an introduction to health care management
TRANSCRIPT
Specialization
Prepared for Health Tourism specialization for STS, Mahatma Gandhi University, Kottayam
1Preji M P , IITTM Bhubaneswar [email protected]
Scope of Health Tourism in INDIA Indian Tourism in the 21st century has come a long way.
Its latest venture is the promotion of Medical Tourism.
Medical Tourism / Health Tourism is the idea of travellingabroad to well-known destinations for obtaining a widevariety of medical expertise/ wellness treatments in theform of consultancy and medical procedures includingsurgery.
3Preji M P , IITTM Bhubaneswar [email protected]
India has some of the best hospitals on par with USA,UK and Europe in terms of expertise and facilities.India is considered as a favourable destination formedical tourism because of its
world class treatments at substantially lower costs.
Treatment in India can also be administered almostimmediately without any waiting period owing to thelarge pool of experienced doctors and supportingfacilities.
This is a major advantage for citizens of western nationswhere healthcare is subject to long waiting period incase of non-emergency procedures.
4Preji M P , IITTM Bhubaneswar [email protected]
6Preji M P , IITTM Bhubaneswar [email protected]
Why India
The costs for the procedure, travel fare and stay inIndia together may cost much lesser than theprocedure alone in some nations.
India also provides world class treatment for everyspecialty in medical science like Oncology,Orthopaedics, Cardiology, Plastic Surgery,Gynaecology, Dental procedures, Fitness therapies etc.
7Preji M P , IITTM Bhubaneswar [email protected]
PROSPECTS Indian tourism has built advanced transportation and
communication systems, and the country is now a rapidly growingeconomy despite global economic slow down.
These factors have enabled India to provide competitive medicalcare as well as all the other needs required to make medical tourismattractive.
Medical tourism in India has enormous potential for developmentbecause of its cost effectiveness for patients coming from the USAand UK, and the good healthcare facilities which is not available inMiddle east and African countries. People, especially Americans,who are un-insured are choosing medical treatment in India due toits affordability and convenience.
Many countries like Singapore ,Poland, Thailand, Israel , Brazil arealso promoting medical tourism. But relating to cost and facilities,India is a reliable , affordable, and safe medical tourism destination.
8Preji M P , IITTM Bhubaneswar [email protected]
CAMAlternative medicine is any practice which claims to heal
"that does not fall within the ambit ofconventional medicine.
"It may be based on historical or cultural traditions,rather than on scientific evidence.
Alternative medicine is frequently groupedwith complementary medicine or integrative medicine,which in general, refers to the same interventions whenused in conjunction with mainstream techniques, underthe umbrella term complementary and alternativemedicine, or CAM
10Preji M P , IITTM Bhubaneswar [email protected]
Complementary medicine is a range of medicaltherapies that fall beyond the scope of scientificmedicine but may be used alongside it in thetreatment of disease and ill health. Examplesinclude acupuncture and osteopathy
Alternative forms of medicine are also practiced widelyand successfully in India. These include:
Ayurveda
Aroma Therapy
Music Therapy
Meditation
Yoga
11Preji M P , IITTM Bhubaneswar [email protected]
Wellness The concept of Wellness tourism has been envisaged to
re-establish the equilibrium of lives and to overcome theeffect of prolonged stress due to today's fast paced life(life style factors)
Here customers pay substantial fees to eat less, eatbetter, exercise, be counselled, sleep more, meditateand will be subjected to a regimen of massages, purgingand sweating.
The aim of the treatment is to make one feel de-stressed,de-toxified and reset the biological clock and to be morefocused.
12Preji M P , IITTM Bhubaneswar [email protected]
13Preji M P , IITTM Bhubaneswar [email protected]
HEALTH TOURISM & KERALA Medical tourism industry in Kerala is expected to be
worth $4 billion by 2017.
While medical tourists from Germany,France, Switzerland and the US prefer Ayurvedatreatment, those from West Asia and the UK give moreimportance to modern medicine.
The state has immense potential to develop the scope ofhealth tourism in the country. If Kerala is able to cater tothe growing demands of health tourism, it can surelybecome the hub and one of the most preferreddestinations in the world for prospective and potentialhealth tourists,"
14Preji M P , IITTM Bhubaneswar [email protected]
Opportunities Kerala is famous for its traditional alternative treatments
such as Ayurveda, Yoga.
