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    Objectives of Analysis

    6-1

    Objectives will vary depending on the

    perspective of the financialstatement user

    specific questions that areaddressed by the analysis

    The identity of the user helps definewhat information is needed.

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    Objectives of Analysis

    Creditors

    A creditor is ultimately concerned with the

    ability of an existing or prospective

    borrower to make interest and principalpayments on borrowed funds.

    6-2

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    Objectives of Analysis

    Creditors

    What is the borrowing cause?

    What is the firms capital structure?

    What will be the source of debtrepayment?

    6-3

    Questions raised in a credit analysisshould include

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    Objectives of Analysis

    Investors

    An investor attempts to arrive at an

    estimation of a companys future

    earnings stream in order to attach a

    value to the securities being considered

    for purchase or liquidation.

    6-4

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    Objectives of Analysis

    Investors

    What is the companys performance record? What are the future expectations?

    How much risk is inherent in the existing capitalstructure?

    What are expected returns?

    What is firms competitive position?

    6-5

    The investment analyst poses questionssuch as:

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    Objectives for Analysis

    Management

    6-6

    Management relates to all questionsraised by creditors and investors.

    Management must also consider itsemployees, the general public,regulators, and the financial press.

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    Objectives of Analysis

    Management

    How well has the firm performed and why?

    What operating areas have contributed tosuccess and which have not?

    What are strengths and weaknesses of thecompanys financial position?

    What changes should be implemented toimprove future performance?

    6-7

    Looks to financial statement data todetermine

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    Objectives of Analysis

    Financial statements

    provide insight into the companys current

    status

    lead to the development of policies and

    strategies for the future

    6-8

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    Objectives of Analysis

    Management prepares financial statements.

    Analyst should be alert to potential for management to

    influence reporting to make data more appealing to

    creditors, investors, and other users.It may be helpful to supplement analysis with other

    material in the annual report and other sources of

    information apart from the annual report.

    6-9

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    Sources of Information

    6-10

    Financial statement user has accessto a wide range of data sources.

    Objective of analysis dictates theapproach and resources used.

    Beginning point should be financial

    statements and the notes.

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    Sources of Information

    6-11

    The analyst will want to consider thefollowing resources:

    Proxy statement

    Auditors report

    Management discussion and analysis

    Supplementary schedules From 10-K and From 10-Q

    Other Sources

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    Other Sources of Information

    Computerized databases

    Enhance analytical process

    Provide time-saving features

    Computerized financial statement

    analysis packages

    Perform ratio calculations

    Other analytical tools

    6-12

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    Other Sources of Information

    It is important to review the annual reports of

    suppliers, customers, and competitors.

    Many internet sites charge subscription fees

    to access information, but public and

    university libraries often subscribe, making

    this information free to the public.

    6-13

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    Tools and Techniques

    Common-size financial statements

    Key financial ratios

    Trend analysis

    Structural analysis

    Industry comparisons

    Common sense and judgment

    6-14

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    Common-Size Financial Statements

    Express each account on the

    balance sheet as a percentage of total

    assets

    income statement as a percentage of net

    sales

    6-15

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    Key Financial Ratios

    Five categories of ratios

    Liquidity ratios

    Activity ratios

    Leverage ratios

    Profitability ratios

    Market ratios

    6-16

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    Key Financial Ratios

    Ratios are valuable analytical tools and serve as

    screening devices, but they

    do not provide answers in and of themselves

    are not predictive

    should be used with other elements of financial

    analysis

    6-17

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    Key Financial Ratios

    Liquidity RatiosLiquidity ratios measure a firms ability to meetcash needs as they arise. Liquidity ratiosinclude

    current ratio

    quick or acid-test ratio

    cash flow liquidity ratio

    average collection period days inventory held

    days payable outstanding

    6-18

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    Liquidity Ratios

    Short-Term Solvency

    Measures the ability of a firm to meet debtrequirements as they come due

    6-19

    Current Ratio

    Current assets

    Current liabilities

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    Liquidity Ratios

    Short-Term Solvency

    Measures ability to meet short-term cash

    needs more rigorously by eliminating

    inventory

    6-20

    Quick or Acid-Test Ratio

    Current assets - Inventory

    Current liabilities

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    Liquidity Ratios

    Short-Term Solvency

    Focuses on ability of the firm to generate

    operating cash flows as a source of liquidity

    6-21

    Cash Flow Liquidity Ratio

    *Cash flow from operating activities

    Cash + Marketable securities + CFO *Current liabilities

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    Liquidity Ratios

    Short-Term Solvency

    Helps gauge liquidity of accounts receivable

    (ability to collect cash from customers) andmay help provide information about acompanys credit policies

    6-22

    Average Collection Period

    Average accounts receivable * 365

    sales per annum

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    Liquidity Ratios

    Short-Term Solvency

    Measures the efficiency of the firm inmanaging its inventory

    6-23

    Days Inventory Held

    Inventory

    Average daily cost of sales

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    Liquidity Ratios

    Short-Term Solvency

    Offers insight into a firms pattern ofpayments to suppliers

    6-24

    Days Payable Outstanding

    Accounts payable

    Average daily cost of sales

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    Cash Conversion Cycle or

    Net Trade Cycle

    buying or manufacturing inventory, withsome purchases on credit

    selling inventory, with some sales on

    credit and creation of accounts receivable collecting the cash

    6-25

    The normal cycle of a firm that consistsof

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    Cash Conversion Cycle or

    Net Trade Cycle

    6-26

    Helps the analyst understand why cashflow generation has improved or

    deteriorated by analyzing key balancesheet accounts that affect cash flow fromoperating activities:

    Accounts Receivable Inventory Accounts Payable

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    Cash Conversion Cycle or

    Net Trade Cycle

    Average collection period

    plusDays inventory held

    minus

    Days payable outstandingequals

    Cash conversion or net trade cycle

    6-27

    Calculated as follows

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    Key Financial Ratios

    Activity Ratios

    Activity ratios measure the liquidity of specific

    assets and the efficiency of managing assets.

    Activity ratios include accounts receivable turnover

    inventory turnover

    accounts payable turnover fixed asset turnover

    total asset turnover

    6-28

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    Activity Ratios: Asset Liquidity,

    Asset Management Efficiency

    Measures efficiency of firms collection andcredit policies

    6-29

    Accounts Receivable Turnover

    Net sales

    Net accounts receivable

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    Activity Ratios: Asset Liquidity,

    Asset Management Efficiency

    Measures firms efficiency in managing its

    inventory

    6-30

    Inventory Turnover

    Cost of goods sold

    Inventory

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    Activity Ratios: Asset Liquidity,

    Asset Management Efficiency

    Helps to gain insight into a firms pattern ofpayment to suppliers

    6-31

    Accounts Payables Turnover

    Cost of goods sold

    Accounts payable

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    Activity Ratios: Asset Liquidity,

    Asset Management Efficiency

    Assesses effectiveness in generating sales frominvestments in fixed assets

    6-32

    Fixed Asset Turnover

    Net sales

    Net property, plant, equipment

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    Activity Ratios: Asset Liquidity,

    Asset Management Efficiency

    Assesses effectiveness in generating sales

    from investments in all assets

    6-33

    Total Asset Turnover

    Net sales

    Total assets

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    Key Financial Ratios

    Leverage RatiosLeverage ratios measure the extent of a firms

    financing with debt relative to equity and its

    ability to cover interest and other fixed

    charges.

    6-34

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    Key Financial Ratios

    Leverage RatiosLeverage ratios include

    Debt ratio

    Long-term debt to total capitalization

    Debt to equity

    Times interest earned

    Fixed charge coverage

    Cash flow adequacy

    6-35

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    Leverage Ratios

    Debt Financing and Coverage

    Considers the proportion of all assets that

    are financed with debt

    6-36

    Debt Ratio

    Total liabilities

    Total assets

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    Leverage Ratios

    Debt Financing and Coverage

    Reveals the extent to which long-term debt

    is used for the firms permanent financing(both long-term debt and equity)

    6-37

    Long-term Debt to Total Capitalization

    Longterm debt

    Long-term debt + Stockholders equity

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    Leverage Ratios:

    Debt Financing and Coverage (cont.)

