analysis of fs
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Objectives of Analysis
6-1
Objectives will vary depending on the
perspective of the financialstatement user
specific questions that areaddressed by the analysis
The identity of the user helps definewhat information is needed.
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Objectives of Analysis
Creditors
A creditor is ultimately concerned with the
ability of an existing or prospective
borrower to make interest and principalpayments on borrowed funds.
6-2
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Objectives of Analysis
Creditors
What is the borrowing cause?
What is the firms capital structure?
What will be the source of debtrepayment?
6-3
Questions raised in a credit analysisshould include
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Objectives of Analysis
Investors
An investor attempts to arrive at an
estimation of a companys future
earnings stream in order to attach a
value to the securities being considered
for purchase or liquidation.
6-4
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Objectives of Analysis
Investors
What is the companys performance record? What are the future expectations?
How much risk is inherent in the existing capitalstructure?
What are expected returns?
What is firms competitive position?
6-5
The investment analyst poses questionssuch as:
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Objectives for Analysis
Management
6-6
Management relates to all questionsraised by creditors and investors.
Management must also consider itsemployees, the general public,regulators, and the financial press.
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Objectives of Analysis
Management
How well has the firm performed and why?
What operating areas have contributed tosuccess and which have not?
What are strengths and weaknesses of thecompanys financial position?
What changes should be implemented toimprove future performance?
6-7
Looks to financial statement data todetermine
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Objectives of Analysis
Financial statements
provide insight into the companys current
status
lead to the development of policies and
strategies for the future
6-8
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Objectives of Analysis
Management prepares financial statements.
Analyst should be alert to potential for management to
influence reporting to make data more appealing to
creditors, investors, and other users.It may be helpful to supplement analysis with other
material in the annual report and other sources of
information apart from the annual report.
6-9
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Sources of Information
6-10
Financial statement user has accessto a wide range of data sources.
Objective of analysis dictates theapproach and resources used.
Beginning point should be financial
statements and the notes.
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Sources of Information
6-11
The analyst will want to consider thefollowing resources:
Proxy statement
Auditors report
Management discussion and analysis
Supplementary schedules From 10-K and From 10-Q
Other Sources
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Other Sources of Information
Computerized databases
Enhance analytical process
Provide time-saving features
Computerized financial statement
analysis packages
Perform ratio calculations
Other analytical tools
6-12
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Other Sources of Information
It is important to review the annual reports of
suppliers, customers, and competitors.
Many internet sites charge subscription fees
to access information, but public and
university libraries often subscribe, making
this information free to the public.
6-13
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Tools and Techniques
Common-size financial statements
Key financial ratios
Trend analysis
Structural analysis
Industry comparisons
Common sense and judgment
6-14
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Common-Size Financial Statements
Express each account on the
balance sheet as a percentage of total
assets
income statement as a percentage of net
sales
6-15
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Key Financial Ratios
Five categories of ratios
Liquidity ratios
Activity ratios
Leverage ratios
Profitability ratios
Market ratios
6-16
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Key Financial Ratios
Ratios are valuable analytical tools and serve as
screening devices, but they
do not provide answers in and of themselves
are not predictive
should be used with other elements of financial
analysis
6-17
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Key Financial Ratios
Liquidity RatiosLiquidity ratios measure a firms ability to meetcash needs as they arise. Liquidity ratiosinclude
current ratio
quick or acid-test ratio
cash flow liquidity ratio
average collection period days inventory held
days payable outstanding
6-18
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Liquidity Ratios
Short-Term Solvency
Measures the ability of a firm to meet debtrequirements as they come due
6-19
Current Ratio
Current assets
Current liabilities
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Liquidity Ratios
Short-Term Solvency
Measures ability to meet short-term cash
needs more rigorously by eliminating
inventory
6-20
Quick or Acid-Test Ratio
Current assets - Inventory
Current liabilities
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Liquidity Ratios
Short-Term Solvency
Focuses on ability of the firm to generate
operating cash flows as a source of liquidity
6-21
Cash Flow Liquidity Ratio
*Cash flow from operating activities
Cash + Marketable securities + CFO *Current liabilities
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Liquidity Ratios
Short-Term Solvency
Helps gauge liquidity of accounts receivable
(ability to collect cash from customers) andmay help provide information about acompanys credit policies
6-22
Average Collection Period
Average accounts receivable * 365
sales per annum
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Liquidity Ratios
Short-Term Solvency
Measures the efficiency of the firm inmanaging its inventory
6-23
Days Inventory Held
Inventory
Average daily cost of sales
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Liquidity Ratios
Short-Term Solvency
Offers insight into a firms pattern ofpayments to suppliers
6-24
Days Payable Outstanding
Accounts payable
Average daily cost of sales
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Cash Conversion Cycle or
Net Trade Cycle
buying or manufacturing inventory, withsome purchases on credit
selling inventory, with some sales on
credit and creation of accounts receivable collecting the cash
6-25
The normal cycle of a firm that consistsof
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Cash Conversion Cycle or
Net Trade Cycle
6-26
Helps the analyst understand why cashflow generation has improved or
deteriorated by analyzing key balancesheet accounts that affect cash flow fromoperating activities:
Accounts Receivable Inventory Accounts Payable
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Cash Conversion Cycle or
Net Trade Cycle
Average collection period
plusDays inventory held
minus
Days payable outstandingequals
Cash conversion or net trade cycle
6-27
Calculated as follows
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Key Financial Ratios
Activity Ratios
Activity ratios measure the liquidity of specific
assets and the efficiency of managing assets.
Activity ratios include accounts receivable turnover
inventory turnover
accounts payable turnover fixed asset turnover
total asset turnover
6-28
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Activity Ratios: Asset Liquidity,
Asset Management Efficiency
Measures efficiency of firms collection andcredit policies
6-29
Accounts Receivable Turnover
Net sales
Net accounts receivable
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Activity Ratios: Asset Liquidity,
Asset Management Efficiency
Measures firms efficiency in managing its
inventory
6-30
Inventory Turnover
Cost of goods sold
Inventory
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Activity Ratios: Asset Liquidity,
Asset Management Efficiency
Helps to gain insight into a firms pattern ofpayment to suppliers
6-31
Accounts Payables Turnover
Cost of goods sold
Accounts payable
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Activity Ratios: Asset Liquidity,
Asset Management Efficiency
Assesses effectiveness in generating sales frominvestments in fixed assets
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Fixed Asset Turnover
Net sales
Net property, plant, equipment
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Activity Ratios: Asset Liquidity,
Asset Management Efficiency
Assesses effectiveness in generating sales
from investments in all assets
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Total Asset Turnover
Net sales
Total assets
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Key Financial Ratios
Leverage RatiosLeverage ratios measure the extent of a firms
financing with debt relative to equity and its
ability to cover interest and other fixed
charges.
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Key Financial Ratios
Leverage RatiosLeverage ratios include
Debt ratio
Long-term debt to total capitalization
Debt to equity
Times interest earned
Fixed charge coverage
Cash flow adequacy
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Leverage Ratios
Debt Financing and Coverage
Considers the proportion of all assets that
are financed with debt
6-36
Debt Ratio
Total liabilities
Total assets
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Leverage Ratios
Debt Financing and Coverage
Reveals the extent to which long-term debt
is used for the firms permanent financing(both long-term debt and equity)
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Long-term Debt to Total Capitalization
Longterm debt
Long-term debt + Stockholders equity
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Leverage Ratios:
Debt Financing and Coverage (cont.)
Measures the riskiness of the firms capital
structure in terms of the relationshipbetween the funds supplied by creditors(debt) and investors (equity)
6-38
Debt to Equity
Total liabilities
Stockholders equity
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Leverage Ratios
Debt Financing and Coverage
Indicates how well operating earnings cover
fixed interest expenses
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Times Interest Earned
Operating profit
Interest expense
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Leverage Ratios
Debt Financing and Coverage
Measures how many times interest
payments can be covered by cash flow fromoperations before interest and taxes
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Cash Interest Coverage
CFO + interest paid + taxes paid
Interest paid
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Leverage Ratios
Debt Financing and Coverage
Broader measure of how well operating
earnings cover fixed charges
6-41
Fixed Charge Coverage
*Rent expense = operating lease payments
Operating profit + Rent expense
Interest expense + Rent expense
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Leverage Ratios
Debt Financing and Coverage
Measures firms ability to cover capital
expenditures, long-term debt payments anddividends each year
6-42
Cash Flow Adequacy
Cash flow from operating activitiesCapital expenditures + debt repayments
+ dividends paid
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Profitability ratios measure the overall
performance of a firm and its efficiency in
managing assets, liabilities, and equity.
