an accomplished master gives you the secret to becoming an internet millionaire… the most...

An accomplished Master gives you the secret to becoming an Internet millionaire… themost important article you’ll ever read about making money on line.

Preface / Introduction

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Table of Contents

1. An accomplished Master gives you the secret to becoming an Internet millionaire... the mostimportant article you'll ever read about making money on line. 2. 'With a song in my heart for you'. On the lasting joy and bliss of business... why it's absolutelynecessary for your complete and total success. 3. Helpful Tips For Starting Out In Internet Marketing 4. Having A Successful Home Based Business Made Easy 5. 10 Habits of Highly Successful Online Marketers 6. So you want to be a CEO. Think again! Newly discovered manuscript by Scarlet O'Hara tells all...and you'll be shocked and aghast at what she reveals about life at the top of the business heap. 7. The 7 numbers that ensure business sales, profits, and wealth. I'll tell you the secret... but I bet youwon't use it! Yet you SAY you want to make money. Pshaw! 8. Hey, Internet marketing chump. Looks like you've been fooled again. You must like it!

An accomplished Master gives you the secret to becomingan Internet millionaire... the most important article you'll everread about making money on line. by Dr. Jeffrey Lant.

Author's program note. It is Christmas Day, the most important day in the Christian calendar intowhich I was born nearly 66 years ago. As such I shall spend a happy portion of this special day withbeloved family and friends. But some time, important time, I shall do that which has made me richand will make me richer still. I shall, that is, tend my business by promoting it, for this is asnecessary on this blessed day as on any other day.

Where this will take place.

Want to get rich? Then create for yourself a space dedicated to one thing and one thing only, a spacewhere the focus is exclusively and solely on getting rich, where NOTHING else is ever allowed,tolerated, or accepted. I call this place the "space capsule", and I want to give you a brief butmind-altering tour.

Some 30 years ago, when I was just starting the business which has made me a multi-millionaire Isaw this space late one Friday afternoon. It was exactly what I'd been looking for for months; it wasbig enough to suit but not to overwhelm, perfectly located across the street from Harvard LawSchool and the storied Harvard Yard. In short it was the perfect location for who I am, where Ishould be and what I must do.

Thus I purchased it on the following Monday and long ago erased the mortgage, paid for in part bypayments (and tax deductions) from my home-based business therein situated. Since purchase, itsvalue has appreciated by over 1000% and is not done appreciating yet. I recommend such a wisepurchase for you, too; that is if you plan to get old and well-heeled. You do, don't you?

The decoration of such a place.

Remember the line from the old English nursery rhyme "Sing a Song of Six pence", the line whichdirects you to the King's office, the counting house where he delighted to while away a lazyafternoon counting his money? This sapient sovereign knows something about money that you haveso far disregarded or never knew: the making of fortunes is expedited by being surrounded by andseeing as many manifestations of your wealth as possible. In other words, if you've got it, flaunt it.

But, you wail, you have no manifestations of wealth, nothing to flaunt, hardly even an idea of whatyou'd like to flaunt, even if you could. No problem. Take a dollar out of your impecunious walletand staple it to a piece of paper. Then post it where you can see it every day. That dollar, that singledollar, is the single step that begins the thousand mile journey to wealth.

Then regularly add to your gallery of wealth objects. Post copies of bounteous bank statements, orreceipts that show you are polishing off your mortgage, each payment another step to your goal.

In due course, you'll be posting evidence of much greater wealth and of the process that produces it.Thus, in my office, hub of my "space capsule", I am surrounded by things of consequence, includinga dozen Old Masters, masterpieces painted before 1800. Each one, and all the other treasures in thisroom, are tangible, beautiful evidence of successful promotions, of prospects identified, offers made,offers accepted, money in the bank. Each is tangible evidence of your success... which is constantly"in your face" to remind you of what you must still do to advance further and faster.

Make sure everything you need is at hand and readily available.

http://www.HomeProfitCoach.com Copyright Howard Martell - 2014 4 of 24

An accomplished Master gives you the secret to becoming an Internet millionaire… the most important article you’llever read about making money on line.

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As I write it is 1:36 a.m. Eastern time. It is a night of howling winds and driven snow. I needed extrapadding against the gelid temperatures and the cold distractions playing themselves outside mywindow. This is where planning comes in. Write down everything you're going to need to do yoursignificant and necessary work. Then make sure you have it readily available and in sufficientquantity. When you are supposed to be marketing, you shouldn't be wasting precious time trying todiscover just where you left your bunny slippers.

The crucial mantra.

It is now time to "psych yourself up", to put your brain in the proper state and condition so it can doits essential work. You need a "mantra."

In Hinduism, a mantra is a sacred verbal formula repeated in prayer, meditation, or incantation, suchas an invocation of a god, a magic spell, or a syllable or portion of scripture containing mysticalpotentialities.

Here is the mantra I have written for you:

Promote!

When you are ready... promote./ When you are not... promote. When it rains... promote/ when it'sdry... promote. When you're rich... promote./ when you're not ... promote. When you feel like it...promote./ When you don't... promote!

The great thing about a mantra is that is can easily be customized for you. Thus,

"When my kids are screaming... promote/ When they're not... promote!" Get it?

Mantras are designed to put yourself in the place you need to be, your subconscious mind ready totake you there.

Your "power song."

Music is good for more, much more, than soothing the savage beast. It can give you the essentialbeat you must have to feel bright, energetic, motivated, a power player about to astonish the worldwith deeds of derring-do, or at least achieve today's promotion quota. (You do have one, don't you?).

