Analysis of Candy Crime

Rymel & Manjot

Genre Associated With ‘Candy Crime’The main genres associated with candy crime

consist of the following:Gang CultureGun CrimeYouth CultureMaturity This is portrayed through the various counter

stereotypes which are used in ‘Candy Crime’.

Genre Continued…Many genres are represented in ‘Candy Crime’.

Genres such as Gang Culture are represented through the clothing and dress code of the individuals in the group. Stereotypically, hoodies and tracksuits are associated with teenagers and youths who are troublesome. As they are in a large group this can be seen as intimidating from the perspective of the public.

Secondly another genre associated with ‘Candy Crime’ would be gun crime. The gun used in the scene was portrayed as a typical gun point robbery which is used in most serious crimes in society.

Genre Continued…Thirdly, ‘Candy Crime’ also portrays the genre of

Youth culture through the age of the actors and individuals participating the scene. As all actors are young, we suddenly form an ideology as the audience that these crime concepts are usually associated with youths in society.

Lastly, ‘Candy Crime’ also conveys the genre of maturity through the distinct juxtaposition portrayed by the characters. This was illustrated through the young girl doing a “deal” with the gang of youths. This conveys a message through the imagery placed on the screen that the girl is experiencing things that she shouldn’t be experiencing at her age.

Narrative… The narrative of ‘Candy Crime’ consists of a group of

youths portrayed to the audience as a ‘criminals’ encountering an innocent child on the street. Camera angles reinforce the innocence of the child creating empathy among the audience as we feel that she is in danger. The twist in the short film occurs when both the teenagers and child make a swap between a lollipop and a key ring. One of the boys in the group demands the lollipop creating empathy towards the child as she conveyed as powerless through the low angle shot used from the child's point of view.

Narrative Continued…This was reinforced when one of the youth

suddenly revealed a gun and pointed it in her direction creating a suspenseful moment. The audience goes on to see the clever but simple twist where the girl and the youth make a swap between the gun and the lollipop, fooling the audience to believe she is a victim being held at gunpoint.

Funding…They got funding ‘First Light Movies’ which

is a charity that funds short movies all over the UK

They also got a pilot grant of £3000

Audience…The target audience for ‘Candy Crime’ was

mainly targeted at teenagers aged from 13-19. this is because stars in the short film were all young within this age range.

The secondary audience can be adults, due to the fact that they are most likely to grasp the message and the twist to the short film with a better understanding and more quicker than younger audiences.

Success…The short film ‘Candy Crime’ was very

successful, achieving 2012 best one minute movie at Norwich ‘Film Festival’.