CLEANWEB

photo by BA Data

by oriol@oriolpascual.com

An introduction to

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CLEANTECH

Cleantech refers to the development and application of technology with the aim to improve resource efficiency. It includes, amongst others:

• Renewable energy • Mobility • Water-related technologies Photo: USACE

CLEANTECH CHARACTERISTICS

• Technology-based: mainly hardware • Capital intensive • Long development periods • Highly dependent on gov. decisions Photo: Brookhaven Nat. lab.

CLEANTECH CHALLENGES

Current challenges are not about fundamental science. Are about:

• Complex financing & incentives • Failure to communicate to consumers • Poor sales channels

Many opportunities await in the digitalisation of green

INTERNET OF

THINGS

CLEANTECH

COLLABORATIVE CONSUMPTION

Cleanweb

CLEANWEB

Data & networks

Market re-structuring

Efficiency

CLEANWEB

A form of clean tech that takes advantage of the Internet, social media, and mobile communications to alter how we consume resources, relate to the world, interact with each other, and pursue economic growth.

Sunil Paul & Nick Allen. MIT Technology Review Photo: Lightmash

ELEMENTS

• Network-based technology is core • Resource-focus • Defined business model • Scalability Photo: ogimogi

VALUE CREATION

• Helping consume resources more efficiently • Making environmental data meaningful • Disrupting cleantech financing models Photo:MetroMile

ADVANTAGES

• Agile development • Capital light • Low-risk • Scalability Photo: Desarrollando America Latina

6 BUSINESS MODELS

1. Customer engagement platforms 2. Collaborative financing models 3. Decision-making tools 4. Loyalty programs 5. P2P lending resources 6. Data monitoring & management Photo: szwerink

1. CUSTOMER ENGAGEMENT PLATFORMS

• Use data from utilities and public service providers (energy, water, transport) to create customer value though visualisation of data in ways that is meaningful and actionable

• Who? Opower, Tendrill, Dropcountr, Watersmart

2. COLLABORATIVE FINANCING MODELS

• Crowdfunding of renewable energy projects with a defined return of investment

• Who? Solar Mosaic, Milk the Sun, Tangerine Power

3. DECISION-MAKING TOOLS

• Saas to evaluate the potential of commercial and private (PV) projects. Simulations include: how much power can be generated, costs of an installation, ROI, efficiency

• Who? QuickSolar, Solarist

4. LOYALTY PROGRAMS

• Get rewards for your sustainable/green actions: saving water, energy, produce your own energy, using public transport

• Who? Changers, Ecostastic, PlaytoRide

5. PEER-TO-PEER LENDING RESOURCES

• Lending and/or renting between individuals of hight costs goods, like housing and cars. Access to functionality, instead of ownership

• Who? Airbnb, SocialCar, Relay Rides

6. DATA MONITORING & MANAGEMENT

• Combination of hardware & software to monitor energy, temperature, or smart homes

• Who? Nest, Valta, Envirocar, Metromille

SUMMARIZING

• Cleanweb is about developing ICT-based business solutions that aim to make a more efficient use of resources

!• The digitalization of green brings opportunities that

create environmental, user, and business value !

• Join the conversation and learn more about Cleanweb at The Cleanweb Initiative (cleanweb.co)

oriol@oriolpascual.comfacebook.com/cleanwebespana@cleanwebES