Here's a good tune to get you up and active, alert, dauntless, ready to roll. It's "High Hopes";published in 1959, popularized by Frank Sinatra, it helped elect John F. Kennedy President of theUnited States. High hopes, indeed. You'll find it in any search engine. Here is its most famousstanza:

"Once there was a silly old ram/ Thought he'd punch a hole in a dam/ No one could make that ram,scram/ He kept butting that dam/... Just remember that ram/Oops there goes a billion kilowatt dam."

Set the day's objective.

If your goal is wealth, and if not why not, now's the moment to play the numbers game.

If you're marketing on line (you are, aren't you?) you need to set FOUR numbers: the number of adsyou need to email; the number of clicks from those ads; the number of prospects (atWorldprofit.com we call them "associates") from those clicks, and finally the number of sales anddollars therefrom. These 4 numbers are crucial and must be set and reached DAILY, Christmas ornot.

Now just do it!




It is now just 4:26 a.m. Eastern.. The winds have died down a bit but it's snowing harder. It's damp,cold, dark outside the Space Capsule. I don't really want to be here but my Power Song is workingits magic and, like the oldest war horse, I feel the sap rising. It's going to be a great day, a day Imake money. "Oops there goes another problem kerplop." The mantra is working its magic... again.Yes, it's going to be another fine day for making money.




'With a song in my heart for you'. On the lasting joy and blissof business... why it's absolutely necessary for yourcomplete and total success.by Dr. Jeffrey Lant.

Author's program note. The midnight hour was just striking 12. I should have been sleeping; untilthat moment had been sleeping. Instead, I bounded, yes literally leapt, out of my warm bed stackedhigh with a well stocked commissary of things necessary to get me through the night...

... extra blankets, a riot of pillows (why do most folks try to do with so few), the right books facedown where left the night before); the tasty morsels so allowable and necessary before the dawn,and the crumbs which upon waking I find in interesting places about my person....

I tell you, I shot up caterwauling, mauling one of the most beautiful songs ever written... "With aSong in My Heart." For all that my rendition was grossly off key, the smile behind it couldn't havebeen more authentic... more radiant. For you see, I was going to work... yes, work!

Wafted by my imperfect memory of one soaring song, I was about to experience happiness... ahappiness I have experienced so many times before in my life; the happiness, yes, the very joy andprivilege of going to -- work. Yes, work!

The song that came out of nowhere, a lyric masterpiece by Richard Rodgers and Lorenz Hart.

Written in 1929 for the Broadway show "Spring is Here", it defines, as well as any human can, theessence of what love is... that which keeps a song in your heart forever and a day. Of the many fineversions you'll find in any search engine, I like the one by Jane Froman. Here is a lover indeedwhose work was blissful and fulfilling... you can hear it in her beautiful voice. Stop a minute, findthis rendition and savor before going on. Lovely, isn't it? It's a grand song for setting just the righttone for going to the work so very important in your life, your current job, the one you are glad to dotoday.

"You don't know my work, buddy!"

The first person who read this article when it was still a draft, couldn't help literally bursting outwith a strong expostulation that went something like this, "Work blissful, huh? Work a privilege,huh? You don't know my job!!!" He all but added "Bah humbug" to his adamant declaration, strongmeat meant to say all that was needed on the subject, cackling like a wet hen. "Privilege indeed..."

Here's a person who doesn't see the benefit on his door step, the person who has failed to see justhow well off he is, even if the job is less regal and remunerative than Your Majesty deserves. It'stime to put all this in perspective; the better to show you just how very fortunate you are, whateverthe job, whatever its limitations and inadequacies.

Let's start with all the millions of our species who died in warfare of any kind, the great givers wecall patriots. I can assure you of just how glad they would be to be given the opportunity and chanceto do exactly what you do, but without the moans, groans and pervasive sense of outrage andirritation you carry daily to the work place, excoriated and derided for its inadequacies. They wouldsee what you cannot... that the work is good and purposeful, whatever you are doing, underwhatever circumstances you may be doing it.

Then consider the legions of people worldwide, including people in your very nation andneighborhood, who would gratefully snatch your unappreciated work from you, the people whowould do it faster, better, with a joyous outlook, and at half the wage, or even less. You worry about




these folks and what they are doing to you, but you won't do what they do and squeeze satisfactionfrom your work as they do; and so your condescension and disdain fuel their advance... and yourdecline. Thus, you learn the hard way: you are expendable, something you have always regarded asincredible, unthinkable, horrible... and yet a fact of your future existence and diminishing prosperity.

You demand everything from work... everything but your employer's well being.

Did you today think of your work in terms of how you could make it better? Or did you do what youusually do: carp about everything that's wrong with this employer; consigning this person and all hisworks to the very devil, his way lit by the bluest words in your colorful vocabulary? Let's see... Didyou say anything like this?

"The boss is an idiot. Here's why...."

" I can't believe we had to do (fill in the blank). That's the stupidest thing I've ever heard."

Or, "What a moron! And he's got an MBA! Yikes!"

Review your record. Were you helping your employer, her company and customers... or was thesum total of your involvement and commentary a mare's nest of acrimony, pettiness, and sustainedabuse of the people you should instead be supporting and maintaining, the people who aresupporting and maintaining you? In defense of even the worst work, the work menial, the bossunsupportive, your hopes and expectations bleak.

