HMY WEBSITE ANALYSIS

September 2012

We must highlight a slight increase in visits in

Septembert 2012 respect August 2012, there have

been 3,090, while in August 2012 there were 2,430

visits. However, in September 2011 there were

3,200 visits, thus it has been an decrease of the 3.5%

in the number of visits. Also, we must highlight the

decline in the bouncing rate for this month respect

the same month in the last year. This rate in this

month has reached the 21.29% while in August 2011

this rate was the 27.64%.

Although according to the seasonal trends, the

conclusion is that the number of visits to the Group

website has a positive trend, and the visits obtained

show interest in the site.

DATA BY COUNTRIES

According to the address (IP) of the connection to internet from the computer from

where the visit was made we can tell the country of origin of the visit. Therefore, we must

highlight the fact that France has the largest number of hits, but has declined (35.51%- 1,097

visits), 20.23% were from Spain (625 visits), from Brazil 7.35%, from Italy 5.96% and from

Turkey 5.37% . To reach the total of 85% of the visits we must mention in order of importance

United Kingdom, China and Belgium.

The percentages respecting new visits are parallel to the general visits.

France35.51%

Spain20.23%

Brazil7.35%

Italy5.96%

Turkey5.37%

United Kingdom4.56%

China4.05%

Belgium2.14%

Portugal1.72%

United States1.65%

Rest11.46%

Visits

Country / territory Visits % Cumulative % Avg. Time on

Site Pages/visit New visits Bounce %

Contact total

Contact sent total

France 1,097 35.51% 35.51% 0:02:29 6.45 825 16.68% 253 0

Spain 625 20.23% 55.75% 0:01:43 5.32 520 19.36% 113 3

Brazil 227 7.35% 63.09% 0:02:17 4.9 187 20.26% 72 1

Italy 184 5.96% 69.05% 0:02:14 3.53 54 64.13% 20 1

Turkey 166 5.37% 74.43% 0:01:58 5.14 133 24.70% 36 0

United Kingdom 141 4.56% 78.99% 0:01:19 5.93 104 17.73% 22 0

China 125 4.05% 83.04% 0:03:30 4.85 99 19.20% 19 2

Belgium 66 2.14% 85.17% 0:02:39 7.15 53 9.09% 15 0

Portugal 53 1.72% 86.89% 0:03:44 6.89 46 20.75% 10 1

United States 51 1.65% 88.54% 0:01:43 5.04 49 25.49% 11 0

Rest 354 11.46% 100.00% 262 73 2

DATA BY KEYWORDS

The first thing we must point out is that 73.13% of the visits are direct (without using

any keywords to search) entries from the web (typing "HMY Group", "Groupe HMY", "Grupo

HMY" or similar directly into the browser or visits through direct links in other related

websites), similar value that was last month (70.89%). In the case of new visits 75.98%

(previously 74.04%). In this month more than 26% of the visits reach the page using search

engines. The words used in the search to access the website of our group are all related to

HMY (11.95% of the visits) or some brand name of the group (8.68% of the visits).

Shopfitting appears only once as a term of search (in the last month there were only

three visits through this term), and there no were visits related products or services. We must

continue working on it. This indicates to us that despite the best options in the natural

positioning of the web (see report on international positioning) we must think about a

campaign on Google.

Only with the term Shopfitting internationally and in all languages of navigation an

investment we can estimate between 1,200 and 1,500 euros / month. Rule out the inclusion of

ad on the weekends.

