An Easy-to-use Video Marketing Method with Animoto

AniVideo2.0

18 September 2014SCORE87 Video Marketing Workshop

Presented by Ken English

Take Digital Pictures

Youtube

AniVideo2.0

Social Media

Add Text & Music

Upload to Animoto

Have it be indexed on Google's 1st page for specific keywords...

Create content for your website & social media channels...

Position yourself as a leader in your market (niche)...

Sell your product or service and earn money

Objectives

3Steps of Video

Marketing

1. Produce a video

2. Put the video online

3. Promotethe video

You will need:1. An Animoto Account (free)2. A Google/Youtube Account (free)3. A Twitter Account (free)4. A Facebook Account (free)5. A Pinterest Account (free)6. A Wordpress.com and Blogger.com Account (free)7. A Domain with a Wordpress hosting service(annual cost < $300)

1995 - Larry Page and Sergey Brin meet at Stanford. Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.

1997 - Google.com is registered as a domain on September 15. The name—a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros...

Online Video Statistics 2014

How-to use Wordpress

How-to use Twitter How-to use Google+

Enter Key Words for your business or service

How-to use Linkedin How-to use Pinterest

How-to use Blogger

What is social media

Basic elements in this video marketing process

Digital pictures (jpg) with camera or phone

Transfer to your Animoto account

Add text and music

Render and send to YouTube

Distribute video via Social Media

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 23.7% lift as compared with an 18.7% lift for the UGC video. Source: Comscore - 2012

72.1 million US smartphone users watched video on their devices at least once per month in 2013. The number is expected to rise to 86.8 million, more than a quarter of the US population, in 2014. Source: eMarketer - 2013

188.2 million people in the US watched 52.4 billion online content videos in December 2013. The average American spent more than 19 hours watching online video.

93% of marketers used video for online marketing in 2013. Source: eMarketer - 2013

Over half of 25-54 year olds share video online. eMarketer - 2013

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. Emarketer - 2013

Video is the top function merchants plan to add to their e-commerce sites over the next 12 months, with nearly 40% planning to include videos in their online merchandising efforts. Source: MultiChannel Merchant - 2013

71% of consumers say that video is the best way to bring product features to life. Source: MultiChannel Merchant - 2013

Internet video traffic will be 69% of all global consumer Internet traffic by 2017. Source: Cisco - 2013

Retention rate for visual information can reach 65% vs. 10% for text-based information. Source: SocialMedia Today - 2013

Video production

- full motion with editing- animation- digital images- audio editing- text & graphics

OR

Easy Sketch ProVideo Maker FX

Sony VegasFinal Cut

Movie MakerCamtasia

If you can take a digital picture and transfer it to your computer, you can make a video!

Established in 2006 - Animoto is a cloud-based video creation service that produces video from photos, video clips, music & text.

360 pixels 480, 720 & 1080 pixels

MediaMojoGuy@gmail.com

http://animoto.com/play/EMqSmRG19SoBgKotpHzL6Q

Example

http://animoto.com/play/Yw43zJoTrxrlNQqCiC30OA

Example

http://www.socialmediaexaminer.com/report/Http://ebizmba.comHttp://AVS4YOU.com

Resources

Http://mediamojoguy.comHttp://kenenglish.comHttp://daytonabeachvideomarketing.comHttp://youtube.com/daytonabeachvideoHttp://youtube.com/kenenglishvideo