Here are a few things to keep in mind:

1) If yours is truly the worst of work, congratulate yourself. From an undeniable bottom you canonly go up; always assuming, of course, that you are willing to do the necessary to advance.

2) Before you throw your current, dismaying work away, have you tried to improve yourcircumstances? Have you considered how from your boss' standpoint, your job could be improvedand your talents better used? The problem with most working people is that they have neverconsidered the work they do from their superiors' position; only from their own. Brainstorm ways inwhich your work could advance their interests. Have you actually ever done this? I think we bothknow the answer to that, don't we?

3) Have you ever looked, really looked at your business and your work within it and, mostimportant, what you could do to their advantage? Have you then drawn up an action agenda on whatshould be done... and your own role in the doing?

4) Do you have in place a plan for your work advancement? In other words, if you truly "hate" yourwork, have you considered how to use it as a stepping stone? Do you know the next step(s) beyondyour current situation, what the requirements are, whether there will soon be openings (or not) andwhat you will do to snag one for yourself? In short, have you studied the crucial matter of youradvancement with the care and meticulous methods of a scientist?

5) Just when do you plan to begin your advance? The correct answer better be "today" because anyother answer makes clear you aren't serious... if you were you'd never wait to escape the work yousay you detest.

Oh, yes, one more thing: did you do any of this with a song in your heart for this is not only the bestway to advance... but the only way.

Just ask 89 year old Oscar Epstein, the Commonwealth of Massachusettts' oldest employee. Forgoing on 64 years, he has worked for the Department of Transportation's Highway Division.

In a recent story in "The Boston Globe" reporter Eric Moskowitz caught Epstein's secret. He "enjoys




In a recent story in "The Boston Globe" reporter Eric Moskowitz caught Epstein's secret. He "enjoyshis work so much his co-workers sometimes catch him humming". In short, he is a happy man,content with himself, his work, his colleagues and the people they are all working to assist. Nowonder he hums... for this is a man with a song in his heart... and now you know why you need tofind your song and belt it out:

"Can I help but rejoice/ that a song such as ours came to be?/ But I always knew/ I would live lifethrough/ with a song in my heart for you/"

Make sure you sing it at work today. It will make all the difference in the world.




Helpful Tips For Starting Out In Internet MarketingInternet marketing refers to techniques of advertising and improving brand recognition throughvarious techniques on the web. Many are as simple as the use of blogs or search engine optimization.This article can help you to understand these techniques and how they work. Then you can put themto work for your business.

Put graphics on your page that will give users an idea of what to expect from your products. Youcan include pictures of your product in the hands of smiling people. If it is a product that was madeto sculpt the body or to improve the appearance of anything, you should have before and afterpictures.

Give your website visitors an incentive to buy your product or service immediately. On-sitemarketing campaigns, such as free shipping for the first 100 orders or a free gift with every orderplaced before a certain date, can increase the number of visitors you turn into buyers. If your visitorshave no incentive to purchase a product or service quickly, they will probably just bookmark yourwebsite and forget about it and you will have lost a sale.

If you want to be successful at Internet marketing, make sure your customers can contact you easily.Your website should have a Contact Us page. This needs to include an email address and a phonenumber. You may also want to add a snail mail address. In general, people would much rathercontact you directly rather than fill out a contact form.

An important tip regarding Internet marketing is to devote a section of your site's home page eithersuggesting that visitors bookmark your site, or provide a button that will automatically add it to theirbrowser. This is important in case you have a URL that is difficult to remember, and to increase yourvisitation return rate.

A great tip for internet marketing, is to collaborate with someone else. We can pursue many avenuesonline, but we can only do so much on our own. If you're a filmmaker, for instance, you can get intouch with a storyboard artist. That's just one example of a collaboration.

Giving something away for free is a great way to encourage visitors to sign up for your mailing list.Email marketing has high profit potential and one of your top priorities as an internet marketer,should be to build a list. An easy way to do this is by writing a report or ebook and then offering itfor free to your visitors, in exchange for them signing up for your mailing list.

You may have thought up a clever or catchy phrase for your domain name or title tags. This mayhelp, or it may be misleading. If it is clever but does not really express what your business site isabout, it will only cause the prospective customer to be disappointed and not return.

Track and analyze your site to keep a finger on the pulse of success. Tracking will tell you all youneed to know about who is visiting your site, where they come from and how long they stay. If youranalytics indicate infrequent hits or very short visits you will know a change is in order. Analyticsare an invaluable tool for your Internet success.

To boost your traffic and your authority and gain more visibility on the Internet, offer some productsfor free. Free products, as long as they're high quality, always generate talk, and they're great forbuilding a positive reputation. Be smart about it, of course -- don't bankrupt yourself because you'regiving everything away and not building in a way to make money.

It is always wise to include keywords in all HTML title tags. By doing this, search engines will bemore apt to factor them into search result calculations, thus facilitating higher page rankings for yourcontent. In keeping with this theory, it is also important to include effective keywords in tags, titles




and descriptors relating to videos you place online.

As introduced in the beginning of this article, Internet marketing can be an extremely effectivemethod of business marketing. The web opens up a world of possibilities for marketing worldwide.By following the advice in this article and implementing strategies, you can help your business toincrease profits and visibility.




Having A Successful Home Based Business Made EasyThere are numerous reasons why you might be interested in starting your own home-based business,along with a great deal of doubt, concern and questions. The following article offers some tips andadvice to help quell the concerns, and offer resolution to common issues many people face in theoperation or start-up of a home business.

