zms : au bon endroit, au bon moment - nouredine rouibah - inzair
DESCRIPTION
Présentation de Nourredine Rouibah, CEO de inZair lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".La communication par SMS, vieille de près de 20 ans, n'est plus adaptée ni aux besoins ni aux smartphones d'aujourd’hui. inZair ré-invente le SMS et le MMS en l'enrichissant de la géolocalisation et du temps pour communiquer plus efficacement.TRANSCRIPT
There is something inZair… SoLoMo in the air…
SoLoMo
oFacility
oMarketing
oProduct
Facility: All you need is an internet access
o Flexible work
o All is in the cloud
• Development tools and platforms
• Marketing
• Product
o Communication
Rock Solid
App Engine
Marketing: Smart Marketing
o Social
• Interact with friends, family,
colleagues
• Share life and experiences
• All is about sharing and
communication
o Local
• Interact with brands and
products on the way
• Contextualized behaviour
• Real life happens in the
street
o Mobile
• Ubiquity
• Location aware interactions
• Surprise each other
SoLoMo in Product design and features
Stone age
SMS - popular but archaic
200.000 sent every second
Re-inventing mobile messaging
Three main features
o Rich multi-media content
o Geo-localized triggered messages
o Time scheduled Messages
Interact and surprise others
ZMS Have fun and share
ZMS The right message at the right place…
Get back in touch...
No Solo…
Social marketing
Catch and attract the right
customer at the right time
and place.
Interact with products and
brands.
ZMS Marketing Campaign
Catch and attract
the right customer
at the right place
Beta available now
Thank You!