amplifying social ux: how brands are maximizing the native attributes of social platforms to drive...
DESCRIPTION
Today’s popular social platforms — Pinterest, Vine, YouTube, Tumblr and more — continue to evolve their unique native user experiences at a rapid pace. Scott will handily guide attendees through the hidden features of major social platforms and showcase brands who are successfully driving engagement by leveraging platform-specific tools and features to build a more relevant experience for consumers.TRANSCRIPT
AMPLIFYING SOCIAL UX How Brands Are Maximizing the Native Attributes of Social Platforms to Drive Content Relevancy & Engagement
©2014 WONGDOODY, ALL RIGHTS RESERVED
SEATTLE INTERACTIVE CONFERENCE
SCOTT MELDRUM Executive Director, Interactive
LEVEL-SET
WTF IS UX?
UXUSER EXPERIENCE
CONTENT COPY -
ART -
SOUND -
MOTION -
INFORMATION ARCHITECTURE
INTERFACE
INTERACTION FLOW
TECHNOLOGY
UX encompasses all aspects of an end-user's interaction with an interactive experience.
SUX
IS THERE SUCH A THING?
conversational
FUNCTION
COMMUNITY CULTURE
measurable
memorableactionable
SOCIAL UX
NATIVE USE-CASE
DEVICE
SUX
SOCIAL UX CONSIDERS THE NATIVE USE-CASE, COMMUNITY CULTURE, USER-FUNCTIONS AND
USER-DEVICE TO CREATE A CONTENT EXPERIENCE THAT IS CONVERSATIONAL, ACTIONABLE,
MEASURABLE AND MEMORABLE*.
*IF YOU’RE REALLY LUCKY
9 PLATFORMS 14 BRANDS 16 EXAMPLES
TODAY
INSTAGRAM PINTEREST
TUMBLR TWITTER REDDIT
FACEBOOK YOUTUBE
SNAPCHAT VINE
IKEA HEINEKEN
UNIQLO COFFE BEAN & TEA LEAF
IBM JETSET STUDIOS
FIAT AMAZON
FX NETWORKS MAKER’S MARK
WORLD WILDLIFE FUND STARBUCKS
NEWCASTLE BROWN ALE LOWE’S
NATIVE USE-CASE COMMUNITY CULTURE
USE OF FEATURES USE OF FUNCTIONS USE OF INTERFACE
PRODUCT INTEGRATION PURCHASE INTEGRATION
BEFORE WE START
USE OF APP UX USE OF FEED
MEMORABLE INTERFACE
PRODUCT INTEGRATION USE OF TAGGING FUNCTION
10
IKEA INSTAGRAM CATALOG
INSTAGRAM: IKEA
11
CRACK THE US OPEN
INSTAGRAM: HEINEKEN
USE OF IMAGE LENGTH USE OF SCROLL
TIED TO ICONIC SYMBOL
USE OF IMAGE LENGTH USE OF SCROLL
PRODUCT INTEGRATION
13
DRY MESH PROJECT
PINTEREST: UNIQLO
14
THE LONGEST STRAW
PINTEREST: THE COFFEE BEAN & TEA LEAF
TUMBLR
USE OF ANIMATED GIFS MEMORABLE INTERFACE
USE OF MULTI-MEDIA USE OF GALLERIES SOLID CURATION
16
IBMLR
TUMBLR: IBM
17
CINEMOSAIC
TUMBLR: JETSET STUDIOS
USE OF HASHTAG FUNCTION PURCHASE INTEGRATION
APP INTEGRATION
USE OF FOLLOW FUNCTION APP INTEGRATION
MEMORABLE USE-CASE
19
TOO FAST TO FOLLOW
TWITTER: FIAT 500 ARBARTH
20
#AMAZONCART
TWITTER: AMAZON
CULTURE INTEGRATION USE OF COMMENT FUNCTION
!
CULTURE INTEGRATION
22
ARCHER
REDDIT: FX NETWORKS
23
MAKER’S FAKE HORSE NAME
REDDIT: MAKER’S MARK
USE OF COMMENT FUNCTION PERSONALIZED CONTENT PRODUCT INTEGRATION
25
#NEWCASTLEADAID
FACEBOOK: NEWCASTLE BROWN ALE
26
#NEWCASTLEADAID
FACEBOOK: NEWCASTLE BROWN ALE
SNAPCHAT
TIED TO NATIVE USE-CASE CONVERSATIONAL MOBILE INTEGRATED
TIED TO NATIVE USE-CASE
28
SNAPWHO?
SNAPCHAT: HEINEKEN
29
#LASTSELFIE
SNAPCHAT: WORLD WILDLIFE FUND
YOUTUBE
USE OF ANNOTATIONS DEEP EXPERIENCE
PRODUCT INTEGRATION
USE OF ANNOTATIONS DEEP STORYTELLING
31
MEET ME AT STARBUCKS
YOUTUBE: STARBUCKS
32
GARY BUSEY TALKS TO THINGS
YOUTUBE: AMAZON FIRETV
VINE
TIED TO NATIVE USE-CASE PRODUCT INTEGRATION
34
#FIXINSIX
VINE: LOWE’S
THANKS!
©2014 WONGDOODY, ALL RIGHTS RESERVED
SEATTLE INTERACTIVE CONFERENCE
SCOTT MELDRUM [email protected]
T: @scottmeldrum