zha zimmerman / volk associates, inc. martin / alexiou / bryson, inc. university of pennsylvania:...

ZHA

Zimmerman / Volk Associates, Inc.

Martin / Alexiou / Bryson, Inc.

University of Pennsylvania:

“Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West

Philadelphia a viable and attractive community”

CASE STUDYAuthor: Denise B. Clapp

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University of Pennsylvania –Revitalization Strategies

1. Clean and Safe Neighborhoods

Established a special services district

2. Excellent School OptionsCreated Penn-assisted K-8 public schoolFunding from Penn reduced class size,

increase resources

3. Retail Development

Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing)

CASE STUDY

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University of Pennsylvania –Revitalization Strategies

4. High Quality Housing Options / Homeownership

Penn Provides $15,000 grants to new home buyers

For existing home buyers, Penn provides matching grants up to $7,500 for home improvements

Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation

The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY

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Recommendation Seven

New Site for Business School and Law School are Viewed as Positive Moves for the Development of College

Town

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Law School Relocation

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Law School Relocation – Alternate

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Business School Relocation

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Gatton Center

Relationship of Business School to Executive Education Center at MLK/High

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Gatton Center

Locate Executive Education Building On Transit Center Site

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Gatton Executive Education Center

ProgramSpace CapacitySquare FeetFlat training room 75/3002,250U-shaped tiered training (lg.) 351,900U-shaped tiered training (sm.) 35900U-shaped tiered training (sm.) 35900Large meeting (w/ divider) 4004,000Computer lab 20 700Medium training / breakout 20-35700Medium training / breakout 20-35700Small training / breakout 10-15350Small training / breakout 10-15350Board room 20 600Dining hall1,500Kitchen 500Staff offices 8800Director’s office 300File room150Conference room300Workroom200Storage and file room300

17,400

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Recommendation Eight

Institute an Overlay Zone to Guide Urban and

Architectural Character of Future Buildings and to Maintain Housing and

Residential Stock

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College Town Zoning Overlay

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T1 PRESERVE T6 URBAN CORE

T5 CENTERT4 GENERALT3 SUB URBAN

T2 RESERVE

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Recommendation Nine

Broaden Use of Plus Account/ Pass Card to Include Retail

and Restaurants in the College Town

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Retail Development Strategies

Advantages:

- Focuses student retail spending in college town

- Promotes spending off-campus / retail market

- Convenient and safe form of payment

- Retailers eager to participate and promote specials through account management website

- Parents control how student money is spent

- Offers variety and more flexible hours

Off – Campus Meal Plans

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Recommendation Ten

Limit Retail on Campus and Encourage Reduction of

Retail Space on Campus – 35,000 sq. Ft.

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On-Campus Retail

Blazer HallConvenience Store

Student CenterStarbucksBlock and BarrelBookstoreFood Court

Peterson Service BuildingComputer StorePatterson Office TowerIntermezzo

Erikson HallStarbucksLemon TreeBlock and Barrel

W.T. Young LibraryOvid’s Restaurant

The CommonsConvenience Store

College of AgricultureFood Shop

TRANSPORTATION / TRANSITRECOMMENDATIONS

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Recommendation One

Convert all Streets to Two-Way Traffic

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Street dir

Street Direction Existing

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Street dir prop

Street Direction Proposed

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Recommendation Two

Transform Euclid Avenue to Feel Like a Campus Road,

Not a City Street

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Ave of Champions Looking East

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Coliseum Area Looking West

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Recommendation Three

1.Encourage Shared Parking

2.Reduce Surface Parking Lots

3.Convert Streets to Include Parallel On-Street Parking

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Existing Off-Street Parking

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Tree cover

On-Street Parking Count

605 Spaces

145 MLK Blvd.

93

Limestone

Ave.

78 Lexington

Ave.

72 Ave. of

Champions

59 High St.

57 S. Upper

St.

55 Rose St.

48 Maxwell

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Proposed Parking Decks

300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY

400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY

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Recommendation Four

Extend Bus Transit System

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University Transit System

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Recommendation Five

Straighten MLK

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Hospital & Church Property - Existing

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Hospital & Church Property - Proposed

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MLK Blvd. Streetscape - Existing

MLK zoom - proposed

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MLK Blvd. Streetscape - Proposed

MLK zoom - proposed

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MLK Boulevard - Existing

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MLK Boulevard - Straightened

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