an empirical study of analyzing customer satisfaction towards service quality in islamic banks of...
DESCRIPTION
Banks are always trying to attract & retain Customers. Therefore today need is to provide better Services Quality in order to make customer loyal. There Primary Products or Point of Parity are the same, but the Point of Difference is only the Quality of Services. While the purpose right behind for analyzing the Customer Service Quality in Islamic Banks of Sargodha is to find the level of Services quality expecting by Customers & provided by Islamic banks of Sargodha & then comparing them to fulfill the Service Quality gap. The SERVQUAL model (Parasuraman, Zeithaml & Berry, 1985, 1988, 1991) & descriptive statistics analysis were used in evaluating the level of Customer Quality. The result shows that Islamic Banks were not able to provide the desire Service Quality as per expectations of Customers.TRANSCRIPT
