analysis and interpretation of telecom sector

8/7/2019 Analysis and Interpretation of telecom sector

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A STUDY ON KEY TAXATION IN TELECOM SECT

SSMRV DEGREE COLLEGE Page 60

ANALYSIS AND INTERPRETATION

1. Subscription of Customers with current Mobile Service Provider. Respondentswere asked about their subscription, results gathered are shown below:

TABLE 1:- Table 1 showing percentage of respondents subscribed with different

Mobile Service Providers.

Who is your current service provider?

CONNECTION No. of persons Percentage (%)

AIRTEL 19 38

VODAFONE 20 40

BSNL 5 10

SPICE/IDEA 6 12

TOTAL 50 100


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A STUDY ON KEY TAXATION IN TELECOM SECTOR


Figure 1: figure 1 shows the number of service providers subscribed to different service

providers.

FIGURE 1

INTERPRETATION:- From the data collected, we came to know that 38%

respondents are subscribed with Airtel,40% respondents are subscribed with

Vodafone,10% and 12% are associated with BSNL and Spice/Idea respectively. From

this data, it is clear that more respondents are associated with Vodafone.

38%

40%

10%

12%

Current service provider

Airtel

Vodafone

BSNL

Sipce


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2. Sources of information which makes customers aware about their mobileservice provider.

Respondents were asked about the sources of information from where they got aware

about the companies, results gathered are mentioned below:

TABLE2:- Table 2 shows the sources from where the customers got acquainted

with these companies.

SOURCE No. of persons Percentage (%)

NEWS PAPER 3 6

T.V 9 18

MAGAZINE 2 4

INTERNET 8 16

FRIENDS 23 46

MOBILE PHONE

RETAILER

4 8

OTHER 1 2

TOTAL 50 100


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3. Usage the current mobile phone servicesRespondents were asked about how many years they have been using the current

mobile phone services, results gathered are mentioned below:

TABLE3:- Table 3 showing the No. of years the respondents has been using the

current mobile phone services

YEARS No. of persons Percentage (%)

1YR 7 14

2YRS 16 32

3YRS 10 20

MORE THAN 3YRS 17 34

TOTAL 50 100


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FIGURE3:- Figure 3 showing the No. of years the respondents has been using the

current mobile phone services

FIGURE3

INTERPRETATION: - Out of 50 respondents, 34% respondents have been using their

current mobile services for more than 3 years, 32% are using their services since 2 years

and 14% & 20% are using their services since 1 year & 3 years respectively. This clears

that customers are not most interested to switch their current mobile service provider.

14%

32%

20%

34%

No. of years using the current service provider

1YRS

2YRS

3YRS

More than 3YRS


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4. Respondents were asked about how many different mobile phone serviceproviders have you had in the past. The information collected is given below:

TABLE4:- This table 4 shows the no. of respondents with their past experience withtheir mobile service providers

No. of connections No. of persons Percentage (%)

1 13 26

2 16 32

3 10 20

NONE 11 22

TOTAL 50 100


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FIGURE4:- This figure 4 shows the no. of respondents with their past experience with

their mobile service providers.

FIGURE4

INTERPRETATION:- From the data collected, we came to know that 26%

respondents having just 1 mobile service provider in the past, 20% having 3 mobileservice providers, 32% having 2 mobile service providers in the past and 22% dont

have any mobile service providers in the past. From this data it is clear that more

respondents have been using the mobile service providers in the past.

26%

32%

20%

22%

Previous service providers

1

2

3

None


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5. Respondents were asked about whether they are postpaid customer orprepaid, results gathered are shown below:

TABLE 5:- Table 5 showing percentage of prepaid and postpaid customers

TYPE No. of persons Percentage (%)

POSTPAID 8 16

PREPAID 42 84

TOTAL 50 100


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FIGURE 5:- Figure 5 showing percentage of prepaid and postpaid customers

FIGURE 5

INTERPRETATION: From the information collected it is clear that 84% youth are

PREPAID customers and 16% are POSTPAID customers. More Youth believe in

prepaid connections.

Most people think prepaid connections are more convenient.

16%

84%

Type of connection

post paid

Pre paid


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6. Switching Habits of Customers

Respondents were asked if they are permitted to retain the current mobile phone

number that they have, then would they change their current mobile service provider?

TABLE6:- This table 6 showing whether respondents are satisfied or not when they

were asked if they are permitted to retain the current mobile phone number that they

have, would they change their current mobile service provider.

ANSWER No. of persons Percentage (%)

YES 31 62

NO 19 38

TOTAL 50 100


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FIGURE6: This figure 6 showing whether respondents are satisfying or not when

they were asked if they are permitted to retain the current mobile phone number that

they have, then they would change their current mobile service provider

FIGURE6

INTERPRETATION: Out of 50 respondents 38% are not satisfying to change their

current mobile service provider even if they are permitted to retain the current mobile

phone no. 62 % are satisfied to change their current mobile service provider when they

are permitted to retain the current mobile phone no.

62%

38%

Switching habits

Yes

No


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7. The respondents were asked if they want change their current service providerwithout changing their number which brand would they prefer?

