The name of the star actor is featured at the top of the poster. Research from other posters suggests that this is a convention of the form, since other posters feature the lead actor’s names. Layout is important here. The

actor’s name is placed at the top in a colour that contrasts the background, so that it is clear to the

audience. The font looks handwritten but unconventional, which gives it a chilling feel that makes

it suitable for the thriller genre.There is a black colour scheme for the

background of this poster, which connotes a mysterious feeling and one of suspense,

because it reveals very little about anything as a consequence. The colour is also useful

because it allows the publisher to use lighter red and yellow colours to create an enhanced feeling of danger. The numbers

on the poster seem to be in flames, and fire is naturally associated with danger and fear.

The numbers on the scene build up to the name of the film, by playing on the

sense of the familiar. It does this through the five senses, easing people into the

film’s title and making sure that they are aware of what the title means. The

reference to the scene creates the idea that by possessing an extra sense, the

boy who appears in front of the 6 is not normal.

A convention of the form here is the fact that the credits about the film are featured in small print at the bottom in a sans serif

font. These credits are not especially important to the poster because people are less likely to read it, but the sans serif font caters for those who may be interested in who directed the film, the producer, or a

list of the main actors.

A slogan for the film is conventional of the genre because of what it conveys. The message ‘Not every gift is a blessing’ immediately suggests that this extra sense that the boy possesses has negative connotations. This makes the film seem very haunting and cold because it still isn’t clear what exactly is bad about this gift. As a result, people are persuaded to watch the film in order to find out what happens to the boy.