landscape in India (cont.)

Top Cities

Bangalore

NCR

Mumbai

Pune

Hyderabad

Chennai

Kolkata

Top 10 Analytics

Employers in India

Global Top 10

Employers in Analytics

Genpact IBM

TCS Accenture

IBM Microsoft

CTS Google

HP Oracle

Accenture Bank of America

Infosys HP

HSBC Citi

Wipro SAP

Dell Wells Fargo

Top Cities by Analytics

Professionals

NCR 29%

Bangalore 26%

Mumbai 21%

Hyderabad 7%

Chennai 7%

Pune 7%

Kolkata 4%

Third party vendors form the bulk of employment in

context

Contrast it with global top 10 employers. Five out of

analytics in-house. Although all these firms have offsstill shy away from offshoring high end vocations like


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Insight Generation/Recommending actionable insights is a critical element

management students can add value

Analytics Services Mix & Skill Set Required

Model/Solution Building

Running Models, Data Analysis

Data

Extraction

Data

Preparation

BusinessResearch

Reporting

Insight Generation

Visualization/Report Writing

Communication/Presentation

Low-end

High-end

Right Attitud

Strong Oral Communica

Logical/Ana

Business Acetc.

Domain UndFinance, Sup

Statistics, O

Technical V

Skil

Newsletters

InfographicsDashboards


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Open Session!

Questions? Comments?


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Thank you


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Appendix


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Big data spans three dimensions: Volume, Velocity, Variety

What is Big Data?

Big datais a collection of data sets so large and complex that it becomes difficult to process using on-hand data

tools or traditional data processing applications. The challenges include capture, curation, storage, search, shar

visualization

Volume: Enterprises are awash with ever-growing data of all types, easily amassing terabytes, even petab

Turn 12 terabytes of Tweets created each day into improved product sentiment analysis

Convert 350 billion annual meter readings to better predict power consumption

Velocity: Sometimes 2 minutes is too late. For time-sensitive processes such as catching fraud, big data m

streams into your enterprise in order to maximize its value

Scrutinize 5 million trade events created each day to identify potential fraud

Analyze 500 million daily call detail records in real-time to predict customer churn faster

Variety: Big data is any type of data - structured and unstructured data such as text, sensor data, audio, vi

log files and more. New insights are found when analyzing these data types together

Monitor 100s of live video feeds from surveillance cameras to target points of interest

Exploit the 80% data growth in images, video and documents to improve customer satisfaction


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80% of all potentially usable business information originates in unstructur

What is Unstructured Data?

Unstructured Data refers to information that either does not have a pre-defined data model and/or does not fit

into relational tables

Unstructured data is typically text-heavy, but may contain data such as dates, numbers, and facts as well

This results in irregularities and ambiguities that make it difficult to understand using traditional comput

compared to data stored in fielded form in databases

In 1998, Merrill Lynch cited estimates that as much as 80% of all potentially usable business information origin

form

More recently, multiple analysts have estimated that data will grow 800% over the next five years

Unstructured information accounts for more than 70%80% of all data in organizations and is growin

structured data

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