Kerala has been attracting medical tourists for health-restorative treatments through a combination ofAyurveda, Acupuncture, Yoga, Herbal massages andnatural therapies,
15Preji M P , IITTM Bhubaneswar [email protected]
POTENTIALS The lengthy costal belt, peculiar geographical location, lusty
back waters, a large number of beaches, serene hillocks,moderate climate throughout the year and highly literatepopulace also have contributed
For many years Kerala has been offering Ayurvedic treatmentsand now a days medical tourism is added as another facet ofKerala's tourism industry.
With a medical tourism package, a medical tourist will get aprofessionally administered health care as part of travelpackage at the best hospitals/retreat/wellness centres. Themedical treatment for various ailments are packaged withleisure packages at the best tourist resorts.
16Preji M P , IITTM Bhubaneswar [email protected]
PROSPECTS Kerala is well connected to several Middle East European and
Southeast countries by air. It has good number of hospitals andrenowned specialized doctors in most of the disciplines.
Moreover the above said features, the wonderful climate in keralaand the ability of natives to speak English helps Kerala to be themost sought after destination for medical treatment in the entirenation.
Patients from around the globe settled for Kerala as because thecharges of major surgical procedures like cardiac surgery, dentistry,and cosmetic surgery is very low in compare to western countries.
The medical professionals of Kerala provides good pre and post-operative care to their patients so that they can have a positiveexperience. After medical treatments, the medical tourists canspend time in high quality resorts or houseboats in kerala.
17Preji M P , IITTM Bhubaneswar [email protected]
Traits of Health Professionals
Well Organised medical/ wellness practioner
Knowledgeable in human physiology & anatomy
Open-Minded & Knowledgeable in Health regulations for travel
Knowledgeable in preventive medicine/Community medicine
Commitment to Customer Service
Conscious of the Social environment
Looks & Plans for Opportunities
Ability to Grasp New Technologies
18Preji M P , IITTM Bhubaneswar [email protected]
STS-524 -Why Health Care Management?
To Impart knowledge in different areas such as
Basic anatomy and physiology of the human body
Concept of health
How get infected with diseases?
Prevention
Nutrition and life style
Promotion of health and fitness
Life style management
Health Regulations for travellers
19Preji M P , IITTM Bhubaneswar [email protected]
Syllabi ..\HEALTH CARE MANAGEMENT.pdf
Health Tourism.pdf
20Preji M P , IITTM Bhubaneswar [email protected]
PAPERS
Health SpecializationIII rd
SEMESTER
1. Basics of Health Tourism
2.Health Care Management
IV th SEMESTER
3.Health Tourism & Ayurveda
4.Spa Management
5.Medical Tourism21
Preji M P , IITTM Bhubaneswar [email protected]
DEFINITIONS Health care management can be defined as the use of
clinical and information technology, as well asmanagerial and leadership skills, to ensure the optimaldelivery of health care.
Health care is an expansive industry that ranges frompreventative care, to emergency services, tofollow-up and rehabilitation.
Without effective management, the coordination ofhealth care is not possible.
23Preji M P , IITTM Bhubaneswar [email protected]
Health Care Management is the study of someaspects of health care, including
the areas of health care policy,
international health care systems,
economy of health care,
quality assurance, as it relates to the prevention,treatment and management of illness.
24Preji M P , IITTM Bhubaneswar [email protected]
25Preji M P , IITTM Bhubaneswar [email protected]
ANATOMY Science which deals with the study of various
structures that make the human body
It also studies about its relationship of its constituentparts to each other.
26Preji M P , IITTM Bhubaneswar [email protected]
PHYSIOLOGY Science which deals with the study of functions of
various parts which make up the human body
28Preji M P , IITTM Bhubaneswar [email protected]
Physiology Vs Variations The structure and function are two Inseparable
aspects of animal organization.
A study of the body of a well organized animal showsthat it is formed of many distinct parts- which differfrom one another in function
Deviation from the normal function is a clearindication of a disease. The science of diseasedorganism is called pathology
29Preji M P , IITTM Bhubaneswar [email protected]
PATHOLOGY Thus the diseases can be treated only if the
structure and function of the organism are known.
Pathologic physiology
Pathologic anatomy
Pathologic anatomy deals with structural changes,where as pathologic physiology is the study of thechanges in the functions of the diseased.
