amtrak case study
TRANSCRIPT
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A Case Study
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Company Profile
27 million passengers
500 destinations
Operates in 46 states, the District of
Columbia, and 3 Canadian provinces
75,000 riders per day
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New Mission Statement
“The mission of Amtrak is to provide efficient and effective intercity passenger rail mobility that is
both safe and secure. The service provided to our customers will be superior to transportation substitutes based on convenience, comfort,
reliability, and price. Technological advancements allow Amtrak to provide environmentally friendly
service throughout the United States and Canada. Amtrak is committed to improving intercity
transportation in areas that will be both profitable and sustainable. Our employees’ wellbeing will
continue to be our greatest concern. Amtrak will continue to be a part of the backbone of American
transportation in times of national disaster and prosperity.”
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Financial
2005 2006 2007 2008 2009 20101,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Total ExpensesTotal Revenue
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Expenses
Salaries, wages, and benefits
55%Train operations8%
Fuel, power, and util-ities9%
Materials6%
Facility6%
Advertising and sales3%
Casualty 2%
Other10%
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remaining revenue
29%salaries,
wages, bene-fits
71%
Salaries, Wages, Benefits as a Percentage of Total Revenue
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Ratios Compared to Competitors
2010Current Ratio
Debt to Equity ROA ROE EPS
Total Asset
Turnover
Amtrak 0.9 0.49 -0.124 -0.254 -0.139 0.24
Southwest 1.29 0.46 3.09 7.84 2.09 0.81
Delta 0.64 17 1.37 103.85 3.4 0.73
Greyhound 0.79 2.93 2.3 15.73 0.94 1.1
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Financial Ratio Analysis 2010
2010 Current Ratio
Debt to Equity ROA ROE EPS
Total Asset Turnover
Amtrak 0.9 0.49 -0.124 -0.254 -0.139 0.24
Southwest Airlines 1.29 0.46 3.09 7.84 2.09 0.81
Delta Airlines 0.64 17 1.37 103.85 3.4 0.73
Greyhound 0.79 2.93 2.3 15.73 0.94 1.1
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Structure of the Industry
Amtrak is the only company that offers passenger train service in the U.S
Transportation is a very competitive industry
The American public currently does not have a favorable view of train travel
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Porter’s Five Forces
Competitive Rivalry: Low
Threat of New
Entrants: Very Low
Bargaining Power of Suppliers:
High Bargaining Power of
Buyers: High
Threat of Substitutes:
Very High
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Strategic Map
Low Cost ProviderBroad
Differentiation
Low Cost Niche Focus Niche
AMTRAK is stuck in
the middle
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Driving Forces
Time Efficienc
y
Low Cost
Accessibility to
Destination
Customer
Service
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SWOT Analysis
Weaknesses
Weak management
Speed/ frequency
Dependency on subsidies
Depends on host railroads
StrengthsNortheast-Corridor Service
More energy efficient per
mileConvenience Security
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SWOT Analysis
Threats
Uncertainty of Funding
Competitive Transportation
IndustryLabor Unions Volatile Fuel
Prices
OpportunitiesGreen Trend
Urban Commuter Corridor
“Land Cruiser” Asset Modernization
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IFE and EFE Analyses
IFE
2.22
EFE
1.82
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Value Chain
Inbound Logistics
SchedulingStaffingFuellocomotives
Operations
MaintenanceTicket production
Outbound
Delivery of ticketArrival of train
Marketing/ Sales
Ticket sales PricingPromotions
Services
SpeedCustomer supportFood/beveragesQuality/Safety
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Company Analysis
Key success factors• Sales• Marketing• Service InboundCore competencies• service
Distinctive competencies• Environmental friendliness• Service
Weak areas• Marketing, Operations, HR, Finance,
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Potential Strategies for Amtrak
• PrivatizationStrategy 1
• Cross-SubsidizingStrategy 2
• Match/Exceed ompetitors/Substitutes StrengthsStrategy 3
• Benefit from Competitors/Substitutes WeaknessesStrategy 4
• Exclusive Contracts with Suppliers (Unions)Strategy 5
• Horizontal IntegrationStrategy 5
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Space Matrix
Based upon the Space Matrix, which strategy would you choose ?
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Do you have any questions?
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Thank you for yourattention!