Before starting a home business, be sure to research your market fully. If your product is somethingthat your target market doesn't want or need, you won't get many sales. Rather than spending allyour energy trying to force the market to buy your product, spend that energy designing andpromoting a product the market wants.

If you are going to splurge on any home office furniture, splurge on a very comfortable office chair.You are going to spend many, many hours in this chair and if it is uncomfortable, you will not be asproductive as you could be and you could technically, do damage to your body.

Since your home is also your work place, make a point to get out of the house on a regular basis.Don't isolate yourself for the sake of convenience. Go have lunch in the park, grab your coffee at abookstore, etc. Just make sure you are out breathing fresh air at least once a day.

If you have a business, then you need a budget. How can you run a cost efficient business without abudget? It is impossible, and therefore imperative that you incorporate a well devised budget into theplanning process. This budget should include what your expenses are of course and it should itemizethem. Make sure you are thorough and include everything so that you are not misleading yourself.

Use your web site to advertise a free product for visitors. This will increase traffic on your site andgive potential customers the ability to sample your product. Although it may cost a little money inthe beginning, you should make up for it in sales from impressed new customers.

Do not be afraid to post your email address on your web site. Make sure that you include it on everyseparate page that you have. You do not want potential customers to search to figure out how to getin touch with you. The more effort that it takes them, the more likely they are to go on to somethingelse without purchasing from you.

Make sure you have a support network before starting your home business. This includes familymembers who need to be aware of the time commitment involved, as well as an external networksyou can reach out to for advice or support. Working from home has numerous benefits, butremaining a part of a group outside your home is invaluable.

Making the decision to start a home business or to invest more time in the one you've already gottenoff the ground can be a cause of concern. There's so many questions about what to do, when to do it,how to do it, and why to do it, from marketing to overhead to product choice. Whether you justgraduated with your MBA or are a stay-at-home mom or dad, you can simplify the answers to thesequestions by using the sensible advice in these tips.




10 Habits of Highly Successful Online MarketersBy George Kosch

1. Successful online marketers know that marketing must be done as consistently as possible.Marketing and promotion must be scheduled, frequent and without fail.

2. Successful online marketers know that the money is in the list and thus list building strategiesMUST be integrated into all marketing campaigns.

3. Successful online marketers know that landing pages, also called squeeze pages are what willgenerate leads NOT a static website.

4. Successful online marketers know that you must continually seek out NEW advertising sources.Don't stop when you find a few good sources, keep looking for new sources to expand yourmarketing reach.

5. Successful online marketers know that paid ads produce the best results IF the source is trustedand proven, but a combination of free and paid ads is still smart marketing.

6. Successful online marketers know that ad swaps are both cost effective and a clever way to reachyour target markets.

7. Successful online marketers know that having access to a number of quality products, services,affiliates or referral programs produce multiple streams of income is the key to generating onlineincome.

8. Successful online marketers know that you need a reliable way to track your ads so you knowexactly where you are getting results for your efforts and advertising dollars.

9. Successful online marketers know that one cannot know it all, and investing in proven-effectivereputable training programs for access to software, list building techniques, and mentoring can savea lot of time, money and frustration.

10. Successful online marketers know that it takes time to build a successful online business.




So you want to be a CEO. Think again! Newly discoveredmanuscript by Scarlet O'Hara tells all... and you'll beshocked and aghast at what she reveals about life at the topof the business heap.by Dr. Jeffrey Lant.

Author's program note. Is there a person alive (or at least a movie goer) who doesn't know aboutScarlet O'Hara, the spit-fire whom author Margaret Mitchell (1900-1949) originally wanted to call"Pansy" and was only persuaded to change with the greatest difficulty. Pansy, indeed! Why not"Shrinking Violet", or some other botanical faux-pas?

It may be true that "a rose by any other name would smell as sweet", but naming her protagonist"Green O'Hara" (for all that "Pa" Gerald was as Irish as the day is long) would have cost severalmillion in profits, not to mention a few of the film's bumper crop of 10 1940 Oscars. And so KatieScarlet O'Hara she was christened and Katie Scarlet O'Hara she has remained, perfectly named forthe character Rhett Butler enjoyed watching (and infuriating) so much, "What a woman!"; now inthe headlines again, improbably one might have supposed; in "Forbes", "The Wall Street Journal"and "The Economist", to name but a few of the world's leading financial and business publications,now tripping over themselves to see, and so report, the facts of this intriguing matter.

They, however, can but hint at what may be forthcoming. But you, dear readers, will be gratifiedbefore the panjandrums of the media... all because of one indefatigable researcher, on the case earlyand late, his encyclopedic knowledge of every occurrence at 12 Oaks and Tara, even unto thecontents of Miss Pittypat's sewing box and why she just couldn't help herself when rapscallion Rhettturned up with blockade-run presents far too useful and scarce to decline, whatever the socialconsequences. How could a lady valiantly get through the long evenings without her indispensablepins and needles? That Butler was a clever man all right.

That researcher, Harvard-trained mind, is me... and as I find false modesty to be in appalling badtaste, I ask you to acknowledge my achievement and perfect your well-turned compliments which Ihave so well and thoroughly earned. For this I thank you.

The process of discovery.

As any honest researcher will admit, and rightly so, it is painstaking work and careful process thatproduces the serendipitous outcomes we call "discoveries"; these discoveries are not random, notaccidental, not unexpected, but come to be because dedicated and resourceful researchers set out andconsistently remain dedicated, resourceful... and organized to a fare-thee-well. Thus only hoi polloiare surprised when these seminal finds occur; the researchers fully expect them and are gratifiedrather than astonished when they occur. And so it was with my own researches into this importantmatter.

