zms : au bon endroit, au bon moment - nouredine rouibah - inzair

Post on 29-Nov-2014

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Présentation de Nourredine Rouibah, CEO de inZair lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".La communication par SMS, vieille de près de 20 ans, n'est plus adaptée ni aux besoins ni aux smartphones d'aujourd’hui. inZair ré-invente le SMS et le MMS en l'enrichissant de la géolocalisation et du temps pour communiquer plus efficacement.

TRANSCRIPT

There is something inZair… SoLoMo in the air…

SoLoMo

oFacility

oMarketing

oProduct

Facility: All you need is an internet access

o Flexible work

o All is in the cloud

• Development tools and platforms

• Marketing

• Product

o Communication

Rock Solid

App Engine

Marketing: Smart Marketing

o Social

• Interact with friends, family,

colleagues

• Share life and experiences

• All is about sharing and

communication

o Local

• Interact with brands and

products on the way

• Contextualized behaviour

• Real life happens in the

street

o Mobile

• Ubiquity

• Location aware interactions

• Surprise each other

SoLoMo in Product design and features

Stone age

SMS - popular but archaic

200.000 sent every second

Re-inventing mobile messaging

Three main features

o Rich multi-media content

o Geo-localized triggered messages

o Time scheduled Messages

Interact and surprise others

ZMS Have fun and share

ZMS The right message at the right place…

Get back in touch...

No Solo…

Social marketing

Catch and attract the right

customer at the right time

and place.

Interact with products and

brands.

ZMS Marketing Campaign

Catch and attract

the right customer

at the right place

Beta available now

Thank You!

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