AMT2008

Regional

Meetings

Los Angeles

Chicago

Rochester

Detroit

Hartford

Cincinnati

IMTS 2008IMTS 2008Peter Eelman

Vice PresidentExhibitions

Sales Report

Exhibitors Sq. Ft.

Members 290 535,303Non-Members 825 658,291

TOTAL 1,115 1,193,594

Trend Analysis

IMTS Floor Space Assignments 2004, 2006, & 2008

1,000,000

1,050,000

1,100,000

1,150,000

1,200,000

1,250,000

Jan 03 Feb 03est.

Mar 03 Apr 03est

May03 est

Jun 03est

Jul 03 Aug03

Sep 03 Oct 03 Nov 03 Dec 03 Jan 04 Feb 04 Mar 04 Apr 04 May04

Jun 04 Jul 04 Aug04 est

Sep-04

Jan 05est.

Feb 05 Mar 05 Apr 05 May05

Jun 05 Jul 05 Aug05

Sep 05 Oct 05 Nov 05 Dec 05 Jan 06 Feb 06 Mar 06 Apr 06 May06

Jun 06 Jul 06 Aug-06

Sep-06

Jan-07 Feb-07 Mar-07 Apr-07 May-07

Jun-07 Jul-07 Aug-07

Sep-07

Oct-07 Nov-07

Dec-07

Jan-08 Feb-08 Mar-08 Apr-08 May-08

Jun-08 Jul-08 Aug-08

Sep-08

Sq. Feet

2004 sq ft 2006 sq ft 2008 sq ft

West Building

West Building Public Areas

West Building Floor Layout

West Building Access from South

Shuttle System

• Pick-Up and Drop Off in Each Hall

ETC Overall Design

ETC MTConnect

ETC Student Competition

The Competition

1. Call for concept papers on the use of the standard.2. Concept papers will be reviewed and University/Institute teams asked

to compete.3. The top three winners will receive an award and be asked to demonstrate

their concepts at IMTS.

Draft Timeline

Formal announcement of competition by end of 2007

Concept papers (preliminary proposals) due on February 1, 2008Announcement of competitors invited to submit formal competition entries, February 15, 2008

Manufacturing Business and Technology Forum

“Where Technology and Business Connect”

The Expanded Educational Program at IMTS 2008

Five days of educational sessions put your business and technologyneeds into focus. Gain valuable insight necessary for your purchasingdecisions on the IMTS 2008 exhibit floor.

Explore:• Technology – Technologies that could change the way you

manufacture• Business – Development & Optimization• Work Force – Efficiency & Productivity• MTConnect – An Interoperability standard for Manufacturers• Much more designed for end-users

Program will also be coordinated with the Innovation Center Program.

Conference Program Partners

Tooling U

Innovation Center

Innovation Center Theme Days

• Automotive• Aeronautics/Aerospace• Quality Control• Medical Manufacturing• Power Generation – Going Green

Innovation Center Partners

• Ward’s AutoWorld• AMD – Aerospace Mfg & Design Magazine• Quality Magazine• Today’s Energy Solutions Magazine

Robot Combat

Locations:North Building - B-6171Lakeside Center (East Bldg) - D-4375

• At one station located in the Lakeside Center (East Building), attendees will watch as bots display their prowess on office equipment and kitchen appliances.

• Across the show in the second station found in the North Building, there will be chances to go head to head with a friend in the "You Drive Them" station.

• PLUS, as a bonus this year, there will be a live bot-on-bot competition featuring bots built by manufacturing companies across the Midwest.

Advertising & Marketing

Key Changes:

1. No Advertising AgencyUse in-house talent and IMTS experienced contractors to produce innovative program

2. Shift in Media FocusElectronic and alternative methods become a major focus

Setting the StageObjectives for IMTS 2008

Focus on technology & innovationGrow audience by quality attendeesEncourage attendance from automotive & aerospace markets

Three reasons people attend the show –unchanged from 2006

To do businessTo see new innovative technologyTo network

IMTS 2008 Attendance InitiativesInternational visitors

Sell sheets in 9 languages available for print and online registration

MediaEnhanced integrated media schedule – 42% E-mediaRevised IMTS space trade program – more effective

trade dollarsTarget media into aerospace & automotive markets

Media relations/Public relationsMary Uhrina – ConsultantDevelop improved PR programInvestigate new media channels

Marketing Materials

20071st touch attendee

mailing – ruler2008 balloon calendarDomestic brochureBegin ad campaign

(Oct – Dec)IMTS.com

20082nd touch attendee mailerAd campaign continues

- New ads – new stories, ETC

Regional/special target mailings & ad campaign

International sell sheets, ads and online registration

Improved public relations

Advertising Campaign

Natural extension of campaign from 2006Three companies

What IMTS does for themBusiness StudySuccess Stories

Underscores nature of attending trade showValue for money/time investmentIMTS as a solutions provider“Talks” directly to people who have never attended the

show (50% off attendees are new each show)Attend show and find solutions to their everyday

manufacturing problems

IMTS 2008 Core Media Publications

Modern Machine ShopManufacturing EngineeringCutting Tool EngineeringAmerican MachinistTooling & ProductionMoldmaking TechnologyProduction MachiningModern Application NewsThe FabricatorWeldingNASA/Defense Tech Briefs

Automotive Design & ProdWard’s Auto WorldToday’s Energy SolutionsToday’s Medical DevelopmentsShop TalkCNC WestManufacturing NewsAerospace Mfg & DesignCanadian MetalworkingGear TechnologyMP&P – Metalworking Prod &

Purchasing

Ad

“Ruler” Piece

Calendar

IMTS.com Microsite

• New approach to electronic advertising

• Mini-IMTS Web Site on Ward’s Automotive: http://www.wardsauto.com

• 16 pages

• Target audience to what of interest is happening

IMTS.com Industry Landing Pages

• Links from Media Sites go to special pages

• Industry specific to IMTS

• Target audience to what of interest is happening

IMTS Blog

IMTS.com Enhancements• New design

launched Oct 2007• Improved multi-

media presentations in showrooms

• Profile “Wizard” in myMap

• “Why Attend” & “Fact Sheet”translated into 8 languages for International section

myMap Enhancements• “Zoom” tool

enabling users to read names on floor plan

• Event Planner enabling users to add any event to their myMap calendar

• Registration integrated with myMap

Exhibitor’s Workshop

NEW….

• Forum• One Day Event• West Building

WebinarsFebruary Exhibit Design

March Public Relations 101

April IMTS Marketing (promotions/sponsorships opportunities/customer invitations)

May IMTS Operations(CBP)

June Open Forum

July Boothmanship / Horizon – 2010(How to apply for 2010)

August What’s happening @ IMTS(Open to attendees)

August How to attend IMTS(Pre-registered attendees only)

E-Kit & Online E-Kit

•Completed and partial forms can now be saved •Search engine to help find information and forms quickly•Custom Block Pricing forms are more user-friendly and can now be emailed•Easier access to all forms in the online E-Kit (less clicks to the forms area)

Exhibitions Staff ListingPeter R. EelmanVice President - Exhibitions

Jessica AybarAssistant to the V.P. – Exhibitions

Michelle EdmonsonShow Operations Manager

Bonnie GurneyWeb Site Manager

John KriskoDirector – Exhibitions

Monica HaleyExhibitions Marketing Administrator

Lee Anne OrangeProject Manager

Tom SnyderExhibitions Marketing Manager

2008 International Pavilions

SIMM 2008Shenzhen International Machinery and Moulds

Exhibition

Shenzhen, ChinaMarch 28 – 31

12 member exhibitors – 500 sq. meters

2008 International Pavilion

APPS 2008Tokyo Automobile Parts Production Show

Tokyo, JapanJune 17-21

In conjunction with Transplant Trade Mission

AMT2008

Regional

Meetings

Los Angeles

Chicago

Rochester

Detroit

Hartford

Cincinnati