Direct73,13%

Group11,95%

Company8,68%

Sevice or Product0,00%

Others1,06%

Decor1,06%

Unknown4,10%

Shopfitting0,03%

Visits

Group44,46%

Company32,30%

Sevice or Product0,00% Others

3,93%

Decor3,93%

Unknown15,26%

Shopfitting0,12%

Organic Search

Keyword Visits % Visits New Visits

% New Visits

Pages / Visit

Pages Bounce

Rate Bounce Contact

Contact sent

% contact / Visit

% contact sent / Visit

Direct 2,283 73.13% 1,794 75.98% 5.39 12,305 25% 572 480 9 21.02% 0.39%

Group 373 11.95% 245 10.38% 6.46 2,410 10% 36 76 1 20.38% 0.27%

Company 271 8.68% 180 7.62% 7.01 1,901 10% 28 59 0 21.77% 0.00%

Sevice or Product 0 0.00% 0 0.00% 0.00 0 0% 0 0 0 0.00% 0.00%

Others 33 1.06% 29 1.23% 5.24 173 15% 5 2 0 6.06% 0.00%

Decor 33 1.06% 29 1.23% 5.24 173 15% 5 2 0 6.06% 0.00%

Unknown 128 4.10% 83 3.52% 6.51 833 13% 16 26 0 20.31% 0.00%

Shopfitting 1 0.03% 1 0.04% 8.00 8 0% 0 1 0 100.00% 0.00%

total 3,122 2,361 5.70 17,804 21% 662 646 10 20.69% 0.32%

It should be noted that the most of requests for contact are visits that come from direct access.

2,283

373 271 0 33 33 128 10

500

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Visits0

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Organic Searchvs. contact

Visits Contact Contact sent

BEHAVIOUR IN SOCIAL NETWORKS

Similar to what happened in August and previous months, of more than 3,080 visits

which the website hmy-group.com had, only 4 of these visits came from a social network, this

value is reported by analyzing the origin link from visits in the page. This field is left aside for a

second phase due to the effort and risk it involves.

Let us evaluate the importance of social networks. Some of them such as Youtube,

flicker and slideshare do not require a great deal of maintenance since they are not socially

active. This is an issue which can be studied in the short term. Investment to make in this

section would not be very high if well planned.

In the case of facebook, twitter and linkedin these really do require a great

involvement and by their very nature and the way they work we must analyze if they are of

use for the group and establish a global coherent strategy to be present in them with the

minimum risk. This is a theme which we shall address in the future.

ACCESS THROUGH MOBILE DEVICES

Visits made through mobile technology, (Iphones, Blackberrys, smartphones etc) only

represent 5.92% approx (before the 5.95%) of total visits. This value is similar to the new visits.

In this month this percentage has gone down a little in comparison with August’s dates. A

certain stable tendency can be detected, thus, the webpage has a rate of visits through mobile

device about the 5%. In later months we’ll be able to determine if the trend continues growing

or if remains stable.

% of visits through mobile connections which have contacted the business was 10,38%

(of 183 visits made through mobiles there were 19 access to contact section) there has been

no transfer of details through this channel. As for traditional methods 21% of the visits try to

use the contact link although only 0.34% carries these contacts out. That is to say, of 2,900

visits 625 go to the contact details but only 10 sent their details.

Moreover, the average time (2 minutes and 22 seconds) spent surfing the internet

without using mobile devices in September is inferior to the average time in August, and also is

inferior to the average time reached in the last year (3 minutes and 11 seconds). In other hand,

the number of pages seen per visit has grown in September compared with August (5.86

pages/visit in August and 5.49 pages/visit in July). In mobile devices, the average time was of 1

minute and 13 seconds per visit, and 3.32 pages/visit.

This data leads us to the conclusion that if we wish to increase the number of visitors who

come from the mobile environment we must make up another parallel website specifically for

these technologies, with a more reduced content ( giving the opportunity to visit the principal

web page and images prepared for connections smaller screens. We must also make the

contacting process easier for these mechanisms.

Investment for this mobile web depends on the depth of the contents thereof. It is a

matter to deal with the Marketing Department.

LINK ORIGIN TO THE ACCESS TO HMY-GROUP.COM

The web is accessed principally in a direct form (introducing the website name into the

browser) in 53.18% (this value in August was 52.17%), through searchs in the web (organic

searchs using search words in motors like Google) more than 26.67% and through direct links

20.14% of the total visits.

Having ruled out direct inputs (the visits that reach the website typing directly the

name of the domain), 56.97% of visitors accessed through search engines (Google, Bing ...)

finding some terms of searching related to the Group, 35.63% through links related to group

companies.

