analysis one night only2

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Page 1: Analysis one night only2

One night only-Say you don’t want it The music video to the one night only single “say you don’t want it” is a more narrative based music video with added scenes of performance from the band. The music video generally follows the Disney story of the lady and the tramp as the lower classed male attracts a more, higher classed female who is sometimes seen as out of his league. This is effective as it gets the audience to follow the story and represents to the lower classed general audience for the indie genre, that they are no different and are able to attract someone else seen as above them. The female actress is also effective as it represents that although the girl is a well-known and beautiful actress, she can be attracted to anyone, which can be used to increase the hope/spirit of those in the lower classed audience. This music video also includes shots of the band performing, which also helps present the band and allows the audience to create a relationship with the band. The mis en scene is also used effectively throughout the video to represent the bands image and to represent the lifestyles of their audience. The music video opens to a series of cutting shots, which are used to represent the surroundings and lifestyles of the audience following the band. The shots are taken of the area such as the people living in the society and the surroundings such as tower blocks. One shot is used effectively to represent a run down area, the shot is taken of a broken down car left in a pile of rubbish which shows how run down the area is and could represent the middle class but in an urban location as the car could have been stolen and abandoned in a low key area. Another shot used is also of someone possibly sitting on a bike although the bike has no wheels and the chain is hanging off which could be used effectively to represent the run down area and can be key to represent the area as lower/middle classed and represent the lack of money.

Mis en scene is also used effectively to represent the image of the band and allow the band audience to follow their image as well as music. The hair of the music artist is important as it is generally similar to have long hair as an indie follower and the hair of the artist and band also allows the audience to follow and represent the image of the band as indie an uncared for but still represent a good image of the band. The costume of the band lead singer is also Important as it highlights the indie based image of the band as the band are seen to wear dark clothing as indie followers generally do not like to stand out, skinny black jeans, Black boots are also worn, a baggy loose neck jumper and knee length coat are worn by the band to also present their image and the clothes worn in by the band are very similar to follows of the indie genre as they tend to wear skinny

Page 2: Analysis one night only2

jeans, loose baggy jumpers and especially dark clothing as they tend not to stand out. The clothing of the lead singer is represented through the use of a number of mid/long shot to see the whole representation of the band although when performing, some close up shot are taken to highlight the common hairstyle of the lead singer.

The performance shots during the music video are effective as they allow the audience to relate and gain a relationship due to the use of each shot of the band focusing on one band member. This is important as it allows the audience to notice the style of each band member. Mid shots are also used to represent the costume of the band member and to represent their place within the band. The performance shots are also taken from the top of a building, with the empire state building visible in the background. This is effective as it could be representing the band as up in the clouds and could represent them as being on top of the world. As the music video concludes the band are seen in the city which could represent them as up in lights and the lights are also used to represent the mood of the sing as the song become much faster and intense, The lighting and notion increase to represent the song becoming more faster and intense.