1

Making the Connection …Helping ‘Others’ Recognize the Value

2

Is it about recognizing or defining the value?

3

Who do we want to make the connection with?

Children/Target Group

Peers from other Sectors

Media

Ourselves

Governments

4

Recognizing the Value: What’s in it for you…

5

UNICEF ‘s Approach

Programmes

Civil Society Partnerships

- Sport for Development

Health Education HIV/AIDS Child Protection

Water, Sanitation

and Hygiene

Early Childhood

Development

+ Adolescent Development

and Participation

UNICEF HQ

Millennium Development Goals & Convention on the Rights of the Child +

6

Building on Strengths

7

Will the connection come with the ‘value’?