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habits.stanford.edu

ZipSunscreenA conceptual design by

Seigo Hara

Design ChallengeTo create health habits through social and mobile

technologiesTime limit: 20 hours

ZipSunscreenSeigo Hara

Slide #1

Project purpose

Create habits to put sunscreen on hand in the middle of a day.

ZipSunscreenSeigo Hara

Slide #2

Target

College students who care about skin care, but do not use sunscreenin the middle of a day. The target ischosen because they are highlymotivated.

They are likely..• Female• Light skinned• Ages 18-30• Outlook schedule user• Synchronize Outlook schedule with mobile

ZipSunscreenSeigo Hara

Slide #3

Solution

Outlook Calendar

ZipSunscreenSeigo Hara

Slide #4

+

Sheet-type sunscreen

How it works (1)

Clair is a college student, who extremely cares about her skin.

She always puts sunscreen on face every morning.

However, she often forgets to put sunscreen on hands or neck.

ZipSunscreenSeigo Hara

Slide #5

How it works (2)

She manages her schedule, using Outlook schedule.

The schedule is synchronized with her iPhone so she can check the schedule regularly.

ZipSunscreenSeigo Hara

Slide #6

How it works (3)

She is given a sheet-type sunscreen. It is small and easy to bring with everyday.

Sunscreen reminder alarm is sent according to her class schedule.

The alarm is set at the timing she is most likely to get exposed to sunshine.(i.e. lunchtime, after-class)

ZipSunscreenSeigo Hara

Slide #7

How it works (4)

One day, when she just finished a morning class and is about to have lunch outside.

She noticed the alarm, which reminds her to use sunscreen.

She picks up the sheet-type sunscreen and put it on her hands and neck.

ZipSunscreenSeigo Hara

Slide #8

Results

ZipSunscreenSeigo Hara

Slide #9

Participants: n = 5Term: 2nd May – 4th May

“Yes”: used sunscreen at least once in the middle of a day

“No”: never use sunscreen

What didn’t work (1)

Twitter and Geotag (location function)

- Encourage sunscreen sharing with people in neighborhood.

ZipSunscreenSeigo Hara

Slide #10

What didn’t work (2)

Facebook

- Encourage sunscreen sharing through Facebook +Informational messages (UV index, Scary pictures)

ZipSunscreenSeigo Hara

Slide #11

Why did it work?

The previous two attempts did not work for the same participants

Why did Outlook schedule +

Sheet-type sunscreen work?

ZipSunscreenSeigo Hara

Slide #12

Why did it work?

ZipSunscreenSeigo Hara

Slide #13

Intervention is simple

•Users regularly use Outlook Calendar as default•Sheet-type sunscreen is easy to bring with•No need to wash hands after using sunscreen

Trigger is immediate

•The alarm turns on at the very moment sunscreen is needed

“Push” intervention

•The alarm reminds users of sunscreen regardless of their will