Accelerating Amtrak’s Customer-Centric Marketing

In 2014, Amtrak deployed Percolate to build a more customer-centric brand

across its digital marketing channels. This case study shows how Amtrak used

Percolate’s integrated marketing calendar, image editing tools, and user-

generated content (UGC) procurement capabilities to save time, create more

visually compelling content, and build meaningful connections with their customers.

Overview

VOICE

Percolate’s planner and content topics help Amtrak scale their social presence

and ensure they are consistently producing content for all their different lines

of business.

LOOK

By using Percolate’s image editor, Amtrak’s small social media team can

quickly and efficiently customize images with filters and hashtags for their

social pages and customer contests.

“The Image editor gives us the opportunity to quickly edit our imagery without having to open a separate editing tool. This time-saving feature might seem small, but goes a long way when the to-do list is long and the day is busy.”— Alicia Lee, Senior Officer of Social Media at Amtrak

“We utilize topics to ensure that our content is diverse and address the goals of our organization. This is essential when providing internal partners with metrics that speak to their initiatives and to ensure that we are adequately representing all of our products.”— Julia Quinn, Director of Social Media at Amtrak

PHOTO PROCUREMENT

Percolate has helped Amtrak acquire the rights to over 329 images of their

fans’ experiences on Amtrak. These photos also serve as inspiration for

Amtrak’s written content on their social channels and blog.

ENGAGEMENT

Through Percolate, Amtrak can edit their sourced user generated content,

turning the images into branded assets. When added to social content, user

generated photos performed better on Amtrak’s social channels than images

from other sources.

Photos acquired through Percolate in less than 6 months

Increase in Twitter favorites

+320

110%

Percolate is The System of Record for Marketing. Our technology helps the world's largest and fastest-growing

brands at every step of the marketing process.

Want to learn more?

Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo