analysis on the basis of awareness of promotional scheme

8/3/2019 Analysis on the Basis of Awareness of Promotional Scheme

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Analysis on the basis of awareness of promotional scheme

Here the question about awareness of different promotional schemes was asked and what I found

is most of the people know the existence of promotional scheme while 16 respondent out of 200

found not aware about promotional scheme. The reason behind this 16 response was that most of

them are students from other stream like B.E, B.Sc, Arts etc they are not able to understand the

words promotional scheme. It was surprising to know in this research.

Analysis of various schemes for garment

Here most of people know three type of scheme more i.e. Discount offers, SALE and Free,

because of most of the garment store have these type of scheme available and also these are the

basic and traditional scheme which most of the people know. While less number of people areaware about schemes like Free gift vouchr, Additional purchase offer, Successive discount offer

etc. the reason behind this may be these are new and latest scheme in ready made garment store

for the last two-three year.

Impact of promotional scheme while purchasing cloths

Here 60.87% said that their purchasing decision is affected by different scheme in store

sometime while 30.43% response said that their purchasing decision is always affected by

schemes and discount offers in store. These type of response only came from students and

youngsters while 8.70% said that they are not affected by schemes and offers at all.

Here one question regarding credit was also asked in my survey in that most of the

response was in NO. while some of them also said YES these are the people from affluent areas

like Athwalines and Parlepoint. They may be thinking that their credit will be affected if they go

in store which have different discount offers and schemes.


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Frequency based analysis

Here, most of the respondent was agree that it is cheaper to by cloths under promotional

scheme than general purchasing because of their attitude towards promotional schemes was

found quite positive. while 18 response said that they are not agree and strongly disagree with

the above statement. These 18 responses are mainly from high standard living people.

In these research one question is also asked about the frequency of purchase of cloths in

one year in which I found was that response which said More than Thrice(Any Time) was

45.31% these response mainly came from students particularly collegian because their taste and

preference regarding cloths are changes with time to time when new fashion and discount offers

comes in markets.

Type of wear under promotional scheme

There are different type of wears and differs in terms of choice to different people and their

usage in terms of wear. Here party wear is most preferred by the respondent which is 42.75%

because here sample size include youngsters and collegians are chosen for the sample size and

they would like to go for party wear clothes under promotional scheme. Second prefferd choice

is formal wear and casual wear which are mostly chosen by middle aged people however there

are also some youngsters who also like to go for casual and formal wear under promotionalscheme. here preference to ladies wear is quite less because sample size included less number of

ladies and there is no response from Kids wear because of the same reason of sample size did not

included children in this research.

Forcing factor

Now a day to sustain in competitive market in ready made garment industry every one is

designing their sales promotional plan accordingly and introducing new schemes and discount

offer to attract as much customers as possible. Here in this research most of people found to be

forced to purchase clothing in promotional schemes because they feel cheaper then general

purchase. For example price of shirt may be very high but under promotional scheme it cost half

of the price to him hence he or she is most likely to purchase that shirt. Here what I found is most


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of the youngsters are forced to purchase new clothes from discount offers however old and

middle aged people will not be much forced to purchase clothes in promotional scheme.

Level of visit to garment shop for last six month.

Level of visit depend on level of income and interest toward clothes. 16.67% responses came

from frequent visitors. Here one point should be noted that most frequent user go and visit shop

but it is not necessary that they purchase clothes. The percentage of rarely and sometime visitor

is the same i.e 20.83 which mainly include professional and working class people while 9.38%

people have never visited garment shop for the last six month which have promotional offers and

scheme.

Dissemination of information regarding promotional schemes to other by user

Dissemination of information by current user to other people works wonder to the seller of that

product. Here one question is asked aboutdissemination of information to others by user in that I

found most of people suggest the benefits and other positive aspect to their friends and relatives.

Here 64.83% people said that they would like to suggest various schemes and discount offers to

their friend and relatives.

Analysis on the basis of budget

The attitude changes with budget available to person. A person having budget of 1000 Rs cant

purchase clothes more than that. However promotional schemes and offers slightly forece them

to go slightly ahead from their budget i.e person can add some more money in his/her purchase

by spending 1100 or 1200Rs.

To know more about this I have added one example type of question in my survey which

says If you have selected clothes which suits on you, of your size, and is comfortable to you but

price is slightly higher than your budget and the clothe is sold under promotional scheme what

will you do?


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The answer was 46.87% would like to purchase, 42.19% will not purchase and the rest of them

will postpone their purchasing decision.

Level of genuity in promotional scheme in surat city

from selected sample size in Surat city, 29.69% people said that the promotional scheme which

come is always genuine in where as 60.09% feel that promotional schemes are only some time

genuine and 9.38% people believe that scheme comes in market are not genuine at all.

analysis on the basis of awareness of promotional scheme

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