Christine Smith

President

Boxwood Technology

An innovative industry leader, Christine leverages more than

20 years of successful branding, strategic marketing, and

executive management expertise to help non-profit

executives proactively gain greater market share and executives proactively gain greater market share and

visibility, increase membership, and build member loyalty.

An expert on assessing market opportunities and helping

organizations re-position their value proposition to drive

revenue, Christine has a proven track record of significantly

increasing customers and revenue for companies such as

Net2000 Communications (executive vice president, sales

and marketing communications), Statoil Energy (senior vice

president) and Mobile Telecommunications Technologies

(director of market management).

Christine is an active member of the American Society of

Association Executives (ASAE), she was appointed to the

ASAE Board of Directors in 2006. She is also a member of

the Greater Washington Board of Trade and Business and

Professional Women.

Regina Gibson-Burtnick, CAE

Director, Recruitment Advertising Services

ASHA

Regina graduated from Howard University and is a Diversity

Executive Leadership Program scholar. In addition to Executive Leadership Program scholar. In addition to

directing sales for the ASHA Online Career Center, she is

responsible for marketing and promoting the Career Fair at

the association's annual Convention and recruitment

advertising in print and electronic media.

While under Regina’s management, she has moved

recruitment advertising from print to online, increasing

revenue with each new venture. She has been successful at

pushing Career Center ads via FaceBook, Twitter, and

LinkedIn, and is excited about all of the possibilities Social

Media has to offer.

The American Speech-Language-Hearing Association

(ASHA) is the professional, scientific, and credentialing

association for 140,000 members and affiliates who are

audiologists, speech-language pathologists and speech,

language, and hearing scientists.

Maggie Leifer McGary

Online Community & Social Media Manager

ASHA

Maggie is responsible for developing and Maggie is responsible for developing and

implementing the association's social media

strategy, as well as managing their online

communities.

In addition to more than 10 years experience in

the association world, Maggie is a blogger whose

guest posts have been featured on numerous

websites including WashingtonPost.com,

Acronym, Ragan.com and Social Media Today.

Maggie also blogs about social media at

www.Mizzinformation.com.

Dianne Vance, CAE

Director, Advertising Sales and Business Development

American Society of Civil Engineers

Dianne Vance has held the position of Director,

Advertising Sales and Business Development at ASCE

since 2006. In addition to overseeing ASCE’s Career since 2006. In addition to overseeing ASCE’s Career

Connections job portal, Dianne is responsible for the

sales, marketing and branding of the different media

products the society offers. Dianne has written and

created two award-winning media kits: ASCE’s 2008

and 2010 media kits were Silver award winners from

Association Media and Publishing (formerly SNAP).

Prior to joining ASCE, Dianne served for seven years as

the National Advertising Director at National Automobile

Dealers Association (NADA), where she directed

advertising sales for the association’s magazine and a

variety of NADA Convention sponsorships including

Convention TV.

Dianne received a Bachelor’s Degree from University of

Maryland in College Park, and was awarded the CAE

(Certified Association Executive) designation in January

2009.