In this time, we reach similar conclusions than last months, the web page is having

more visits from users who are finding some terms related to the Group because the

positioning is getting better, but still there is to work in improving the positioning. Natural

positioning needs time.

Full Referrer Visits New Visits Pages /

Visit Pages

Avg. Visit Duration

Bounce Bounce

Rate Contact

Contact sent

Contact % Contact sent %

Direct 1,645 1,271 5.09 8,373 0:02:12 527 32.04% 347 7 21.09% 0.43%

Search Engine 825 550 6.57 5,420 0:02:41 87 10.55% 169 1 20.48% 0.12%

Company 516 426 5.54 2,861 0:02:03 34 6.59% 100 2 19.38% 0.39%

Others 81 64 10.53 853 0:02:22 5 6.17% 25 0 30.86% 0.00%

Mail 13 12 7.38 96 0:02:48 0 0.00% 3 0 23.08% 0.00%

Group 7 7 5.29 37 0:03:57 2 28.57% 2 2 28.57% 28.57%

Socially 4 4 3.00 12 0:00:04 0 0.00% 0 0 0.00% 0.00%

Colab 2 2 1.00 2 0:00:00 2 100.00% 0 0 0.00% 0.00%

total 3,093 2,336 5.71 17,654 0:02:18 657 21.24% 646 12 20.89% 0.39%

Direct53.18%

Search Engine26.67%

Company16.68%

Others2.62%

Mail0.42%

Group0.23%

Socially0.13%

Colab0.06%

Total trafficsource visits

Search Engine56.98%

Company35.64%

Others5.59%

Mail0.90%

Group0.48%

Socially0.28%

Colab0,.4%

Not Direct traffic

IMPORTANCE OF THE SECTIONS BY PAGES VIEWED

During the month of September a total of 17,704 pages were shown. The order of

importance of the sections was the home page 31.85% (remember that this is the principal

entry to the website and the majority of visitors access us by typing "HMY Group", "Groupe

HMY", " Grupo HMY" or similar in their browser) followed by Company with 21.69%,

Customers Segments with 10.76% and Know How with 9.04% and. The contact section remains

with 4.7% and we should point out that the news section managed to get 5.89% of the total

pages seen. This is an important detail since this section should generate recurrent visits a

moreover the dynamic content allows us to be placed naturally in the browsers.

Page Pageviews Contact Contact

Sent

HOME 5,638 1,126 23

CONTACT 832 677 23

KNOW HOW 1,600 270 1

CUSTOMERS SEGMENTS 1,905 347 6

EXTRAS 226 18 0

HMY WORLDWIDE 1,408 138 6

COMPANY 3,840 626 7

NEWS 1,042 196 3

INTRANET 1,213 202 7

total 17,704

(*) This is the number of views to that Page by users that have been also in Contact Section.

(**) This is the number of times the section has been viewed by users that have sent a contact.

The values obtained depending on the contact pages do not vary significantly.

HOME31.85%

CONTACT4.70%

KNOW HOW9.04%

CUSTOMERS SEGMENTS

10.76%

EXTRAS1.28%

HMY WORLDWIDE

7.95%

COMPANY21.69%

NEWS5.89%

INTRANET6.85%

Pageviews

Recognizing the importance of the product section in Yudigar and the design of the

new website for HMY where the visitor arrives firstly according to his country and then by the

section, we think that these factors will increase. The product as well as the sector should be

very important sections for the group.

OUT PAGE

This is the last page which is surfed on the HMY website. We should point out that 70%

of the people who have contacted the company stop surfing after filling in the contact details,

while 30% of the people continue surfing by the website.

On the other hand, accessing the contact visits, 22.8% go out the page from the Home,

21.14% from company and 14.25% from HMY Worldwide. This indicates that 72.44% of visitors

who access the contact still surf through the web site.

We must emphasize that there are 129 visitors who enter and leave directly to News

navigation. It may be due to the lack of updating this section.