    Measures the riskiness of the firms capital

    structure in terms of the relationshipbetween the funds supplied by creditors(debt) and investors (equity)

    6-38

    Debt to Equity

    Total liabilities

    Stockholders equity

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    Leverage Ratios

    Debt Financing and Coverage

    Indicates how well operating earnings cover

    fixed interest expenses

    6-39

    Times Interest Earned

    Operating profit

    Interest expense

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    Leverage Ratios

    Debt Financing and Coverage

    Measures how many times interest

    payments can be covered by cash flow fromoperations before interest and taxes

    6-40

    Cash Interest Coverage

    CFO + interest paid + taxes paid

    Interest paid

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    Leverage Ratios

    Debt Financing and Coverage

    Broader measure of how well operating

    earnings cover fixed charges

    6-41

    Fixed Charge Coverage

    *Rent expense = operating lease payments

    Operating profit + Rent expense

    Interest expense + Rent expense

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    Leverage Ratios

    Debt Financing and Coverage

    Measures firms ability to cover capital

    expenditures, long-term debt payments anddividends each year

    6-42

    Cash Flow Adequacy

    Cash flow from operating activitiesCapital expenditures + debt repayments

    + dividends paid

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    Profitability ratios measure the overall

    performance of a firm and its efficiency in

    managing assets, liabilities, and equity.

    6-43

    Key Financial Ratios

    Profitability Ratios

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    Profitability ratios include

    gross profit margin

    operating profit margin

    net profit margin cash flow margin

    return on total assets (ROA) or return on investment

    (ROI)

    return on equity (ROE) cash return on assets

    6-44

    Key Financial Ratios

    Profitability Ratios

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures ability of a company to control

    costs of inventories or manufacturing of

    products and to pass along price increases

    through sales to customers

    6-45

    Gross Profit Margin

    Gross profit

    Net sales

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures overall operating efficiency and

    incorporates all of the expenses associated

    with ordinary business activities

    6-46

    Operating Profit Margin

    Operating profit

    Net sales

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures profitability after consideration

    of all revenue and expense, including

    interest, taxes, and nonoperating items

    6-47

    Net Profit Margin

    Net earnings

    Net sales

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures ability to translate sales into cash

    6-48

    Cash Flow Margin

    Cash flow from operating activitiesNet sales

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures overall efficiency of firm inmanaging investment in assets andgenerating profits

    6-49

    Return on Total Assets (ROA) or Returnon Investment (ROI)

    Net earnings

    Total assets

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures rate of return on stockholdersinvestment

    6-50

    Return on Equity (ROE)

    Net earnings

    Stockholders equity

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    Profitability Ratios

    Overall Efficiency and Performance

    Measures firms ability to generate cash

    from the utilization of its assets

    6-51

    Cash Return on Assets

    Cash flow from operating activitiesTotal assets

    K Fi i l R i

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    Key Financial Ratios

    Market Ratios

    6-52

    Market ratios measure returns tostockholders and the value the

    marketplace puts on a companys stock.Market ratios include

    earnings per common share

    price-to-earnings dividend payout dividend yield

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    Market Ratios

    Earnings per Common Share

    Provides the investor with a common

    denominator to gauge investment returns

    6-53

    Earnings per Common Share

    Net earnings

    Average shares outstanding

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    Market Ratios

    Price-to-Earnings

    Relates earnings per common share to the

    market price at which the stock trades,expressing the multiple that the stockmarket places on a firms earnings