Rumors, conjectures, hypotheses advanced, considered, discarded, reconsidered.

For many years rumors had been rife in Hollywood about a particular piece of furniture found inTara's home office, the place where, amongst so many scenes, Miss Ellen tells her husband about theillegitimate child fathered upon white-trash Emmy Slattery by Tara's randy, Yankee foreman, JonasWilkerson. The piece in question was the desk, the desk which in one way or another was accessedand used by Scarlet, Melanie and Ashley Wilkes, Gerald, Miss Ellen, etc. It was also the desk fromwhich Gerald, unhinged by his wife's death, eerily extracts a pair of diamond ear bobs, almost hislast remaining asset.




Speculation about the desk's contents.

Guessing just what the desk's contents may have been grew into a parlor game at every star-studdedsoiree. One said it was the long and exhaustive list of Leslie Howard's amours with complete phonenumbers, addresses and the dizzying list of their particular expertises and their ability to satisfy hisexacting requirements.

Others suggested Clark Gable's false teeth, the contours of which helped give him his instantlyrecognizable grin, so suggestive and impertinent. ( After all, a set had been lost during the greatburning of Atlanta scene.) Or the packet of salacious photographs taken by a crew member of thecomplete cast. He was fired. His photos abided.

And, of course, the idea was mooted that the ear bobs belonged to the adamant wife of David O.Selznick who hid them there, because he had mortgaged their every asset, often multiple times toproduce his masterpiece. But because the desk itself had been misplaced, maybe even sold (thosepesky debts again), no one could say with authority... until now.

Needle in the hay stack.

Enter your worker of wonders, your prestidigitator of renown, your man of protean energies,imaginations, inspirations and luck... and, yes, that would be me! And I did what every goodresearcher must do... I went to the movies, this time to watch, and in the middle of a beautifulafternoon at that, GWTW ("Gone with the Wind") all over again... and all over again to be sweptaway by a film that remains the chief of its ouevre, quite simply the single best film ever made. Andbecause I am and have been throughout my life the most loyal and tenacious of fans, the filmgranted my wish. Not for the object itself... that would be too easy; rather for the significant leadthat would deliver the object in question and burnish my already bright reputation as the discovererof dazzling discoveries.

Thus after I swept away the mandatory tears that flow at GWTW's conclusion, the moment whenScarlet comes to know, for the first time, that love is not about what you take... but what you givewithout stinting, without thought of gain or recompense... at this poignant moment of reverie andrecognition... I took my hunch and went to the UCLA film school and, with trepidation and fastbeating heart, asked to see their extensive records on the film, its production, script, actors,costumes, and so much more.

There, in a file simply marked "Tara, properties therein, Gerald O'Hara desk and contents" was thegrail (if not holy, at least venerable) ... a yellowed page in what turned out to be Scarlet's anythingbut copperplate hand... to be followed by over 200 such pages, dated and numbered, with her razorsharp observations on the business of business, a subject she was more than qualified to discuss...Here are just a few of her trenchant recommendations:

1) Surround yourself with the team of people every business owner needs to succeed... and rewardthem handsomely. It pains me today when I think of how much I relied on Mammy and how little Idid for her. It was Rhett after all who gave her the bright red petticoats she loved.

2) Don't fall in love with your partners or, far worse, your employees unless you have an author ofgenius at hand to tell the story and reap the profits. A love affair with Ashley Wilkes in real lifewould have been the very devil, disruption to business being just the beginning of the problem.

3) Know who your friends are and be good to them. Every business owner needs a friend or two tolet off steam with, share tragedies and triumphs. I had the best of these in Melanie Wilkes but let myown selfishness get in the way. I rue her passing every day and squirm when I think of how I treatedher. But she was a true lady... and never complained.




4) Honor the employees who give their time, loyalty and heart's blood to help you move up and up. Iam proud that young as I was, I didn't have to think twice about giving Pa's gold watch to Pork. Hewas the best, even to the extent that he filched from others to help feed me and my family. NoO'Hara ever forgets that.

5) Treat your employees with kindness and humanity. I am chagrined when I think that I gaveJohnny Gallagher, the supervisor of my lumber mill, "a free hand", knowing what he would do withit; working the convicts I employed to their very deaths. Ashley warned me... but I wouldn't listen.

6) Take time for charity and good works. No person can lead a balanced, worthy life withoutempathy; not just in words either. You might think that because my saintly mother died byperforming a charitable act, I'd be firmly opposed to any charitable act. However it is because ofwhat she did, when she did it, that made her a saint.

7) Work your investments... first by having and keeping a good trustee. Even when I was a youngwoman I was rich, though after Sherman swept through Atlanta on his punitive, punishing march tothe sea, it didn't seem so. However, my first husband Charles Hamilton and my second, FrankKennedy, were both wealthy, until the war. Luckily I had the best trustee, Charlie's uncle. He movedheaven and earth to preserve what I inherited. I hardly gave this a thought then; I'd advise you to bemore intelligent and informed.

8) Listen to the "old goats". They're often lonely and firmly believe they are helping when theydeliver their jeremiads and admonitions. Dr. Mead, Atlanta's physician of choice, was windy anddull but good hearted. I could have been kind. Melanie was. But then Melanie Wilkes was....(Editor's note. Here the manuscript seems smudged as if a tear had fallen on it.)