HOME36.49%

COMPANY19.95%

CUSTOMERS SEGMENTS

8.40%

HMY WORLDWIDE

12.08%

NEWS8.95%

KNOW HOW6.18%

CONTACT5.53%

EXTRAS2.41%

Pages

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Contact Sent

pages Visits Pages / Visit pages Avg. Visit Duration

Bounce Rate

Bounce Contact % Contact Contact

Sent % Contact

Sent

HOME 1,121 4.31 4,834 0:01:25 31.94% 358 96 22.80% 0 0.00%

COMPANY 613 5.87 3,600 0:02:43 14.03% 86 89 21.14% 0 0.00%

CUSTOMERS SEGMENTS 258 7.66 1,976 0:03:39 4.26% 11 25 5.94% 0 0.00%

HMY WORLDWIDE 371 6.57 2,439 0:02:46 7.55% 28 60 14.25% 0 0.00%

NEWS 275 4.96 1,365 0:02:08 46.91% 129 12 2.85% 1 10.00%

KNOW HOW 190 7.99 1,518 0:03:18 6.32% 12 15 3.56% 0 0.00%

CONTACT 170 6.13 1,042 0:02:30 4.71% 8 116 27.55% 7 70.00%

EXTRAS 74 7.46 552 0:03:07 21.62% 16 7 1.66% 1 10.00%

INTRANET 22 16.00 352 0:01:06 45.45% 10 1 0.24% 1 10.00%

total 3,094 5.71 17,677 0:02:18 21.27% 658 421 10

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Visits

Bounce

VISITS BY LANGUAGE

In this section we analysed the web visits according to the predetermined languages in

the browser of the visitor. That is to say the language which is configured in the visitor’s

browser.

A total of 28 languages have been detected, the most important ones are the ones in

which the web is developed. This is logical since if the language is not in the browser it is very

difficult for the search engine (google or similar) to show us the page of results.

On the other hand it seems logical that French stands out since there are no local

pages for access for their clients. We should remember that in the case of England, Spain and

Turkey we must add up the visits which their websites receive individually.

We should point out the Italian language has 2.2% of the visits (68) which is not

incorporated into the web. It seems that it could be important to translate the website into

Italian. This action has a cost of translation and implementation. The latter will not be high for

being prepared to incorporate the new web languages.

French38.80%

Spanish22.22%

English16.68%

Portuguese

8.39%

Turkish4.89%

Italian2.20%

Chinese3.47% German

0.62%

Dutch0.62% Rest

2.14%

Visits

Another aspect to point out is the “leaving” (visitors who access the web and then

abandon it visiting only the page which they access), in this period this value is similar to the

value of August. Thus, in French this value is inferior to 18%. The most significant value of

bounce appears in English language with a 37.48% of visits than only access a page. We think

that among other motives it may be because there are no webpages for local brands in this

language or some contents related to the local brands.

During this month it shows an decrease of the number of pages visited in French and

Chinese and a slight increase of pages visited in Italian, Spanish, English and Portuguese.

17,53%18,22%

37,48%

20,85%

23,18%

11,77%

17,76%

5,26%

10,53%

15,15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Bounce Rate

6,39

5,23 5,12 5,16 5,02

7,44

5,16 5,05

6,58

5,65

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EVOLUTION

Since October in 2011 (last year) we have obtained 36,466 visits of which 27,321 are

new users almost 75%.

The average visits per day are more than 125 counting from Monday to Friday

The visitors see an average of 5.65 pages and spend more than 2 minutes and 33

seconds surfing this site. We must pay attention about the rate of visits who “leave” the site,

the average is 26.18%, but during this month (September) has decreased until 21.29% while in

August this value was 25.48%, thus we recommend to create new contents to decrease this

bounce rate.

In the evolutionary graphs we see negative peaks which can be explained largely by

the time of year and the economic conjecture of the last trimester. However the general

evolution is positive.

