an introduction to identity
DESCRIPTION
A brief introduction to Identity design for the second year BA students at the Art & Design school, Bergen (Norway).TRANSCRIPT
WHO IS STEVE PRICE? IN THREE WORDS...
WHAT IS IDENTITY DESIGN?
IDENTITY IS A NAME
IDENTITY IS A SYMBOL
IDENTITY CAN BE A NAME AND A SYMBOL
IT CAN BE A SYMBOL OF PEACE
IT CAN BE A SYMBOL OF LOVE
IT CAN BE A SYMBOL OF EVIL
IT CAN BE A SYMBOL OF BELIEF
IT CAN BE A SYMBOL OF RELIGION
WHAT IS THE PURPOSE OF AN IDENTITY?
TO REFLECT VALUES(?)
TO REFLECT BELIEFS?
TO REFLECT QUALITY?
TO REFLECT DIFFERENTIATION?
WHAT IS THE DIFFERENCE BETWEEN A LOGO AND BRANDING?
YOUR IDENTITY IS YOUR BRAND MARK.
YOUR BRAND IS NOT WHAT YOU SAY.
YOUR BRAND IS WHAT YOU DO.
(YOUR) IDENTITYIS NAKED YOU.
(YOUR) BRANDIS WHAT YOU DO AND HOW YOU DO IT.
REMEMBER(TELL THEM ABOUT THAT THING ABOUT HOW SOMEONE MAKES YOU FEEL)
THANK-YOU
made with love and support