an eye on trademarks...poetic the eye altering, alters all. - wm. blake no object is mysterious. the...
TRANSCRIPT
a Novartis company
An Eye On Trademarks PTMG 91st Conference
Warsaw, Autumn 2015
Poetic
The eye altering, alters all.
- Wm. Blake
No object is mysterious.
The mystery is your eye.
- Elizabeth Bowen
Happiness is the harvest of
a quiet eye.
- Austin O’Malley
| An Eye on Trademarks | John Ward | October 2015 | PTMG 91st Conference| 2
Immediate
| An Eye on Trademarks | John Ward | October 2015 | PTMG 91st Conference| 3
Complex
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For example.... Tear Ducts Develop In Week 13, but...
| An Eye on Trademarks | John Ward | October 2015 | PTMG 91st Conference| 5
Reach Full Development During Retirement Planning
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Alcon The Largest Company In Ophthalmic Healthcare
• Founded in 1945 in Fort Worth, Alcon has grown from a small
ophthalmic shop to a global business with more than USD 10.7 billion
in sales annually*
*2014 sales
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Broad and Diverse Trademark Practice
VISION CARE
• Myopia
• Hyperopia
• Astigmatism
• Presbyopia
SURGICAL • Cataract
• Retinal diseases
• Refractive errors
• Glaucoma
PHARMACEUTICAL • Glaucoma
• Retinal diseases
• Infection/inflammation
• Allergy and dry eye
$4.1
bill
ion
$
4.2
bill
ion
$
2.5
bill
ion
*In 2014
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Surgical and Vision Care Medical Device Classifications In US
I • Scalpel
II • Daily Wear
Contact Lenses
• Contact Lens Solution
• Surgical Devices
III • Extended Wear
Contact Lenses
• IOL’s
RISK
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Ten Years of Steady Growth In Class 10 Filings
0
10000
20000
30000
40000
50000
60000
70000
2002 2004 2006 2008 2010 2012 2014 2016
Filings
Year
Class 10 Filings (Global) 2004 - 2014
Thomson Reuters
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0
5000
10000
15000
20000
25000
2002 2004 2006 2008 2010 2012 2014 2016
Filin
gs
Year
Class 10 Filings Selected Countries
2004 - 2014
CTM
US
India
China
• 11
| | An Eye on Trademarks | John Ward | October 2015 | PTMG 91st Conference|
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3 4 5 6 7 8 9 10 11
F
i
l
i
n
g
s
Year
Class 10 Filings 2004 - 2014
China
USA
CTM
| An Eye on Trademarks | John Ward | October 2015 | PTMG 91st Conference| 12
What’s New In Medical Devices? Large non-traditional companies moving into Class 10
• Big Data
– Ancestry.com DNA test kits - $99 DTC
– Genetic data >1,000,000 people
– Family tree data from its website
– July 2015 data transfer agreement with California based biotech
• Mobility:
– Jan 2015 FDA allowed marketing of the first set of mobile medical apps that
allow people with diabetes to automatically and securely share data from a
continuous glucose monitor (CGM) with other people in real-time using an Apple
mobile device such as an iPhone.
• What does this mean for trademarks?
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Vision Care
Consumer Facing
Line Extensions
Short Timelines
Counterfeit and Gray Market
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Ophthalmic Pharmaceuticals
• T Traditional pharma trademark practice Names developed within Trademarks Ointments, solutions, drops, gels, and injectables. Dry eye, glaucoma, infection and others
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a Novartis company
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