If we eliminate the idea of seasonal adjustments the number of visits per month is

quite stable although we may think that with the launch of the new website in this exercise we

will see an increase on these results. Another way to increase our recurrent visits may be to

reinforce the news section and renew the images.

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Bounce rate

Visits New visits

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Pages/visit Bounce

rate Time on

site Month

2,214 1,618 1,767 5.76 29.95% 0:02:49 Aug-11

3,206 2,430 2,610 5.85 27.64% 0:03:11 sep-11

3,200 2,414 2,611 5.56 30.28% 0:02:45 oct-11

3,083 2,323 2,517 5.30 30.55% 0:02:33 nov-11

2,347 1,819 1,983 5.41 30.00% 0:02:23 Dec-11

3,277 2,516 2,692 5.50 29.39% 0:02:37 Jan-12

3,227 2,443 2,635 5.40 31.27% 0:02:26 feb-12

3,440 2,540 2,740 5.40 33.31% 0:02:29 mar-12

3,213 2,427 2,641 6.22 19.58% 0:02:23 abr-12

3,143 2,325 2,534 6.09 19.89% 0:02:52 may-12

3,029 2,232 2,452 5.69 21.36% 0:02:23 jun-12

2,980 2,216 2,404 5.97 21.74% 0:03:01 jul-12

2,437 1,737 1,882 5.49 25.48% 0:02:27 ago-12

3,090 2,329 2,550 5.71 21.29% 0:02:18 sep-12

41,886 31,369 34,018 5.67 26.52% 0:02:37

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CONTACTS

On a statistical level we could draw few conclusions about the contacts on the HMY

website. The monitoring began in the month of September. A little more than 20% of the visits

access the contact page but only 0.34% fill it in and send it in this month.

In our experience a reason for that is the amount of obligatory data they have to fill in.

We should analyses if these are all absolutely necessary and carry out a trial for one or two

months to check the results.

This action has no cost.

CONCLUSIONS OF THE SEPTEMBER MONITORING

This monitoring survey has been made emulating a local surfer in every country

making a search on Google for the corresponding key work. For that reason, servers have been

installed in each country to monitor, in order to avoid Google restrictions. This searcher detect

the IP (number of conection of a equipment to internet) of the information applier and filter

their data according to the geoghaphic location

Through our tool (own development) "Look&Value" the different domain locations to

monitore in function of their key word have been detected. From the position 200 on (page

20 of results for every surfer) the search is abandonned. All data are recorded in a data base

for further output and study.

As Google search hinders such initiatives, a protocol has been created too, in case

Google changes its parameters, the bulk information is taken, an alert is raised and the new

Google code is studied. Once the problem is solved, the data is fed into the data base. With

this, we want to point out that the system is solid and the shown data is real 100%

In order to simplificate the information, a montly collected data average has been

made. In case of deviations, these are commented in a different part.

We must highlight that many selected key words have given completely negative

results, not only in the HMY domains but in the competitor's ones. The reason is that many of

the key words marked are too general and also answer searching criteria by the final

consumer. A clear example of this is the word "estantería".

The structure of the survey is to analize first the different countries in an individual

way in order to analize the terms "shopfitting" and "HMY" along with the Page Rank together

FRANCE

The words which have been monitored in France have been: Agencement, Caisse,

Communication visuelle, Check-Out, Équipement, Espace de vente, Hmy, Installation, Linéaire,

Magasin, Merchandising, Meuble d’encaissement, Mobilier, Montage, PLV, Rayonnage,

Services, Shopfitting.

There are only five positive positions: Depending on the term "HMY" appears in first

position the web itself (www.hmy-group.com). Regarding the term “shopfitting”, the average

position has been the 8th position (improving respect the last month, that was 26), in this term

also appears Visplay (www.visplay.com) in the 27th position. For the term “PLV” appears

referenced MEDIA6 (www.media6.com) improving from the 55th position until the 52nd

position. For the term “Agencement”, Media6 appears at the position 43. And for the term

“Installation” appears as novelty Media6 in the 198th position.