9) Don't worry about the hurtful criticisms and verbal brickbats thrown at you by people who are sooften jealous and envious of your success, whatever they may say to the contrary. They aim to hurt,but can only hurt if you let them. Never, ever respond in kind; as the Good Book says, gentle wordsturn away wrath.

If I'd known this way back when, I would have treated India Wilkes with more kindness. After all,she lost the love of her life in Charles Hamilton. She was entitled to more than my irritation andimpatience with her very presence.

10) Fight for love and loved ones. God knows, the world knows how I treated the great love of mylife, Rhett Butler; how I ignored him while pursuing the false chimera of Ashley Wilkes. I learnedthe hard way that you must fight and fight hard to keep the good people, the loving essential peoplein your life, for they are the best people of all. Rhett, when you read this, come home to me. After alltomorrow is another day and given good will and love, above all love, we can find happiness andserenity with each other... well, at least happiness....

A dedication

The author dedicates this article, the first based on Scarlet O'Hara's honest, timely and practicalbusiness management and life enhancement advice, to three wonderful people, each of whom hascontributed to the enthralling ambiance and worldwide success of GWTW and Scarlet herself.

These include score composer Max Steiner (1888-1971), the lyric genius behind "Tara's Theme" anda host of Hollywood's grandest films. Ironically this stupendous achievement failed to win him theOscar; that went to "The Wizard of Oz." Go now and listen again to Steiner's music, sublime,soaring, note perfect.

While you're at the search engine, listen to Itzhak Perlman's entrancing rendition, pure magic. The




Maestro (born 1945) is ill now and needs our prayers. May they be as heartfelt and beautiful as thegenius he brings to music.

As for my final dedication, it is to my beloved grammie, Victora Burgess Lauing When I was 10 or11 or so, she invited me, and just me, into the cool recesses of the movie house in Downers Grove,Illinois. It was a place of dreams, excitement, of high comedy and searing drama. During GWTW,she held my hand and squeezed it when the drama was fiercest and most pronounced. I didn'tunderstand just why over 50 years ago, but I understand now.




The 7 numbers that ensure business sales, profits, andwealth. I'll tell you the secret... but I bet you won't use it! Yetyou SAY you want to make money. Pshaw!by Dr. Jeffrey Lant.

Author's program note. It's far too early in the morning for me to be up and at 'em like I am. But I'mon a rescue mission, yeah, a real Florence Nightingale. I'm about nothing less than saving yourbacon by sharing -- and in every particular -- one absolutely crucial piece of advice; advice thatspells the difference between just getting by in your business, profits scarce and spotty and makingM-O-N-E-Y!

Let me ask you a question, and ask it in all seriousness. Do you REALLY want a business thatmakes you money EVERY SINGLE DAY? I know you. At this point in the drama, you're going totell me -- because you might actually believe -- that you are doing every single thing you can do toget people to call you. And because you believe this and actually believe that you are already doingit, that you don't need to do another thing.

I'm here to tell you different, and the extent to which you "get" what I'm revealing here is the extentto which you make money.

Let's start by looking at the marketing documents you've got now for therein lies the problem... ANDthe solution.

You want customers... but you aren't doing everything on Earth to get them to call you... amazing!

It's time to take a good close look at the marketing documents you are using right now.

Unless you have good counter tops with plenty of clear space at the ready, it's time to put the ol'kitchen table to work -- again; the venerated place from which you may have launched the businessyou planned to be a glory to the world, an ever growing financial cornucopia for your old age. Justsitting at this table again, the dreams of Auld Lang Syne rising ineluctably to the surface, may be ajolt, especially if the big dreams of yesterday have generated nothing more than the puny results oftoday. Let's take a look...

It's time to drag out every single marketing document you're using, developing, or planning to use.It's time you put each one under a microscope and take a real good look-see at precisely whatmarketing you're doing... not merely what you think you're doing. Be prepared for the shock of yourlife. Get a good strong chair and the smelling salts you're sure to need... and maybe a friend or twoor three with palmetto fans and balm for your ego, about to be severely bruised. Ready? Then let'sget going on your hunting and gathering expedition.

List every single form of marketing you are currently using offline... and on; that is brochures,Yellow Pages ads, anything you mail, package stuffers, match book covers, media releases,catalogs, articles and books, messages on envelopes... get the picture? This phase of Operation Profitis going to take a while because you have never, ever done this; thereby depriving you of seeing -- inone place -- every single thing you are using and PAYING FOR to generate more business andgenerate it NOW.

Look closely, breathe deeply.

The first thing to consider after you've artfully arranged every single marketing document you'reusing in front of you is this sobering thought: you have spent a ton of money on this stuff. But is itworking; is it, that is, making you money? At this crucial moment in your affaires, you cannot afford




to THINK. Instead, you must KNOW. You must be stern, unyielding, absolutely 100% focused onwhat you're spending... and what you're getting; an accounting which will very likely make youmost glum and chagrined indeed. That's a shame... but you cannot advance without this criticalanalysis. You cannot afford to be a sissy now, and that's a fact.

The close scrutiny that can pay off big time IF you learn from it and make all the necessary changes-- FAST!

First, does every single marketing communication include your name, address, email address, URL,AND phone number? Remember this: your marketing communications are only as good, as useful,and as remunerative as they should be IF and ONLY IF they contain COMPLETE follow-up details.If they don't, then you won't get the #1 thing you want: BUSINESS.

