1. The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. Establishment of a direct linkage between milk producers and consumers by eliminating middlemen Milk Producers (farmers) control procurement, processing and marketing Professional management Amul model 2. 3. In White Revolution- The Amul Model was the main contributor to the beginning of the White Revolution Amul increased Indias milk production Contribution to alleviation of poverty and famine levels Reduced malpractices Role of Amul 4. Amul has maintained its identity with its MASCOT and also with its tagline Amul the taste of INDIA mASCoT of Amul 5. Amul butter brand's mascot- the one to have completed the 50 years if its existence Amul Girl - Moppet the journey began with the tag line "utterly butterly delicious amul" The girl was first presented to the Indian audience, with the message -"Give us this day our daily bread with Amul Butter" Amul Moppet- great connection with audience 6. Amul butter brand's mascot- the one to have completed the 50 years if its existence Amul Girl - Moppet the journey began with the tag line "utterly butterly delicious amul" The girl was first presented to the Indian audience, with the message -"Give us this day our daily bread with Amul Butter" Amul Moppet- great connection with audience