In terms of Pagerank, there not have been changes.

The rest of the Group websites do not appear because they have no content, they are

a copy of the main website. If we want to improve the result, at least microsites must be

created (ref. Agemetal).

SPAIN

The words which have been monitored in Spain have been: cajas de salida, controles

de paso, decoración tienda, estanterías, expositor, góndolas, hmy, mobiliario comercial,

mostradores, mueble caja, rack comercial, reforma tienda, shopfitting.

The significant terms are:

Cajas de salida: Yudigar has occupied the 5th position. La Fortezza has ranged

between the second and first position, thus, both domains continue to occupy

positions on the first page of results. It has appeared in some dates the Group

page (www.hmy-group.com), and has occupied an average position of 166.

Estanterías: there were no domains in this period.

Gondolas: appears Apotheka (www.apotheka.com) with an average position of

53 (71 in the last period) and appears Tecnyfarma.com in the 100th position.

HMY: First position for the Group website (www.hmy-group.com), 25th place

for Yudigar (www.yudigar.com) and 28th position for Pomar (www.pomar.es).

Mostradores: disappears Stylsaf and appear Apothek in the 181st and Kider in

the 191st.

Mobiliario Comercial: Yudigar appears at position 49 (improving from the 57th

position).

Mueble caja: Kider appears on the fourth page of results (average position 35),

Yudigar improves its position until the 82nd position (108 in the last period) and

Rasec worsenes until the 68th position from the 53rd position.

Controles de paso: Yudigar maintains its position and appears stable in the 5th

position.

Rack Comercial: Appears only Yudigar with an average position of 66

worsening its performance from the 43rd position in the last period.

Shopfitting: Visplay appears in the 116th position (it was in the 124th position in

the last period), and reappears HMY that occupies the 163rd position in the last

period.

With reference to the Page Rank, there have not been any variations in this indicator for this period.

ENGLAND

The words which have been monitored are: hmy, Library Design, Library Furniture,

Market Stalls, Retail Design, Retail Displays, Retail Equipment, Retail Shelving, Shelving

Systems, Shop Equipment, Shopfitting, Supermarket Shelving.

The significant terms are:

hmy: Radford appears an average position of 4 and Group website at position

16 to improving the results of the previous period.

Retail Dislays: Bench-mark appears only in an average position of 44.

Retail Equipment: Edenshop appears in position 23 and Ams Group in the 27th

position, almost identical to the previous period.

Retail Shelving: Edenshop highlights ranging between the first and second

position. Eden Industries has improved its position to the middle position of

26, while Radford is stable with an average position of 49.

Shelving Systems: Edenshop occupies an average position of 25 and Eden

Industries at the 190th position.

Shop Equipment: Edenshop appears in the first position.

Shopfitting: Any of the companies of the group appear. On the contrary,

Edenshop appears in the position 25 (position 21 in the previous period) and

Ams Group in 87 (84 in the previous period).

With reference to the Page Rank, there have not been any variations in this indicator for this month.

TURKEY

The words which have been monitored in Turkey have been: Ağır yük taşıma rafları,

Ağır yük taşıma rafları üreticisi, Bankolar ve karşılama üniteleri, Deneme ürünleri, Görsel

malzemeler, Kolay taşınır sepet, Mağaza dekorasyonu ve iç dizayn, mağaza yerleşimi, Ödeme

Bankosu ve üniteleri, ortak ticari dil, shopfitting, Ticari Sergileme Üniteleri, Ticari ürünler y

Ticari ürünler ve diğer materyaller.

Only results with the term shopfitting appear, Ugce has downed until the 4th position,

HMY Group appears in 47th (improving from the 61st position in previous month) and Visplay in

48th.

For the term Ödeme Bankosu ve üniteleri, Gokcelik (gokcelik.com) worsens its results,

reaching the middle position of 91.

With reference to the Page Rank, there have not been any variations in this indicator for this month.

