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An Introduction to Rebound Effects Dr. Dorothy Maxwell, Director Mr. Kurt Muehmel, Consultant

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Page 1: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

An Introduction to Rebound Effects

Dr. Dorothy Maxwell, Director

Mr. Kurt Muehmel, Consultant

Page 2: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Addressing the Rebound Effect Project (April 2011)

• State of the art review on rebound effects for resource policies

• Measures to address the rebound effect in policy

• Evidence based, stakeholder informed using practical case examples

• http://rebound.eu-smr.eu/

In association with

Page 3: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

AGENDA

What are Rebound Effects (RE)?

Significance for Resource Policy

Measurement of RE & Limitations

Addressing RE in policy

3

Page 4: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

What are Rebound Effects?

Price induced Rebound Effect (RE)

Efficiency gains lead to increases in consumption, largely as a result of efficiencies being reflected in lower prices.

• Direct (price)

• Indirect (income)

• Economy wide

Mental/Psychological Rebound Effect

Source: The New Yorker, 2010 ©

Page 5: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Significance• Clear evidence of Direct RE

• Energy efficiency policies in developed world

– Personal Transport, Household space heating/cooling, Insulation, Appliances , Lighting (10-30%)

– Cases: Road Transport (commercial) (30-80%)

• Efficiency still important but RE take back to be addressed

– Implications for Climate Change, Decoupling policy

– Recognised by credible sources (EEA, IEA, UNEP, EC)

– UK policy recognises & accounts for Direct RE

Page 6: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Economy wide RE (UK)

Total RE estimate for energy efficiency policies (2000-10) for Industry, households, transport, commerce

• Economy wide (Macroeconomic): 11% (averaged) (4CMR for Defra, 2006)

• Direct (Microeconomic): 15% (Sorrell et al, 09)

Economy wide energy efficiency in production

• Scotland: Energy efficiency improvements by 5% in productive sectors grow into backfire eventually (Turner et al, 2009)

• UK: 31% by 2020 and 52% by 2050 (Barker et al, 2009)

Page 7: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Significance• Evidence gap for wider resource policies

• Accurate measurement limited– Magnitude varies with product / service / intervention /

influencing factors

– Isolating RE from other factors

– Not incorporated in traditional energy policy evaluation (IPCC, IEA, Stern etc)

• Strong & growing evidence base– EU, USA, China, India, Australia

– Clarity on knowledge, gaps & next steps

• Move from debate to action

Page 8: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

AGENDA

What are Rebound Effects (RE)?

Significance for Resource Policy

Measurement of RE

Addressing RE in policy

8

Page 9: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

• Based on empirical data

• Direct Rebound Effects

• Price elasticity of demand (PED)

Page 10: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

-10%

+5%

Cost

Consumption

PED = -0.5

Page 11: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

• Indirect Rebound Effects

• Cross-price elasticity of demand (XED)

Page 12: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

-10%

+5%Cost

Consumption

XED = -0.5

Page 13: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

• Economy-wide rebound

– Macro-econometric models

– Who designed it?

Page 14: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Measuring RE & Limitations

• Ongoing debate about different types of models

– Equilibrium, or no?

• Quality continues to improve / new approaches

– Models & Data

– Live with some uncertainty

Page 15: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Influencing Factors

• Price, Income, Expenditure

• Location

– Developing countries = greater rebound

• Production

– Energy intensive processes = greater rebound

• Technology

– General purpose technologies = greater rebound

• Time

Page 16: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

AGENDA

What are Rebound Effects (RE)?

Significance for Resource Policy

Measurement of RE

Addressing RE in policy

16

Page 17: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Account & Mitigate

• Design & Evaluation of Policy Instruments

• Mixed Instruments

– Technology , Behavioural, Fiscal

• Clean Renewable Energy

• Consumer & Business behaviour shifts to sustainable consumption & production

• Business Capacity Building - Green Advertising

Page 18: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

“Valuation of energy use and GHG emissions for appraisal & evaluation Guidance & Tool”

• Direct RE

• Anticipate & evaluate RE

• Toolbox

Design & Evaluation: Recognition

Page 19: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Mixed Instruments & Direct RE: Lighting

• Direct RE energy efficiency in lighting 5-12% (developed)

• Little evidence of demand saturating

• Efficiencies from technology shifts (incandescent - CFL - LED)

• Add physical constraint on demand through:-– Increased energy prices (fiscal)

– Maximising efficiency improvements (LED) (technology)

– NB to tackle quality concerns of future SSL roll-out programmes or risk of rebound through reversion

– Light controls and SMART technology (behaviour)

Page 20: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Fiscal Instruments

• Taxes or cap & trade – maintain real prices to consumers after an efficiency improvement– Rebound from increased tax revenue depending on how/if

it is redistributed

– Such policies must evolve with the market

– Risk of excessive burden on lower socio-economic groups

– Rebound can vary across sectors, making an economy-wide energy tax inefficient

– Avoid loosing social welfare benefits

• Internalise more critical externalities

Page 21: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Consumer Behaviour

• Instruments SMART billing/metering (Direct RE)

• Raising customers’ awareness:-

– absolute reduction of consumption

– resource intensity of expenditure/investment (Indirect RE)

• Further rationale for Sustainable Consumption

– Sufficiency, Decoupling, Degrowth

• Large mass media campaigns/role models

– EU Anti Smoking

Page 22: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Business Green Advertising & Indirect RE

Page 23: An Introduction to Rebound Effectsec.europa.eu/environment/archives/greenweek2011/sites/...•Indirect Rebound Effects •Cross-price elasticity of demand (XED) Measuring RE & Limitations-10%

Summary & Next Steps

• Clear evidence of Direct RE for energy efficiency

• Indirect & Economy wide limited evidence

• Little evidence for very small or backfire RE

• Evidence gap for wider resource policies

• Efficiency still important but RE addressed

• Pilot: Policy Measures

• R&D gaps

– measurement/data improvements/toolbox