TABLE7:- This table 7 shows the brand of different mobile service providers whichare to be preferred when the respondents are satisfied to change their current mobile

service provider when they are permitted to retain the current mobile phone no.

S.P No. of persons Percentage (%)

AIRTEL 12 39

VODAFONE 15 48

BSNL 3 10

SPICE/IDEA 1 3

TOTAL 30 100


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FIGURE 7:- This figure 7 shows the brand of different mobile service providers

which are to be preferred when the respondents are satisfied to change their current

mobile service provider when they are permitted to retain the current mobile phone no.

FIGURE7

INTERPRETATION: - 39% respondents prefer to adopt Airtel when they are satisfied

to change their current mobile service provider when they are permitted to retain the

current mobile phone no., 48% respondents prefer to adopt Vodafone and 10% & 3%

respondents rated their preference to BSNL and Spice/Idea respectively.

So majority of them preferred to change their service provider to Vodafone and later

Airtel.

39%

48%

10%

3%

Alternate brand prefered

Airtel

Vodafone

BSNL

Sipce


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8. Usage of Mobile Services for anything beyond making calls and text messaging.

Respondents were asked whether they used their mobile services for anything beyond

making calls and text messaging. The data collected is:

TABLE8:- This table 8 shows the usage of mobile services for anything beyondmaking calls and text messaging.

ANSWER No. of persons Percentage (%)

YES 32 64

NO 18 36

TOTAL 50 100


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FIGURE8:- This figure 8 showing the usage of mobile services for anything beyond

making calls and text messaging

FIGURE8

INTERPRETATION:- When respondents were asked whether they used their mobile

services for anything beyond making calls and text messaging then we came to know that

36% respondents just use their mobile services for making calls and text messaging but

64% respondents use these mobile services for making calls and text messaging as well

as for accessing GPRS and with the latest technology coming into light that is 3G

service which is preferred by everyone as is has very fast internet facility on their mobile

phones.

64%

36%

Alterate use of the service

Yes

No


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9. Importance of various factors in a mobile service provider.

Respondents were asked to rate the importance of various factors in a mobile service

provider. The rank given by them are:

Table 9(a): Rates given by the respondents with respect to the quality of service

(connectivity) of their current service provider.

RATING No. of persons Percentage (%)

VERY POOR 0 0

AVERAGE 10 20

GOOD 32 64

EXCELLENT 8 16

TOTAL 50 100


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Figure 9(a): This figure 9 showing the Rating of the respondents for their current

service providers with respect to the quality of the service they provide (Connectivity).

FIGURE9

(a)

INTERPRETATION: The respondents were asked about the quality of service or

connectivity which they are receiving from their current service provider and to rate

them accordingly. The result was 64% rated them as good, 16% rated them as excellent,

20% rated them as average but no one rated them as very poor.

Here it can be said that though many providers are joining the market every one gives a

good quality service.

20%

64%

16%

Quality of service (connectivity)

Very poor

average

goodexcellent


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(b).Varieties of products offered

Table 9(b): This figure 9 showing the Rating of the respondents for their current service

providers with respect to the varieties of products offered by their service providers.


VERY POOR 2 4

AVERAGE 13 26

GOOD 32 64

EXCELLENT 3 6

TOTAL 50 100


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Figure 9(b): This figure 9 showing the Rating of the respondents for their current

service providers with respect to the varieties of products offered by their service

providers.

Figure 9(b)

INTERPRETATION: The respondents were asked about the varieties of productswhich they are receiving from their current mobile service provider and to rate them

accordingly. The result was 64% rated them as good, 6% rated them as excellent, 26% &

4% rated them as average and very poor.

4%

26%

64%

6%

Varieties of product

Very poor

average

good

excellent


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(c). Availability in different sates

Table 9(c): This figure 9 showing the Rating of the respondents for their current service

providers with respect to the availability in different Sates by their service providers.


VERY POOR 2 4

AVERAGE 8 16

GOOD 33 66

EXCELLENT 7 14

TOTAL 50 100


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Figure 9(c): This figure 9 showing the Rating of the respondents for their current

service providers with respect to the availability in different states by their mobile

service providers.

Figure 9(c)

INTERPRETATION:: The respondents were asked about the availability of services

in different states which they are receiving from their current mobile service provider

and to rate them accordingly. The result was 66% rated them as good, 14% rated them asexcellent, 16% & 4% rated them as average and very poor.

4%

16%

66%

14%

Q9.c. Availability in different states

Very poor

average

good

excellent


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10. Importance of price in different brands.

The data collected is given below:

TABLE 10:- This table 10 shows the importance of price in different brands.

Rating of the importance of price in the following brands

VERY

POOR

AVERAGE GOOD EXCELLENT TOTAL

AIRTEL 4 11 27 8 50

VODAFONE 2 14 22 12 50

BSNL 4 18 24 4 50

SPICE/IDEA 7 28 12 3 50


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Figure 10: This figure 10 showing the Rating of the respondents for the importance of

price with different service providers

Figure 10

INTERPRETATION: The respondents were asked to rate the importance of price in

the above service providers and the result is that for very poor performance spice had

been rated more, with average services spice has the highest rating, with good services

Airtel has the highest rating, and excellent services Vodafone has the highest rating.

