Don't Loose To Your Competitors - How Your Website Can Better Convert Prepared by: Aaron Plener, Founder and Managing Partner at Analytics & Beyond Marketing

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ANALYTICS & BEYOND MARKETING

Table of Contents

Website Fails and How To Not Do The Same……………………………………………………………………. Page 3

The Best Location For Website Call To Actions (CTAs).…………………………………………………………. Page 4

How SEO Works & Different Types (Local, City Specific, Global)….……………………………………………. Page 5

Dominating Online & Final Notes…………………….……………………………………………………………. Page 6

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ANALYTICS & BEYOND MARKETING

Website Fails and How To Not Do The Same Your companies website is the most important resource when it comes to online presence. With the ability for any internet user to view it 24/7 you need to make sure it is everything your company wants to portray. Many businesses are not aware of the technical aspect associated with developing a proper website. Below are a few points, a checklist, on what many websites are lacking. This checklist will allow you to see if your website is up to par with the basics & if not provides what needs to be improved.

Does your website show users your phone number somewhere on the mobile site to call? If not you may be losing out on customers from getting in touch with you.

Does your website provide valuable information that is easy to read, understand and want website visitors to contact you to learn more?

Is your website rich with a combination of both high quality content, images and call to action buttons for quick connection with you?

Is your website cross device friendly? Does it look similar on Desktop, Mobile and Tablet without users having to squint or zoom in on small screens? If not this may also affect your online rankings.

Does your website have keywords researched to try and rank each page separately?

Is your website linked with Google Analytics and sent to search consoles for site crawling?

Answered No To Any? If you have answered no to any of the above then your company should re-evaluate your current website and make sure all the basics are on it. Having a modern, up-to-date website is one of the most important parts of having an online presence.

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ANALYTICS & BEYOND MARKETING

The Best Location For Website Call To Actions (CTAs) When on any page of your website, especially on the home page it is vital for your company to have a handful of items (many that are on the checklist above). Below is an example of a website that checks the boxes for a lot in a little bit of space:

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Keyword To Rank For Visible Phone Number That Is Clickable

Phone Number Again That Moves With

Scroll

Call To Action Button Simple to

Understand Text For Website Visitors

Image In Background Related To Services Call To Action Simple

To Fill Contact Form

How SEO Works & Different Types (Local, City Specific, Global) Search Engine Optimization (SEO) is the best way for your company to dominate online against competitors. With the right research, keywords, website structure, content and link strategies you will be ranking in no time. What many are unaware about are the different forms of SEO that can make ranking easier:

Local SEO (Map) This form of SEO focuses a lot on Google My Business and map listings. These map listings are vital for your company as often times people are looking for companies within their area. The map listing is easy to set up and maintain. This listing will showcase your company location when your company name is typed in, the service you offer is being searched locally or by city.

City Specific This form of SEO is the easy route to take. Not only are you able to rank multiple website pages but it allows your company to focus on specific areas. City specific SEO is easier to rank as less people are searching for it. If however your company can reach Page 1, Search Engines such as Google will start to take more notice.

Global/Non-City Phrased This form of SEO takes more time than the other 2. This is where lots of keyword research is vital to ensure rankings can occur. The higher competition there is for shorter phrases the more difficult it becomes to actually rank. This is why a combination of the above 2 + Global Phrased (Long Tail) is a great strategy in improving rankings at a faster rate.

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Dominating Online & Final Notes Dominating online is a task that can be simply accomplished if the right amount of work is placed. When it comes to dominating online this simple checklist below can help you get on your way:

Does your company have a mobile friendly and easy to use website? If not make sure you do.

Does your company have at least 2 Social Media platforms set up? If not set up 2 that are valuable to your company not just what everyone else uses.

Has your company developed a strategy for a complete ecosystem online? Make sure your website, SEO rankings, any paid advertising and Social Media work together.

Is your company trying to rank every page on your website individually? If not you are doing SEO wrong!

Does your company have a clear understanding of what goals you are looking to achieve?

Why We Can Help At Analytics & Beyond Marketing we know performing online can be a challenge. We are here to help ease and transition your company towards greater success. We have many service offerings and are ready to help build a strategic plan for increasing company revenue.

We focus on 3 core services: Website Development, SEO and Paid Advertising Management. If your company is looking to get some personal business consulting we offer affordable packages that will allow you to understand & learn yourself for continued growth.

If you ever want to have a chat:

Message or Call Aaron

Call: 416-455-0157

Email: info@analyticsbeyond.com

Visit: analyticsbeyond.com

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