Analysis of an Artists Official Web Page -

Jason Mraz

Once I opened the link to Jason Mraz’s official home page, it took me straight to his tour poster, therefore creating awareness of his upcoming concerts to the reader. In addition, if you are a member, it will also take you straight to this page, thereby considering they are fans, they are mostly likely the individuals

who are going to buy tickets. Not only does this page contain his tour poster but also his new song and where you can download, with links to networking sites such as iTunes and Amazon. This is an easy link for the viewer which is very helpful and user friendly. The colour scheme is pale and brightly lit which I

admire because it gives Jason a friendly, joyful and down to earth personality.

This is Jason Mraz’s official homepage. The background is a moving image from environmental landscapes which sets a representation of a happy-go-lucky kind of guy. The colour scheme is simple and light which creates a cool and calm atmosphere, similar to his personality which we can see in his music videos. The use of light colours and down to earth character is clearly show in his ‘I'm Yours’ music video due to his mission to go on an adventure, therefore we can see the link with the image in the background. In the foreground is a image of Jason Mraz himself, playing the acoustic guitar. This instantly suggest that his

music is chirpy yet romantic. This is surrounded by a grey box making the image of him stand out, although usually images of the artists are in colour because it adds an element of joy however, this

image is in black and white, therefore gives it a secret feature to it.

Scrolling down the homepage is recent news within Jason Mraz’s world, for example features on TV shows around the world, upcoming music videos and so on. Fans are also able to interact with the

artists and tweet ideas for Jason’s new music video. I admired this because its a way for fans to connect with the artists, showing his easy-to-talk-to character and doesn't care entirely on his image because he is allowing fans to create his music video. Therefore representing him as a humble and

favourable individual. On the right hand side of the page, fans are able to connect with Mraz through social networking sites such as Twitter, Instagram, an Online Journal and Facebook.

This shows that the majority of his fans are teenagers and young adults. I absolutely love the back ground because the colours are almost glowing, however the colours turn dim and hazy at the

horizon creating a mysterious image. This is typical for a acustoic and pop soul music videos because they usually base their videos in isolated locations. I like this because its a calm image, similar to his

personality and music. The grey writing against the white, almost translucent background is predominate, but doesn't let the viewer forget about the amazingly striking background.

This is his news and music page. This page is jammed packed with recent performances, interviews, music videos and twitter updates from Jason Mraz and his Twitter

followers who are talking about him. In addition, you also able to listen to his albums for free in the top right hand corner. I love the use of almost translucent boxes so the viewer can see the background image slightly, this creates a cool and calm atmosphere which links in with his

personality. In addition, the mysterious background also gives the viewer a insight to his meaningful music. In this print screen we can see it performance image which is a denim jacket, hat and guitar.

This is a very laid back style which I admire because he is not trying too hard to please all audiences. This gives him a positive representation overall.