But merely including this crucial information isn't enough, not by a long shot. Rather, you must giveyour prospects a reason to CALL YOU RIGHT NOW, not a day from now, not an hour from nowbut RIGHT THIS MINUTE. And for this to happen, you must give your prospects a reason to callNOW, immediately, at once, no excuses whatsoever, no excuses at all.

Have you provided this absolutely essential sine qua non of successful business, or have you ratherpresumed that your customers would know what to do and do it, thereby placing the burden foraction on the customer, rather than where it must be: ON YOU!

Now for the meat and potatoes of what makes you, yes YOU, such a rotten marketer: You haven'tMOTIVATED and ASKED the prospect to call you. You haven't given her a reason to call youNOW! Instead you sat back confident, obstinate, stubborn in your blind smug assurance that THEYshould call YOU without a reason, an offer, even an invitation; celestial know-it-all that you areinstead of doing what is necessary, what is mandatory to get these all-important beings, the fountainof wealth to call you NOW, this very minute.

Look at the panoply of marketing communications before you, the communications on which you'rebetting the ranch. Does any one, even a single one, open with an offer, any benefit at all, for pickingup the phone AT ONCE so that you can use your magic to make them better off and make yourselfmore money? Even a single one?

The plain, honest and horrifying truth is that you are sending out thousands, hundreds of thousandand over your business career, MILLIONS of marketing communications that aren't delivering thecustomers you must have to get rich. And it's all your fault...

No call to action. No benefit to call about. No business. No wonder!

Here's what you need to do... so that motivated prospects call you... 24/7/365, a wide world ofprospects, clambering for the benefits that you, YOU, can deliver, you lucky dog.

Brainstorm motivating language, test, re-write, test again, then dance 'cause. cuz', you are (finally)doing it right.

Try this: "FREE consultation ($150 value). Expert shows you how to make money online. Call(phone number) 24/7 NOW! Profit today!"

Now the acid test. Does even one of your marketing communications open with an offer like this?No? Not even one? Well, then, what you're saying is this, "I want your business. I want yourmoney. But I'll do as little as possible to get it." Wow, what a charmer you are, you are, what awonderful charmer you are -- not! Under the circumstances, with you doing so little to get yourprospects to respond, it is hardly surprising that they don't.

Cut your throat, or cut your losses and PROFIT. Your choice.




Having read this article, you now have two choices. Continue along the road you're now on, the roadfeaturing maximum hubris with minimal results. Or the straight and sure highway to profits, moreprofits, and predictable wealth. You'll tell me, of course, you'll take remunerative option 2, but weboth know you, don't we? You'll say you'll do better; you'll actually mean it, for a day or two. Thenback to the same ol' same ol', doing more of what has returned so little.

But at least one of you will heed my strict and certain admonitions, and you'll get rich, really rich.Thus for you I have that indefatigable energy machine, James Brown and his anthem for people wholove money and, with my help, are well on their way to getting it.... "I Feel Good."

Find it in any search engine now (recorded 1965) . Play it loud and proud....

"Whoa-oa-oa. I feel good, I knew that I would, now. I feel good, I knew that I would, now So good,so good, I got you."

And that, cuz', is nothing but the glorious truth. Yeah!




Hey, Internet marketing chump. Looks like you've beenfooled again. You must like it!by Dr. Jeffrey Lant.

Author's program note. I can't stand it another minute, Poopsie. I just cannot stand by and let youfail for even one more minute. Because today, like yesterday, and all the days before, you are goingto fail; you are not going to make a single penny from that joke you call your online "business".

Instead by day's end when you've racked up another day of chump change, you'll be worse off... aday wasted, a precious day you could have used to get ahead, now in the cosmic trash can... cluelesson how to get out and make the money you say you want. Look at yourself closely in the mirrorright now... that's one poor puppy staring back at you.... pale, wan, hapless, helpless, pathetic,disgusting. And this is the guy you expect to lead the victory parade? LOL! LOL! LOL!

It's time for your Internet marketing make-over... It's time to own up to and grasp what you aredoing (the stuff that doesn't work) and what you must do (if you expect to have any chance of onlinesuccess at all).

Let's get started with a cool tune that pretty well summarizes the mess you're in, the mess you'll stayin if you don't follow sensible advice and make a radical change.

""Fooled Again (I Don't Like It")

Go to any search engine now. Find the tune and set it on the highest decibels, for you're about to fly.Put up your collar... find those ultra cool shades you sheepishly wore just once... wear them like thesymbol of insolence and impertinence they were meant to be ... now move that arthritic body... forbabeeeeee, you are about to astonish the world; Tom Petty and his Heartbreakers -- plus one extraguy looking remarkably like... me -- are about to help you out of the sad situation you just can't seemto shake . The song is "Fooled Again (I Don't Like It"). Recorded in (1971, it was what rock was allabout... attitude... edge... in your face... don't tread on me, maggot... stand back world and prepare tobe astonished, I've got the ticket to ride.

Now belt out the lyrics that pretty much summarize your entire Internet experience...

"Looks like I've been fooled again/ Looks like I'm the fool again/ I don't like it, I don't like it."

Now hear this... you're not just singing a tune... you're announcing the advent of the new regime...the regime where you're a successful online marketer, not just some luckless schlepper, kick-me signalways on your back side, the guy it's oh-so-easy to ridicule, disdain, and dismiss. You can alwaysfeel sorry for these toads, but you can never, ever respect them. And that's why you don't just needto scream "I don't like it". You've got to do something to turn the fiasco you call Internet marketingaround... and at once!

