analytics distribution branding marketing - mountain …€¦ · · 2017-10-18strategies...
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Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
TARGET AND REACH THE CORRECT PEOPLE
Booking analysis Market analysis
DigitialMarketing: HeadwayPaltform
Specific marketscustomization
CRM-Customer Feedback form
Integration
54% 46%
46Y-65Y: 57%
66%
8%
7%
6%
4%
2%
Adventure Personalized
Service
Luxury & Comfort
AuthenticExperiences
ExoticTrips
Culture, History &
Nature
Conservation &
Sustainability
Culinaryexperience
Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
MAXIMIZE SALES OPPORTUNITIES - Secure occupation base before the season- Advance cash flow- Minimize unsold inventory
EARLY BIRD
10%
More than 8 monthsbefore departure
FLASH PROMOS
15%-20%
Max 2 Day promo
SELECTED DEPARTURES
15%
More than 30 days before departure,
less than 90
LAST MINUTE
15%-20%
30 days beforedeparture
Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
PR Firm activitySocial Media
communication
New print marketing material
Multimedia products
Digital Marketing
COMPREHENSIVE & ENGAGING CONTENT
MLP BLOG
SHORT FILMS
NEW PHOTOS
EL MERCADO
EL RETABLO
Marketing Strategies
Segmentation & analytics
Positioning and Branding
PricingMarketing
communication
Sales and Distribution
COLLABORATE IN CREATING SALES PLATFORM
Website-CRM integration
Inquirie Analysis
Website POS development(E-Commerce)
Digital Marketing