6-43
Key Financial Ratios
Profitability Ratios
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Profitability ratios include
gross profit margin
operating profit margin
net profit margin cash flow margin
return on total assets (ROA) or return on investment
(ROI)
return on equity (ROE) cash return on assets
6-44
Key Financial Ratios
Profitability Ratios
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Profitability Ratios
Overall Efficiency and Performance
Measures ability of a company to control
costs of inventories or manufacturing of
products and to pass along price increases
through sales to customers
6-45
Gross Profit Margin
Gross profit
Net sales
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Profitability Ratios
Overall Efficiency and Performance
Measures overall operating efficiency and
incorporates all of the expenses associated
with ordinary business activities
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Operating Profit Margin
Operating profit
Net sales
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Profitability Ratios
Overall Efficiency and Performance
Measures profitability after consideration
of all revenue and expense, including
interest, taxes, and nonoperating items
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Net Profit Margin
Net earnings
Net sales
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Profitability Ratios
Overall Efficiency and Performance
Measures ability to translate sales into cash
6-48
Cash Flow Margin
Cash flow from operating activitiesNet sales
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Profitability Ratios
Overall Efficiency and Performance
Measures overall efficiency of firm inmanaging investment in assets andgenerating profits
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Return on Total Assets (ROA) or Returnon Investment (ROI)
Net earnings
Total assets
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Profitability Ratios
Overall Efficiency and Performance
Measures rate of return on stockholdersinvestment
6-50
Return on Equity (ROE)
Net earnings
Stockholders equity
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Profitability Ratios
Overall Efficiency and Performance
Measures firms ability to generate cash
from the utilization of its assets
6-51
Cash Return on Assets
Cash flow from operating activitiesTotal assets
K Fi i l R i
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Key Financial Ratios
Market Ratios
6-52
Market ratios measure returns tostockholders and the value the
marketplace puts on a companys stock.Market ratios include
earnings per common share
price-to-earnings dividend payout dividend yield
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Market Ratios
Earnings per Common Share
Provides the investor with a common
denominator to gauge investment returns
6-53
Earnings per Common Share
Net earnings
Average shares outstanding
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Market Ratios
Price-to-Earnings
Relates earnings per common share to the
market price at which the stock trades,expressing the multiple that the stockmarket places on a firms earnings
6-54
Price-to-Earnings
Market price of common stock
Earnings per share
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Market Ratios
Dividend Payout
Determined by the formula cash dividends
per share divided by earnings per share
6-55
Dividend Payout
Dividends per share
Earnings per share
Market Ratios
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Market Ratios
Dividend Yield
Shows the relationship between cash
dividends and market price
6-56
Dividend Yield
Dividends per share
Market price of common stock
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Analyzing the Data
There are five broad areas that would typically
constitute a fundamental analysis of financial
statements:
Background on the firm, industry, economy, and
outlook
Short-term liquidity
Operating efficiency Capital structure and long-term solvency
Profitability
6-57
Background: Economy Industry
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Background: Economy, Industry,
and Firm
Economic developments and the actions of
competitors affect the ability of any business
enterprise to perform successfully.It is necessary to evaluate the environment in
which the firm conducts business.
This process involves blending hard facts with
guess and estimates.
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Short-Term Liquidity
Especially important to creditors, suppliers,
management, and others who are concerned
with the ability of a firm to meet near-term
demands for cash
Should include analysis of selected financial ratios
and a comparison with industry averages
Predicts the future ability of the firm to meetprospective needs for cash
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Operating Efficiency
Turnover ratios measure the operating
efficiency of a firm.
The efficiency in managing a companys
accounts receivable, inventory, and
accounts payable is discussed in the short-
term liquidity analysis.
6-60
Capital Structure and
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Capital Structure and
Long-Term Solvency
Analytical process includes an evaluation
of the amount and proportion of debt
in a firms capital structure as well asthe ability to service debt.
Debt financing implies risk and leverage.
6-61
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Profitability
Analysis of how well the firm has
performed in terms of profitability,
beginning with the evaluation of severalkey ratios
6-62
Relating the Ratios
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Relating the Ratios
The Du Pont System
Helpful to complete the evaluation of a firm byconsidering the interrelationship among theindividual ratios
Looks at how the various pieces of financialmeasurement work together to produce anoverall return
Helps analyst see how the firms decisions and
activities over the course of an accountingperiod interact to produce overall return toshareholders
6-63
Relating the Ratios
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Relating the Ratios
The Du Pont System
6-64
The summary ratios used are the following:
(1)Net profit margin
(2)Total asset turnover
(3)Return on investment
(3)
Return on investment
(4)
Financial leverage
(5)
Return on equity
Net income Net sales Net income
Net sales X Total assets = Total assets
Net income Total assets Net income
Total assets X Stockholder equity = Stockholder equity
Relating the Ratios
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Relating the Ratios
The Du Pont System
The first three ratios reveal that return oninvestment is a product of the net profit
margin and the total asset turnover.The second three ratios show how the
return on equity is the product of returnon investment and financial leverage.
6-65
Relating the Ratios
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Relating the Ratios
The Du Pont System
By reviewing this series of relationships, theanalyst can identify strengths and weaknessesas well as trace potential causes of problems in
the overall financial condition and performanceof the firm.
Analyst can evaluate changes in condition andperformance.
Evaluation can then focus on specific areascontributing to changes.
6-66
Projections and
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Projections and
Pro Forma Statements
Pro forma financial statements areprojections based on a set of assumptions
regarding future revenues
expenses
level of investment in assets
financing methods and costs
working capital management
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Projections and
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Projections and
Pro Forma Statements
Pro forma financial statements are usedprimarily for long-range planning and
long-term credit decisions.Many firms have made up their own
definitions of pro forma statements,which should not be confused with the
pro forma statement described above.
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Summary of Analysis
Analysis of any firms financial statements consists
of a mixture of steps and pieces that interrelate
and affect each other.No one part of the analysis should be interpreted
in isolation.
The last step of analysis is to integrate the separate
pieces into a whole, leading to conclusions
about the business enterprise.