PORTUGAL

The words which have been monitored in Portugal have been: alterações de loja, baias

e cancelas, balcões, caixa de saida, decoração de lojas, estantería, expositor, góndolas, hmy,

mobiliário comercial, móvel de caixa, rack comercial, shopfitting y Yudigar.

The significant terms are:

Baias y cancelas: Rasec is the only one which appears in the first position.

Expositor: appears Montraideal in the 128th position (120th in the last period)

and Avedol in the 66th (84th in the last period)

Estanteria: Avedol appears at the 1st position and Hmy Group appears in the

average position of 178.

Gondolas: Glitt appears at position 41 (30 in the last period) and also appears

Avedol at position 167.

Balcoes: Glintt appears at position 37 (74 in last period) and Montraideal at

position 197.

Hmy: Group page appears in a middle position of 3, ranging between positions

2 and 4.

Mobiliario comercial: Equipeloja appears at position 31 on average, Yudigar at

position 103, Mrolo in the 196th and 125dec at position 194th.

Shopfitting: the Group appears at position 161 and Visplay appears at position

122 (128 in the last period).

Yudigar: Yudigar and Yudigar Portugal in the 2nd and the 1st position. HMY at

an average position of 53, keeping all the positions they have held in prior

periods.

With reference to the page rank, we must highlight that the Portugal Website has a 0

value. Remenber, it is absolutely necessary to link it to the rest of the webs to bring

importance to it.

ITALY

The words which have been monitored in Italy have been: Arrendamenti,

Arrendamenti per negozi, banchi casa, Concetti d’arredo, Contract, Chiavi in mano, Hmy,

Installazione arredi, Installazione negozi, Progettazione arredi, Progettazione negozi ,

Ristrutturazione negozi, Scaffalature metalliche, Shopfitting y Soluzioni d’arredo.

The significant terms are:

Banchi casa: The middle positions are: La fortezza 8, Intract 30, Metalsistem 45

and Rasec 37.

Hmy: The Group web is in the 1st position, similar position in last period.

Scaffalature metalliche: The middle positions are Metalsistem 3, La Fortezza

11.

Shopfitting: The 4 sites that are referenced worse its position respect the las

period. The average of this month has been Metalsistem 9 (position 14 in the

previous period), HMY 101 (157 in the last period), Visplay 92 (116 in the

previous period) and Umdasch 149 (164 in the previous period).

Installazione arredi: Metalsistem appears in the 192nd position and LaFortezza

in the 179th position.

The results are the expected ones having into account that the website is not

translated into Italian.

With respect PageRank, all domains maintain the same PageRank that had in previous period.

CHILE

The words which have been monitored in Chile have been: cajas de salida, controles de

paso, decoración tienda, estanterías, expositor, góndolas, hmy, mobiliario comercial,

mostradores, mueble caja, rack comercial, reforma tienda, shopfitting.

The significant terms are:

Cajas de salida: The middle positions are La Fortezza 2 and Yudigar 10, and

also appears HMY in the 155th position.

Estanterias: The middle positions are La Fortezza 71, same position that

occupied last period.

Hmy: Group page appears in 1st place and Yudigar at the 29th.

Mueble caja: The middle positions are Rasec 40 (43 in the last period) and

Kider 60 (113 previously).

Rack comercial: The middle positions are Tamegal 32 and Yudigar reappears in

the 194th position.

Mobiliario Comercial: is a clear shift in the positioning of Yudigar on this term,

scoring an average position of 15 during this period. Also appears La Fortezza

at the average position of 159.

Gondolas: Tamegal appears in an average position of 15 (59 in the last period)

and Rasec in the position 151 (177 in the last period).

Controles de paso: Yudigar occupies an average position of 17.

Shopfitting: HMY ranks the position 161 (194 in last period), and Visplay ranks

105 (121 in the las period).

SHOPFITTING AT AN INTERNATIONAL LEVEL

The term shopfitting is only positioned at a Group website level (with the exception of

England) with important differences in each country.

In this period there has been a slight variation of the position (improving position) for

this term in France, Spain, Portugal, Turkia, Italy and Chile. In England the group page is still

not referenced on this term.