Try these suggestions on for size.

1) STOP doing what you're doing. It doesn't work. Can't work. And the silliest thing is that you everthought it would work. The great thing about the 'net is how easily you can test your ideas, thoughtsand suppositions to see how well they work, indeed to see whether they work at all. For you see,something that doesn't work today is not going to work tomorrow. Thus, experimentation is andmust always be the order of the day, every day. If you won't test, you won't succeed.

2) Get trained. In my role as an Internet success counselor at Worldprofit Inc, have had occasion totrain, work with, and nudge thousands of people worldwide over the last 20 years.




Nudge? What that means is not just setting the objective and teaching folks how to achieve it... butto keep each student's nose to the grindstone, keeping them focused, accepting absolutely noexcuses, including absolutely no "special pleading" where the candidate offers "reasons" why shedidn't do what she was pledged to do: following each and every step, no ifs, ands, or buts.

Your nudge is an essential part of your success team, and though I say it myself, I am the best nudgeon Earth, the least easy to deceive and hide from, unrelenting, never losing sight of the goal, moredetermined to see you successful than absolutely anyone except your mother. You'd beexceptionally lucky to work with me, and that's a fact.

So, I ask you. Who's helping you set goals, brainstorm means of reaching them, reviewing results tosee what worked and what didn't, and always ensuring you stay on track? Yeah, I thought so. You'renot doing it, no one is helping you do it. You're not focused on results, no one is helping you getfocused. Thus your results are non existent, just the way they have always been. What anembarrassment! Have you got any self-respect?

3) You have no list and are not doing the consistent, strenuous work it takes to grow one. This one'sa real killer.

For the last over 40 years now I've been telling my students, beating it into their often amazinglyresistant brains that "the list is the business, the business is the list."

How important is your list? Say there's a fire in your office. What would you grab first to save?Inventory? No, inventory is easily replaceable. Your computer? No worry here. Easily replaceableagain. (You do back up, don't you?) That picture of your mother-in-law; you know the one thatconfirms her near perfect resemblance to a rare genus of ancient lizard? (Please try to be serious.)

The correct answer, of course, is your list. It is essential, irreplaceable, unique. It's loss would becatastrophic, a body blow from which you might never recover. And that is why "the list is thebusiness, the business is the list." The $64,000 question just this: What did you do today to buildyour list and turn it into the huge money-making tool you require to make the big bucks you say youwant and haven't got a clue how to get. Self-deception, self-deceit, self-delusion. This is what you'respecializing in and your thread-bare results give ample testament about just how successful you'vebeen... and will always be. That better make you happy, because that, lamb chop, is what you'regoing to get.

4) How are your copywriting skills? Can you write the words that dance and thrill, the words thatmake people from Alabama to Beijing jump up and shout, causing even the deadest heart to beatfaster, faster, faster still? You'd better be, because otherwise you're in for a lifetime of significanceexpense, since top copywriters command top dollars... the dollars that come straight out of yourpocket; so sad for you but absolutely necessary if you expect to have ad copy that pulls the morelucrative response.

Of course knowing you, you'll try to conjure the magic words yourself; anything to save a penny.But that, as you'll quickly learn, just won't cut it... words without the wizard's legerdemain, withoutthe magic, produce dismal results... and that just won't do unless you like endless outflow anddriblets of income, few and far between. This is your certain fate when you turn down demonstratedexperts and attempt to do their crucial job yourself. Sucker.

5) Trying to build a money-making business off of "free"? Are you one of the hundreds of millionsof would-be entrepreneurs online this very moment who is making -- and every single day, too -- thecritical, fatal error of trying to make money off "free stuff" to be found online? If so, listen up. Thatis IMPOSSIBLE, can't be done, and only wastes your time and energy. Did you hear me? The extentto which you want Internet success without reasonable investment is the extent to which you will




fail, absolutely, positively, guaranteed.

Now for the real craziness. Day after futile day would-be entrepreneurs and Internet marketers enterthe Live Business Center at Worldprofit.com. They are told, clearly, honestly, politely, thoroughlywhat they need for success... and go right out to do the EXACT reverse, ensuring failure, DOA. TheInternet has empowered these sad creatures, each a candidate for spam, rip-off, certain loss andevery variety of bamboozlement.

Why does this happen to so many so often with such miserable results? Because the typical 'netentrepreneur is the very model of sloth, laziness, avarice. They want wealth without effort;magnificent results without knowing how to get them; falling victim over and over again to thosewho find victimizing these foolish people a piece of cake; integrity, honesty and old fashionedbusiness standards and acumen the first to perish in such a pernicious environment; once gone, goneforever.

Must it be this way? Certainly not. Failure as much as success is a choice. Now it's time for you tomake the right decision at last.

Visit me in the Live Business Center at worldprofit.com where we work together in a giantworldwide team so that you have expert assistance 24/7/365 advising, counseling, guiding,reassuring, all accomplished in an environment of professionalism and good fellowship. This is theproven way to substantial financial wealth, a unique place online for people who have not hithertoseen such benefits, much less so fast or certain. It's good, isn't it, to "see you think so much of me"?What's more, unlike Tom Petty and the Heartbreakers, you'll never be fooled again, and you'll surelylike that!




ResourceAbout the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a widerange of online services for small and-home based businesses. Services include home businesstraining, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting,hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 onlineHome Business Training program by getting a free Associate Membership today.

Republished with author's permission by Howard Martell http://HomeProfitCoach.com.



http://HomeProfitCoach.com


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