an account person's guide to the echo awards
DESCRIPTION
Learn more about the 2011 DMA International ECHO Awards from this presentation for account people, by an account person. Because we're all in this together.TRANSCRIPT
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2011 DMA INTERNATIONAL ECHO AWARDS
A GUIDE FOR WINNERS (AND THE ACCOUNT PEOPLE WHO CODDLE THEM)
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
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1. AWARDS =
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
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1. AWARDS = EXCELLENCE
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 4: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/4.jpg)
1. AWARDS = EXCELLENCE (AND RAISES)
2.
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 5: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/5.jpg)
1. WEʼRE ALL IN THIS TOGETHER!
2. (EVEN IF THE CREATIVES 3. NEVER READ YOUR BRIEF)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 6: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/6.jpg)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
ECHO AWARD COST-BENEFIT ANALYSIS
BENEFITS1. Recognition of peers2. Recognition of clients3. Boosted morale4. New business tool
COST1. Nominal entrance fee2. Time spent on entries
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ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 8: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/8.jpg)
ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 9: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/9.jpg)
ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 10: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/10.jpg)
ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 11: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/11.jpg)
ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 12: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/12.jpg)
ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 13: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/13.jpg)
78% OF AGENCY EMPLOYEES WOULD
RATHER WIN AN AWARD THAN NOT WIN AN AWARD.
*DATA BASED ON A SHOW OF HANDS
1.
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 14: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/14.jpg)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win
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Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good
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Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good
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Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good4) Compete only within your industry category
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5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good4) Compete only within your industry category5) Form is easy to fill out (which is really really good)
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 19: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/19.jpg)
AUTOMOTIVE
BUSINESS ANDCONSUMER SERVICE
CATEGORIES OF NOMINATION
COMMUNICATIONS/UTILITIES
FINANCIAL PRODUCTAND SERVICES
INFORMATION TECHNOLOGIES
INSURANCE
NOT FOR PROFIT
PHARMACEUTICAL/HEALTHCARE
PRODUCT MANUFACTURINGAND DISTRIBUTION
PUBLISHING/ENTERTAINMENT
RETAIL AND DIRECT SALES
TRAVEL AND HOSPITALITY/ TRANSPORTATION
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
![Page 20: An Account Person's Guide to the ECHO Awards](https://reader036.vdocuments.us/reader036/viewer/2022070316/5560e9cfd8b42afb7b8b5059/html5/thumbnails/20.jpg)
AWARD ROI ANALYSIS1.
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
* BASED ON WHAT WEʼVE HEARD FROM PEOPLE WHO HAVE WON AWARDS
*
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Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
“If you think you can win, you can. Faith is necessary to victory.”
— William Hazlitt(He has a Wikipedia page, so he must know what heʼs talking about)
1.
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1. DEADLINE FOR ECHO AWARDS
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale
EARLY BIRD DEADLINE: April 14, 2011
DEADLINE: April 25, 2011
EXTENDED DEADLINE: May 5, 2011 (includes a $55 late fee)
CEREMONY: October 4, 2011
RAISES FOR WINNERS: 2012, give or take
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Get the entry form at ECHOAWARDS.ORG or follow us on Twitter
@DMA_USA
Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA
ECHO INTERNATIONAL ECHO AWARDS
HHhutchinson hale