Here we can say that Airtel has good services with respect to price and Vodafone has the

best service with respect to price.

0

5

10

15

20

25

30

Very poor average good excellent

Airtel

vodafBSNL

Spice


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11. Importance of quality of service in different brands.


Rating of the importance of quality of service provided from the following brands

TABLE 11:- This table 11 is showing the importance of quality of service in different

brands.

VERY

POOR


AIRTEL 7 20 23 50

VODAFONE 2 6 36 6 50

BSNL 4 18 26 2 50

SPICE/IDEA 10 24 14 2 50


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FIGURE 11:- This figure 11 shows the importance of quality of service in different

brands.

Figure 11

INTERPRETATION: The respondents were asked to rate the importance of quality of

service in the above service providers and the result is , for very poor performance spice

had been rated more, with average services spice has the highest rating, with good

services Vodafone has the highest rating, and in excellent services Airtel has the highest

rating. Here we can say that Airtel has been rated for best quality of service compared to

Vodafone.


7

20

23

2

6

36

6

4

18

26

2

10

24

14

2

Quality of service

Airtel vodaf BSNL Spice


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12. Importance ofAvailability in different states of different brands.


TABLE 12:- This table 12 shows the Availability in different states in different brands.

VERY

POOR


AIRTEL 1 7 21 21 50

VODAFONE 13 9 20 8 50

BSNL 3 9 31 7 50

SPICE/IDEA 8 29 12 1 50


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Figure 12: This figure 12 shows the Availability in different in different brands.

Figure 12

INTERPRETATION: The respondents were asked to rate the importance of

availability of services in different states in the above service providers and the result is,

for very poor performance Vodafone had been rated more, with average services spice

has the highest rating, with good services BSNL has the highest rating, and in excellent

services Airtel has the highest rating. Here we can say that Airtel & BSNL has beenrated best for the availability of services in different states.


1

7

21 21

13

9

20

8

3

9

31

78

29

12

1

Availability in different statesAirtel vodaf BSNL Spice


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13. Rate the following brands according to different fields

Table for the people rated the services as good from the results of the survey conducted

with 50 people with respect to a particular field.

Network

Table 13(a): Here the table shows the number of persons who rated the following

brands either good or excellent.

SERVICE PROVIDER No. of persons

AIRTEL 42

VODAFONE 28

BSNL 29

SPICE 19


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Figure 13(a): This figure 13(a) shows the following brand rating with respect to the

quality of network provided by the mobile service provider

Figure 13(a)

INTERPRETATION: The respondents were asked to rank the following brands

according to the quality of network provided by all the service providers, and the result

is Airtel has been rated highest for its good quality network with 42 people supporting it,

which is followed by BSNL with 30, Vodafone by 28 and spice with 10. This concludes

that Airtel has the best quality network compared to other service providers.

0

5

10

15

20

25

30

35

40

45

Airtel Vodafone BSNL SPICE

42

2829

19

No. of persons


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Table 13(b): Here the table shows the number of persons who rated the following


Call cost


AIRTEL 32

VODAFONE 31

BSNL 28

SPICE 28


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Figure 13(b): This figure 13(b) shows the following brand rating with respect to the call

cost provided by the mobile service provider

Figure 13(b)


according to the call cost provided by all the service providers, and the result is Airtel

has been rated highest for its good call cost with 32 people supporting it, which is

followed by Vodafone with 31, BSNL by 28 and spice with 28. This concludes thatAirtel has the best call cost compared to other service providers.

26

27

28

29

30

31

32


CALL COST

No. of persons


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Table 13(c): Here the table shows the number of persons who rated the following brands

either good or excellent.

Customer care


AIRTEL 38

VODAFONE 33

BSNL 15

SPICE 19


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Figure 13(c): This figure 13(c) shows the following brand rating with respect to the

customer care services provided by the mobile service provider

Figure 13 (c)


according to the customer care services provided by all the service providers, and theresult is Airtel has been rated highest for its good quality of customer care services with

38 people supporting it, which is followed by Vodafone with 33, BSNL by 15 and spice

with 19. This concludes that Airtel has the best customer care service compared to other

service providers.

Airtel

af

e S L S I

E

38

33

15

19

Customer care

.

f pers

s


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Table 13(d): Here the table shows the number of persons who rated the following


Dealers


AIRTEL 41

VODAFONE 35

BSNL 16

SPICE 19


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Figure 13(d): This figure 13(d) shows the following brand rating with respect to the

Dealer services provided by the mobile service providers

Figure 13(d)


according to the dealer services provided by all the service providers, and the result is

Airtel has been rated highest for its good quality of customer care services with 41

people supporting it, which is followed by Vodafone with 35, BSNL by 16 and spice

with 19. This concludes that Airtel has the best dealer services compared to other service

providers.

0

5

10

15

20

25

30

35

40

45


41

35

16

19

No. of persons

analysis and interpretation of telecom sector

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