It is becoming clearer and clearer that there is a need for a campaign of adwords with

the term “shopfitting”.

"HMY" AT AN INTERNATIONAL LEVEL

The term is well positioned in general terms. The fact that the the local brands in

France do not mention it, stands out, one more reason to create presentation websites even if

they are small. With it we will achieve better results. In Portugal it is clear that we have a

problem with local web positioning needs to be investigated, although in the last periods the

website is starting to appear in searches for certain terms such as "mobiliario comercial" and

"Yudigar". Finally we must point out that Radford as HMY is more renognized than the own

Group in England.

PAGERANK

The page rank is a value which Google gives to each website according to external links

which take us to it. It goes from 0 to 10

Google takes this into notice for the natural positioning and follow through the links

from websites without content because of the abuse there has been of it

The Portugal website must be linked from the rest of the Group website and the same

with Teknogon

The interchange of links with important clients and suppliers benefits all parties

Finally we must highlight that the maximum Page Rank locate in the sector is of 5

(during this month Umdasch-Shop-Concept has reached this value, same value as Glintt) and,

with the exception of Portugal with 0, Teknogon with 2 and Yudigar with 4 (matching the

measured maximum), the rest has 3.

We could obtain in a relatively easy way a higher page rank with the simply

colaboration of the suppliers. The Page rank is an important value for Google and could

foresee using the following table:

The columns reflect the number of links obtained with the Page Rank indicated in the lines

PR1 PR2 PR3 PR4 PR5 PR6 PR7 PR8 PR9 PR10

PR1 15 81 444 2444 13442 73931 406621 2236418 12300297 67651631

PR2 3 15 81 444 2444 13442 73931 406621 2236418 12300297

PR3 0 3 15 81 444 2444 13442 73931 406621 2236418

PR4 0 0 3 15 81 444 2444 13442 73931 406621

PR5 0 0 0 3 15 81 444 2444 13442 73931

PR6 0 0 0 0 3 15 81 444 2444 13442

PR7 0 0 0 0 0 3 15 81 444 2444

PR8 0 0 0 0 0 0 3 15 81 444

PR9 0 0 0 0 0 0 0 3 15 81

PR10 0 0 0 0 0 0 0 0 3 15

CONCLUSIONS HMY WEBSITE ANALYSIS

SEPTEMBER 2012

After the analysis of the results for the month of September we believe that the following

actions must be performed (These actions are similar to those recommended in previous

months by not having had the same):

1. Conduct a campaign in Google to improve results by keywords, since only the 26% of visits come from searches. Direct access continues being the more important source of visits of the page (53%), typing the name of the site or through links in other domains. Initial investment between 1,200 and 1,500 euros / month. (see chapter links).

2. Reactivate the HMY presence in social networks. Only in those that do not require a lot of maintenance as Youtube, slideshare or Flicker and expect to provide a large number of visits to the site, in this moment the visits through social networks are very tiny. The investment to be made should be low.

3. Develop a specific web for mobile devices. Visits through this route remain low (the order of 5%) but it shows a trend of growth of this type of visitors. Investment to be made depending on contents.

4. Translate the web into Italian since 2.2% of the visits come from this language and highlights from the rest of languages in which the web is not translated. The investment to be made should be low.

5. Reinforce the news area to attract recurring visitors. Collaboration between HMY and Resultado to reduce investment. It’s necessary to add new contents, thus the bounce rate should decrease.

6. Changing the contact information sheet. Following the same lines as on the Yudigar website, simplifying it by reducing the amount of obligatory information. This action does not need investment. The final purpose is to increase the number of contact forms received.

7. Create microsites for France to improve monitoring results. Budgeted above.

8. Link the Portugal website with the rest of the web to improve the Pagerank. This action does not need investment.

9. Make an international campaign on Google with the keyword shopfitting to see its evolution at a Group level, this month the term “shopfitting” has reported only 3 visits. Initial investment between 1,200 and 1,500 euros / month. (see chapter links).