30Preji M P , IITTM Bhubaneswar [email protected]
GENERAL PHYSIOLOGY In fact all principles of general physiology are based on
sound knowledge of cellular physiology.
Cellular physiology deals with the structure andfunctions of a cells.
General physiology deals with the study of all thelive activities (functions) going on the living organismas a whole.
31Preji M P , IITTM Bhubaneswar [email protected]
Why Physiology and Anatomy?
The diseased can be treated only if the structure and function of the organism are known.
32Preji M P , IITTM Bhubaneswar [email protected]
Unicellular Vs Multi cellular In unicellular living forms, the life activities of a single
cell constitute the activities of the organism.
In multi cellular organisms, the integrated activitiesof the various cell types are responsible for thecharacteristic activities and behavior of the wholeorganism. Cells of the multi cellular organism undergodifferentiation and each type of cell is specialisedfor different function.
Thus the existence of multi cellular organism dependson the cooperative and integral activities of all theconstituent cells.
33Preji M P , IITTM Bhubaneswar [email protected]
Organization in multi cellular Organisms
CELL
TISSUE
ORGAN
SYSTEM
BODY
(Multiple Systems)
34Preji M P , IITTM Bhubaneswar [email protected]
ORGAN SYSTEM
Different organs with similar functions are united toform an organ system. Organs of a system function in acoordinated manner to carry out a major life processes.
The various functions of the body are carried out bythe organ system.
35Preji M P , IITTM Bhubaneswar [email protected]
Human Organ System Skeletal system
Muscular system
Digestive system
Circulatory system
Respiratory system
Excretory system
Nervous system
Endocrine system
Reproductive system
36Preji M P , IITTM Bhubaneswar [email protected]
SKELETAL SYSTEM
The bones and cartilages form the skeleton in avertebrate animal.
The skeletal system acts as supporting frame work ofthe body.
It also protects the internal organs
38Preji M P , IITTM Bhubaneswar [email protected]
MUSCULAR SYSTEM It is formed of muscles
It is concerned with the movements of the body andthe locomotion of the animal
40Preji M P , IITTM Bhubaneswar [email protected]
DIGESTIVE SYSTEM
It consists of alimentary canal and associated digestiveglands
The alimentary canal is a long tube consisting ofmouth, tongue, pharynx , esophagus , stomach ,intestine and rectum
A number of digestive glands ( salivary glands , liverand pancreas ) open into the alimentary canal
They produce the digestive enzymes. This system ismeant for feeding, digestion and absorption offood materials
42Preji M P , IITTM Bhubaneswar [email protected]
CIRCULATORY SYSTEMThe heart, arteries, arterioles, capillaries and veins
constitute this system
It transports blood, respiratory gases , hormonesbetween various part of the body
44Preji M P , IITTM Bhubaneswar [email protected]
RESPIRATORY SYSTEM The nostrils ,nasal passages, pharynx, larynx, trachea,
bronchi, bronchioles and lungs constitute this system
The system is responsible for the exchange of gasesbetween the organism and environment –ie absorptionof oxygen and removal of carbon dioxide
46Preji M P , IITTM Bhubaneswar [email protected]
Excretory System kidney, Ureters, urinary bladder and urethra form this
system.
It is concerned with the removal of waste products from the body
48Preji M P , IITTM Bhubaneswar [email protected]
NERVOUS SYSTEM
The brain, spinal cord, nerves and sense organs formthe nervous system
The system receives information of external andinternal changes to give rise to sensations , transmitsinformation among different parts of the body in theform of propagated potential changes (impulses )
It also controls and co-ordinates other system
50Preji M P , IITTM Bhubaneswar [email protected]
ENDOCRINE SYSTEM
It consists of endocrine glands or ductless glandswhich produce hormones for regulating the functionsof other organs and tissues within the body.
They also bring about necessary adjustment with theexternal environment
52Preji M P , IITTM Bhubaneswar [email protected]
REPRODUCTIVE SYSTEM It includes both male and female reproductive
systems.
Male reproductive system includes testes, epididymis,vas deferens, seminal vesicles, prostrate glands andpenis
Female reproductive system consists of ovaries,fallopian tubes, uterus, mammary glands and vagina.
54Preji M P , IITTM Bhubaneswar [email protected]
