zha zimmerman / volk associates, inc. martin / alexiou / bryson, inc. university of pennsylvania:...

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

University of Pennsylvania:

“Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West

Philadelphia a viable and attractive community”

CASE STUDYAuthor: Denise B. Clapp

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

University of Pennsylvania –Revitalization Strategies

1. Clean and Safe Neighborhoods

Established a special services district

2. Excellent School OptionsCreated Penn-assisted K-8 public schoolFunding from Penn reduced class size,

increase resources

3. Retail Development

Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing)

CASE STUDY

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

University of Pennsylvania –Revitalization Strategies

4. High Quality Housing Options / Homeownership

Penn Provides $15,000 grants to new home buyers

For existing home buyers, Penn provides matching grants up to $7,500 for home improvements

Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation

The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Seven

New Site for Business School and Law School are Viewed as Positive Moves for the Development of College

Town

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Law School Relocation

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Law School Relocation – Alternate

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Business School Relocation

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Gatton Center

Relationship of Business School to Executive Education Center at MLK/High

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Gatton Center

Locate Executive Education Building On Transit Center Site

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Gatton Executive Education Center

ProgramSpace CapacitySquare FeetFlat training room 75/3002,250U-shaped tiered training (lg.) 351,900U-shaped tiered training (sm.) 35900U-shaped tiered training (sm.) 35900Large meeting (w/ divider) 4004,000Computer lab 20 700Medium training / breakout 20-35700Medium training / breakout 20-35700Small training / breakout 10-15350Small training / breakout 10-15350Board room 20 600Dining hall1,500Kitchen 500Staff offices 8800Director’s office 300File room150Conference room300Workroom200Storage and file room300

17,400

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Eight

Institute an Overlay Zone to Guide Urban and

Architectural Character of Future Buildings and to Maintain Housing and

Residential Stock

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

College Town Zoning Overlay

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

T1 PRESERVE T6 URBAN CORE

T5 CENTERT4 GENERALT3 SUB URBAN

T2 RESERVE

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Nine

Broaden Use of Plus Account/ Pass Card to Include Retail

and Restaurants in the College Town

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Retail Development Strategies

Advantages:

- Focuses student retail spending in college town

- Promotes spending off-campus / retail market

- Convenient and safe form of payment

- Retailers eager to participate and promote specials through account management website

- Parents control how student money is spent

- Offers variety and more flexible hours

Off – Campus Meal Plans

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Ten

Limit Retail on Campus and Encourage Reduction of

Retail Space on Campus – 35,000 sq. Ft.

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

On-Campus Retail

Blazer HallConvenience Store

Student CenterStarbucksBlock and BarrelBookstoreFood Court

Peterson Service BuildingComputer StorePatterson Office TowerIntermezzo

Erikson HallStarbucksLemon TreeBlock and Barrel

W.T. Young LibraryOvid’s Restaurant

The CommonsConvenience Store

College of AgricultureFood Shop

TRANSPORTATION / TRANSITRECOMMENDATIONS

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation One

Convert all Streets to Two-Way Traffic

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Street dir

Street Direction Existing

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Street dir prop

Street Direction Proposed

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Two

Transform Euclid Avenue to Feel Like a Campus Road,

Not a City Street

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Ave of Champions Looking East

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Ave of Champions Looking East

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Coliseum Area Looking West

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Coliseum Area Looking West

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Three

1.Encourage Shared Parking

2.Reduce Surface Parking Lots

3.Convert Streets to Include Parallel On-Street Parking

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Existing Off-Street Parking

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Tree cover

On-Street Parking Count

605 Spaces

145 MLK Blvd.

93

Limestone

Ave.

78 Lexington

Ave.

72 Ave. of

Champions

59 High St.

57 S. Upper

St.

55 Rose St.

48 Maxwell

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Proposed Parking Decks

300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Four

Extend Bus Transit System

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

University Transit System

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Recommendation Five

Straighten MLK

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Hospital & Church Property - Existing

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

Hospital & Church Property - Proposed

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

MLK Blvd. Streetscape - Existing

MLK zoom - proposed

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

MLK Blvd. Streetscape - Proposed

MLK zoom - proposed

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

MLK Boulevard - Existing

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

MLK Boulevard - Straightened