    6-54

    Price-to-Earnings

    Market price of common stock

    Earnings per share

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    Market Ratios

    Dividend Payout

    Determined by the formula cash dividends

    per share divided by earnings per share

    6-55

    Dividend Payout

    Dividends per share

    Earnings per share

    Market Ratios

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    Market Ratios

    Dividend Yield

    Shows the relationship between cash

    dividends and market price

    6-56

    Dividend Yield

    Dividends per share

    Market price of common stock

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    Analyzing the Data

    There are five broad areas that would typically

    constitute a fundamental analysis of financial

    statements:

    Background on the firm, industry, economy, and

    outlook

    Short-term liquidity

    Operating efficiency Capital structure and long-term solvency

    Profitability

    6-57

    Background: Economy Industry

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    Background: Economy, Industry,

    and Firm

    Economic developments and the actions of

    competitors affect the ability of any business

    enterprise to perform successfully.It is necessary to evaluate the environment in

    which the firm conducts business.

    This process involves blending hard facts with

    guess and estimates.

    6-58

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    Short-Term Liquidity

    Especially important to creditors, suppliers,

    management, and others who are concerned

    with the ability of a firm to meet near-term

    demands for cash

    Should include analysis of selected financial ratios

    and a comparison with industry averages

    Predicts the future ability of the firm to meetprospective needs for cash

    6-59

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    Operating Efficiency

    Turnover ratios measure the operating

    efficiency of a firm.

    The efficiency in managing a companys

    accounts receivable, inventory, and

    accounts payable is discussed in the short-

    term liquidity analysis.

    6-60

    Capital Structure and

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    Capital Structure and

    Long-Term Solvency

    Analytical process includes an evaluation

    of the amount and proportion of debt

    in a firms capital structure as well asthe ability to service debt.

    Debt financing implies risk and leverage.

    6-61

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    Profitability

    Analysis of how well the firm has

    performed in terms of profitability,

    beginning with the evaluation of severalkey ratios

    6-62

    Relating the Ratios

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    Relating the Ratios

    The Du Pont System

    Helpful to complete the evaluation of a firm byconsidering the interrelationship among theindividual ratios

    Looks at how the various pieces of financialmeasurement work together to produce anoverall return

    Helps analyst see how the firms decisions and

    activities over the course of an accountingperiod interact to produce overall return toshareholders

    6-63

    Relating the Ratios

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    Relating the Ratios

    The Du Pont System

    6-64

    The summary ratios used are the following:

    (1)Net profit margin

    (2)Total asset turnover

    (3)Return on investment

    (3)

    Return on investment

    (4)

    Financial leverage

    (5)

    Return on equity

    Net income Net sales Net income

    Net sales X Total assets = Total assets

    Net income Total assets Net income

    Total assets X Stockholder equity = Stockholder equity

    Relating the Ratios

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    Relating the Ratios

    The Du Pont System

    The first three ratios reveal that return oninvestment is a product of the net profit

    margin and the total asset turnover.The second three ratios show how the

    return on equity is the product of returnon investment and financial leverage.

    6-65

    Relating the Ratios

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    Relating the Ratios

    The Du Pont System

    By reviewing this series of relationships, theanalyst can identify strengths and weaknessesas well as trace potential causes of problems in

    the overall financial condition and performanceof the firm.

    Analyst can evaluate changes in condition andperformance.

    Evaluation can then focus on specific areascontributing to changes.

    6-66

    Projections and

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    Projections and

    Pro Forma Statements

    Pro forma financial statements areprojections based on a set of assumptions

    regarding future revenues

    expenses

    level of investment in assets

    financing methods and costs

    working capital management

    6-67

    Projections and

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    Projections and

    Pro Forma Statements

    Pro forma financial statements are usedprimarily for long-range planning and

    long-term credit decisions.Many firms have made up their own

    definitions of pro forma statements,which should not be confused with the

    pro forma statement described above.

    6-68

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    Summary of Analysis

    Analysis of any firms financial statements consists

    of a mixture of steps and pieces that interrelate

    and affect each other.No one part of the analysis should be interpreted

    in isolation.

    The last step of analysis is to integrate the separate

    pieces into a whole, leading to conclusions

    about the business enterprise.